The 100K Method

Welcome to the first episode of The 100K Method, a limited podcast series about how to strategically scale your online course to six-figure success.I created this series because when I started my online business, I was broke, living paycheck-to-paycheck, and my biggest goal was to create a consistent stream of passive income, but I had a really hard time figuring out how. Lots of people were talking about passive income, but what they shared was vague, theoretical, and frequently overhyped. What I wanted and needed was practical, hands-on advice from someone who had successfully done what I wanted to do.After a lot of research, I determined that digital courses and membership sites were going to be the best way to reach my passive income goals. There are certainly other options out there, but most either require a lot of money upfront or simply don’t have a very high earning potential.Online courses and memberships, on the other hand, can be put together with only a small budget and marketed strategically to turn into six- or even seven-figure streams of passive income. And that was exactly what I was looking for!I’ll share the story of how I built my first $100K funnel in the next episode (and we’ll also look at the 100K method itself later in this series), but, in this episode, I’d like to start our conversation by examining the basic strategy of using evergreen sales funnels to passively sell online courses. We’ll also take a look at one of my 100K funnels in action, so you can see how this strategy works in the real world. Listen to the full episode to hear:A breakdown of the 100K funnel behind Creator Fast TrackHow the “show up” sequence boosts workshop attendanceHow the “win-win” webinar method works to convert leadsTwo email sequences to take customers from “not yet” to “yes”Learn more about Gillian:100K Mastermindwww.gillianperkins.com

Welcome to the second episode of The 100K Method, a limited podcast series about how to strategically scale your online course to six-figure success. I created this series because when I started my online business, I was broke, living paycheck-to-paycheck, and my biggest goal was to create a consistent stream of passive income, but I had a really hard time figuring out how.In this episode, we’re going to jump in a time machine and go way back to 2018, the year I took my business from 0 to $100,000.Listen to the full episode to hear:Where I was at the start of 2018 after two years in businessThe strategies I used to grow my YouTube audience and my email listWhy I hosted live workshops on a variety of topics for the first five months of the yearHow I used content I had already created to support the launch of Startup SocietyThe real numbers that brought me over the 100K markLearn more about Gillian:100K Mastermindwww.gillianperkins.com

In this episode, we’re going to take a look at evergreen funnels and live launching. These are two different marketing strategies you can use to sell courses online. Both evergreen funnels and live launching can effectively be used to sell hundreds of thousands (even millions!) of dollars for an online course. And to this day, I continue to use both in my business.However, they’re much more effective–and much more profitable–when you use the right one for your situation. And that means choosing the right strategy both for your product and for your personal goals.Listen to the full episode to hear:How live launching uses discounts or limited availability to incentivize buyersThe potential downsides of using limited-time offers on your productsHow to use evergreen funnels to combine live launching and steady sellingWhy I still use both strategies in my businessWhy evergreen funnels aren’t always effective at getting sales for new businessesLearn more about Gillian:100K Mastermindwww.gillianperkins.com

In this episode, we’re going to cover three unfortunate mistakes most people make when trying to build passive income funnels. Mistakes that don’t just reduce the success of a funnel, they can completely cripple it and stop it from ever generating any revenue at all.Obviously you’ll want to avoid these mistakes but not just because they can cost you potential income. Building a flawed funnel is also a massive waste of time. And while we can always make more money, your time is a non-renewable resource. Time is the one thing you have a fixed amount of and can never get back once it’s spent. So avoiding wasting time needs to be one of our highest priorities with any business strategy decision.My goal for this episode is to bring these potential mistakes to your awareness, because that’s the first step to avoiding or solving any problem.If you haven’t started out yet, knowing what to look for and avoid will help you take a better route. Or, if you’ve already started, but gotten stuck, understanding these mistakes will enable you to diagnose why you aren’t getting the results you want. Specifically, why your funnel isn’t generating tens of thousands of dollars of passive income every month.Listen to the full episode to hear:Two big reasons why you need to validate your idea before you pour your time into building a funnelWhy you need an evergreen lead generation system for your evergreen funnelWhy your funnel needs to sell potential customers on a Primary Tangible ResultLearn more about Gillian:100K Mastermindwww.gillianperkins.com

