Decide to become a master at PRODUCT, THE PAGE and PROMOTION. Everything on Amazon is either about doing these things directly OR indirectly. This episode is sponsored by Samurai Seller, the definitive software for mastering PROMOTION on Amazon (Advertising): https://www.samuraiseller.com
This is the only lesson I would tell anyone that is thinking about starting on Amazon. Anything other than this is a waste. This episode is sponsored by Samurai Seller: https://www.samuraiseller.com The best software to control your Amazon sales and advertising.
In this episode - Zulay Kitchen, top 100 stores on Amazon, founders Aaron and Whitney Cordovez give an unfiltered insight into how they built their brand. From strict budgets, to getting money from Aaron's mom, Zulay, to getting a job on the day Whitney is giving birth, they give you full access to their story. This episode is sponsored by Aaron Cordovez. Looking to sell your company? Get a free valuation at www.aaroncordovez.com/valuation Looking to take your Amazon Ads to the next level with automation - try Samurai Seller! www.samuraiseller.com/start for your 14 free trial.
In this top executive inside a meeting of Zulay Kitchen, Aaron Cordovez discusses things that can make or break your entire company. Included are tips and tricks on how to keep your market share and expand it. Top software to stay ahead of the competition, Samurai Seller’s Automator: https://www.samuraiseller.com/atm
On Amazon, in order to make sales there are three important factors to make sales on Amazon. Everything on Amazon basically boils down to these three things: Discoverability Click Through Conversions If you're working in the business, you need to be helping one of these at any time. Advertising help both Discoverability and Click Throughs, you can sign up for a free trial to our advertising software Samurai Seller here: https://www.samuraiseller.com
Incremental Changes mean that you are making small changes to a listing, to improve it a little bit. For major changes, you are expecting a bigger change of conversion, it can be either good or bad, so for poorly-converting listings it sometimes will be necessary to do major changes to it. If a product is already the best seller, or generally selling very well, you will NOT WANT TO change the entire listing, instead a incremental change is recommended. For improvement on ads, incremental or major changes to ADS you can try Samurai Seller here: https://www.samuraiseller.com
Michael Estey is a partner in Private Label Skincare Florida as well as a seasoned Amazon seller. Learn how to market consumable products on Amazon as well as some tips for Amazon ads.
Scott Deetz is a seasoned entrepreneur who has represented sales of companies in the 100's of millions and represents people who are building business to get the most value out of their work. What valuation could you sell at? This largely depends on how much work you want to do post acquisition, as well as your current revenue, margins, etc. We are currently interested in acquiring Amazon Private Label companies. Contact us for a no-obligation valuation, (Companies with revenues of 500k to 5m yearly): aaron@bigbrandproducts.com You can also reach Scott directly at Northboundgroup.com
Amy Wees from the Amazon Seller Roundtable and Amazing at Home Consulting joins us for a super fun talk about growing Amazon. Her podcast is one of the TOP in the Amazon space and one I listen to now frequently. Amy has a great time selling on Amazon and helping other sellers succeed. She has quit her 9-5 job and has quickly transitioned to being a top industry expert. She has a special strategy to tell your story through images that you need to try. Find out more about the Coaching Amy Offers at: https://amazingathome.com/
Chelsea Cohen, CoFounder of SoStocked drops some knowledge bombs on staying in stock, keeping backup inventory, how to best get around inventory stock limits and keep your IPI in check. Without inventory, you cannot make any sales. Her software for Amazon inventory management is growing and has a great beta intro price now: https://www.sostocked.com/
Joe Aribitol of Seller Locker made it big on Amazon FBA at a very young age, and has continued on to create the top Amazon reimbursements and refunds company, SellerLocker. They have gotten sellers back many millions of dollars. Check out this interview to see what ways Amazon could owe you money and what to do to recover this unrealized potential. Try Seller Locker: http://bit.ly/TrySellerLocker FBA Fee Auditor: http://bit.ly/FBAFeeAuditSL
Jamie Davidson is a seasoned Amazon seller with Hundreds of Millions (100Ms) in sales on Amazon.com - he sells in the Cell Phone and Electronics Niche and is down to earth about what it takes to succeed on the platform. You will not learn hacks and tricks or how to "game" the system. Jamie focuses on fundamentals that form the real foundations of good companies. Whether online in E-commerce or in various other industries, Jamie is a leader. He now runs his successful Amazon coaching and courses at amzinsiders.com.
