Tech Sales Insights

In this episode of Tech Sales Insights, Randy Seidl is joined by Crawford Del Prete, President at IDC, to discuss IT trends for 2025 and what every seller should know about the market direction. The conversation covers Crawford's extensive career path, the role of AI in sales, infrastructure growth, and IDC's new Tech Match product. They delve into the importance of understanding customer needs, leveraging AI for sales preparation, and the transformation in application software businesses. Crawford shares insights on successful sales strategies, the significance of mentorship, and how IDC is positioning itself for future technological trends. The episode is sponsored by ZoomInfo and brought to you by the Sales Community.KEY TAKEAWAYSAI in Sales: Embrace AI tools for significant enhancements in preparedness and effectiveness in sales meetings. Lean into AI to stay competitive.Industry Growth: Infrastructure layer investments will continue growing, driven by AI advancements, with notable 55% growth in the past year.Customer-Centric Approach: Successful companies understand and address the specific "jobs to be done" by customers, leveraging deep market intelligence.IDC Tech Match: IDC's new platform helps IT buyers with AI-assisted RFP generation and vendor shortlisting, easing the buying process.Leadership & Training: Continuous training and adapting to industry trends are crucial for maintaining relevancy and operational excellence.Use of Data: Effective data sovereignty and orchestration are vital in AI adoption for mitigating risks and ensuring data control.QUOTES"If you're a seller and you're not getting prepared for meetings with AI, you're going to get screamed at.""Michael Dell has an uncanny ability to capitalize on industry transitions effectively.""Technology has reinvented itself five times since I started. You gotta love that transition to keep up.""Companies that use IDC services effectively are those that deeply understand customer problems."Find out more about Crawford Del Prete through the link/s below:https://www.linkedin.com/in/crawford-del-prete-082221/This episode is sponsored by ZoomInfo, the GTM Platform sponsor of the Sales Community. ZoomInfo is the go-to-market platform that helps businesses find, acquire and grow their customers. Businesses use ZoomInfo data and platform to increase efficiency, align sales and marketing teams, and consolidate technology stacks.

In this episode of Tech Sales Insights, Randy Seidl is joined by Dr. Courtney McCashland, Chief Officer of Science and Strategy at AuctusIQ, to discuss data-driven strategies for improving sales performance. The conversation delves into the significance of understanding key attributes in top sales performers, the benefits of using talent assessments, and how AuctusIQ provides actionable insights to align talent with commercial success. Dr. McCashland shares her extensive background in positive business psychology and how it helps identify what drives success in individuals. Additionally, the episode touches on the unique challenges and opportunities for women in sales, as revealed by recent research.KEY TAKEAWAYSPositive Psychology in Sales: The importance of leveraging natural talents and behaviors for success in sales is emphasized, advocating for positive psychology approaches over trying to change inherent traits.Effective Talent Assessment: AuctusIQ's approach to sales performance assessment focuses on identifying behaviors and competencies directly linked to successful sales outcomes, helping organizations align talent strategies with commercial goals.Transformation Through Training: The necessity for tailored, individualized training plans is highlighted to effectively develop sales reps and managers, thereby improving performance and revenue growth.Gender in Sales: Research shows that women in sales often outperform their male counterparts, though they remain underrepresented. Organizations are encouraged to recruit more women and leverage their unique strengths.Sustained Development: Continuous measurement and re-measurement, combined with coaching and training, significantly enhance proficiency in sales competencies, directly impacting revenue.QUOTES"What we're doing is we're really getting underneath those natural patterns of behavior, those talents that explain why some people succeed.""Everything we measure is anchored in what explains success.""You see that mental edge differentiates professionals even more than at a collegiate level.""Positive psychology is aligning your natural gifts that help you be great at certain things into doing those things so you can reach excellence.""The biggest thing is you've got to make sure you're measuring what matters."Find out more about Courtney McCashland through the link/s below:https://www.linkedin.com/in/courtney-mccashland/This episode is sponsored by AuctusIQ, the Sales Performance Assessment sponsor of the Sales Community. AuctusIQ is a sales data and science software company with the mission of providing the right data to solve your three biggest challenges: selecting and retaining exceptional talent, coaching to ensure readiness to meet or beat quota, and winning more deals.

In this episode of Tech Sales Insights, Randy Seidl is joined by Denise Millard, Chief Partner Officer at Dell Technologies. They delve into the best practices for channel selling, the evolution of partnerships, and the importance of building strong, accountable relationships within the tech industry. Denise shares her incredible 27-year journey from EMC to Dell and her strategic role in fostering partner ecosystems. Learn how Dell embraces AI, marketplace dynamics, and the critical role of mentorship in career development. For anyone in tech sales, this episode is packed with valuable insights and real-life success stories.KEY TAKEAWAYSDenise Millard's Career: Denise has had an impressive career spanning 27 years between Dell and EMC, focused on partners and ecosystem roles.Channel Selling Best Practices: Simplicity and accountability are key—choose 2-3 focal points, align sponsorship, and hold teams accountable.Partner Relationships: Successful partnerships stem from mutual trust and alignment, with ongoing communication and support.Challenges in Channel Sales: Challenges often arise from a lack of early engagement and understanding of local partner ecosystems by sales reps.Importance of Marketplace: Marketplaces provide access to a vast customer base, enhancing opportunities for partners and customers.AI Integration: AI is increasingly used to drive demand generation, proposal automation, and content management within the channel.Mentorship: Mentorship, both formal and informal, plays a crucial role in professional development. Denise values the advice and support from mentors like Bill Scannell and Linda Connly.QUOTES"When we do [hold each other accountable], we typically see great results.""Winning drives that [channel engagement]. So, you know, when you have success, people get excited around seeing the opportunity.""Having informal mentors who see you in action and provide real-time feedback is incredibly important.""AI has an important role in enabling partners with insights and capabilities.""Exercise is a big part of my life—it has physical and mental benefits."Find out more about Denise Millard through the link/s below:https://www.linkedin.com/in/denise-millard-0407b632/This episode is sponsored by TitanX (formerly Phone Ready Leads), the Audience Activation sponsor of the Sales Community. Sales teams using Phone Ready Leads® average a 21.3% dial to connect rate with key decision makers (A live conversation every ~5 dials), and average ~10 conversations with key decision makers for every 50 outbound dials they make.

