Claim OwnershipYour Marketing SUCKS with Kyle Milan
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The no-BS podcast for B2B marketing pros who are tired of outdated advice and underperforming strategies. Hosted by Kyle Milan, this show cuts through the noise to reveal exactly what’s working right now to grow pipeline, revenue, and brand authority.
Brought to you by Milan Media (M2)—a marketing agency that helps companies dominate their space with marketing that actually works.
181 Episodes
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Cold email doesn’t have to suck. In this video I jam with Christian about how to turn a “meh” product into something people actually want to click on—without blowing up your domain or spamming the planet. We start with the unsexy stuff (multiple domains, warmups, patience… yeah, I know) and then get into the fun part: crafting an offer that hits the biggest pain, shows real value, adds a little healthy urgency, and makes “yes” the easiest button in the room. No fluff, no novel-length copy—jus...
Milan Media is shifting our live show format—we’re going live once a month instead of weekly. But don’t get it twisted… this isn’t less content, it’s more value. We're going all-in on higher-impact topics, real strategy, and no fluff. In this episode, Cristian and I are breaking down the top 5 marketing mistakes B2B companies are still making in 2025. We see this stuff every day—wasted budgets, poor targeting, stale LinkedIn strategies, zero follow-up—and we’re calling it out. If you’re in ...
Let’s be honest—most B2B email marketing is garbage. It’s boring, it’s generic, and it gets ignored. If your idea of email marketing is blasting your entire list with product PDFs and calling it a day, this episode is for you. This week, I’m diving deep into what it actually takes to build email campaigns that people want to open. If your current email setup is “send and pray,” I’m going to show you how to fix that. You’ll hear exactly how we build campaigns for clients that drive eng...
In this week’s live session, I’m breaking down the biggest marketing headlines that came out of May 2025 and what they actually mean for industrial companies and B2B marketers. First up, Salesforce just dropped $8 billion to acquire Informatica. I’ll walk you through why that matters, how it’s going to supercharge their AI capabilities, and what it means if you’re using—or competing against—Salesforce. Next, I dig into Google’s latest move: they’re rolling out ads directly into AI search ov...
I’ve seen too many companies waste time and money on landing pages that look good but don’t do a damn thing to drive conversions. If your landing page isn’t moving leads down the funnel, then it’s just a digital brochure—and that’s not going to cut it. In this podcast session, I’m going to walk you through exactly what makes a landing page high-converting. I’ll show you the structure, the messaging, and discuss why people take action...or why they bounce. We’ll get into real examples, break...
Let me be straight with you...your sales process is probably broken, and it's costing you deals every week. In this episode, I’m going to walk through the real reasons why good opportunities fall apart: slow follow-up, no process, zero accountability, and reps doing their own thing without structure. I’ve seen it over and over...companies blaming marketing, chasing bad leads, or making excuses instead of fixing the actual sales engine. This isn’t theory. It’s what I’ve seen firs...
This week I’m breaking down SEO in 2025—no fluff, just what’s working right now. If you're trying to rank on Google or show up in AI overviews like Gemini and ChatGPT, you need to hear this. I get into site structure, directory depth, meta titles, H1s, content quality, site speed, and what really moves the needle. Spoiler: Google doesn’t care if your content is AI-written—they just care if it’s good and keeps people on your page. If your SEO is tanking or you're trying to climb the rank...
What’s up guys, it’s Tuesday, and that means it’s time to fix your marketing funnel. In this episode, I break down the real reason your leads aren't converting—and it’s not your product, your price, or your pitch. It’s your funnel stages. I walk through the full sales and marketing funnel, step by step, from Attract to Ask, Trust, Solution, and Close. And no, this isn’t your typical fluffy funnel BS with vague labels. I’m talking about the actual actions that need to happen at every stage, an...
What’s up guys—it’s Kyle, and in today’s episode of Your Marketing Sucks, I hijack the planned topic (sorry Lara) and take you straight into the real conversation we need to be having right now: are you actually tracking the goals you set back in January, or are they collecting dust in your nightstand drawer? We’re halfway through Q2, and I break down exactly how to audit your marketing strategy the right way. No fluff. No theories. Just real talk about what’s working, what isn’t, and how to ...