What would happen to your business if you suddenly were unavailable, if you couldn’t do the things that you typically do to run your business, generate traffic, and generate leads? What would happen if you suddenly had no capacity to show up on social media and share content?That’s exactly what happened to my longtime friend, Tara Wagner.You might think that she would've seen a huge drop off on the number of leads she was generating, the number of sales she was seeing, and even her monthly revenue. But Tara has figured out strategies for sustaining and building her business without social media.Today, Tara is going to share her experience and insights on these strategies.Tara Wagner is a mindset and business coach who helps other service-based business owners work half as much, without giving up revenue or growth. After burning out in her first business in 2008, she had to learn what it takes to build a healthy business in a healthy way. Today, she teaches other entrepreneurs across the globe the mistakes to avoid, the mindsets to master, and the areas to upgrade for more free time and fun in their small business with her program, Breakthrough Boss® Inner Circle. She lives in Las Vegas, NV with her husband and two pups, and spends her weekends catching up with her grown son's travels or geeking out with a new board game.Listen to the full episode to hear:Why you should take a hard look at the amount of time you spend on social media and the number of clients you can actually trace back to itHow Tara uses content, connections, and advertising in her businessWhy Tara recommends getting confident in selling one-to-one before you try to scale up with contentLearn more about Gillian:100K Mastermindwww.gillianperkins.com

In this episode, I’m going to be sharing a bit of tough love and helping you honestly answer the question, “Is my course ready to scale to six figures?”Because, in my experience, a course simply not being ready is one of the most common reasons that people fail to reach their passive income goals with it.It’s not that they don’t have a good marketing strategy, understand how funnels work, or have a bad course, it’s just that they haven’t yet set their course up to profit.So today, I’m going to talk about how to set up your course for success before you put tons of time and effort into building a funnel.Listen to the full episode to hear:What you need to validate about your course and whyThe three phases of validationHow to use the validation process to prove demand for six aspects your course needs to be ready to scaleHow a price that’s too low can be as much of a deterrent as a price that’s too highLearn more about Gillian:100K Mastermindwww.gillianperkins.com

Online courses have huge earning potential but they can also be massive wastes of time. A lot of people create online courses because they want the upside, but they create the wrong course, or they don’t create the course in the right way, and they end up not making any money.Trust me, I have been there.The first three or four courses that I made were complete flops. But over the past few years, I have created courses that have earned me over two million dollars. Yes, it's wild, and I never thought I would be this successful at creating online courses.Now with years of experience in creating successful courses, we’ve got it down to a science. We have a simple formula that creates predictable results, and today, I’m sharing it with you.Listen to the full episode to hear:Why happy customers aren’t the same as successful customers, and which ones you wantWhy you need to articulate a Primary Tangible Result for your customersWhy you shouldn’t rely on know, like, and trust to sell your courseSix principles for creating a successful, scalable online courseLearn more about Gillian:100K Mastermindwww.gillianperkins.com

Online courses have huge earning potential but they can also be massive wastes of time. A lot of people create online courses because they want the upside, but they create the wrong course, or they don’t create the course in the right way, and they end up not making any money.Trust me, I have been there.The first three or four courses that I made were complete flops. But over the past few years, I have created courses that have earned me over two million dollars. Yes, it's wild, and I never thought I would be this successful at creating online courses.Now with years of experience in creating successful courses, we’ve got it down to a science. We have a simple formula that creates predictable results, and today, I’m sharing it with you.Listen to the full episode to hear:Why happy customers aren’t the same as successful customers, and which ones you wantWhy you need to articulate a Primary Tangible Result for your customersWhy you shouldn’t rely on know, like, and trust to sell your courseSix principles for creating a successful, scalable online courseLearn more about Gillian:100K Mastermindwww.gillianperkins.com

In this episode, you’ll learn whether or not the $100K Method would work for you.Because the truth is, it doesn’t work for everybody. Some people and some types of businesses can earn hundreds of thousands of passive income with it, while others wouldn’t be able to use it to earn a dime.Implementing the $100K Method is an intensive process, so I want to make sure that you are completely clear about whether or not it will work for you before you invest your time into implementing it in your business.And for those of you who are interested in joining us for the $100K Mastermind, this episode will help you make sure that’s the right decision before you apply.Listen to the full episode to hear:Who the $100K Method doesn’t work for and whyWhy you really can’t build more than one $100K funnel at a timeWhat you have to let go of to succeed at building your funnelsThe tools we use in the $100K Mastermind to help you overcome challengesLearn more about Gillian:100K Mastermindwww.gillianperkins.com

Welcome to the final episode of The 100K Method.I created this series because when I started my online business, I was broke, living paycheck-to-paycheck, and my biggest goal was to create a consistent stream of passive income, but I had a really hard time figuring out how.In this episode, you’ll learn about $100K Mastermind, our online business mentorship program, and how we can help you get a $100K Funnel of your own built and earning you passive income within the next three months.Listen to the full episode to hear:What makes the $100K Mastermind different from other funnel-building courses or programsWhat you get with the program and what it costsHow the application process worksThe five phases of the $100K MastermindLearn more about Gillian:100K Mastermindwww.gillianperkins.com