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Description
Ready to cook up a brand that stands out? The Talk Like a Brand podcast serves up branding recipes, entrepreneurial insights, and actionable strategies with a side of fun and inspiration. Whether you're just starting or looking to spice things up, host Peachi Williams, the Brand Voice Builder®️ and Brand Chef, will guide you through creating a flavorful, unforgettable brand.
Each episode is packed with thought-provoking ideas and bite-sized tips to help you build, brand, and grow with confidence.
Subscribe now and join the kitchen of creativity!
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- Sign up for exclusive tips: bit.ly/colormail
- Website: podcast.talklikeabrand.com
73 Episodes
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Crafting customer loyalty is like baking the perfect cake—it’s all about getting the layers right! In this episode, Peachi walks you through the key ingredients for a loyalty strategy that sticks: a solid base of trust, a filling that delights, and icing that rewards your customers. Whether you’re starting from scratch or tweaking your recipe, this episode is packed with tips to keep your audience coming back for seconds. Let’s build a loyalty strategy that’s as irresistible as dessert! ...
Building a brand is just like baking a pie—every ingredient matters! In this episode, I'm diving into the essentials of a successful brand audit. From the crust (your mission, values, and vision) to the filling (your USP, personality, and messaging) and the top layer (customer experience and visuals), we’re slicing into every detail to ensure your brand is baked to perfection. Tune in and refine your recipe for a brand that’s irresistible! Ready to whip up something amazing for your bran...
Crafting a cohesive visual identity is just like building the perfect veggie platter—each element should complement the others to create something vibrant, balanced, and uniquely you. In this episode, Peachi shares how to mix colors, fonts, and design elements to create a visual identity that stands out. Plus, don’t forget the foundational ingredients: your brand’s purpose, vision, values, and voice. Let’s slice into the essentials and serve up a look your audience won’t forget! Ready to...
A standout brand strategy isn’t just about following the steps—it’s about adding your unique flavor and wrapping it all together in a way that sticks. In this episode, Peachi shares how to uncover your brand’s competitive edge, craft a cohesive strategy, and serve it up consistently. Ready to spice up your strategy and create a brand experience your audience can’t resist? Let’s cook! Ready to whip up something amazing for your brand? Follow us for more inspiration:IG & Facebook...
Discover the secret ingredients to crafting content that connects, converts, and keeps your audience coming back for more. Join Peachi as she stirs up actionable tips, relatable examples, and a dash of personality to help you whip up a content strategy that’s anything but half-baked. Ready to whip up something amazing for your brand? Follow us for more inspiration:IG & Facebook: @cookingupbrands, @talklikeabrand, @colormybrands.Sign up for insider tips and updates: bit.ly/colormail.E...
Sometimes the biggest brands make the biggest goofs, and lucky for us, there are lessons in their blunders! Join me as I talk about the most infamous branding fails—think New Coke’s fizz to flop and Pepsi’s tone-deaf ad. It’s not just laughs, though. Each story is packed with insights to help you avoid similar missteps and keep your brand bold and blunder-free. Whether you're seasoned in branding or just starting out, get ready for laughs, lessons, and your new go-to episode on what NOT...
Your brand's visual identity is like your personal wardrobe. Just as the clothes you wear send a message about who you are, your brand’s colors, fonts, and imagery tell a story about your business. In this episode, I'm talking about creating a cohesive identity that resonates with your audience, infusing your branding with personality, and knowing when it’s time for a little refresh. Listen in and let’s get your brand styled for success! Ready to whip up something amazing for your brand?...
In this episode of Talk Like a Brand, I'm discussing some of the boldest, most unconventional branding campaigns that shook up the industry and made everyone pay attention. From Burger King’s cheeky “Whopper Sacrifice” to Red Bull’s epic “Stratos” jump, we’ll explore how these wild ideas pushed brands into the limelight in unexpected ways. Thinking about going bold with your branding? We’ll also share key insights to help you decide whether it’s time for your brand to take a risk or sta...
Do you ever wonder what your brand would be like if it were a person? The life of the party, the rebellious rule-breaker, or maybe the calm and collected friend everyone trusts? In this episode, I'm talking all things brand personality, breaking down the different personality types, showing you why they matter, and helping you find your brand’s unique vibe. By the end, you’ll know exactly how to make your brand stand out and feel more relatable to your audience. Now, grab a snack and let’s ge...
