AI tools like ChatGPT and Perplexity are quietly becoming the place where discovery happens — but there’s a big blind spot most brands haven’t noticed yet: your videos.In this episode, Chris and Sylvie sit down with Ben Ruedlinger (one of Wistia’s earliest employees) and Phill Nottingham (founder of Organic Video and longtime Wistia collaborator) to unpack why most videos are invisible to AI search. They break down what actually happens when an LLM “reads” your website, why traditional embeds and YouTube fall short, and how Wistia’s new LLM-friendly embed codes make video content readable to AI without wrecking your site experience.If you rely on video to explain what you do, attract the right customers, or stand out in your niche, this is an episode you can’t afford to skip.Links to Learn More: Follow Ben Ruedlinger on LinkedInFollow Phill Nottingham on LinkedInFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify
What does it really take to move from marketing chaos to clarity? Emily Kramer — co-founder of MKT1 and startup marketing advisor — joins Chris and Sylvie to talk about how marketers can stop doing “random acts of marketing” and start making smarter, more strategic bets.Together, they unpack how to identify your company’s marketing advantages, why every big initiative should have the potential to be a fund returner, and how to build the kind of marketing team that thrives in the AI era.If you’ve ever wondered whether your marketing has a strategy or is more of a to-do list, this episode is for you.Links to Learn More:Follow Emily Kramer on LinkedInFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify
Can marketers be too data-driven? In this episode of Talking Too Loud, Talia Wolf—founder of GetUplift and creator of the Emotional Targeting framework—joins Chris and Sylvie to explore how emotion drives every decision. They dig into the balance between data and social listening, discuss why every B2B purchase is more emotional than you think, and show how empathy can help brands stand out in the AI era.Links to Learn More:Follow Talia Wolf on LinkedInFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify
What really makes a brand unforgettable? On the latest episode of Talking Too Loud, John Bonini, founder of Content Brands, joins Chris and Sylvie to unpack why creative risks and wacky ideas—like launching a free plan with a parade—can build genuine fandom, and how that fandom becomes the growth lever that sets businesses apart in the age of AI.Links to Learn More:John BoniniFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify
What’s holding B2B companies back from using video for growth? On the latest episode of Talking Too Loud, Ademola Adelakun, founder of A2 Media, joins Chris and Sylvie to break down video misconceptions, how to build a winning strategy, and why putting the customer at the center of your story changes everything.
AI has made it faster, cheaper, and easier than ever to create content. But if everyone can crank out something “decent,” everything starts to look the same — and sameness is boring. On this episode of Talking Too Loud, Mark Schaefer, marketing strategist and author of Audacious: How Humans Win in an AI Marketing World, explains why competence is vulnerable, why boldness is the only real edge, and how brands can double down on what AI can’t fake: trust, emotion, and humanity.Learn more about Mark SchaeferFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify
Most marketers are creating way too much content and getting way too little from it. On the latest episode of Talking Too Loud, Justin Simon, creator of the Distribution First approach, shares how to flip the script: build a system for repurposing, get more out of what you already have, and fight off content burnout. Links to Learn More:Follow Justin Simon on LinkedInFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify
AI is transforming marketing — making alignment between product, marketing, and sales more critical than ever. In this episode of Talking Too Loud, Amplitude CMO Tifenn Dano Kwan shares how she bridges team cultures, drives trust, and uses deadlines to turn the GTM tug-of-war into growth.Links to Learn More:Follow Tifenn Dano Kwan on LinkedInFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify
What does it take to build a product people fall in love with? Superhuman founder Rahul Vohra joins Chris and Sylvie to talk about designing for delight, why speed still matters, and how AI fits into the future of joyful software. Plus: how the Grammarly acquisition opens a new chapter for Superhuman.Links to Learn More:Follow Rahul Vohra on LinkedInFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify
On this episode of Talking Too Loud, Josh Blyskal, AI Strategist at Profound, joins Chris and Sylvie to break down Answer Engine Optimization (AEO), why writing niche blog content still matters, and how brands can get seen (and convert more leads) in an AI-first search world.Links to Learn More:Follow Josh Blyskal on LinkedInFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify
Brendan Schwartz, Wistia’s Co-founder and CTO, joins Chris and Sylvie to break down the European Accessibility Act, share Wistia’s journey to making video truly accessible, and explain why inclusive design leads to better products for everyone.Links to Learn More:Follow Brendan on LinkedInFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify
