The 30 Percent Podcast

The 30 Percent Podcast is a podcast that focuses on the Kenyan music industry. The name is derived from the astonishing stat that between 30% - 40% of music played on Kenyan radio stations is Kenyan. Our goal is to see this percentage go up significantly. We will also broadly discuss global music industry trends and contextualize them through the lens of two music producers based in Kenya.

Episode 154 | Side Quests

We begin this episode by talking about the upcoming celebrity fight nights, and put in our predictions on who wins (10:11), We then discuss Toxic Lyrikali and VJ Patelos ongoing beef (21:38). Radio 254 announced their awards for 2025, and we review the list (38:38). Finally, we wrap up the episode with new music reviews and our pick of the week (52:05).Intro: Nikita Kering, Max Kering, DJ Taric, Trill Xoe, Vic West, Omphile Mosome - "Pendana Nawe" produced by Vic WestPick of the Week: Savinnah- "Hakika" produced by So FreshTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

10-28
01:06:33

Episode 153 | Nu Nairobi

We begin this weeks episode with a recap of Njerae's Four Letter Word Deluxe listening party (11:10), We then get into. conversation about Nu Nairobi, what it was and why we think it didn't achieve its full potential (19:44). After that, we review some new music (50:56). Intro: AFU, KUZO, Nes Mburu- "Ninapo" produced by Aftab Sheikh, Trvor Dingira, Paul Mwangi, Nes MburuPick of the Week: Njerae, Bensoul - "Colors" produced by Kobby WorldwideTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

10-21
01:04:18

Episode 152 | Rats vs Frogs

We begin with a review of the recent Safari Oontz show at Alchemist (10:01) Next, are artists forced to give up their value at the beginning of their careers or does the industry need to change the way it treats 'up and comers'? (14:32), Also, Blankets and Wine could find themselves in court over their September 28th show (35:55), Finally, we wrap up the episode with new music (42:20). Intro: Elsy Wameyo- "Wameyo" produced by Elsy Wameyo, Wuod OmolloPick of the Week: Ukweli, Xenia Manasseh- "EAST2HWOOD" produced by Brendern Shaheed DenousseTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

10-14
01:01:50

Episode 151 | Therapise Me

We start with a conversation about growing old on the music industry leading to us talking about what we feel the industry needs (6:06),  also, "If you had a music label in Kenya, who would you sign?" (12:04). Next, Iyanii says he is being snubbed by event organisers and we then talk about what it takes to throw your own show (32:19). After that we talk about Bien on the 2026 Afronation lineup (47:23), and finally, new music reviews (50:22). Intro: Buruklynboyz - "Kenyan Rap" Pick of the Week: Muthoka, AUGUST IV - "Ni Yetu Si Wawili" produced by AUGUST IV To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

10-07
01:08:23

Episode 150 | Suffering from Success

This week we begin the episode with a conversation about the most recent blankets and wine that happened over the weekend and the feedback from it (10:12), after Afam's rant (31:54), We discuss the Leading Vibe Initiative (35:25), Some reshuffling at Spotify with Daniel Ek switching roles (39:32), and finally we review new music (52:19).Intro: 4RM MR Frank White - "Money Up" produced by SJ KEYSPick of the Week: N'Jiru - "Hooptie Dreaming" produced by KilieHippieTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

10-03
01:08:54

Episode 149 | The As Usual Boys

Zeji the Fundi says no one is doing anything interesting. Does the music scene lack excitement? What does it take to be different, and should fans matter in the creative process (14:40)? Also, Gengetone and Arbantone are beefing (38:59). PAVRISK says it has distributed $186,000 in royalties (43:29), then, we wrap up with new music reviews (45:07)Intro: Vallerie Muthoni - "ON MY MIND Freestyle" produced by HookPick of the Week: Winyo, Tooker - "Coda" produced by Christopher TookerTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