Seth Levy went to school for design, and thought he would land a dream job at a high-tech firm. Instead he started low on the ladder with low pay and no creative freedom. He however was able to use his design skill to make a special product on Amazon as a Private Label Seller and grow to millions of dollars of sales in a very short amount of time. He shares his story which is one of persistence and near failure and having potentially being very close to permanent obscurity. Having been through lawsuits and all sorts of attacks, his store is continuing strong today.
Jon Tilley from ZonGuru runs one of the top Keyword and Listing Optimizing tools out in the Amazon space. He claims the AVERAGE ZonGuru user has grown 7x+ (You may need to ask them for some evidence at support@zonguru.com - seems too high in my opinion). However, we've used the tool and we have had the best year ever. We talk about Product Sourcing, differentiation, advertising and more. Jon's a true entrepreneur and emphasizes HAVING FUN. Too many people forget this very key piece. If you're not having fun, you're probably doing it wrong.
Vinnie Fisher talks about hiring a "fractional" CFO - a person who is an expert in finances as a CFO, but will not cost you the full amount of a full time CFO. If you need help with accounting services, bookkeeping, etc. Fully Accountable has services that could help you. He started the company after exiting a hugely successful products business, so he knows the pitfalls of product based businesses. Reach out to wecare@fullyaccountalble.com to see if you can get help negotiating merchant account payments or other help on finances.
Nick Williams from eBusiness Boss Interviews Top Amazon FBA Seller Aaron Cordovez. Get a look into the business practices of an 8-figure E-commerce Seller, and what are the potential downfalls of the business. What is important and what is not important when scaling the Private Label business is covered in the episode.
Your viewpoint and belief will dictates your actions and how you go forward. Luna helped me understand that with small shifts you can change dramatically. "It's Impossible" "It can't be done" "I can't do it" can be replaced with a single phrase, belief system and question that can make you do things much more effectively.
The best software that I've found for selling on Amazon and growing your business (Not in any order except #1 and #2) 1) Airtable - Collaborative spreadsheets software 2) Samurai Seller - Amazon Ads, Amazon Profits by account or SKU, Inventory Management 3) Brex - New Age Credit Card for Ecommerce Sellers, great for cash flow, sign up at bit.ly/getbrex 4) Gusto - New Age Payroll, sign up at bit.ly/gustonow 5) LinkMyBooks - Connection between Amazon and your Accounting Software 6) Quickbooks or Xero - Accounting Software, know your numbers 7) DS Amazon Quickview - See Best Seller Rank on search pages and other product list pages 8) Dropbox - Shared file storage 9) Time Doctor - Virtual Assistant monitor and time keeping 10) Orgable - Organization Structure & Statistics 11) Veem - Wire Transfer services 12) Alibaba - Suppliers 13) Shutterstock - Images 14) Justia - Legal Lookup for Patents and Trademarks 15) Pickfu.com - one option for surveying customers 16) SellerLocker - Get back money from Amazon 17) ZonMaster - Review requests and Emails to Amazon Customers 18) SentryKit - Monitor your listings for hijackers and attacks 19) Shipstation - Shipping services for orders 20) OnlineJobs.ph - Job Board for great employees in Phillippines
Finding the correct product is definitely an extremely important decision. However, building your skill as an Amazon seller is the most important piece you should focus on, because products come and go, but your knowledge will get you through all aspects of Amazon's fluctuations.
In 2018 we tried to milk our existing Amazon products to the maximum. We wanted to not waste money and resources launching new products when we had products that were not optimized. In this episode I share what happened to our company and what my opinion is on launching new products.