In this episode of Tech Sales Insights, Randy Seidl is joined by Richard Hegberg, a notable figure in the semiconductor and entrepreneurial startup space, currently CEO of Aspinity. The main topic discussed is the biggest issue for startup companies, which is the go-to-market strategy. Richard shares his extensive career journey from starting at Motorola to leading various successful exits. Emphasizing the importance of early wins, he touches on the key considerations for product-market fit, the value of CEO-led sales in early stages, and strategic customer profiling. Richard also delves into effective lead generation tactics, the role of partnerships, and the significance of having a strong sales training program. The conversation offers rich insights on scaling startups, balancing compensation structures, and the essentials of building value-driven customer relationships.KEY TAKEAWAYSRick Hegberg is a renowned figure in the semiconductor industry and an entrepreneurial leader involved in multiple startups and boards, currently the chairman of Aspinity.Significant career highlights include leadership roles at Motorola, VLSI Technology, Lucent Microelectronics, ATI Technologies, and involvement in critical acquisitions like AMD’s buyout of ATI and subsequent integration.Effective go-to-market strategy is the biggest issue for startup companies, emphasizing the importance of generating sustainable revenue quickly.Early stage companies should focus on establishing a clear customer value proposition and securing initial wins that are strategic and sticky, even if they are not massive in size.The importance of CEO-led sales efforts, building a strong sales organization through a combination of trusted hires and young talent, and robust partnerships for scaling.Engaging in meaningful customer interactions and ensuring all team members, including non-sales roles, are well-prepared to contribute to the sales process.Early lead generation often relies on effective use of platforms like LinkedIn Navigator, content marketing, and leveraging partner ecosystems.QUOTES"You can have the best technology in the world, but if you don't have revenue coming in, it just doesn't matter."“Product market fit is critical. If the value proposition isn't clear and easily understood, scaling becomes very difficult.”"In early-stage companies, eliminating the nonsense and having an all-hands-on-deck mentality is crucial.""I don't spend time on titles or hierarchies; whatever it takes to get a deal done, everyone must be willing to do it.""Achieving minimal viable product (MVP) quickly is crucial; perfecting a product can take too long and consume too many resources.""First engagements must be strategic and built to be long-lasting; the expense of acquiring early customers must be justified by long-term value.""Finding the right partners for a mutual go-to-market strategy is essential for early-stage companies to scale effectively and economically."Find out more about Richard Hegberg through the link/s below:https://www.linkedin.com/in/richard-hegberg-ba627a63/This episode is sponsored by Sandler. Sandler is a world leader in innovative sales, leadership, and management training. For more than 50 years, Sandler has taught its distinctive, non-traditional selling system and highly effective sales training methodology, which has helped salespeople and sales managers take charge of the process.

In this episode of Tech Sales Insights, Randy Seidl is joined by Dave Greenberger, VP and Head of North America at CHEQ, to discuss the intricacies of building effective go-to-market strategies for new product launches. Sponsored by Titan X, the episode delves into outbound sales effectiveness, customer engagement, and the role of culture in sales execution. Dave shares insights on leveraging sales ops, identifying product-market fit, and the importance of continuous learning and adaptation in sales. The episode also highlights tools like Gong and ZoomInfo that are instrumental in their sales processes. Together, Randy and Dave provide valuable lessons from Dave's extensive experience in tech sales and startup environmentsKEY TAKEAWAYSImportance of Hard Work and Culture: Emphasis on a culture of constant learning, adaptation, and hard work for successful product launches and enterprise sales.Sales Ops and Technology: Vital role of sales operations and leveraging technologies like Gong and ZoomInfo for better sales performance and forecasting.Channel Partnerships: Strong partnerships and utilizing channels are crucial, especially when selling to large enterprises.Customer Focus: Ensuring customer satisfaction and iterating based on feedback is essential for achieving product-market fit.Complacency in Sales: The importance of avoiding complacency and continuously striving for improvement and additional insights within sales processes.Coaching and Training: Leveraging tools like Gong for coaching and training is pivotal, using structured programs and methodologies.Mentorship: Value of having mentors and learning from experienced professionals in the field.Goal Setting: Implementing structured goal-setting frameworks for personal and professional growth can drive sustained success.QUOTES"The thing that separates the good from the great is just continuing to go that little extra mile.""You need a whole machine and sales ops and a set of analysts that are throwing data in your face, testing every intuition you have.""When you can go at the high range and people still spark their interest, that's when you know you start to got something."Find out more about Dave Greenberger through the link/s below:https://www.linkedin.com/in/davidgreenberger/This episode is sponsored by Sandler. Sandler is a world leader in innovative sales, leadership, and management training. For more than 50 years, Sandler has taught its distinctive, non-traditional selling system and highly effective sales training methodology, which has helped salespeople and sales managers take charge of the process.