09-23
01:03:05

Episode 148 | It's Your Platform Too

We've got a packed episode for you this week! To start, do we need to change our interview style in the Kenyan industry (12:28)? Next, Sofiya Nzau will be on the EAFC playlist, and Bridget Blue collaborates with Nike and Spotify ((16:49). Bien performed at a sold out show in Meru. Could appealing to different cities around Kenya help or hurt his push internationally (31:48)? We then talk about the Kahaligraph and Rapcha tha Sayantist beef, is the OG'spresentation affecting his reception and legacy (39:38)? Also, Spotify announces lossless audio (50:06), and finally, we review Maya Amolo's latest album and more music (55:27). Intro: Maya Amolo - "Hollon" produced by Cap.Pick of the Week: Gufy, Hornsphere, Ashley - "Funny Nigga (Mtukufu Rais)" produced by Jonathan Opiyo.To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

09-16
01:11:02

Episode 147 | The Game is Still On

We begin this episode with a conversation about artists faking numbers in the streaming era. Are technological advancements ultimately ruining our music listening experience (13:42)? Zaituni released her much anticipated project, Labor of Love, and we give our opinions on it (31:37). Following that, we wrap up the episode with new music reviews (51:42).Intro: KayCyy, Njerae - "Far Away" produced by Julian AkoguPick of the Week: Zaituni - "Naenda" produced by Steve AnarikoTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

09-09
01:06:40

Episode 146 | Kompao Chicken

We begin today's episode with some catching up, and Afam finally lets us hear his Kompa beat, are you rocking with it? (1:22), then get into a listener requested topic. How does a music producer get placements? We talk about some of the placements we have gotten and what a starting out producer can do to work with artists (16:52). Apple Music selects Toxic Lyrikali to feature in their Up Next Programme (46:32). We then wrap up the episode with new music reviews (50:23).Intro: Asum Garvey - "Siku Fiti" Pick of the Week: Labdi - "Jawanya" To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

09-02
01:03:02

Episode 145 | Burnout

This week we begin by talking about creative block, what is it? and how can you beat it as an artist (5:19), Xenia gets Bgv and writing credit on Teyana Taylors new project, also, Jamesons music platform Distilled Sounds is returning for a second year and two Kenyan artists Xenia and Kethan will feature on the platform (39:26) We then talk about more opportunities with Faiza Hersi of Soul Headquarters and Nairobi Rnb throwing a masterclass (45:52), we then wrap up the episode with new music reviews (49:04). Intro: Petrooz, Ochiko, Bakari - "Sauti Inaita" produced by Peter TolePick of the Week: NIGGA SHAWN, Thee Goatee , P Mawada , Capp cc - "HARDKNOCK" To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

08-25
01:00:43

Episode 144 | Laid Up

We begin this episode discussing Nyashinski signing to Sony EA and what it might mean for his career (7:46), We then talk about the upcoming Kaycyy and Njerae collab, with Kayccy hinting to his return to Kenya (23:14). We discuss Tems Landing Vibe initiative (32:04), PAVRISK raising tariffs (39:30), new music reviews (44:09) and more!Intro: DJ Mura K.E, Udulele - "Dunia Yetu" produced by DJ Mura K.EPick of the Week: Bee-Bar, Hendrick Sam, Lunga Baainar, Wendy Kay - "Nipende"To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

08-19
57:48

Episode 143 | Lo and Behold

Breakout star Toxic Lyrikali is catching some heat for his performance at State House, does political stances help or hurt an artist, also how much control should gatekeepers in the industry have over political stances? (8:53) Next, Matata seemingly had a successful show at Masshouse (36:52). Also, do first week numbers matter in an African context (42:27) We then wrap up the episode with new music reviews (51:49).Intro: Darksidevinyl, Idd Aziz, Tommy Veanud - "Rumba" .Pick of the Week: Calvo Mistari, Nameless- "Crazy" produced by MusyokaTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

08-12
01:06:20

Episode 142 | Cloutmaxxing

How much does nostalgia in music matter, and is it better to be a music fan today than without technology? (8:56) Parroty had some things to say to Toxic Lyrikali about his rise in music and why he thinks he is rejecting collaborations, what should artists do after they get a hit? (19:05). Following those conversations, we talk about African music and the Shazam charts (50:06). Finally, we wrap the episode up with new music (58:04)Intro: Boutross, Lilmaina- "Kionjo" produced by munenePick of the Week: Binky Bill, Lisa Oduor-Noah- "Bella" produced by Blinky BillTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

