Due to a variety of reasons, most pharma companies have only scratched the surface when it comes to digital transformation. What actions can pharma technology and marketing leaders take to drive to true marketing transformation, and why should they do so? In this episode of Technically Minded, we're discussing the evolving landscape of digital transformation in the pharmaceutical industry with experts Kevin King and Katrin Zimmermann. We explore the critical role of marketing in pharma, the cultural dynamics that influence innovation, and the importance of leveraging data to enhance patient and provider interactions. The conversation highlights the challenges and opportunities that pharmaceutical companies face in a rapidly changing digital ecosystem, emphasizing the need for a strategic approach to data and technology. Learn more about the podcast, or reach out to us to start a conversation.
Given the current economic challenges organizations are facing globally, many are looking for ways to cut costs, increase productivity, and find strategies to get more out of the technology and resources they have. In this episode of Technically Minded, we discuss conversion optimization and the role of analytics in enhancing business performance in an effort to help organizations optimize their current technology investments, media spending, and overall budgets. We explore the importance of data-driven decision-making, the common pitfalls organizations face in analyzing conversion rates, and share practical advice for marketing leaders on fostering a culture of continuous testing and insights-driven decision-making.
The transition from traditional software models to software as a service (SaaS) has revolutionized business agility and scalability. The global market for SaaS in 2023 was $273 B, and it's only expected to increase. While SaaS tools provide an incredible service for modern organizations, they can also be an incredible security risk, if not vetted, established, and maintained correctly. For a number of reasons that we unpack on this episode, SaaS solutions have become a top target of cyber attacks. Two Credera experts, Zach Vinduska, Chief Information Security Officer, and Dustin Talk, Principal Architect, define what actually is SaaS, share the top security issues related to SaaS, and provide suggestions for business leaders to address these security issues and navigate the risk-reward balance of SaaS solutions.
Credera has experienced immense growth in the DE&I space in the past decade. Through this journey, we've developed a maturity model to measure and scale our DE&I initiatives. DE&I drives employee engagement and better business outcomes, so being able to assess and measure your DE&I growth is vital. On this podcast, we're sharing Credera's history towards DE&I maturity, what's unique to Credera's DE&I maturity model, and how we've used this model to help clients and ourselves along the DE&I journey. Show outline: 00:00 – Introductions 3:30 – Credera's DE&I journey and growth 13:30 – How to address leadership questions about the value or risk of DE&I investments 17:10 – Quantifying DE&I outcomes through Credera's DE&I maturity model 20:00 – The evolution of Credera's DE&I maturity model 24:25 – Leveraging the DE&I model for clients 35:10 – Honesty in our DE&I journey 39:50 – Leaving DE&I leaders with one piece of advice
In our present energy environment, we're witnessing a significant shift from conventional fossil fuels to renewable sources—changes significantly driven by data. Even though green technology has been around for some time, it's only recently reached cost equilibrium. Furthermore, with digital connectivity, we're now able to adjust to changing weather conditions impacting supply and demand in real-time. So, the question becomes: how can forward-thinking energy organizations leverage these advancements? How can they embrace the opportunities ushered in by the '3 D's—decentralization, decarbonization, and digitalization—and apply these at scale? With the appropriate tools and technology accessible, we believe these transformations offer more than challenges; they bring significant opportunities for innovation and growth. Hear three Credera energy experts (Benjamin Gilbert, Managing Director based in London, Aaron Grotzinger, Partner based in Houston, and Mike Duffy, Principal Architect based in Houston) discuss this topic in greater depth. Show outline: Intro 3:30 – What does “the energy transition” actually mean? 7:10 – The 3D’s (decentralization, digitalization, and decarbonation) impact on supply and demand of energy 14:20 - Technological advancements that will positively impact the supply side of the energy sector 18:15 – How is demand for energy evolving 24:10 – Balancing demand with cost reduction and customer satisfaction elements 33:15 – Activities to encourage consumer adoption of new trends in the UK 42:20 – Key questions technology leaders should consider when assessing readiness and progress through the energy transition
At the beginning of 2022, Credera established a Shadow Board in the UK–an initiative sponsored by Credera’s Global Consulting CEO, Chris Dean. The primary objective of the Shadow Board is to provide insight, feedback, and ideas to senior decision-makers in the business to drive a better future for all at Credera. In this episode, Shadow Board members Brenda Bernard and Anu Bose sit down with Chris Dean and Helen Kilvington–two of Credera’s UK Board members. The group delve into why the decision was made to set up a Shadow Board, the impact it has on Credera’s culture, and how other organizations who are considering forming a Shadow Board can get started. *Note: Since the recording of this episode, Chris Dean's title changed to Credera’s Global Consulting CEO.