In this episode of Tech Sales Insights, Randy Seidl is joined by Steve Hershkowitz, the CRO of Rimini Street, to discuss the importance of building a committed culture in sales teams. Sponsored by Sandler, this conversation delves into the crucial role of sales training, the value of face-to-face meetings, and the challenges of leading a sales-driven transformation in a service-oriented company. Steve shares insights into his extensive industry experience, the significance of genuine relationships, and his goals for net new logo acquisitions. The episode also highlights tools like Clary and Zoom Info, alongside strategies such as Challenger Selling and the importance of continuous learning and training. Peppered with personal anecdotes and professional wisdom, this episode offers valuable lessons for sales leaders aiming to drive growth and accountability in their teams.KEY TAKEAWAYSCommit Culture: Emphasis on a commitment-driven sales culture where performance and accountability are prioritized.Sales Strategy: The importance of research, relationship-building, and face-to-face interactions in large-scale sales.Training & Development: Role of tailored sales training and development programs in equipping the sales team with essential skills.Tools & Technology: Utilization of advanced sales tools like Clary and ZoomInfo for data-driven insights and effective lead generation.Executive Support: Strong leadership support and cohesive executive team collaboration are crucial for achieving growth targets.Hiring Philosophy: Focus on hiring experienced individuals with a strong network and a proven track record in sales.QUOTES"Hope is not a strategy.""My goal is to make the AI tool inaccurate to the good.""If you don't enable your people, you can't hold them accountable to be successful.""We have to suit up, show up, and present our solution.""It's about profitable revenue growth, not just growth."Find out more about Steve Hershkowitz through the link/s below:https://www.linkedin.com/in/steve-hersh/This episode is sponsored by Sandler. Sandler is a world leader in innovative sales, leadership, and management training. For more than 50 years, Sandler has taught its distinctive, non-traditional selling system and highly effective sales training methodology, which has helped salespeople and sales managers take charge of the process.

In this episode of Tech Sales Insights, Randy Seidl is joined by David Nour, the founder and CEO of Avnir, and a 22-year founding partner of the Nour Group. David shares his expertise on leadership with five valuable tips for continued growth in the new year: 1) Executives in transition should ensure they truly belong; 2) In corporate dynamics, be a statesman; 3) Prioritize MEI (Merit, Excellence, and Intelligence) over mediocrity; 4) Revisit assumptions and zero-base everything; and 5) Leverage AI but humanize the last mile. David also discusses the development of Avnir, an AI platform to identify hidden relationship value, his journey in writing 12 books, and the importance of building meaningful relationships for long-term success.KEY TAKEAWAYSExecutive Due Diligence: Emphasize the importance of thorough due diligence and cultural fit when considering new roles.Statesmanship in Leadership: Advocate for a 'we’ mindset over 'me,' encouraging inclusive and discerning communication.Merit-Based Hiring: Prioritize merit, excellence, and intelligence (MEI) over mediocrity to build a successful team.Zero-Based Thinking: Regularly revisit and recalibrate goals, assumptions, and strategies to ensure efficacy and innovation.AI and Human Touch: Leverage AI for heavy tasks but retain human elements for meaningful relationship-building and decision-making.QUOTESOn Leadership: “Just because you fit doesn't mean you belong.”On Corporate Culture: “The grass is never greener on the other side; it's greener where it's fed, nurtured, and taken care of.”On Relationships: “Relationships are never between buildings and logos; they are always between individuals.”On Talent Acquisition: “You can't get to the promised land with mediocre talent; double down on merit, excellence, and intelligence.”On AI Integration: “AI-enable the heavy lifts, humanize the last mile.”Find out more about David Nour through the link/s below:https://www.linkedin.com/in/davidnour/This episode is sponsored by ZoomInfo, the GTM Platform sponsor of the Sales Community. ZoomInfo is the go-to-market platform that helps businesses find, acquire and grow their customers. Businesses use ZoomInfo data and platform to increase efficiency, align sales and marketing teams, and consolidate technology stacks.

In this episode of Tech Sales Insights, Randy Seidl is joined by Dave Donatelli, CEO of Riverbed. They discuss go-to-market best practices from a CEO's perspective and delve into Dave's extensive career across various technology companies, including EMC, HP, and Oracle. Sponsored by ZoomInfo, the episode also touches upon sales strategies, leadership, and the importance of building strong relationships and delivering consistent value. Additionally, personal anecdotes and career advice underscore the importance of perseverance, focus, and ethical leadership in the tech sales industry.KEY TAKEAWAYSImportance of Relentless Customer Focus: Dave emphasized the critical need for maintaining strong customer relationships and how showing up consistently can make a significant difference.Value of Simplifying Sales Processes: Having straightforward and achievable comp plans can drive better sales performance.Impact of Organizational Changes: Dave's experience shows the importance of focusing on fewer accounts for deeper engagement and better results. Consistency and pushing through initial resistance are crucial.Leveraging Analytics: The role of sales ops and tools like Clary to provide actionable insights and guide decision-making was stressed.Career Growth Tips: Delivering consistent results in your current role is the gateway to more significant opportunities. Self-assessment and honesty about one's performance are key.Power of Long-term Relationships: Building and maintaining relationships over the years is invaluable both personally and professionally.QUOTES"Do an incredibly good job at the job you have. That gives you the right to the next job.""If you execute well all the time, then you free up all these selling hours because one of the customers is happy with what you've done, which gives you the right to then sell them the next thing.""Focus always wins in the end.""Your best performing reps, the really smart ones, figure it out early and they go do it. And everybody else literally, it takes at least six months, half a year is a long time, sometimes nine months."Find out more about Dave Donatelli through the link/s below:https://www.linkedin.com/in/david-donatelli-29854825b/This episode is sponsored by ZoomInfo, the GTM Platform sponsor of the Sales Community. ZoomInfo is the go-to-market platform that helps businesses find, acquire and grow their customers. Businesses use ZoomInfo data and platform to increase efficiency, align sales and marketing teams, and consolidate technology stacks.

