Tenacity with Sonia C.

Join us as we delve into a conversation with Lindsay Tsang, a seasoned expert in strategic planning and executive coaching. Lindsay shares his unique perspective on the human elements critical to effective leadership and the success of any entrepreneurial venture. From the importance of psychological insights in shaping team dynamics to strategies for maintaining authenticity and emotional intelligence under pressure, this episode is a must-listen for entrepreneurs eager to lead with heart and impact. Tune in to discover practical tips and inspirational advice on nurturing a thriving, supportive workplace culture. Advertising Inquiries: https://redcircle.com/brands

In this episode of Tenacity with Sonia C, host Sonia Couto sits down with leadership expert Steven Howard to explore the power of people-centric leadership. As the founder of Humony Leadership, Steven shares his insights on how to lead with humanity, build resilient teams, and embrace adaptability in today’s rapidly changing work environments. Steven delves into his innovative "Humony" approach, combining humanity and harmony to create workplaces where employees thrive. They discuss cross-cultural leadership, sustainable growth, and strategies for effective communication, feedback, and motivation. Whether you’re an entrepreneur or an established leader, this episode offers valuable lessons on fostering long-term success and fulfillment in your career. Advertising Inquiries: https://redcircle.com/brands

In this episode of Tenacity with Sonia C, Sonia Couto interviews Kevin Dunlap, a seasoned entrepreneur and founder of Optimal Performance Academy. The business is dedicated to helping entrepreneurs scale through strategic exposure, mindset mastery, and practical growth solutions. Kevin shares his journey from downsizing in corporate America to launching multiple successful businesses, including his latest venture. Kevin and Sonia discuss the challenges of transitioning from an employee mindset to an entrepreneurial one, the importance of stepping outside comfort zones, and the power of adaptability in navigating economic shifts and industry trends. Kevin reveals insights from his 20+ years in business, including his early success with video marketing, SEO strategies, and his “spiral revenue model” for sustainable business growth. Listeners will learn how to identify target markets, leverage existing customers, and overcome common entrepreneurial pitfalls, from lack of clarity to perfectionism. Kevin’s practical advice on maximizing impact, making strategic investments in your business, and using affiliate partnerships provides actionable takeaways for both new and experienced entrepreneurs. Advertising Inquiries: https://redcircle.com/brands

In this episode of Tenacity with Sonia C, I sit down with Scott Gabdullin, a successful entrepreneur and founder of Authority Factors, an SEO agency specializing in SaaS clients. Scott’s journey from engineering to digital marketing led him to work with major brands like Toyota and KPMG before launching his own ventures. In this interview, he shares powerful insights and actionable strategies for small business owners and entrepreneurs looking to grow through effective lead generation and brand building.Key Takeaways:Small Business Marketing Essentials: Discover Scott's recommended strategies for maximizing reach and engagement on a limited budget.Lead Generation Tactics: Practical approaches to attract and convert customers using proven techniques.When to Focus on Brand Building: Learn how and when to pivot from generating leads to establishing a strong brand identity.SEO Tips for Entrepreneurs: The must-know SEO practices every small business can implement for long-term growth.This episode is packed with valuable lessons on driving growth and establishing a brand in today’s competitive market. Whether you’re an early-stage entrepreneur or looking to level up your business, Scott’s insights will help you take strategic steps toward success. Don’t miss out on this opportunity to learn from a seasoned entrepreneur with a track record of impactful results!Advertising Inquiries: https://redcircle.com/brands

Join host Sonia Couto on "Tenacity with Sonia C" as she welcomes Luke Goetting, a Future of Work expert and the founder of Puffingston Presentations. This episode delves into the defining characteristics of Generation Z and their transformative impact on the workforce. As businesses around the globe face the challenge of integrating this dynamic cohort, Luke shares his expert strategies on how to attract, engage, and retain Gen Z talent. Key Takeaways: Who is Gen Z: Understand who makes up Generation Z and what sets them apart in the job market. Strategic Hiring: Learn why it's critical to have targeted strategies for recruiting Gen Z talent and how these strategies differ from past generations. Workplace Preferences: Discover the unique work environment preferences of Gen Z and how companies can adapt to meet these needs. Effective Communication: Gain insights into the importance of 2-Way Communications and how this approach can resonate with Gen Z's values and expectations. Leadership Adjustments: Explore how leadership styles need to evolve to inspire and motivate Gen Z workers, including the pivotal "Lead with Why" ethos. Professional Development: Understand what professional development opportunities are most attractive to Gen Z and how to incorporate these into your business to foster long-term engagement. Technological Integration: Hear about the significance of embracing new technologies and innovative practices to appeal to tech-savvy Gen Z professionals. Future Trends: Get a glimpse into the future roles Gen Z will play in business and what entrepreneurs should do now to prepare for these changes. This episode is a must-listen for entrepreneurs, HR professionals, and business leaders aiming to future-proof their organizations by harnessing the potential of Gen Z. Tune in to gain a deeper understanding of how to integrate and benefit from the skills and perspectives of the next generation workforce. Advertising Inquiries: https://redcircle.com/brands

