Teaching Social Media

In this episode, Abbe Reynolds and Allden Horne discuss everything through media and cancel culture. Using real-time examples, we discuss the benefits of having a good marketing, PR, and social media team and just what could happen if you don’t have these plans already established. We are both college students and love to discuss our takes on these crisis management tactics and events. 

What rules should brands have in place to moderate comments on their posts? Listen now to learn more tools about moderating comments for big brands or even for your own personal brand.

In this episode we will discuss the big topic of the specific social media policy in which student-athletes, and more specifically the Coastal Softball Program, follows when using their own personal social media accounts. The host, Madison Redman, and special guest Riley Zana share their own experiences and knowledge of how social media is different for them as they uphold a program reputation. 

Talking about increasing brand awareness through challenges with examples from Calvin Klein, Crocs, and GUESS with guest host Walker McKnight.

In this episode, Leah Bailer (Senior Marketing Major), Dyneira Brown (Senior Communication Major), and Haley Cable (Junior Communication Major) discuss how to utilize trendy challenges, audio, and Augmented Reality features on TikTok and Snapchat. Businesses can take leverage of these tools to promote brand awareness, reach different audiences, and increase sales. You can learn more about these marketing strategies by visiting TeachingSocialMedia.org  Show Notes: https://hashtagpaid.com/banknotes/tiktok-trends-brands-2021 https://www.pixlee.com/blog/8-tiktok-challenges-started-by-brands-and-what-we-can-learn-from-them https://www.socialpilot.co/blog/social-media-statistics https://influencermarketinghub.com/tiktok-sounds/#toc-3 https://movementstrategy.com/editorial/trending-sounds-tiktok/ https://riselocal.com/tiktok-trending-sounds/ https://www.thedrum.com/news/2021/11/16/how-snap-uses-ar-drive-purchase-intent-brands https://www.trapicainsights.com/post/ar-ad-adoption-snapchat-instagram-tiktok https://www.voguebusiness.com/technology/snapchat-boosts-ar-try-on-tools-farfetch-prada-dive-in

In this episode, Sam Bedard, Senior Marketing Major, and Gabby Ward, Event Coordinator at The Morris Group, discuss some of the keys to running a company LinkedIn Page. Intro: 0:00 About Gabby Ward: 0:18 Staying on Customer Radar: 1:09 Giving Face to Employees: 2:20 Post Consistency: 4:23 Gauging Posts and Metrics: 6:28 Outro: 10:06

In this episode we talk about the different types of demographics of people that use Instagram reels and TikTok and we also discuss the amount of money one can make on Instagram vs TikTok and break down what social media app is better for a professional and non-professional business to advertise on.  Show Notes: https://www.creativebloq.com/features/instagram-reels-vs-tiktok  https://imagency.com/news/infographic-instagram-reels-vs-tiktok-everything-you-should-know https://www.wordstream.com/blog/ws/2021/02/08/instagram-ads-cost https://influencermarketinghub.com/instagram-reels-stats/amp/

BONUS EPISODE to Season 1: In this episode, we cover the effectiveness of social media marketing versus other forms of digital marketing. We also talk about what social media platforms are best for generating leads. Guest host Jacob Clemens can be reached at jaclemens@coastal.edu. Special guest Joel Wilson is the owner of The Digital Guru and can be reached at joel@thedigitalguru323.com. Reference Sources: 1) cloudways.com/blog/social-media-lead-generation/ 2) blog.hoot suite.com/how-to-generate-leads-on-social-media/ 3) blog.hubspot.com/marketing/social-media-lead-generation

We wrap up Season 1 with an episode blending several topics. Guest host, Nick Shannon talks about his research into the popularity of the Squid Game meme and is joined by guests Jack Schwartz and Joey Colesano to discuss how this relates also to sales tactics and crisis management. The trio also discusses a variety of issues around these topics of memes, crises and sales practices to conclude our first season.  You can learn more about this topics on our blog at teachingsocialmedia.org

In this episode, we hear from Natalie Toth and her guest about the topic of crisis management and specifically some current TikTok crisis events and what you can do to thwart them. You can learn more about the topics you hear today on our blog at TeachingSocialMedia.org. 

In this episode we first hear from Chris Karnazes about YouTube Playlists, using the examples of Yeti and GoPro to talk about how you can use these effectively in your video strategy. Next we hear more about video from Carson Burgess and Jacob Finn who add to this discussion both reviewing Playlists as well as the new feature of YouTube Shorts. Their guest, Sam Grover, discusses how YouTube videos can play a role in social media crises and how these features can be used. You can get more information on these features by visiting TeachingSocialMedia.org.