In this episode of Tech Sales Insights, Randy Seidl is joined by Motti Finkelstein, Corporate Vice President and Chief Information Officer at Intel. Motti shares his career journey, starting from his early days in the Israeli Air Force computer unit to his current role at Intel. The discussion covers a range of topics, including the importance of understanding customer challenges in sales, leveraging AI at Intel, and the value of long-term business relationships. Motti also emphasizes the need for IT to align closely with business objectives and shares insights on effective sales strategies, including value selling and relationship building.KEY TAKEAWAYSIndustry Relationships: Long-term professional relationships are invaluable for navigating corporate roles and leveraging collective insights.AI Integration at Intel: The primary focus areas for AI at Intel include manufacturing, pre-silicon design, silicon testing, and software development.Importance of Client Understanding: Effective sales strategies hinge on understanding clients' specific business challenges and tailoring approaches accordingly.Leadership Lessons: Emphasizing focus, execution, and discipline can drive success in demanding environments.Value of Mentorship: Learning from industry leaders can shape one's career significantly by providing insights and fostering growth.Customer Priorities: Understanding the diverse needs and constraints of business units is crucial for delivering tailored value and solutions.QUOTES"The best experiences I've had are with salespeople who understand the challenges of their customers.”"Understand the business if you don't study it; learn it.""At the end of the day, Pat is the CEO. He has to decide the right approach, the right time for the right thing.""Intel's business model involves designing, manufacturing, and selling, offering a competitive advantage by controlling more of the supply chain."Find out more about Motti Finkelstein through the link/s below:https://www.linkedin.com/in/mottifinkelstein/This episode is sponsored by ZoomInfo, the GTM Platform sponsor of the Sales Community. ZoomInfo is the go-to-market platform that helps businesses find, acquire and grow their customers. Businesses use ZoomInfo data and platform to increase efficiency, align sales and marketing teams, and consolidate technology stacks.

In this episode of Tech Sales Insights, Randy Seidl is joined by John Hinshaw, owner of Blackbird Vineyards, and previously an executive at HSBC, HPE, Boeing, and Verizon. The discussion focuses on sales lessons, the importance of relationships and trust in business, and the strategic value of partnerships. John shares anecdotes from his career, insights on sales strategies, and the role of philanthropy in building strong relationships. The episode also highlights John's transition from corporate roles to acquiring and managing a vineyard.KEY TAKEAWAYSBuilding trust and relationships is essential in sales and partnerships. Effective communication and understanding of the customer's business needs are crucial.Collaborating with partners on product development and exploring joint market opportunities can enhance business growth.Philanthropy and doing good together can strengthen business relationships and create positive impacts.Combining technology expertise with business acumen and strong communication skills is key for successful technology leadership.Smaller vendors should consider trials and leveraging venture funds to gain trust and break into larger enterprises.QUOTES"It's totally about trust and relationships.""Technology doesn't matter unless it's got a business outcome.""In every corporation, your ability to balance revenue and costs is super important.""Understanding your customer's business and what drives them makes a huge difference.""Doing good together is an amazing opportunity."Find out more about John Hinshaw through the link/s below:https://www.linkedin.com/in/john-hinshaw-96433b121/This episode is sponsored by SmartSource, the Event Success sponsor of the Sales Community. With over 35 years of experience, SmartSource provides comprehensive IT, AV, and interactive technology solutions to a wide range of industries, from legal and finance to entertainment and events. Their national presence, extensive inventory, and deep expertise in logistics and technical support ensure that businesses can successfully communicate and operate, no matter the challenge.

In this episode of Tech Sales Insights, Randy Seidl is joined by Kevin Guthrie, EVP of Sales at Alight Solutions. They discuss the importance of values-based leadership, sharing experiences from Kevin's illustrious career spanning companies like Oracle, Hyperion Solutions, and Tableau. Kevin highlights his leadership philosophy, the significance of fostering competitive camaraderie within teams, and the value of maintaining strong relationships. The episode also touches on the impact of mentors and peers in shaping Kevin's approach to leadership and sales success.KEY TAKEAWAYSValues-Based Leadership: Emphasizes the importance of clear values in leadership, fostering environments where employees align with company values.Customer Success: Prioritizing customer success creates loyal advocates and drives long-term business success.Mentorship and Development: Effective leadership involves mentoring, providing clear feedback, and fostering professional and personal growth.Relationship Building: Strong relationships and networking are critical in professional growth and business development.Adaptation and Resilience: Embracing challenges and learning from both peaks and valleys in one's career are crucial for growth and success.QUOTES"Be the leader that you want to have.""Happiness fuels your success.""Individual success must never come at the expense of the team success.""Nervous can't exist in service.""We exist to help people be healthy and financially secure.""Treat people how you want to be treated; practice the golden rule.""By virtue of my success at work, when I build a new relationship, when I work in the right, I live in the right house or have the right job or drive the right car, I'm going to be happy, but instead, happiness fuels your success."Find out more about Kevin C. Guthrie through the link/s below:https://www.linkedin.com/in/kevincguthrie/This episode is sponsored by The Alexander Group, our GTM & Sales Compensation Partner. Alexander Group provides revenue growth consulting services to the world’s leading sales organizations. When clients need to grow revenue, they look to Alexander Group for data-driven insights, actionable recommendations, and results.