Join us on "Tenacity with Sonia C" for an inspiring discussion with Chase Friedman, a leader in marrying profit with purpose. This episode delves into how businesses today can achieve significant growth by strategically aligning financial goals with social values. Key takeaways This includes understanding the shift from shareholder to stakeholder-driven capitalism. Implementing Chase's 'Brand Blueprint' for enhanced brand clarity and marketing impact. Adopting sustainable business practices that drive both profit and social good. Designed for entrepreneurs and business leaders, this episode offers vital insights into building a business that not only thrives financially but also makes a meaningful impact on society. Whether you're refining your branding strategy or seeking to inspire industry-wide change, Chase's expertise provides a clear roadmap to success. Subscribe to Tenacity with Sonia C for more inspiring stories and insightful conversations with those who dare to dream and act on their ambitions. 🔗 Connect with us: Visit our website: www.soniacouto.com Follow us on Instagram: @TechieSoniaC for behind-the-scenes content and more updates. Join our community for exclusive content and inspiration. Advertising Inquiries: https://redcircle.com/brands

In this episode of "Tenacity with Sonia C," join us as Lindsey Epperly, CEO of Jetset World Travel, shares her compelling journey of steering her company through a global pandemic. Discover Lindsey's strategies for adapting to the ever-changing travel industry landscape and learn how innovative thinking and flexibility were crucial to her success. This episode will inspire entrepreneurs and business leaders with valuable insights into resilience and adaptability during uncertain times. Key Takeaways: - Strategic Adaptation: Learn how Lindsey navigated shifting market dynamics to keep her business thriving. - Innovation in Crisis: Uncover the innovative approaches that enabled Jetset World Travel to outmaneuver industry downturns. - Leadership During Uncertainty: Gain insights into effective leadership qualities and decision-making in times of crisis. - Building Resilience: Explore the personal and professional growth that comes from facing and overcoming challenges. Tune in for an inspiring discussion on maintaining momentum and vision, even when the world seems to stand still. Whether you're managing a startup or leading a team, this episode offers practical advice on transforming obstacles into opportunities. www.soniacouto.com Advertising Inquiries: https://redcircle.com/brands

Join us on this during Breast Cancer Awareness Month, we welcome fitness expert Fitz Koehler. Diagnosed with Stage 2B breast cancer, Fitz faced her condition with unparalleled grit and determination. Despite undergoing 21 rounds of chemotherapy, and radiation treatments, she transformed her battle into a powerful narrative of survival and resilience. In this candid conversation, Fitz shares her journey from the shocking diagnosis through her arduous treatments to running the Boston Marathon just over a year after finishing her cancer treatment. This episode not only delves into the physical and emotional challenges of battling breast cancer but also explores Fitz's unique perspective on recovery, the role of fitness in her healing process, and how she used her expertise to aid others in their cancer journeys. Whether you are a cancer survivor, currently battling the disease, or simply looking for a dose of motivation, Fitz's story of overcoming adversity and embracing life post-cancer will inspire and enlighten you. Tune in to hear how Fitz turned a daunting cancer diagnosis into a journey of empowerment and adventure. Advertising Inquiries: https://redcircle.com/brands

In this episode of Tenacity with Sonia C, host Sonia Couto interviews Christie Cioffi, a breast cancer survivor, military veteran, and empowerment ambassador. Christie candidly shares her journey from receiving a breast cancer diagnosis at 36 to navigating treatments and reconstructive surgery. Together, they explore critical topics like the importance of early detection, the emotional and physical toll of breast cancer, rebuilding life after treatment, and dating post-surgery. Christie reveals how her personal transformation led to newfound confidence and purpose. This episode is filled with hope, actionable insights, and empowering advice for anyone impacted by breast cancer. Whether you're seeking support on your own journey or looking for ways to cultivate resilience, this heartfelt conversation is for you. www.soniacouto.com Advertising Inquiries: https://redcircle.com/brands