TeachingSocialMedia.org is an educational project teaching marketing students about using social media strategies in marketing. In this episode, we hear from marketing student, Virginia Culp about Pinterest Advertising. To learn more about the information in today's episode, you can read Virginia's blog post.  Featured: Professor Heather Carle, a marketing professor at Coastal Carolina University (HOST) GUEST HOST - Virginia Culp (Follow on Twitter @Virginia_Culp) and special guest Tatum Campbell

TeachingSocialMedia.org is an educational project teaching marketing students about using social media strategies in marketing. In this episode, we hear from marketing student, Savannah Kiker about event marketing and how social media listening can play a role in enhancing your event. Savannah also uses the example from the local Carolina Country Music Festival (CCMF) held in Myrtle Beach and discusses this topic more in her blog article.   Featured:  Professor Heather Carle, a marketing professor at Coastal Carolina University (HOST)  GUEST HOST Savannah Kiker (Follow @Savannah.ki )

TeachingSocialMedia.org is an educational project teaching marketing students about using social media strategies in marketing. In this episode, we hear from marketing student, Ryan Glendy about employee advocacy programs, featuring his guest Ivey Emmert and her experience with a retail brand. To learn more about this topic you can also read Ryan's article about employee advocacy which also discusses the programs used by Starbucks and Electronic Arts.  Featured: Professor Heather Carle, a marketing professor at Coastal Carolina University (HOST) GUEST HOST Ryan Glendy  featuring Ivey Emmert

TeachingSocialMedia.org is an educational project teaching marketing students about using social media strategies in marketing. In this episode, we hear from marketing student, Luke Nusslein about several tips to create a successful Linkedin profile. For more information, you can also read Luke's blog article. Featured:  Professor Heather Carle, a marketing professor at Coastal Carolina University (HOST)  GUEST HOST: Luke Nusslein, marketing student (Follow on Instagram @Lnusslein5)

TeachingSocialMedia.org is an educational project teaching marketing students about using social media strategies in marketing. In this episode, we hear from marketing student, Rachel King about the nuanced differences between different types of marketing promotions and the legal risks that go along with them. In this episode you'll learn the differences between contests, sweepstakes, and lotteries and what key things to keep in mind about their different legal requirements when you are planning your next social media giveaway.  Featured: Professor Heather Carle, a marketing professor at Coastal Carolina University (HOST) GUEST HOST Rachel King, marketing student (Follow on Instagram @rachkingg) You can read more information in Rachel's article "The Importance of Rules When It Comes to Sweepstakes."

TeachingSocialMedia.org is an educational project teaching marketing students about using social media strategies in marketing. In this episode, we hear from marketing students Brittany Shelley and Robert Weisbach about the topic of Social Media Policies. These are things used by companies to govern their social media both in terms of how the firm uses social networking apps but also in guidance given to employees. This may not sound like the most interesting topic, but in actuality, it can be one of the most controversial. You will hear from both guest hosts today about very contentious employee firings and court cases that debate things from political speech, to accused racism, to labor conditions and you will get an intro into US regulations related to governing employee speech, especially regarding their Section 7 protections in the National Labor Relations Act. Featured: Professor Heather Carle, a marketing professor at Coastal Carolina University (HOST) GUEST HOST Robert Weissbach, marketing student (Follow on Instagram @ROBERTWEISSBACH) and guest Sierre Bergen (Follow on Instagram @SIERRABERGEN) GUEST HOST Brittany Shelley, marketing student (Follow on Instagram @Brittany_Shelley) You can read more about the topics in this episode on our TeachingSocialMedia.org blog. Brittany's article covers a lot of detail on NLRB guidance and Robert's article discusses more cases and some specifics of a good social media policy document.

TeachingSocialMedia.org is an educational project teaching marketing students about using social media strategies in marketing. In this episode, we hear from Nicole Vreen who is a communication major and marketing minor student at Coastal Carolina University. Nicole introduces us to the topic of User Generated Content (UGC) and its benefits for individuals as well as brands and businesses. You can read more about this topic on Nicole's blog post. Featured:  Professor Heather Carle, a marketing professor at Coastal Carolina University (HOST)  Nicole Vreen, communications student (GUEST HOST) | Follow on Instagram https://www.instagram.com/nicole.vreen/  | Follow on Twitter @nicolevreen

TeachingSocialMedia.org is an educational project teaching marketing students about using social media strategies in marketing. In this episode, we hear from marketing student Ashley Rulison, about all of the new types of pinterest pins and key tips on how to make the most of your account. You can also read Ashley's blog article 7 Marketing Steps for Pinterest Businesses for more information. Ashley refers to several pin examples in her episode and you can access the Pinterest board with the examples she cites here.  Featured:  Professor Heather Carle, a marketing professor at Coastal Carolina University (HOST)  Ashley Rulison, marketing student (GUEST HOST) | Follow on Instagram | Follow on Pinterest

TeachingSocialMedia.org is an educational project teaching marketing students about using social media strategies in marketing. In this episode, we hear from Anthony DeFrank a marketing and PGM student and his guest about the use of Augmented Reality technology in the sport of golf.  Featured: Professor Heather Carle, a marketing professor at Coastal Carolina University (HOST) Anthony DeFrank, marketing & PGM student (GUEST HOST) | Follow on Instagram James Leandri, undergraduate student at PENN State