Behavioral science expert Nancy Harhut joins Chris Savage to reveal the subconscious shortcuts driving customer decisions, why autonomy and reciprocity fuel engagement, and how teams can use brain science ethically for unforgettable marketing wins.Links to Learn More:Follow Nancy Harhut on LinkedInFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify
No full episode this week (we're at the Wistia offsite). But we wanted to say a quick hello, talk too loud about snorkeling, and Harry Potter, and let you know we'll be back to our regular programming next week.Follow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify
What’s really happening in digital marketing today? On the latest episode of Talking Too Loud, Savage and Sylvie bring in Rand Fishkin—legendary strategist, founder of SparkToro, and indie game creator—for an unfiltered reality check. From the steep decline of web traffic and the end of easy SEO wins, to the explosive rise of AI-driven answers and zero-click marketing, find out why old playbooks no longer cut it and what brands need to do to survive. Links to Learn More:Follow Rand Fiskin on LinkedInFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify
Can you really grow a successful newsletter with just 600 subscribers? Chenell Basilio, founder of Growth in Reverse, joins Talking Too Loud to bust list-size myths, unpack the secrets behind engaging content, and explain why passion and community beat flashy growth hacks every time.Links to Learn More:Follow Chenell Basilio on LinkedInFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify
Curious about what’s actually working in video marketing right now? On the latest episode of Talking Too Loud, Savage and Sylvie get the inside scoop from Sam Balter, Wistia’s head of content, and the data mastermind behind this year’s State of Video Report. From high-performing formats and the rise of interactive features, to smarter production workflows and repurposed content, find out how some of the top B2B brands are using video, find out what’s driving results—and how you can stay ahead in a crowded video landscape.Links to Learn More:Wistia’s 2025 State of Video ReportFollow Sam on LinkedInFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify
Peter Murphy Lewis has lived many lives: TV host, travel brand founder, documentary filmmaker, and now fractional CMO.On the latest episode of Talking Too Loud, the founder of Strategic Pete joins Chris and Sylvie to get loud about the importance of facing discomfort, the power of curiosity, and how his entrepreneurial journey led to living in a zoo. They dig into what a fractional CMO actually does, why adaptability is a secret marketing weapon, how Peter balances gut instinct with data when building campaigns that actually deliver, what most businesses get wrong about marketing execution, and the underrated channels more founders should be paying attention to.Links to Learn More:Follow Peter Murphy Lewis on LinkedInFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify
Brand mascots are fun, webinars need to step it up, and B2B content doesn’t have to be boring! These are just some of the loud takes that marketer extraordinaire Bridget Poetker shares on the latest episode of Talking Too Loud. This week, Savage and Sylvie step into a world where unfiltered personality drives creative inspiration and brand voice. Tune in to learn how Bridget transitioned from agencies and B2B startups to building her very own content collective, why outcomes are more important than outputs, and why being unhinged on LinkedIn is her superpower. Highlights include:Building a Content CollectiveWhy brand voice mattersThe value of experimentation in marketingLinks to Learn More:Follow Bridget Poetker on LinkedInFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify
On the latest episode of Talking Too Loud, Chris Sylvie Lubow dive into the world of social media strategy with Sydney Raiff, a video producer at CeraVe. The conversation explores Sydney's success in transforming CeraVe’s TikTok strategy from a million paid views to a million organic views, and provides a behind-the-scenes look at what it takes to develop a relatable brand voice and connect deeply with your audience. Sydney also discusses how her background in stand-up comedy influenced her career in digital marketing, and how trusting one's gut has played a crucial role in her creative process. Highlights include:Using social comments to iterate on social strategyThe power of compelling hooksTaking risks and learning from failureLinks to Learn More:Follow Sydney on LinkedInFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify
Did video kill the radio star or evolve the radio star? In this episode of Talking Too Loud, recorded live at On Air Fest, Chris and Sylvie sit down with HubSpot Media’s Carly Baker to explore why more podcasters are embracing video and what that means for creators today. They’ll discuss the benefits, challenges, and strategies behind incorporating video into a podcast workflow, plus share insights from their own experiences producing video podcasts. Whether you’re considering taking the leap or already experimenting with video, this conversation will help you navigate the next era of podcasting. Highlights include:Discoverability challenges in audio and how video platforms like YouTube provide solutionsThe difference in audience engagement and content retention between video and audio platformsStrategies for effectively using video clips on social media to grow your podcast audienceLinks to Learn More:Follow Carly Baker on LinkedInFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify