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Technically Correct

Author: Ryan Fretwell and Carlos Gomez

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A thoughtful, unpretentious, mostly weekly conversation about the companies, ideas and products that are transforming our world. We look at what it is, why it matters and where it fits in the broader business of consumer technology. So, grab your favorite Blue Barn sandwich, put the Giants game on mute and join us.
Hosted by Ryan Fretwell and Carlos Gomez.
389 Episodes
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“You might not like it now but one day when you’re older, you’ll thank me for this.” Rivian’s CEO, probably. This week: extreme couponing with premium travel cards, Roundball Rock’s return, and the nothingburger-est wearables update there ever was. 💦.
Episode 388: Costco Pants

Episode 388: Costco Pants

2025-09-2501:37:30

While the San Francisco ‘doom loop’ was never real, we stan and co-sign the ‘boom loop’ comeback story. It’s the 2012 Giants but with Waymos humming in the background. This week: peanut butter creme (not cream, per legal), pumpkin spice Apple hardware, and SCDP tries to win the Heinz light switch account. 🫘.
Get in loser, we’re driving down to the 280 to go watch an extended iPhone ad in Cupertino. This week: Timmy C., the other Timmy C., and Carlos got an electric car. Zoom zoom. 🏎️.
Not trying to Matt Levine you here, but the modern American economy can be perfectly explained in two stories: Taylor Swift’s engagement and the new Reese’s Oreo. Sign up for our newsletter for more? This week: bangin’ sound on your next Alaska flight, the tragedy of Roomba, and televised sports. 🥌.
Wait wait, Eddy Cue prints out his calendar like they’re MapQuest directions in 1999? Are we getting this right? This week: hypebeast coffee pop-ups, electric cars, and Wemo is Nomo.💡.
Despite David Z.’s best efforts, we’re still solidly in a golden age of TV. Your favorite “famously sparkling” pod has fresh recs and picks just for you. This week: Big Bird auditions for the “Die Another Day” remake, Etsy copyright infringement, and a ProPublica style exposé of the Target App. 🎯.
Bears hibernate for the winter, sometimes podcasts hibernate for the spring. What’d we miss? This week: escape room Google Sheets, demo day for real this time, and a quick check in with everyone’s favorite increasingly problematically monopolistic fruit company. 🪚.
Every year we think we’ve hit ‘peak tenuously-linked brand integration’ and year after year we’re shown that no, there’s no lemon that a David Zaz-type won’t try to squeeze into a diamond. This week: dank memes, TV for boomers, and asking Alexa+ to pour one out for Skype. 📺.
At this point, we’re like eighteen months away from the Property Brothers having their own cereal. Honestly it’s been a slippery slope ever since Reese’s Puffs. This week: TCL’s bush league OLED fear-mongering, Detroit style cookware, and the predictable end of the fast casual city challenge. 🌁.
This Sonos shakeup is the biggest corporate drama to hit the Santa Barbara area since the Silvergreens in Isla Vista closed. This week: a change of Venu, entertainment centers frozen in time, and more intrigue in the fast casual running challenge world. 📺.
Why aren’t business deals related to streaming services more like pro athlete deals? Fubo, you’re heading to Disney. Venu? You’re cut. Elmo? You’re the new power forward for the Pelicans. Hope you like humid summers buddy. This week: running for a [fast casual] cause, robot on robot crime, and EV showrooming. 🌯.
On the third day of Christmas my true love sent to me, Three inflatable snowmen Two sets of string lights And a home improvement store finally rolling out support for contactless payments. That’s right folks, it’s the 2024 Holiday Spectacular. This week: Inside Bob Iger’s NBA, Italian smart lights, and the lump of coal that is Apple Intelligence (so far). 🪨.
“Dear Mr. Hanks, As you know, our Client owns all intellectual property rights globally in and to the concept of “your body breaking down and becoming a slow healing, creaky pile of mush after the age of 28.” Your blatant alteration and repurposing of this concept in the media constitutes unauthorized use and dilution of our Client’s prior art. We immediately demand you cease and desist all future activity related to conveying a specific date as to when aging really hits you like a ton of bricks. Or give us some of that Forest Gump money.” This week: make it a Blockbuster night. 🏎️
Kinda nice of Apple to spend the week before the election giving us all little bite size Mac updates as a distraction. Wait, new notification hold on. From the NYT: “Here’s why the Mac mini power button is bad news for Harris amongst undecided voters.” ffs. This week: cracklin’ lattes, Excel productivity, and defunct startups. ☕
How long until we have the Chipotle Burrito Assembly Line by Fisher Price® on every five year old’s Christmas list i mean really now. This week: Bay Area childless dog man parenting corner, EV door handles as a troubling metaphor, and Ryan backslides into his dangerous case-free lifestyle. 🐣.
The kids want media that’s quicker, more concise, and timely. That’s why we’re introducing the podcast equivalent of baseball’s pitch clock: “one quick thought”. Judging by the episode length, it’s a work in progress. This week: spiced is the new spiked, freemium is the new spon-con, and brining some Barlow energy to Waterloo.💦.
Two great tastes that taste great together, or a sign of a nation on the decline? The proof is in the faux-crème filling. This week: Steve Ballmer wants your face, Tim Cook wants your money, and Mela wants your recipes. 🏀.
Half of this pod is now just stanning for future Cy Young award paw-cipiant Decoy Ohtani. The other host is uh, not a fan. This week: everyone’s now all caught up on The Bear, Jim Farley personally cancels development of Ryan’s future car, and your perfunctory Apple event speculation. 🚗.
Episode 371: Less Gravity

Episode 371: Less Gravity

2024-08-2001:27:52

While the official gold medal count for Team USA sits at 40, let’s make it 41 since Peacock stuck the landing. This week: Double Stuf collabs, Diners Target Drive Ups and Dives, and the triumphant return of Still or Sparkling. 💦.
Behind every world class athlete is that friend who starts an Apple Watch workout during boozy brunch. Olympians each in their own right. This week: Peacock-ing, spritzing, and legacy purchasing. 🦚
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