In this episode of Tenacity with Sonia C, host Sonia Couto sits down with Alexandra Goldwell, a Somatic and Transpersonal therapist, Yoga teacher, and cancer survivor, to discuss the powerful journey of healing after a breast cancer diagnosis. As part of Breast Cancer Awareness Month, this episode dives deep into life post-cancer, exploring the emotional, mental, and physical challenges that many breast cancer survivors face. Alexandra shares her incredible story of overcoming a stage 4 diagnosis and how she embraced holistic healing practices to transform her life. Together, Sonia and Alexandra discuss the importance of self-advocacy, mental resilience, and the often-overlooked process of rebuilding one’s identity after surviving cancer. Whether you're a breast cancer survivor, caregiver, or looking for inspiration to navigate life’s challenges, this episode offers hope, support, and actionable insights. Tune in to hear two resilient women share their journeys of survival, healing, and self-discovery. www.soniacouto.com Advertising Inquiries: https://redcircle.com/brands

This October, which is Breast Cancer Awareness Month, join host Sonia Couto for a personal episode of "Tenacity with Sonia C." In this poignant solo release, Sonia shares her own battle with breast cancer, starting with her shocking diagnosis in 2017 and detailing the tumultuous path of treatments and surgeries that followed. This episode explores the physical and emotional challenges of battling breast cancer, while also highlighting the vital lessons learned and the resilience cultivated throughout her journey. Sonia delves into the complexities of breast reconstruction, discusses the unexpected complications, and reveals the transformative process of healing both physically and emotionally. By sharing her story, Sonia aims to offer support and insight to others facing similar challenges, emphasizing the importance of advocacy, community support, and personal growth post-cancer. Tune in to discover how Sonia navigated her diagnosis, treatment, and recovery, offering hope and guidance to anyone affected by breast cancer. Whether you're a survivor, a caregiver, or simply someone looking to understand more about the journey through cancer, this episode provides valuable perspectives on overcoming adversity with tenacity and grace. www.soniacouto.com @Techiesoniac Advertising Inquiries: https://redcircle.com/brands

In this episode, we dive into the innovative world of microdosing with Peggy Van De Plassche, a distinguished expert who has seamlessly transitioned from a successful career in business and finance to become a leading voice on the transformative power of psychedelics. Peggy Van De Plassche is challenging conventional perceptions by introducing microdosing as a tool for enhancing performance and well-being in the high-stakes environment of the corporate boardroom. Microdosing involves taking sub-threshold doses of psychedelics, not enough to cause significant alterations in perception, but just enough to potentially improve mood, creativity, and cognitive function. In our conversation, Peggy explains the fundamentals of microdosing and how it differs from traditional psychedelic use. She shares her journey from a finance professional grappling with burnout to discovering how microdosing helped her regain clarity and balance. Peggy also discusses the growing trend of microdosing among top executives and its potential to revolutionize workplace performance and mental health. Tune in to hear about: The science behind microdosing and its effects on the brain and body Peggy’s personal transformation and why she advocates for microdosing in professional settings Real-world examples and anecdotal evidence of microdosing’s impact on executive performance The legal and ethical considerations surrounding the use of psychedelics in the workplace Insights on how organizations might embrace this practice to foster better mental health and productivity Whether you’re a professional looking for ways to enhance your performance or simply curious about the evolving landscape of wellness and psychedelics, this episode offers a thought-provoking look at how microdosing might be the key to unlocking new levels of personal and professional success. https://themicrodosediet.com Advertising Inquiries: https://redcircle.com/brands

