Talking Tech: A Sonographer's Guide to Entrepreneurship

Ever wondered how to transition your sonography expertise into a thriving ultrasound business? I'm Jennifer, and this latest podcast episode lifts the veil on the sales funnel – that elusive strategy that could make or break your entrepreneurial dreams. Learn what this strategy means, why you need it, and steps you can take to set one up in your ultrasound business. It's all about working smarter, not harder, and I'm here to show you the ropes. So tune in, grab your coffee, and let's chart the course to your success together. P.S. Whenever you're ready, here are 3 ways we can help you start your new ultrasound business, or grow your existing one… Download our free guide. It's an incredible overview on the ins and outs of creating revenue for your ultrasound business. Grab it here. Join our Ultrasound Business Academy Program and be a Case Study. We've got the blueprint for $20k/months (and beyond). Get strategic step-by-step help starting and growing your ultrasound business. No biz experience required. Learn more HERE. Get personalized "best next steps". And if you ever want to get some 1:1 help on your best next steps in starting or scaling your ultrasound business, fill out the questionnaire and we'll chat through what to do next and how we might be able to help. Follow Jen on social media Instagram  |  Facebook  |  LinkedIn  |  YouTube

Stepping out of my comfort zone felt like jumping off a cliff, heart pounding, and the unknown stretching before me—Join me, Jennifer, as I share how I built a successful advanced imaging venture from the ground up. I pull back the curtain on the raw, personal experiences that shaped my business, from the stomach-churning fears to the exhilarating moments that come with venturing into the world of ultrasound entrepreneurship. Every sonographer who's ever dreamt of owning their business knows the daunting feeling that precedes the first step. As I recount the early days of my company, you'll hear about the challenges faced and the resilience it took to not just survive, but thrive in the competitive imaging landscape. So, if you're ready to transform your aspirations into action, keep your earbuds in and heart open as we explore what it means to not only dream big but to achieve those dreams with unwavering tenacity. And don't forget, our conversation continues beyond this podcast—join us on social media and become part of a community that celebrates every step of the entrepreneurial journey. P.S. Whenever you're ready, here are 3 ways we can help you start your new ultrasound business, or grow your existing one… Download our free guide. It's an incredible overview on the ins and outs of creating revenue for your ultrasound business. Grab it here. Join our Ultrasound Business Academy Program and be a Case Study. We've got the blueprint for $20k/months (and beyond). Get strategic step-by-step help starting and growing your ultrasound business. No biz experience required. Learn more HERE. Get personalized "best next steps". And if you ever want to get some 1:1 help on your best next steps in starting or scaling your ultrasound business, fill out the questionnaire and we'll chat through what to do next and how we might be able to help. Follow Jen on social media Instagram  |  Facebook  |  LinkedIn  |  YouTube

Eighteen years ago, Jennifer's world halted at the heavy words, "You have cancer." At just 26, she faced a battle that would not only test her physical strength but also the resilience of her spirit. Today, she shares that chapter of her life with you—not to dwell on the hardships but to celebrate the journey from vulnerability to victory.  Join Jennifer on this episode as she opens up about her cancer diagnosis, the emotional rollercoaster that followed, and the profound transformation that arose from choosing hope and positivity amidst the chaos. It's an episode filled with raw truth and the undeniable power that comes from facing our deepest fears. P.S. Whenever you're ready, here are 3 ways we can help you start your new ultrasound business, or grow your existing one… Download our free guide. It's an incredible overview on the ins and outs of creating revenue for your ultrasound business. Grab it here. Join our Ultrasound Business Academy Program and be a Case Study. We've got the blueprint for $20k/months (and beyond). Get strategic step-by-step help starting and growing your ultrasound business. No biz experience required. Learn more HERE. Get personalized "best next steps". And if you ever want to get some 1:1 help on your best next steps in starting or scaling your ultrasound business, fill out the questionnaire and we'll chat through what to do next and how we might be able to help. Follow Jen on social media Instagram  |  Facebook  |  LinkedIn  |  YouTube

