The Application with Allison Turcio

Students pursue higher education to launch successful careers, yet many institutions hesitate to tie their enrollment strategy directly to post-graduation job outcomes. Allison speaks with Paul McGinnis, VP of Marketing & Enrollment at Bethel University, to discuss the university's bold “Bethel Career Commitment.” Launched in September 2025, this initiative promises qualifying undergraduate students that they will secure a job offer or graduate school acceptance within six months of graduation, or Bethel will step in with free graduate credits or up to six months of temporary full-time employment at the university. Paul walks through how Bethel transformed a core institutional strength into an authentic enrollment driver, overcoming negative public perceptions surrounding higher ed ROI and transparent pricing.Join us as we discuss: [1:45] How students qualify for the Bethel Student Commitment and what happens when it triggers[12:41] The program’s rollout and initial reactions from prospective students and families[19:53] Encouraging ROI in enrollment numbers and projecting the program’s futureCheck out these resources we mentioned during the podcast:The Bethel Career CommitmentTo hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player. - - - -Connect With Our Host:Allison Turciohttps://www.linkedin.com/in/allisonturcio/https://twitter.com/allisonturcioAbout The Enrollify Podcast Network:The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if prospective students could know the real sticker price of their school’s tuition before they even applied? In this episode, Allison talks with Jennifer Walker, Vice President for Enrollment Management at Brandeis University, and Alan Mlynek, Chief Product Officer at Noodle, about Faye, an AI-powered tuition agent designed to give prospective students a personalized estimate of their cost of attendance before they even apply or file a FAFSA. Jennifer and Alan share what it took to turn an idea that initially seemed impossible into a new approach to college cost transparency. They explore how Faye differs from traditional net price calculators, how AI can create a more personalized and conversational experience for families, and why the project required more than just innovative technology. Join us as we discuss:[2:07] The cultural disruption behind Faye’s forward-thinking tech[12:23] How to turn tuition transparency into a student recruitment tool[19:05] Real stories around Faye’s early engagement and resultsCheck out these resources we mentioned during the podcast:FayeTo hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player. - - - -Connect With Our Host:Allison Turciohttps://www.linkedin.com/in/allisonturcio/https://twitter.com/allisonturcioAbout The Enrollify Podcast Network:The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Traditional higher education advertising is losing its cutting edge, and prospective students are tuning out polished, corporate-sounding enrollment pitches. Allison sits down with Cinnamon Dowd, Director of Enrollment Services Marketing & Communications, and Emily Williams, Social Media Specialist at Kennesaw State University, to explain how to tap into the most authentic channel on your campus: your own students. Cinnamon and Emily reveal the inner workings of KSU’s highly successful, social media-based student brand ambassador program, which has scaled to a strategic team of 35 to 40 student content creators.Join us as we discuss:[2:11] Why social media is KSU’s primary recruiting ground for student ambassadors[7:38] Where schools should start planting seeds on-campus to grow an effective program[14:48] Providing clarity for student ambassador guidelines and professional development[29:24] Redefining the metrics for success in a student-centered ambassador experienceTo hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player. - - - -Connect With Our Host:Allison Turciohttps://www.linkedin.com/in/allisonturcio/https://twitter.com/allisonturcioAbout The Enrollify Podcast Network:The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Most colleges say they're personalizing the student experience, but what if they're just making their marketing more relevant? Nathan Monk, Co-founder at Prospectus Plus, argues that higher education has confused personalization with relevance. In this episode, he explores why that distinction matters and shares practical ideas for creating recruitment experiences that help prospective students navigate one of the biggest decisions of their lives with confidence. Join us as we discuss:  [1:48] What behavioral science teaches us about helping students feel understood [13:58] Why trust gives engagement meaning and why it starts with your website [20:49] The missed opportunity after campus visits and recruitment events Check out these resources we mentioned during the podcast: eduWeb Summit To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player. - - - -Connect With Our Host:Allison Turciohttps://www.linkedin.com/in/allisonturcio/https://twitter.com/allisonturcioAbout The Enrollify Podcast Network:The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Transfer students represent one of the biggest enrollment opportunities in higher education, yet many institutions still treat them as an afterthought. In this episode, Allison sits down with Jaime Smith, author of The Complete Guide to College Transfer, to discuss what transfer students actually need from colleges and universities. Jaime explains why institutions should move beyond being merely "transfer-friendly" and instead strive to become transfer-affirming, creating experiences that support students from application through graduation. Join us as we discuss: [2:15] What criteria truly makes a college transfer-friendly [8:20] How transfer students evaluate colleges differently than first-year applicants [13:42] Messaging that resonates with prospective transfer students [19:02] The importance of transfer-specific communication Check out these resources we mentioned during the podcast: NACAC To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player. - - - -Connect With Our Host:Allison Turciohttps://www.linkedin.com/in/allisonturcio/https://twitter.com/allisonturcioAbout The Enrollify Podcast Network:The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.