Test Kitchen by DesignBites

In this episode our DesignBites researcher Erika Perttunen discusses with Milla Westerling from Green Planet Astronauts and Sofia Laurell from Tiny Organics about developing healthy and plant-based children's foods. How to develop and market them ethically? What experimentations and collaboration have they done and why are they motivated to change the world through children's foods? Have a listen and learn!

Introducing new food products is always challenging let alone when the new food has no ready market and is still considered illegal by legislation. Our fifth episode explores markets which are at the moment considered illegal in some parts of the world and how product development can still take place in these circumstances. Ysub is a fresh Finnish company creating new Zen-drinks from hemp (CBD). Check out what Petri Nylander and our researchers Hanna Huhtonen and Erika Perttunen have to say about illegal foods and on their positioning on the market. Learn thoughts on how to make illegal foods legal!

Our fourth episode we explore how the current global, even historic, pandemic has effected on some of our case companies locally here in Finland. We have interviewed so far four collaborators and picked their insights on how to navigate a business as well as its services and products through crisis. Hope this helps you to create more resilient solutions, enjoy! Our guests in this episode are Lauri Reuter from Nordic FoodTech Venture Capital, Carme Plumed-Ferrer from Probitat, consultant Mirka Olin and Mikko Koskinen from Kyrö Distiller

Welcome to our third episode, where we give the mike for Lauri Reuter, the founding partner of Nordic FoodTech Venture Capital and Carme Plumed-Fetter, the founder and CEO of Probitat. Before their business careers, both of them were exploring food from a scientific perspective as researchers. They dig into the food tech industry in Finland with our researcher Erika Perttunen and ideate how research and business industry could join forces for the future of food. The food dictatorship of Finland is mentioned in this episode - have a listen and let us know what would you do if you would be the dictator of food.

Welcome to our second episode where Mirka Olin, a freelance consultant and the founder of tea company NORD-T shares her experience of developing new products with end consumers. Mirka chats together with our professor Tua Björklund and researcher Hanna Huhtonen. Join Mirka to talk about finding new customer needs and getting outside of your bubbles. Also, we locate the soul of products. Kick back and enjoy!

In this episode, the professor Tua Björklund from Aalto Design Factory in Helsinki chats with Mikko Koskinen, the Kyrö Distillery co-founder, about how to create new products together with bartenders and end-consumers. Aira Samulin, cream liquor and Tummeli are mentioned in this episode, listen and learn!