Join Jennifer, in a compelling discussion on the role of medical directors in the ultrasound business industry. Listen in as she sheds light on whether your business model requires a medical director. She unpacks the essentials for eight main business models, from mobile ultrasound fee-for-service to independent diagnostic testing facilities (IDTFs), and provides insider tips on how to secure the right medical oversight for your services. Expect to gain clarity on a question many sonographers have when starting or expanding their businesses. So, grab that cup of coffee and get ready for some exceptional insights that will help streamline your journey in the ultrasound business world.   P.S. Whenever you're ready, here are 3 ways we can help you start your new ultrasound business, or grow your existing one… Download our free guide. It's an incredible overview on the ins and outs of creating revenue for your ultrasound business. Grab it here. Join our Ultrasound Business Academy Program and be a Case Study. We've got the blueprint for $20k/months (and beyond). Get strategic step-by-step help starting and growing your ultrasound business. No biz experience required. Learn more HERE. Get personalized "best next steps". And if you ever want to get some 1:1 help on your best next steps in starting or scaling your ultrasound business, fill out the questionnaire and we'll chat through what to do next and how we might be able to help. Follow Jen on social media Instagram  |  Facebook  |  LinkedIn  |  YouTube

Unlock the secrets of insurance billing with Jennifer in the latest episode, where she offers a coveted sneak peek training from inside the Ultrasound Business Academy. She's spilling the beans on everything you need to know about navigating the insurance billing side of running an ultrasound business. Prepare to be enlightened as she dissects real-world billing scenarios, explores the varied rates set by different insurance companies, and explains why offices might charge multiples of the Medicare allowable. Join us with your notepad at the ready, and let's unravel insurance billing together!   Follow Jen on social media! Instagram: https://www.instagram.com/advancedimaginginc Facebook: https://www.facebook.com/AdvancedImagingUltrasound  LinkedIn: https://www.linkedin.com/in/jennifer-aic/  YouTube: https://www.youtube.com/channel/UCBpSP6v--s4xXXx2tH362ng.

Join Jennifer as she zeroes in on offering Ultrasound Screening Services as part of your ultrasound business. The discussion explores the plethora of opportunities for sonographers to provide valuable services within the community. From understanding the nuances of insurance-covered screenings to navigating the waters of self-pay models, this episode is packed with insights on how to integrate screening services into your business, whether it's through mobile ultrasound fee-for-service or setting up shop in local community centers. Get ready for an enlightening conversation that promises to arm you with the knowledge you need to expand your ultrasound business and provide an invaluable preventive service to your community. Whether you're an experienced sonographer or just starting out, this guide to screening services is sure to inspire and inform. Follow Jen on social media! Instagram: https://www.instagram.com/advancedimaginginc Facebook: https://www.facebook.com/AdvancedImagingUltrasound  LinkedIn: https://www.linkedin.com/in/jennifer-aic/  YouTube: https://www.youtube.com/channel/UCBpSP6v--s4xXXx2tH362ng.  

In part 2 of Celebrating 20 Years in Business, Jennifer shares what she has experienced and learned over the last 20 years as an entrepreneur. This heart-to-heart episode is a treasure trove of wisdom, promising to guide you on how to intertwine service-first values with your innate talents to build a business that not only thrives financially but also enriches lives. Whether you're a seasoned professional or just starting out, the insights shared here are sure to illuminate the importance of excellence in service and the irreplaceable currency of genuine client relationships. Be inspired to harness the power of community, faith, and personal growth to not just survive, but flourish in the demanding world of business while keeping burnout at bay. Tune in to an episode that goes beyond the technical know-how and dives into the soulful aspects of creating a legacy that echoes with authenticity and purpose. Follow Jen on social media! Instagram: https://www.instagram.com/advancedimaginginc Facebook: https://www.facebook.com/AdvancedImagingUltrasound  LinkedIn: https://www.linkedin.com/in/jennifer-aic/  YouTube: https://www.youtube.com/channel/UCBpSP6v--s4xXXx2tH362ng.  