In this Tech Sales Insights episode, Randy Seidl is joined by Chuck Smith, VP of Business Development at IBM Infrastructure Group and Sales Community Advisory Board member. Chuck shares insights on IBM's infrastructure services, their pivot to 'as a service' models, and the importance of product-market fit and positioning. The discussion also covers Chuck's career trajectory, the role of sales engineers, and the evolving sales culture at IBM. Chuck emphasizes the value of networking, and maintaining personal relationships, and offers practical GTM tips for sales professionals. Sponsored by Sandler, this episode provides a deep dive into the strategies shaping IBM's market approach.KEY TAKEAWAYSIBM’s GTM Strategies: Discussions about IBM’s focus on modernizing through AI and Hybrid Cloud technologies with an emphasis on go-to-market (GTM) strategies.As-a-Service Model: Chuck details IBM’s transition towards offering flexible “as-a-service” models to meet modern business needs.Importance of Partners: Emphasis on the critical role of channel partners in driving sales and customer relationships.Sales Enablement: The significance of sales enablement and training for successful GTM execution.Cultural Shifts: Tackling cultural shifts within IBM to support an annuity-based sales model as opposed to traditional transactional models.Career and Mentorship: Chuck shares insights on career growth, emphasizing the importance of mentors and maintaining professional networks.QUOTESOn Sales and Customer Relationships: "Salespeople are your customers. Always ensure you’re supporting them to the fullest."Regarding IBM’s Strategy: "IBM is much more modern than many perceive, given our investments in AI and Hybrid Cloud."On As-a-Service Models: "Adopting an 'as-a-service' model helps IBM offer cloud-like experiences for on-premise infrastructure."Sales Insights: "Know the company you’re selling to, understand their business needs, and remember you're selling yourself."Market Positioning: "The value proposition is critical. Understand what you're replacing or improving for the client."Tech-Sales Synergy: "Pre-sales resources, like sales engineers, are often the unsung heroes. They are vital to closing deals."Career Advice: "Keep your professional network in tune, and never take it for granted."Find out more about Chuck Smith through the link/s below:https://www.linkedin.com/in/chucksmith3/This episode is sponsored by Sandler. Sandler is a world leader in innovative sales, leadership, and management training. For more than 50 years, Sandler has taught its distinctive, non-traditional selling system and highly effective sales training methodology, which has helped salespeople and sales managers take charge of the process.

In this episode of Tech Sales Insights, Randy Seidl is joined by Matt Horner, Executive Vice President of Global Enterprise Sales at Worldwide Technologies (WWT). They discuss the role and impact of generative AI in enterprise businesses, the importance of company culture at WWT, and the innovative ways WWT integrates new technology partners. The conversation also covers Matt's career journey, including his start in inside sales, his rise to leadership at WWT, and his approach to fostering enterprise relationships. Matt emphasizes the significance of preparation and adaptability in sales, and the ongoing need for training and development within teams. The episode highlights WWT's commitment to mentorship, community involvement, and the continuous pursuit of excellence in both innovation and customer engagement.KEY TAKEAWAYSGenerative AI's Impact: Compared to the industrial revolution, it can revolutionize modernization, profitability, and efficiency in enterprises.Enterprise Adoption: It is crucial for enterprises to leverage AI to avoid disruption and address cyber threats.Sales Team Strategy: Focuses on highly structured training and enablement, including AI driver's licenses and certifications.Company Culture: Emphasizes respect, innovation, and continuous improvement, protected as the company scales.Industry Relationships: New relationships within large enterprise accounts are important to gain advocates and deeper engagement.QUOTES"Generative AI is the modern-day industrial revolution in terms of technological advancement." — Matt Horner"Our net new logos in the enterprise space are net new relationships." — Matt Horner"Preparation for separation is key; you need to bring something that catches the client's eye to differentiate yourself." — Matt Horner"If you ignore the necessary adoption of AI in your enterprise, you risk being disrupted by industries leveraging it." — Matt HornerFind out more about Matt Horner through the link/s below:https://www.linkedin.com/in/matt-horner-a38b713/This episode is sponsored by Iternal, empowering enterprises to become Idea Factories with its Turnkey AI solutions. By rapidly deploying patented AI technology and innovative methodologies, Iternal helps organizations transform the way their teams collaborate, engage with customers, and scale their best ideas seamlessly.