In this episode of "Tenacity with Sonia C," host Sonia Couto welcomes Joanna Armstrong, an emotional healing and empowerment expert. Joanna’s innovative approach to emotional relief combines cutting-edge science with practical techniques to help individuals manage and transform negative emotions. Joanna introduces her Emotional Relief Routine™, a powerful method that leverages principles from both EFT (Emotional Freedom Techniques) and EMDR (Eye Movement Desensitization and Reprocessing). This routine provides instant emotional relief, allowing you to switch off negative feelings on the spot and foster a sense of calm and empowerment. Throughout the episode, Joanna discusses: The Science of Emotions: How negative emotions and trauma can be stored in the body, and the impact this has on our well-being. Transforming Negative Feelings: Practical strategies to manage and transform negative emotions, including the process and benefits of the Emotional Relief Routine™. Understanding EFT and EMDR: An explanation of these techniques, their origins, and how they contribute to emotional healing. Factors Contributing to Negative Emotions: Common causes of accumulated negative emotions and their effects on personal and professional life. Eliminating Negative Thoughts: The feasibility of completely removing negative thoughts and feelings and focusing on transformation and management. Overcoming Burnout: Insights into what causes burnout and effective strategies to prevent it, ensuring a balanced and fulfilling life. Joanna also shares real-life success stories that demonstrate the effectiveness of her methods, offering listeners practical tips and inspiration to enhance their emotional resilience and overall quality of life. Whether you’re struggling with stress, anxiety, or burnout, or simply want to improve your emotional well-being, this episode provides valuable tools and insights to help you achieve lasting positive change. Find Joanna here: https://www.blissyjoy.com Advertising Inquiries: https://redcircle.com/brands

In this episode of "Tenacity with Sonia C" we welcome Aaron Trahan, a performance coach and speaker, dedicated to unlocking human potential. With over 15 years of experience across various executive roles, Aaron shares his journey from corporate leadership to his passion-driven venture into performance coaching and professional speaking. This episode dives deep into the concept of a 'Performance Mindset,' distinguishing it from the traditional growth mindset, and explores how leaders can overcome barriers to fully utilize their potential. Discover Aaron's unique insights on why thinking and believing are merely the start, and why taking decisive action is crucial to actual transformation. Learn about the common challenges leaders face, including fear of failure and complacency, and gain valuable strategies for pushing beyond comfort zones to achieve exceptional growth. Aaron also tackles the impact of social media and the hustle culture on leadership and personal growth, offering practical advice for those seeking sustainable success over flashy, short-term gains. Whether you're a seasoned leader or an emerging entrepreneur, this episode is packed with actionable tips and inspiring stories to help you elevate your performance and lead with purpose. Tune in to understand why performance coaching might be the key to unlocking your full potential and how to step out of your comfort zone into a space of continuous personal and professional development. https://performancemindsetcoaching.co/ https://www.linkedin.com/in/aaron-trahan-6135909/ https://www.instagram.com/aarontrahan/?hl=en Advertising Inquiries: https://redcircle.com/brands

In this episode, we sit down with Rebecca Hazell, the Interim Executive Director of Hackergal, a leading Canadian non-profit organization dedicated to empowering girls in technology. Hackergal is on a mission to bridge the gender gap in the tech industry by inspiring young girls to explore coding and computer science. Rebecca shares insights into Hackergal's innovative programs, including their nationwide hackathons and coding clubs designed to provide safe, supportive, and exciting learning environments for girls in grades 6 to high school. Discover how Hackergal is addressing the challenges faced by young women in STEM and fostering a diverse and inclusive future in tech. Join us as we delve into the importance of early education, mentorship, and community support in encouraging more girls to pursue careers in technology. Whether you're a tech enthusiast, educator, or advocate for gender equality, this episode offers valuable perspectives on transforming the tech landscape for future generations. Tune in to learn how you can support Hackergal's mission and help inspire the next generation of female leaders in STEM. Visit Hackergal's website at hackergal.org to explore opportunities for involvement and donations. https://hackergal.org Advertising Inquiries: https://redcircle.com/brands

In this episode of Tenacity with Sonia C, we dive into the cutting-edge world of Web 3.0 and Artificial Intelligence with tech innovator Eric McHugh. This episode unpacks the disruptive power of these technologies across industries, from enhancing e-commerce platforms to revolutionizing dating apps with ethical AI matchmaking solutions. Eric provides a clear, engaging explanation of Web 3.0’s decentralized nature, its impact on digital ownership, and how AI is reshaping interactions and processes in the digital space. Key Takeaways: Understanding Web 3.0: Learn about the decentralized nature of Web 3.0 and how it empowers users with greater control over their data. AI in Action: Discover how AI is being used to create more personalized and secure digital experiences, particularly in e-commerce and dating apps. Ethical Implications: Eric discusses the ethical considerations of deploying AI and how his projects strive to maintain integrity and user trust. Entrepreneurial Insights: Gain valuable insights into navigating the tech landscape as an entrepreneur, leveraging emerging technologies to drive innovation and success. Whether you’re a tech enthusiast, an aspiring entrepreneur, or just curious about the future of the internet, this episode offers valuable insights into leveraging these technologies for innovative and ethical business practices. Tune in to learn how Web 3.0 and AI are not just technological advancements but gateways to reshaping industries with fairness, efficiency, and user empowerment at their core." Advertising Inquiries: https://redcircle.com/brands