Join Jennifer as she celebrates two decades of transforming from a healthcare professional to a thriving seven-figure entrepreneur. Listen in as she imparts the first ten of twenty invaluable insights gathered from this remarkable journey. She peels back the layers of growth and entrepreneurship, sharing her personal leap of faith into the business world and how stepping out of her comfort zone was pivotal for success. She'll take you through the moments of fear and uncertainty that paved the way for the empire she and her partner built, and the courage it took to repeatedly face discomfort.  This is a heartfelt reflection on the promises we keep to ourselves when no one is watching, and a call to her fellow sonographers to seize their own growth opportunities. Tune in for an honest conversation about the life lessons that have shaped her entrepreneurial spirit. Follow Jen on social media! Instagram: https://www.instagram.com/advancedimaginginc Facebook: https://www.facebook.com/AdvancedImagingUltrasound  LinkedIn: https://www.linkedin.com/in/jennifer-aic/  YouTube: https://www.youtube.com/channel/UCBpSP6v--s4xXXx2tH362ng.  

Show Notes: Join us as we sit down with the remarkable Payton Bean, who opens up about his decade-long journey in the Ultrasound Business world. Payton illuminates the highs and lows of entrepreneurship, sharing his experiences with the emotional aspects of business ownership, from the leap of faith into starting his own company to the joys of delegation and celebrating milestones. Our conversation serves as a beacon of inspiration, highlighting the transformative power of taking control of your professional destiny in the healthcare and Ultrasound technology sectors. This episode is not just about business mechanics; it's a heartfelt exploration of confidence and expertise in business development. I recount my own growth over twenty years in the ultrasound industry, revealing how accumulated knowledge can translate into confidence with clients and colleagues. We delve into the joys of work, the use of innate talents, and the value of mentorship. Our discussion also emphasizes the collective benefits of knowledge sharing, and the fulfillment that comes from helping others in the field flourish. It's an episode that celebrates the impact of experience and community on personal and professional development. Listen in as we offer a comprehensive view of what it means to start and grow a healthcare business, sharing anecdotes and advice that underscore the joy and connection found beyond the hospital walls.   Chapters: (00:11) Ultrasound Business School and Entrepreneurship Insights (12:55) Confidence and Expertise in Business Development (17:08) Camaraderie and Community in Ultrasound Business (21:03) Overcoming Fear and Embracing Growth Opportunities (25:49) Benefits of Owning an UltraSensex Business (34:42) Start Your Own Ultrasound Business Benefits (40:31) Starting a Healthcare Business   Follow Jen on social media! Instagram: https://www.instagram.com/advancedimaginginc Facebook: https://www.facebook.com/AdvancedImagingUltrasound  LinkedIn: https://www.linkedin.com/in/jennifer-aic/  YouTube: https://www.youtube.com/channel/UCBpSP6v--s4xXXx2tH362ng.

Show Notes:   🎙️ In this episode, Jennifer is diving into a topic many sonographers often ponder - the ins and outs of starting an ultrasound business specializing in just one or two modalities.Is it a viable business model? Absolutely. Let's explore. 🚀 Embarking on Solo Ventures? For those adamant about starting solo, Jennifer suggests considering partnerships with physician practices or facilities that frequently order the specific ultrasounds you specialize in. Vascular sonographers, for example, might explore collaborations with smaller vascular practices or surgeons lacking an in-house ultrasound setup. It might not be as expansive, but it's a solid launching point. 🌟 Transforming Challenges into Opportunities! Jennifer shares an inspiring anecdote. As an echo sonographer, similar challenges were faced. The magic formula? Viewing obstacles as opportunities. A partnership was formed with a small cardiology practice lacking a sonographer. By highlighting the advantages - cost savings, streamlined processes - both echo and vascular services were seamlessly integrated. 👉 Scaling Up Through Strategic Recruitment! Now, if the goal is to move beyond the solo venture, Jennifer recommends contemplating the hiring of additional sonographers. Picture this: you're the cardiac echo specialist; hiring someone skilled in general/vascular studies broadens your market share. It might be nerve-racking, but it's the avenue to scalable growth, preventing a one-person show and creating a meaningful impact. 💡 Strategic Service Expansion! Don't let specialization in one modality constrain the vision. Start small but with a plan. Extend your expertise to practices, gradually introducing additional services like vascular or general ultrasound. It's a win-win scenario - business expansion, job creation, and an elevation of patient care. 👥 Embracing Team Expansion! If the prospect of managing a team seems daunting, remember, it's a pathway to growth. Many entrepreneurs hit a ceiling because they're wearing all the hats. Burnout inevitably follows. Embrace team expansion strategically. It's not just about financial gains; it's about constructing a sustainable, impactful business. 🚀 The Growth Expedition! Whether embarking on a solo journey or contemplating expansion, the growth trajectory involves strategic hiring, visionary thinking, and the ability to convert challenges into opportunities. No need to limit possibilities. Ready to dive in? Send Jennifer and the Team a DM for guidance and your best next steps   Follow Jen on social media! Instagram: https://www.instagram.com/advancedimaginginc Facebook: https://www.facebook.com/AdvancedImagingUltrasound  LinkedIn: https://www.linkedin.com/in/jennifer-aic/  YouTube: https://www.youtube.com/channel/UCBpSP6v--s4xXXx2tH362ng.

