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Techforce Middle East
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Techforce Middle East is an all-new podcast series, presented by Salesforce, dedicated to honouring the Trailblazers revolutionising the region’s tech landscape.
Host Mark Amer Massouh unravels the secrets behind delivering exceptional interactions in the digital realm and discovers the true essence of digital transformation from industry leaders who have successfully navigated this dynamic landscape. But this podcast isn’t just about technology. We also meet inspiring people making a meaningful impact on communities and bringing about social transformation.
11 Episodes
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Sophie Simpson, Founder and Managing Director of award-winning communications agency Atteline, talks to us about her long and illustrious career working in PR in this episode of Techforce. She tells us about how she supports some of the biggest brands in the GCC and deliberate decisions she’s made to build a positive workplace.
Al Marmoom Initiative empowers individuals with challenges to develop strengths often overlooked in mainstream settings. The nonprofit set out to help students develop their physical abilities — like their posture, muscle strength, and flexibility. But the lessons have a much bigger effect than just that.
Saud Al Sumait, the Deputy CEO at Drops Group, and Bernadette Geagea, Director of Customer Care at Majid Al Futtaim, reveal the seemingly obvious but seldom practised principle of successful digital transformation initiatives in this episode of Techforce. The retail leaders discuss the unique challenges that affect entrepreneurs in the Middle East and offer advice on striking the right tone in the digital age.
Mukesh Kumar and Matthew Lambert from Salesforce talk to us about how they help businesses tackle digital transformation in this episode of Techforce. They tells us about their work in Salesforce’s partner ecosystem and how it’s helping to create the transformation leaders of tomorrow.
Conor Harnett from e& enterprises and Thierry Nicault from Salesforce show us what it takes to transform in the high-intensity, highly regulated industry of telecom. The two leaders discuss the evolving role of telecos in the digital age and the changes coming to the Middle East’s infrastructure capability
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