In this episode of Tenacity with Sonia C, we sit down with Jimi Okubanjo, a former management consultant, TEDx speaker, and filmmaker, to explore the critical topics of workplace trauma, diversity, and empowerment. Jimi shares her journey of navigating the corporate world as a woman of colour and the toll it took on her mental health. Drawing from her experiences, Jimi has channeled her passion into creating the powerful documentary film Arise Firebird, which highlights the resilience and strength of individuals overcoming adversity in their careers. Join us as Jimi discusses the pervasive challenges faced by underrepresented groups in professional settings, and how leaders and entrepreneurs can build diverse, inclusive teams that promote mental wellness and equity. We’ll delve into practical strategies for fostering empathy in the workplace, the importance of intentional hiring practices, and how to create a culture that supports and uplifts every employee. Whether you’re a business owner, leader, or someone interested in workplace diversity and mental health, this episode offers valuable insights and actionable advice on breaking down barriers and creating a more inclusive work environment. Key Topics: Workplace trauma and its impact on mental health Challenges faced by women of colour in corporate environments The importance of diversity, equity, and inclusion (DEI) in the workplace Strategies for empathetic leadership and intentional hiring practices The power of storytelling in driving social change Advertising Inquiries: https://redcircle.com/brands

In this episode of "Tenacity with Sonia C," we explore the remarkable journey of Zackary Oehlman, a small-town farm boy who became a global business magnate and digital nomad. Zackary shares how his early life on a farm in Indiana shaped his entrepreneurial spirit and drove him to succeed in the competitive worlds of finance, real estate, and private equity investment. Discover Zackary's secrets to starting, scaling, and selling businesses, his strategies for building and leading a diverse team of over 1,000 investors, and how his digital nomad lifestyle has influenced his approach to business and life. Learn the importance of personal development, mastering sales and marketing, and having a clear vision and mentors to guide your path. Whether you're an aspiring entrepreneur, business leader, or simply curious about the digital nomad lifestyle, Zackary's story offers actionable insights and inspiration. Tune in for expert advice on achieving financial success, building generational wealth, and living a life aligned with your true passions. Advertising Inquiries: https://redcircle.com/brands

On this episode of "Tenacity with Sonia C" we welcome Shana Francesca, a keynote speaker, consultant, and founder of Concinnate LLC. In a world craving authentic leadership and purpose-driven lives, Shana stands out as a beacon of ethical and intentional living. With a compelling personal journey from a turbulent childhood to a luminary in leadership, she embodies resilience and empowerment. This episode delves into how Shana's unique experiences shaped her approach to leadership and life design, emphasizing curiosity, respect, and accountability. Whether you're an entrepreneur, a leader, or someone striving for personal growth, Shana’s insights on crafting a life and career with intention will inspire you to redefine your own boundaries and lead with integrity. Tune in to discover how you can transform your challenges into opportunities and lead a life that is not only successful but significant. https://www.concinnate.world Advertising Inquiries: https://redcircle.com/brands

Today we are joined by Peter Christian, a distinguished business executive, author, consultant, and speaker with over 40 years of experience. Peter has successfully helped more than 300 companies across the United States and Europe become more productive, efficient, and profitable. His approach to business improvement emphasizes understanding what a company does well and strategically addressing areas that need enhancement. Join us as we delve into Peter's unique methodologies in project management, team building, operational strategic planning, and continuous improvement. We'll also explore his insights on lean manufacturing, cost control, and profit improvement. Learn about his journey from founding partner and president at a prominent business consulting company to becoming an acclaimed author and thought leader. Whether you're an aspiring consultant, business executive, or simply interested in the stories of resilient individuals who drive change, this episode is packed with invaluable lessons and inspiration. Tune in to discover how tenacity can transform businesses and lead to extraordinary success. Learn more about this podcast at https://soniacouto.com Find out more about Peter Christian: https://petechristianbooks.com Advertising Inquiries: https://redcircle.com/brands