This week on “Travel Marketing Insights,” we talk about how AI is transforming travel marketing for hotels, travel agencies, and tour operators. We share our experiences with AI, reveal our favourite tools, and discuss both the benefits and limitations of AI. Join us for a transparent, practical discussion on how AI affects our work as marketers and what to keep in mind when integrating it into your marketing strategy. Links + Resources: ChatGPT www.chatbotapp.ai Gemini www.gemini.google.com DALL-E www.openai.com/dall-e Have any questions? Contact us, we’d love to hear from you: www.chironhotelconsulting.com | Ellie@chironhotelconsulting.comwww.wearecerita.com | Valerie@wearecerita.com
With social media becoming increasingly saturated each year, how can hotels, tour operators, and travel agencies truly stand out and attract their target audience? Join us on “Talking Travel Marketing” as we chat through strategies for differentiation and discuss the unique advantages small businesses have over larger travel brands and hotel chains. Links + Resources: Deliciously Ella www.deliciouslyella.com | @deliciouslyella One&Only Resorts www.oneandonlyresorts.com | @ooresorts Marbella Club www.marbellaclub.com | @marbellaclubh El Fenn www.el-fenn.com | @elfennmarrakech Have any questions? Contact us, we’d love to hear from you: www.chironhotelconsulting.com | Ellie@chironhotelconsulting.com www.wearecerita.com | Valerie@wearecerita.com
When should hotels, tour operators, and travel agencies consider hiring in-house talent versus working with an agency? In this week’s episode of “Talking Travel Marketing”, we discuss the right time to partner with an agency, what you need to have in place, and how to make the most of your marketing or social media agency for a productive and successful partnership. Have any questions? Contact us, we’d love to hear from you: www.chironhotelconsulting.com | Ellie@chironhotelconsulting.com www.wearecerita.com | Valerie@wearecerita.com
This week on “Talking Travel Marketing”, we share our thoughts on how hotels and travel companies can build high-performing marketing teams while fostering a positive and sustainable work environment. We also explore the crucial role founders play in the marketing process. Tune in to discover how to align your team with your strategic vision and leverage each individual's unique talents for optimal success. Have any questions? Contact us, we’d love to hear from you: www.chironhotelconsulting.com | Ellie@chironhotelconsulting.com www.wearecerita.com | Valerie@wearecerita.com
Struggling with marketing for your new hotel or travel company? In this week’s episode of “Talking Travel Marketing”, we share practical advice on getting started. We talk about key strategies such as investing in high-quality imagery, crafting a solid content plan, and tapping into storytelling on social media. Whether you’re setting up a brand from scratch or updating an existing one, these tips will help you create a strong marketing foundation and connect with your audience. Links + Resources: Blakes Hotel www.blakeshotels.com | @blakeshotel Cap Karoso www.capkoroso.com | @cap_karoso Have any questions? Contact us, we’d love to hear from you: www.chironhotelconsulting.com | Ellie@chironhotelconsulting.com www.wearecerita.com | Valerie@wearecerita.com
In this week’s episode of "Talking Travel Marketing," we focus on how to attract luxury travellers through marketing and social media. We identify common pitfalls and key signs that show whether a hotel or travel business truly embodies luxury. Learn practical tips for maintaining a luxurious image across all touchpoints, including your social media channels. Links + Resources: Chanel www.chanel.com | @chanelofficial LVMH www.lvmh.com | @lvmh Gucci www.gucci.com | @gucci Prada www.prada.com | @prada Airelles www.airelles.com | @airellescollection Ampersand Travel www.ampersandtravel.com | @ampersand_travel Brunello Cucinelli www.brunellocucinelli.com | @brunellocucinelli_brand Have any questions? Contact us, we’d love to hear from you: www.chironhotelconsulting.com | Ellie@chironhotelconsulting.com www.wearecerita.com | Valerie@wearecerita.com
This week, on “Talking Travel Marketing", we unpack the intricacies of social media marketing metrics. Not all metrics are created equal, and we'll help you identify which ones truly matter depending on whether you're focusing on brand awareness, engagement, or conversions. Tune in to discover how to optimise your social media presence and gain clarity on what works—and what doesn’t—on your accounts. Have any questions? Contact us, we’d love to hear from you: www.chironhotelconsulting.com | Ellie@chironhotelconsulting.com www.wearecerita.com | Valerie@wearecerita.com
What are some of the main issues travel businesses and hotels are facing on social media right now? In this episode of "Talking Travel Marketing," we dive into the most frequent social media challenges that clients and potential clients bring to us, and provide quick, actionable insights on how to address them. Tune in for valuable tips and strategies! Links + Resources: Farrow & Ball www.farrow-ball.com | @farrowandball @paddy_od_1 Have any questions? Contact us, we’d love to hear from you: www.chironhotelconsulting.com | Ellie@chironhotelconsulting.com www.wearecerita.com | Valerie@wearecerita.com
How do you make every marketing pound count when budgets are tight? In this episode of "Talking Travel Marketing", we break down the process of creating a strategic marketing roadmap. We cover conducting thorough channel analyses, setting achievable goals, and how to prioritise your marketing efforts accordingly. Tune in to hear our insights and advice! Links + Resources: Auberge Resorts www.aubergeresorts.com | @aubergeresorts Aman Resorts www.aman.com | @aman Bujera Fort www.bujerafort.com | @bujerafort Have any questions? Contact us, we’d love to hear from you: www.chironhotelconsulting.com | Ellie@chironhotelconsulting.com www.wearecerita.com | Valerie@wearecerita.com
Curious about whether your hotel or travel business really needs to be on social media? In this debut episode of "Talking Travel Marketing," we explore the necessity of a social media presence, discuss strategies for businesses with limited resources, and examine the potential consequences of staying off social media. Tune in to hear our thoughts and insights! Have any questions? Contact us, we’d love to hear from you: www.chironhotelconsulting.com | Ellie@chironhotelconsulting.com www.wearecerita.com | Valerie@wearecerita.com
This is the Talking Travel Marketing Podcast with Ellie Boulstridge, founder of Chiron Hotel Consulting and Valerie Merut, founder of Cerita. This podcast is for you if you are the marketing manager or the owner of a travel company or hotel. In each episode, we dive into one of the most frequently asked marketing questions, sharing our thoughts and insights to help you get the most out of your marketing.