In this episode of Tech Sales Insights, Randy Seidl is joined by Greg Brown, chairman and CEO of Motorola Solutions, to discuss his transformative leadership journey with host Randy. Greg shares his approach to decision-making, mentorship, and the critical role of clear communication. Reflecting on Motorola's significant growth through over 40 acquisitions and a 1400% increase in shareholder returns, he underscores the importance of customer engagement and listening over telling in sales. The episode also explores effective team dynamics, a meritocratic management approach, and the value of diverse perspectives. With insights on navigating Quarterly Business Reviews (QBRs), sales leadership, and genuine communication, Greg emphasizes resilience, adaptability, and the importance of continuous learning and authenticity in leadership. The discussion includes personal anecdotes, lessons from industry leaders, and the significance of integrating knowledge with wisdom for successful decision-making.KEY TAKEAWAYSTransformational Leadership: Under Greg's tenure, Motorola has made significant transformations including over 40 acquisitions and a 1400% total shareholder return.Sales and Customer Engagement: Emphasis on real, unfiltered feedback from customers and the importance of CEOs engaging directly with sales calls.Decision-Making Philosophy: Effective managers should listen and make data-driven decisions but also rely on gut feelings when necessary.Team Dynamics: Encourages a culture of candid feedback, adaptability, and resilience; mentorship and nurturing talent within the team are crucial.Leadership Style: Combining knowledge and wisdom, balancing fact and intuition, and continuously learning and challenging conventional thinking.Values and Culture: Family-oriented, values-driven leadership with a focus on integrity, energy, and positivity.Lessons from Experience: Reflecting on mistakes made early in his career, Greg highlights the importance of transparency, communication, and appreciating company culture.QUOTES- "Wisdom is experience." - Greg Brown- "Don't read the label. You'll never have it." - Greg Brown- "At the end of the day, there's always an intuition." - Randy Seidl- "It doesn't matter where we're from. It matters where we're going." - Greg Brown- "When you're the senior person in the room, speak less, speak last." - Greg Brown - "You learn by your mistakes." - Greg Brown- "It's not the cards you're dealt. It's how you play the hand." - Greg Brown- "People say Oh, you're a very good communicator. You're good on your feet. That has nothing to do with it." - Greg BrownFind out more about Greg Brown through the links below:https://www.motorolasolutions.com/newsroom/leadership/greg-brown.htmlThis episode is sponsored by Sandler. Sandler is a world leader in innovative sales, leadership, and management training. For more than 50 years, Sandler has taught its distinctive, non-traditional selling system and highly effective sales training methodology, which has helped salespeople and sales managers take charge of the process.

In this episode of Tech Sales Insights, Randy Seidl is joined by Scott McNealy, former CEO of Sun Microsystems, unfolds his vast career insights and personal anecdotes. The discussion, primarily focusing on sales tips, touches on various topics such as McNealy's parenting philosophy, experiences as a sales leader, and humorous personal stories from his life. The script highlights McNealy's sales strategies, the importance of leadership involvement in sales, and maintaining ethics in business. Also included are McNealy's ventures post-Sun, his involvement with his sons' careers, and the personal values that have guided his life and work.KEY TAKEAWAYSSales Tips: Emphasis on the importance of building strong relationships and being present.Leadership: McNealy's focus on ethical leadership and employee fulfillment.Parenting Wisdom: McNealy discusses his strict but loving approach to parenting.Company Culture: Sun Microsystems' culture fostered numerous future leaders.Innovation and Persistence: Notable stories of overcoming business challenges with creativity and resilience.Personal Growth: Transition from being shy to becoming an effective public speaker and leader.QUOTES- 'Sales is a contact sport. You've got to be there. You can't zoom your way to B2B success.' — Scott McNealy- 'No deals ever lost. It's only postponed.' — Scott McNealy- 'You're not your kid's friend. You're their parent and too many parents want to, have sleepovers, go water skiing with their kid and do all of these other things.' — Scott McNealy- 'If you're going to bring a child into the world…you ought to take full responsibility until they're out of the nest.' — Scott McNealy- 'It's your responsibility to keep skills current, not the company's.' — Scott McNealy- 'Everything will be fine. Don't you dare cheat.' — Scott McNealyFind out more about Scott McNealy through the links below:https://www.linkedin.com/in/smcnealy/This episode is sponsored by Sandler. Sandler is a world leader in innovative sales, leadership, and management training. For more than 50 years, Sandler has taught its distinctive, non-traditional selling system and highly effective sales training methodology, which has helped salespeople and sales managers take charge of the process.

In this episode of Tech Sales Insights, Randy Seidl is joined by Steve Jow, EVP of Sales at TD SYNNEX, to discuss strategies for building a winning sales culture. Steven shares insights from his 34-year career at TD SYNNEX, emphasizing teamwork, customer focus, and leveraging partnerships. The role of culture in sales performance is highlighted, along with the integration of AI and technology for enhanced efficiency and solutions selling. Steve’s experiences and anecdotes provide a personal touch to his professional philosophy, underscoring the value of optimism and a service-oriented approach in the tech sales industry.KEY TAKEAWAYSCompany Profile: TD SYNNEX is a leading technology distributor, emphasizing a holistic approach that includes market planning, comp design, and channel setup.Sales Culture: A winning sales culture involves creating a team that celebrates wins, adapts to challenges, remains optimistic, and values customer experience.Team Synergy: Best team practices include strong internal relationships across all functional areas, highlighting the importance of teamwork and individual contributions.Customer Experience: Focusing on customer satisfaction and feedback is crucial, leveraging tools like QBRs and NPS scores to maintain high customer experience levels.Evolving Competencies: Modern sales require a balance of traditional and new skill sets, including technical acumen, accurate forecasting, and the ability to leverage AI and digitization.Portfolio & Solution Selling: An emphasis on solution selling across various verticals helps drive comprehensive portfolio selling, supported by strong vendor partnerships.Efficiency through Systems: Utilizing integrated systems and AI to streamline processes and enhance seller productivity is a focal point.Family and Culture: Maintaining a family-oriented culture within the company is valued, supporting employees' personal commitments alongside professional responsibilities.QUOTES"It's always good to drive success with optimism. Remember, pessimists sound smart, but optimists make money.""Focus on the customer experience because that is part of our culture.""It's important to have a winning culture. A team that wants to win, that likes to celebrate those wins, and can adjust to any challenges.""It's not just getting the order out the door; it's about understanding the entire customer experience.""Family means everything. A good company culture values both personal and professional family.""Look, success breeds success. And everybody wants to be a superhero.""As long as tech is about improving productivity and experience, there's always a wildcat opportunity.""Sellers must remember: you're not just selling a product but a solution.""Customer experience trumps everything. If you get the customer experience right, you'll have successful sales orders."Find out more about Steven Jow through the link below.LinkedIn: https://www.linkedin.com/in/steven-jow-279806/This episode is sponsored by The Alexander Group, our GTM & Sales Compensation Partner. Alexander Group provides revenue growth consulting services to the world’s leading sales organizations. When clients need to grow revenue, they look to Alexander Group for data-driven insights, actionable recommendations, and results.

