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Welcome to "The Art of Hospitality," where the Operator meets the Philosopher to unravel the intricate tapestry of the vacation rental industry.
Led by Conrad O'Connell, the Digital Strategist who turns clicks into bookings, and hosted by Scott Fasano, the "Operator," and Adam Norko, the "Philosopher," our podcast presents a trinity of perspectives that uniquely positions us at the intersection of practical operations, philosophical depth, and digital innovation.
We tackle the gamut—marketing strategies, guest relations, property management, and internal operations—all while keeping an eye on the ever-changing landscape of our industry. This isn't just about running a vacation rental management business; it's about mastering the Art of Hospitality, where operational precision and thought leadership intersect to create extraordinary experiences.
So, if you're keen on listening to discussions that marry tactical excellence with intellectual depth, all underpinned by game-changing digital strategies, you're in the right place. Join us as we redefine what it means to excel in the vacation rental industry.
Led by Conrad O'Connell, the Digital Strategist who turns clicks into bookings, and hosted by Scott Fasano, the "Operator," and Adam Norko, the "Philosopher," our podcast presents a trinity of perspectives that uniquely positions us at the intersection of practical operations, philosophical depth, and digital innovation.
We tackle the gamut—marketing strategies, guest relations, property management, and internal operations—all while keeping an eye on the ever-changing landscape of our industry. This isn't just about running a vacation rental management business; it's about mastering the Art of Hospitality, where operational precision and thought leadership intersect to create extraordinary experiences.
So, if you're keen on listening to discussions that marry tactical excellence with intellectual depth, all underpinned by game-changing digital strategies, you're in the right place. Join us as we redefine what it means to excel in the vacation rental industry.
159 Episodes
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In this episode, we're solo to catch up again on year-end 2025 trends, data vs "vibes", averages, DARM recapping and a LOT more...Enjoy!⭐️ Links & Show NotesAdam NorkoConrad O'Connell
We welcome back JJ King on his own dedicated episode to dive into his recent expansion, vibe coding, SAAS platforms, the future of vacation rentals, FL and more!Enjoy!⭐️ Links & Show NotesAdam NorkoConrad O'Connell JJ KingBeachside VR
In this episode, we're joined by Rena Pacheco-Thea, the CEO & Co-Founder at Boutiq to talk all things revenue, pricing, booms and busts, marketplace dynamics and more...Enjoy! ⭐️ Links & Show NotesAdam NorkoConrad O'ConnellRena Pacheco-Theard Boutiq
In this episode, we're joined (again) by industry legend Michelle Marquis to talk all things leadership, career pivots and her journey, being "bossy" and a LOT more.Enjoy! ⭐️ Links & Show NotesAdam NorkoConrad O'ConnellMichelle MarquisThe Bossy Girl's Guide to Leadership: Real Talk on Power, Purpose, and Leading Out Loud
In this episode, we're joined by Jeremy Udovich to talk about breaking into the vacation rental space from outside of it, being in a "small" market, properties that can make $300k+ per year, growth, leaving a 9-5, the golf industry and how it relates to vacation rentals and a LOT more...Enjoy! ⭐️ Links & Show NotesAdam NorkoConrad O'ConnellJeremy Udovich Sheboygan Vacation Rentals
In this episode, we break apart the changes happening in marketing, AI, search, brand discovery and a TON more with expert Brennen Bliss. Enjoy!⭐️ Links & Show NotesAdam NorkoConrad O'Connell Brennen BlissPropellicThe 2025 Study
In this episode, we're solo to break down the Sonder death, master leasing, shifting tides in our industry, demand going down and a LOT more...Enjoy!⭐️ Links & Show NotesAdam NorkoConrad O'ConnellSkift - Sonder Shuts Down After Marriott Termination, Marking the End of a Hospitality Experiment
In this episode, we're joined by Amy Hinote to preview the upcoming DARM (Data and Revenue Management Conference) 2025 conference in Sandestin, Florida. Buy your ticket TODAY to see us there.Enjoy!⭐️ Links & Show NotesAdam NorkoConrad O'ConnellAmy HinoteDARM
In this episode, we break down what many hosts miss when it comes to the in-property experience, how product placement works in vacation/short term rentals, building a business while hosting and a LOT more.Enjoy!⭐️ Links & Show NotesAdam NorkoConrad O'Connell UpClose MarketingRachel Vigil
In this episode, we chat about PR, brand, building trust, AI and a LOT more with Jessica Gillingham.Enjoy!⭐️ Links & Show NotesAdam NorkoConrad O'Connell Jessica GillinghamAbode PRJessica's Book: Tech-Enabled Hospitality: Strategies to Elevate Guest Experience and Operational Efficiency
In this first ever in-person recording, Conrad O'Connell and Adam Norko pack the mics and go to Las Vegas for VRMA 2025! A HUGE thank you to VRMA for hosting us at the conference and allowing us to cover this critical moment in the industry for our events. We interview four amazing industry experts across OTA, property management and more. Another huge thanks to: JJ King, Alex Alioto, Dennis Goedheid & Jamie Lane.For taking time from their VRMA schedule to record with us. Enjoy!⭐️ Links & Show NotesAdam NorkoConrad O'Connell VRMA 2025JJ KingAlex AliotoDennis Goedheid Jamie Lane
In this episode, we chat about the "digital sharecroppers" commonly known as the OTAs with Humphrey Bowles, the CEO of Truvi. Enjoy!⭐️ Links & