Talkin' Ruggers

Henry and Alex — the two customizers — are bringing art, culture and storytelling into rugby through their unique custom boot designs. 🎨🏉What started as a passion for rugby and creativity has grown into collaborations with professional players and major brands, creating personalised boots that tell stories far beyond what happens on the pitch.In this episode, we get into how their journey began, the process behind designing custom rugby boots, and what goes into creating something that genuinely represents an athlete’s personality, heritage and interests. We also discuss their experiences navigating university rugby, professional pathways and building a brand through content creation.From working with players like Marcus Smith to collaborating with brands such as Canterbury, Henry and Alex explain how they’re using art, social media and storytelling to create a different kind of connection between players, fans and the game.We also look at the future of rugby culture, sports marketing and how creativity could help rugby reach new audiences. 🎨

Amy Humphries, better known as Rugby With Amy, has gone from playing the game to building a career around making rugby entertaining online. 🏉After discovering rugby through grassroots sport, Amy’s playing career was eventually disrupted by concussion — but rather than stepping away from the game, she found a new way to stay involved through content creation.In this episode, we chat about the evolution of rugby on social media, why personality and authenticity are becoming more important than polished production, and how finding a niche can help creators stand out. We also get into building communities, growing personal brands, collaborating with players and clubs, and the opportunities social media can create for rugby.Amy shares plenty of practical advice for anyone looking to start creating content, from overcoming the fear of putting yourself out there to simply being consistent and asking for opportunities. 📱A conversation about rugby, content creation, women’s rugby, personal branding, community and where the game goes next.

Scott Smith has spent his career designing products for some of the biggest names in sport, including Nike, ASICS, and Canterbury. Now, he’s bringing everything he’s learned into his own venture: Code 15 — a rugby lifestyle brand built on heritage, quality, and storytelling.In this episode, Scott shares his journey from rugby player to product innovator, reflecting on how the game has shaped his career both on and off the pitch. We dive into what goes into creating world-class sports apparel, the influence of rugby culture on product design, and the lessons he learned working with some of the biggest brands in the industry.We also explore the vision behind Code 15, the importance of authenticity and exclusivity in rugby branding, sustainable product design, and where Scott believes the future of rugby fashion is heading. If you’ve ever wondered what happens behind the scenes of the world’s biggest rugby brands, this is the episode for you.

Darian Ducci is the creator behind Bok On Tour and Off The Pitch, two platforms helping rugby reach new audiences through storytelling, social media, and behind-the-scenes content.In this episode, Darian shares his rugby journey from South Africa to the UK, discussing the influence of coaching, school rugby, and the culture that makes South African rugby so unique. We explore how he built his platforms, the challenges of creating rugby content, and why passion and consistency are essential for anyone looking to grow an audience.We also dive into player access, media restrictions, the role of social media in modern rugby, and why better storytelling could be one of the keys to growing the game globally. Along the way, Darian gives fascinating insights into South African rugby culture and how content creators can help rugby connect with a new generation of fans.

Dylan Kay is the founder of Kick IQ, a rugby kicking coach and content creator helping players better understand one of the most important — and misunderstood — skills in the game.In this episode, we dive into Dylan’s journey from rugby player to specialist coach, how he built Kick IQ through content creation, and why enjoying the game is still the foundation of long-term success.We also get into the technical side of goal kicking, discussing different kicking styles, common mistakes, mental approaches under pressure, and the practical adjustments players can make to improve their accuracy and consistency.Whether you’re a goal kicker, coach, or rugby fan, this episode is packed with insights to help you see the game differently.