As organizations are making the shift towards agile ways of working, more traditional program management methods have gradually lost their shine. How can organizations enable modern program management practices and how has this evolved over time? In this episode of our Technically Minded podcast, host Emily Crawford is joined by Nigel Hughes and Sam Squires–two of the innovative minds behind Credera’s newly coined ‘Enablement Office’. The trio explore the evolution of program management in the past decade, how we can shift the perception of program management offices from enforcers to enablers, and discuss some of the key indicators that clients should look for when determining the necessity of program management support for their projects.
As advances in AI propels us into the future, the cybersecurity risks and opportunities associated with Generative AI demand our attention. In this episode of Credera’s Technically Minded podcast, we dissect the challenges organizations encounter as they integrate artificial intelligence into their operations and explore how companies should approach generative AI in relation to improving core cybersecurity practices.
In this episode of our Technically Minded podcast, we explore both the potential pitfalls and groundbreaking opportunities that AI introduces to DEI efforts. From dismantling hidden biases in algorithms, to reimagining inclusive leadership in a digitized world, we discuss how organizations can truly harness the power of AI to cultivate an environment where every individual's unique voice is not only heard but celebrated.
In this episode of our Technically Minded podcast, our group of MarTech experts take a deep dive into the impact of AI on the marketing function, examining how it will affect our strategies and interactions both now and in the future.
Developing a strong first-party data strategy and understanding how to tap into second- and third-party data sources is top of mind for every marketer trying to navigate the evolving privacy landscape. Yet in a recent survey Credera conducted with over 200 global chief marketing officers, more than half (51%) said “we haven’t started yet” or “there’s a lot of work to be done” to re-focus efforts on first-party data collection. For many of these marketers, this is exactly where data clean rooms should come into play. Data clean rooms are environments where two parties can securely share and analyze data in a regulatory compliant space that doesn’t violate consumers’ privacy. On our most recent episode of Technically Minded, we discuss the ins and outs of data clean rooms, share how they can create significant long-term business value, and give practical next steps to organizations and industries looking to maximize the potential of this important technology.
The importance of being in touch with customers, to the extent that actions are predicted and communications are tailored, is more necessary than ever. With this being the case, who in the organization should have responsibility over customer data? In this episode, we’re joined by brothers Mike Queenan, CEO and co-founder of Naphos Technologies, and Mike Queenan, Managing Consultant at Credera UK, for the big Data vs. Marketing data ownership debate.
At Credera, we often receive questions from CMOs about the ins and outs of agile marketing. What is it? What are the macro-guiding principles? What tools do we need? Two of Credera's MarTech experts, Lyeanne Beckford-Jones and Greg Gough, take a deep dive into this topic and share some of their key learnings from working with clients within this space.
Credera UK CTO, Marius Rubin and Credera US Partner, John Jacobs share their thoughts on what technology trends will take centre stage in 2023. We also revisit some of the predictions from our 'Tech trends and traps to avoid' podcast from 2022 to assess how correct Marius was this time last year.
Large language models have the opportunity to drive huge economic value for businesses, but also have substantial potential negative consequences. So how can technology leaders thoughtfully use large language models while avoiding major privacy and ethical issues? Jason Goth and Vincent Yates make the case that leaders must be thoughtful about what unforeseen consequences there might be and how can we learn from past experiences.
According to the IDC, worldwide spending on the edge is expected to hit $176 billion in 2022, representing a 14.8% increase over 2021. Many organizations are headed back to placing compute close to where data is created, as many did in the era before the cloud. Jason Goth and Vincent Yates discuss why edge computing has become an increasing priority, the primary benefits and drawbacks, and how organizations should (or should not) be using it.
The past couple of years have seen a a dramatic shift in ways of working, with an increasing number of companies now offering flexible work-from-home arrangements. With this change, the need to evaluate and prioritise employee engagement has never been more pressing. In this episode, Credera’s HR representatives Warsame Iman and Betsy Scatlan discuss the importance of developing and sustaining employee engagement in the workplace. Reflecting on recent years gone by, they also explain how Credera has adapted to maintain its diverse and inclusive culture in times of change.
At Credera, we always say that data outlives applications. But over the last 20 years, organizations have been generally focused on application issues opposed to data issues. Why is this? And how do we swing back to a place where data is the primary focus? Credera's Chief Data Officer Vincent Yates and Chief Technology Officer Jason Goth discuss the need for a data-first approach.
The big tech news is that industry giant Adobe has acquired Figma for a whopping $20 billion. Credera's Chief Data Officer Vincent Yates and Chief Technology Officer Jason Goth react to the news, and discuss a few other news stories from the tech world.
In this episode, we discuss alternative career paths into coding and engineering and why a graduate degree may no longer be the 'golden ticket' needed to succeed.