In this episode, I’m joined by Alex Brown — a SaaS sales leader who’s been in the trenches and knows exactly what it takes to hit big numbers in a tough market. He's breaking down what’s working right now in B2B SaaS sales and how to align your marketing and sales teams to crush 2025 goals. No theory — just proven plays, execution tips, and some straight talk about what’s not working anymore. If you’re in the SaaS game and serious about scaling, this one’s a must-listen. __________ Subscribe...
In this episode, I sat down with Lara — our producer and creative manager at Milan Media — who threw five marketing scenarios at me, each one pulled straight from the chaos that companies are dealing with right now. Outdated strategies, unclear messaging, weak lead gen... you name it. I break each one down live, walking through exactly what's wrong and how to fix it — fast. No fluff, just real advice you can apply today. Whether you’re running into dead-end campaigns or your sales team’s star...
March 2025 is in the books, and in this episode, I’m giving you a straight-shot breakdown of where B2B marketing stands right now—based on what we’re seeing inside real client campaigns. I’m covering what’s getting attention, what’s driving leads, and what marketing teams need to stop overthinking. No high-level theory or marketing fluff—just my take on what’s working, what’s not, and how to tighten up your strategy as we head into Q2. If you’re running B2B marketing and want real-world persp...
In this episode, Alex cuts through the noise and dives into why acknowledging both your strengths and your blind spots is crucial for long-term success in sales. Whether you're a seasoned rep or just starting out, understanding where you thrive and where you fall short can be a game-changer for growth. Alex breaks down why self-awareness is essential for building trust, closing deals, and aligning with your team. From overpromising on capabilities to hiding gaps in knowledge, too many salespe...
In industrial marketing, I hear it all the time—"We’ve already said that; we need something new." But here’s the thing: just because you’ve said it once (or even a few times) doesn’t mean your audience has heard it, let alone remembered it. I’m breaking down why repetition in marketing isn’t just helpful—it’s essential. I’ll share why consistent messaging builds trust, strengthens brand recognition, and ensures your company stays top of mind when buyers are finally ready to make a decision. ...
In this episode of Talk Shop, I'm joined by Dayne Rusch from Vyper Industrial to dive into their journey of reinventing garage products with top-tier American craftsmanship. From premium shop stools to next-level creepers, Dayne breaks down how Viper Industrial refuses to cut corners—delivering real quality instead of just slapping a label on cheap imports. We get into: ✔️ The family legacy behind Vyper Industrial and how it all started with a homemade shop chair. ✔️ Why they went against th...
How do you know when it’s time to let go of a marketing technique that’s just not working? In this live, I’ll be breaking down the tough decisions we all face in marketing. I’ll share my perspective on how to identify when a strategy has run its course, the signs that it’s draining your time and resources, and how to move on without derailing your overall goals. Whether it’s an underperforming ad campaign, a content strategy that’s falling flat, or a tactic that no longer fits your audience, ...
Marketing isn’t just about great ideas—it’s about building a strategy that actually delivers results. I'm going live with Cristian Ventura, MFG Tribe's very own Marketing Manager. In this episode, we’re breaking down how to approach marketing from a strategic angle—what questions to ask, how to tailor a plan to a client’s needs, and what makes a strategy actually drive results. __________ Subscribe For More Video Content : https://www.youtube.com/kylemilan __________ Say Hi on Social: Linke...
In this month’s edition of Monthly Marketing News, I’m back to break down the latest trends shaping industrial sales and marketing right now. From emerging tools and tech to shifts in buyer behavior and strategies that are making an impact, I’ll be sharing what’s working, what’s not, and where you should be focusing to stay ahead of the curve. This series is all about keeping you informed and ready to adapt—because in this space, staying static isn’t an option. __________ Subscribe ...
Even when you think you’ve mastered sales, there’s always something to improve. In this video, Alex and I break down things we wish we knew years ago about industrial sales that could’ve made a massive difference. Whether you’re a seasoned pro or just starting out, these are practical strategies you need to implement right now to stay ahead of the game. These tips are game-changers, and if you’re not doing them yet, it’s time to get on board. Let’s make 2025 your best year yet in industrial ...
In this episode, Alex and Sebastian discuss the challenges of managing long sales cycles in industrial and B2B sales. They explore the reasons behind slow closes, such as complex decision-making processes and budget constraints, while emphasizing the importance of qualifying prospects effectively. This video is packed with practical strategies for navigating the lengthy sales processes common in industrial markets. __________ Subscribe For More Video Content : https://www.youtube.com/kylemil...
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