Ever wonder how a simple doodle can turn into a powerhouse brand symbol? In this episode, we’re tracing the journey of logos from scribbles on napkins to the million-dollar icons we know today. Whether you're just starting your brand or looking to revamp, we’ll break down how the right logo can tell your story, connect with your audience, and even boost your bottom line! Tune in for tips, tricks, and a few fun design fails that prove the magic of branding isn’t just in the art – it’s in...
Ready for a branding showdown? This episode is all about the ultimate debate: Logos vs. Taglines! Which one makes a bigger impact on your brand's success? Whether you’re a fan of bold visuals or catchy phrases, we’ve got you covered with insights to help you decide where to focus your energy. Tune in for a fun, insightful breakdown of how each element shapes your brand’s story! Ready to whip up something amazing for your brand? Follow us for more inspiration:IG & Facebook:...
In this episode, we're talking about some of the biggest misconceptions about branding! From the belief that a great product sells itself to the idea that only big companies need to worry about branding, we're covering it all with insights that may transform the way you view your brand. Tune in, smash those myths, and take your brand to the next level.Ready to whip up something amazing for your brand? Follow us for more inspiration:IG & Facebook: @cookingupbrands, @talklikeabrand, @colorm...
Have you ever thought about what grocery shopping or a beach day can teach you about branding? In this episode, I'm using everyday moments to reveal game-changing branding lessons. From the best cereal spot on a store shelf to keeping your brand vibes consistent, I'm breaking it all down with real-life examples that'll make you see the world, and your brand, differently. Ready to whip up something amazing for your brand? Follow us for more inspiration:IG & Facebook: @cookingupbrands,...
Are you ready to amplify your brand's presence and truly connect with your audience? We're talking about the secrets of great content marketing that stands out in this crowded, digital world. Whether you're an experienced entrepreneur or just starting out, there's something here for you. A few highlights:Understand and cater to your audience's needs and preferencesMix up your content formats for maximum engagementCreate and manage a strategic content calendar like a proRepurpose content to sa...
If you think rebranding is just swapping out your logo, think again! This episode is all about rebranding, revamping who you are, and reconnecting with your audience. We're covering when to consider rebranding and how to pull it off like a pro. Whether your brand feels a tad outdated or you're ready to wow a new crowd, this episode's got the lowdown on making that fresh start.Tune in for a fun chat packed with tips, tricks, and Peachi’s 3 C’s of rebranding: core, communication, and creat...
Join us as we explore the art of personalization and learn how small gestures can turn one-time buyers into lifelong brand advocates. From memorable thank-you notes to exclusive loyalty perks, we've got the inside scoop on transforming your customer interactions, with personal tips and tricks you can implement in your own brand to wow your customers and keep them coming back for more.Ready to whip up something amazing for your brand? Follow us for more inspiration:IG & Facebook: @coo...
Looking for the secrets to creating a brand tribe that not only survives but thrives? This episode discusses how to transform your audience into a passionate community that champions your brand. We'll explore practical strategies, from leveraging social media to fostering genuine connections, that will help you cultivate a loyal following. Whether you're an emerging entrepreneur or a seasoned brand builder, this episode is packed with actionable insights to elevate your community engage...
In this episode, we're discussing how partnering with the right social media influencers can elevate your brand. Learn how to identify influencers that align with your brand's vibe, build genuine relationships for long-term collaborations, the importance of creating compelling content, boosting your brand's growth, and understanding why tracking key metrics is crucial to refining your strategy.Ready to whip up something amazing for your brand? Follow us for more inspiration:IG & Facebook:...
Your brand name isn't just a label; it’s the first impression you make on your audience and plays a critical role in your brand's success. We'll explore key strategies for naming your brand, including understanding your brand personality, keeping it simple and relevant, planning for future growth, and more. I also share practical tips and tools to help you brainstorm and validate your brand name ideas. Tune in for valuable insights to ensure your brand name stands out and resonates with your ...
In this episode, we're talking about a transformative aspect of marketing strategy: customer personas. Tune in as I break down what customer personas are, how to create them, and why they're crucial for aligning your marketing efforts with the real needs of your target audience. I also discuss how top brands like Amazon, Coca-Cola, Nike, HubSpot, and Spotify have expertly leveraged customer personas to connect with their audiences, boost engagement, and understand their customers. Are y...
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