08-05
01:13:26

Episode 141 | The Dog Ate My Laptop

We begin with Afam talking about the breakout of jerk music leading to a talk about mixing genres and whether we need more experimentation in our music industry (4:54) Next, we look into the fairly new Youtube music and its different features as well as KE artist position on other charts (16:57). We then go to the Blankets and Wine line up (38:48). Finally, we go over new music releases (47:01).  Intro: Tanasha Donna, Keyloud- "Fire" produced by KeyloudPick of the Week: Alyn Sano, Bensoul - "Chop Chop" produced by RunTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

07-29
01:00:07

Episode 140 | Dark Spirits

We start off we a recap of a few shows, Ywaya Tajiri was at Geco Cafe, and Kethan had his album listening party at Koda (4:17), then get into NACADA and their proposed amendments to the law regarding alcohol consumption and sponsorships, with some artists reacting to the news (12:34). Next, Afam breaks down the brewing beef in the RNB scene leading to a discussion about beef and its role in music (37:36), and finally, new music reviews (48:45).Intro: Bien - "All My Enemies Are Suffering" Produced by Remy BagginsPick of the Week: Shyboy Ghetto Taikun - "Back To Back" produced by Mr. Jojay BlessTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

07-22
01:02:28

Episode 139 | An Alusa Sandwich

We kick things off with a recap of Chris Kaiga’s show at Bar Next Door (6:18). Then, Joshua Baraka reveals he's actually Kenyan (13:10). We talk about strategy for musicians, using Bien’s latest PR run as an example (20:17). Next up, a review of the new collab from legends Nameless, Wyre, and Juacali (35:39), plus an update on Jesse Mwendwa’s grant win and the “Studio in a Can” project (39:26). We then close out with fresh music reviews (47:45).Intro: Iyanii, Dufla - "Donjo Maber" Pick of the Week: IkeN - "Delusional" produced by IkeNTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

07-15
01:04:06

Episode 138 | Popularity vs Longevity

We start the podcast with a round of Would You Rather (2:04). Then we dive into Ayo Lizer’s take on whether success in music industry is about popularity (14:45). After that, we talk about Bien and Matata’s performance at a show in France (35:29). Finally, we end with our takes on last weeks music releases (45:26).Intro: Okello Max - "Taya" produced by RunPick of the Week: Ochungulo Family - "Mazone Wamejaa" produced by Kobby WorldwideTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

07-08
58:06

Episode 137 | When the juices start flowing, the juices flow

We begin with a recap of the Safari Oontz and Jägermeister Rituals show that took place over the weekend (10:06), then we talk about some of the Kenyan artists in Paris for the recent music festival and why some Kenyan artists with hits are unable to follow up with more (22:51) Next, we try and figure out why some of the legacy artists music isn't connecting (48:48), finally, we wrap the episode up with new music reviews and our pick of the week (54:45). Intro: Cheruu, Modest Chabari - "Pewa" produced by Modest ChabariPick of the Week: Jairus Mola - "Erokamano"To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

07-01
01:09:56

Episode 136 | Toxic Positivity

This week’s episode kicks off with the Safari Oontz production camp that’s currently underway, leading a conversation about the role of songwriting and production camps (11:33). Next, are friends useful in the studio for artists careers? (31:34). We close things out with new music drops and our pick of the week! (51:22).Intro: Moji Shortbabaa, Chris Clave - "No More" produced by Wuod OmolloPick of the Week: Miseda - "Fine Lady"To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

06-24
01:01:23

Episode 135 | Ragebait

This episode kicks off with a discussion on Stoopid Boy’s recent interview and the broader topic of mental health in the artist community (7:34). We then explore whether hiding monthly listener and follower counts on Spotify could actually benefit artists’ mental well-being (20:46). Billboard is finally launching a dedicated platform for African music, why did it take so long? (35:25). Next up, ByteDance unveils a TikTok for artists (41:51). We wrap things up with new music reviews (46:56).Intro: Maandy - "Kamini" Pick of the Week: Asum Garvey, djprodluigi - "Sikutext Leo" produced by djprodluigi, Scott ScovTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

06-17
58:57

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