In this episode of Tech Sales Insights, Randy Seidl is joined by Scott Harvey, Chief Customer Officer of Sprinkler. They delve into Scott's career journey, from broadcast journalism major to tech sales leader. They explore the importance of outcome-based selling and value creation in the sales process, emphasizing the critical role of customer relationships and consultative selling. Scott shares insights on transitioning strategies at major companies like VMware, ServiceNow, and Stripe, highlighting the significance of personalized engagement and value selling in post-sales and customer success. The conversation underscores the need for continuous sales training and the collaborative effort of teams in achieving success. Sponsored by Octus IQ, the episode offers a deep dive into modern sales strategies and leadership in a rapidly changing market.KEY TAKEAWAYSOutcome-Based Selling: Focus on understanding customer priorities and aligning your product capabilities to drive specific business outcomes.Customer Value: Continuously create, realize, and measure value post-sales to improve customer retention and satisfaction.Sales Enablement: Importance of thorough training and enabling sales teams to speak the customer's language and have consultative conversations.Old School Tactics: Leveraging traditional methods like cold calling to enhance lead generation and build stronger customer relationships.Team Collaboration: Success in sales requires a collaborative effort across various teams such as SDRs, sales enablement, and RevOps.Leadership Lessons: Importance of being genuine, maintaining high energy, and having a strong emotional connection with the team and customers.RevOps Importance: Using data-driven insights for accurate forecasting, pipeline management, and understanding customer lifecycles.Innovative Tools: Utilizing advanced tools and methods for pipeline generation and account management.QUOTES"Talent's a lifeblood, man. Talent's a lifeblood." - Scott Harvey"If you focus on the outcomes, it's at the C level that you need to be." - Scott Harvey"It's all about value; if you can tie to their key priorities and initiatives at sea level, then you can build a value mountain." - Scott Harvey"Sales is a team sport; winning as a team is about all functions in the go-to-market working together." - Scott Harvey"The more the customers educate you on their business, the better engagement and outcome you can have for both of you." - Scott Harvey"It's okay if you ask a dumb question or say something wrong. Be willing to be vulnerable." - Scott Harvey"If you keep focusing on the customer's language, you build better strategies." - Scott Harvey"We built what we called the value life cycle: enable value, create value, realize value, and champion success." - Scott Harvey"Realized value through the operational process is what drives your renewal and upsell." - Scott Harvey"Getting to the customer's personal and measurable value is crucial in a successful sales engagement." - Scott HarveyFind out more about Scott Harvey through the link below.LinkedIn: https://www.linkedin.com/in/scottharvey2/This episode is sponsored by AuctusIQ, the Sales Performance Assessment sponsor of the Sales Community. AuctusIQ is a sales data and science software company, with the mission of providing the right data to solve your three biggest challenges: selecting and retaining exceptional talent, coaching to ensure readiness to meet or beat quota, and winning more deals.

In this episode of Tech Sales Insights, Randy Seidl is joined by his longtime friend and esteemed guest, Frank Hauck, a retired executive with an impressive career spanning DEC, EMC, and NCR. The conversation touches on commemorating 9/11, the importance of sales training, and Frank's journey from a finance manager at Digital Equipment Corporation to becoming a key figure at EMC. Frank discusses his methodologies for maintaining high standards in sales, the significance of leadership working for the sales team, and the relentless commitment required to deliver exceptional customer experiences. Personal anecdotes about learning from mentors like Mike Ruettgers, Jack Egan, and Joe Tucci highlight the importance of humility, accountability, and continuous learning. The episode also explores the evolving role of technology in sales, with a specific focus on the impact of AI and prospecting in a post-COVID world. With contributions from industry peers such as Eric Mann and insights into the cultural ethos at EMC, this episode provides a comprehensive look at what it takes to succeed in sales and customer service.KEY TAKEAWAYSHonoring 9/11 Sacrifices: Acknowledgement of 9/11 and the sacrifices made by many.Sales Training Importance: Emphasis on the critical role of sales training in organizational success.Career Highlights: Frank’s extensive career, spanning roles at DEC, EMC, NCR and more.Customer Focus: Stories illustrating the importance of maintaining strong customer relationships, especially through challenges.Sales Best Practices: Insights on what makes top sales performers, including preparation, continual learning, and teamwork.Leadership and Mentorship: The influence of mentors like Mike Rutgers, Jack Egan, and Joe Tucci on Frank’s career.Adapting to Post-COVID Work: Strategies for maintaining client relationships in a remote/hybrid work environment.Embracing Technology: The role of AI and technology in enhancing sales and customer interactions.Cultural Lessons: Anecdotes highlighting the value of showing up, humility, and constant improvement.QUOTES"It's part and parcel to a successful organization. You got to keep them fed and you got to give them the insight and the knowledge of what it takes to be successful.""When things went bad, we sold the product that when it didn't work, planes didn't fly. Banks didn't process checks. GM didn't make cars.""It's about being accountable. Being able to do the things other people aren't willing to do to be successful. And really it's the extra effort.""He goes, but you didn't come here to be good. You came here to be great."Find out more about Frank Hauck through the link below.LinkedIn: https://www.linkedin.com/in/frankhauck/This episode is sponsored by Sandler. Sandler is a world leader in innovative sales, leadership, and management training. For more than 50 years, Sandler has taught its distinctive, non-traditional selling system and highly effective sales training methodology, which has helped salespeople and sales managers take charge of the process.