You've been asking for help with business owner mindset, and my guest Elle and I are here to deliver! Elle Turner is a Business Mindset Mentor, and host of her own incredible podcast "Taking it Personally". She was gracious enough to join me for this episode, and we chat alllll things "business owner mindset" - you're gonna love this one. Elle talks about Building the Business Owner, and spoiler alert - there are a lot of 🤯🤯🤯 moments. Not only did Elle guest on the podcast, she has graciously created a Free Guide just for you to help build your mindset and help you get out of your own way. 🚀  Head to the website to download your copy at www.aic-ultrasound.com/podcast

Join me and my business partner and Advanced Imaging's Ultrasound Equipment division head, Beau White, as we discuss all things ultrasound systems. From what type of equipment Beau recommends, to whether or not you should purchase new or used equipment, we dive deep into the details of that first big purchase for your ultrasound business. Want to chat with Beau about your ultrasound equipment needs? You don't need to be a business coaching client to reach out. beau@aihealthcare.net 317-345-9306 cell/text 317-663-3289 office

Goal setting in your ultrasound business is crucial, and understanding how to do that is even more important. On this episode, we're chatting about the ONE thing that can really help get us there. We all know how to set big dream goals, but if we don't have a plan to get us there, they're going to be just that….dreams. If we take the time and understand how to break those big dreams down into smaller finish lines, and even further into habits, this one thing is so powerful in allowing us to have a plan to work to achieve those big goals for the year.

Moving right along with our Business Models series, I'm excited to chat in this episode about the business model that's near and dear to my heart - Mobile Ultrasound Fee for Service. Its how we started our mobile ultrasound business and I can't wait to share the details with you.

This series is perfect for ultrasound techs looking to start their own ultrasound business as well as those who are current business owners excited for the opportunity to learn more about how they can add in services to their company to continue to diversify their income streams and increase their revenue. In this episode, we're chatting all about the mobile independent diagnostic testing facility (IDTF) business model.

Chatting with clients and techs regularly, I have been hearing these questions over and over. What does a "lunch & learn look like and what are some best practices when providing them?", "how can I get my business going during these times of restriction?", and "I'm SO nervous for the sales part of owning my own business! How can I help get over the nerves?"  Come hang out with me on this episode, as I address these questions and give you some insight into each.

Whether you're a DMS student, employee, or an ultrasound tech running their own business, providing exceptional service from both a patient care and professionalism standpoint is key to building long term relationships with colleagues, co-workers, and providers alike.

Each week I chat with techs across the country that have questions about starting or operating their ultrasound businesses. In this episode, I'm answering the top three questions for the week: how do I make sure to provide a turnkey service? Who pays for the radiologist or cardiologist's interpretation? What are the differences in working with physician practices versus working with Nursing Home Facilities? Let's dive in!

In this episode, I'm chatting about 4 initial mapping steps you need to take to craft your plans for your business. First, we'll talk about mapping out your business services and what types of physicians you'll be marketing to. Then, let's take a look at the market in your area based on these services and physicians local to you. Third, you'll figure out your startup costs so that you can budget accordingly. And lastly, we'll discuss how to map out your revenue potential to see where you're headed.

Knowing what you services you can provide and how to diversify your income in your mobile ultrasound business is key. Come hang with me as I share 9 service options you have as a mobile ultrasound provider.