In this episode of Tech Sales Insights, Randy Seidl is joined by Burke Mesta, founder of Belsa Inc., to discuss the importance of balancing trust and relationships versus the role of AI in sales. Burke shares his extensive career journey, including his experiences in engineering, sales, and management at renowned firms like PTC, Bicis, and Temenos. The conversation delves into the critical role of trust and personal relationships in business, the evolving landscape of revenue intelligence and performance management, and the necessity for effective leadership over mere management. Burke also highlights the value of mentorship, drawing from his own experiences and insights from industry veterans like John McMahon and Tom Mendoza. The episode concludes with a light-hearted anecdote about a skiing adventure, reinforcing the theme of personal connection throughout the conversation.KEY TAKEAWAYSImportance of Relationships: Highlight the importance of building and maintaining relationships in the business for long-term success.AI vs. Relationships: Discuss finding the balance between leveraging AI tools and maintaining personal relationships. Berk emphasizes that AI is a tool and should not replace human interaction.Power of Trust: Trust is fundamental in building successful business relationships. It is difficult to build and easy to destroy.Mentorship: Discussion on the importance of mentorship in personal and professional growth. Berk mentions several mentors who have influenced his career.Leadership vs. Management: Berk's perspective on leadership – leading by example and building personal connections with your team rather than just managing.Revenue Operations: Insight into how revenue operations can bridge the gap between marketing and sales and improve overall efficiency and growth.Performance Feedback: Highlight on the necessity of regular and constructive feedback in improving team performance.QUOTES“We're in the business of profit, but not at the business of, of hurting someone for that profit.”“Feedback isn't even criticism. Is it negative? It's productive for improvement, continuous improvement.”“The power of trust is key.”“I'm going to get personal with my customers. I'm going to get personal with my team, and then we're going to be able to break down these barriers and we can have a more clear and open communication path.”“We know all these old strategies that we learned going back to my McMahon days and PTC days of consultative selling, strategic selling, but relationships are what's key to be able to enable that.”Find out more about Berk Mesta through the link below.LinkedIn: https://www.linkedin.com/in/berk-mesta/This episode is sponsored by Avnir, the Relationships Excellence sponsor of the Sales Community. Avnir leverages AI and decades of Relationship Economics® insights to help businesses unlock the hidden value in their connections, enhancing human interactions and driving strategic growth through organized, activated, and monetized relationships.

In this episode of Tech Sales Insights, Randy Seidl is joined by Paul Irving and Scott Barker from GTM Fund to delve into the dynamics of go-to-market (GTM) strategies and best practices. Scott, who also runs the GTM podcast and newsletter, along with Paul, the Platform Director, share their extensive experience and insights from investing in B2B SaaS companies. They discuss the evolution of outbound sales, leveraging relationships for warm introductions, and the impact of AI on sales tactics. Additionally, they touch upon the importance of personalized communication, the value of data-driven strategies, and the significance of marquee hires. With humorous anecdotes and practical advice, this episode offers a comprehensive overview for anyone looking to enhance their GTM approach.KEY TAKEAWAYSThe Power of Relationships: Leveraging your network and warm introductions is key to successful outbound sales, especially in the competitive B2B SaaS space.Outbound Sales are Alive and Thriving: Despite challenges, outbound sales remain a critical component of GTM strategies. Creativity and critical thinking are essential for success.The Value of GTM Expertise: GTM Fund's unique approach, combining investment with operational support, has proven invaluable for startups looking to scale effectively.Respecting Social Capital: When asking for introductions, be meticulous in your preparation and mindful of the social capital you're leveraging.QUOTES"Outbound sales are not dead; they just require more creativity than ever before.""Capital is a commodity; value lies in the network and the execution support we provide.""Treat every warm introduction with care; it’s social capital that you must respect."Find out more about Scott Barker and Paul Irving through the links below:Scott Barker’s LinkedIn: https://www.linkedin.com/in/ssbarker/Paul Irving’s LinkedIn: https://www.linkedin.com/in/paulsirving/This episode is sponsored by Phone Ready Leads, the Audience Activation sponsor of the Sales Community. Sales teams using Phone Ready Leads® average a 21.3% dial-to-connect rate with key decision makers (A live conversation every ~5 dials), and average ~10 conversations with key decision makers for every 50 outbound dials they make.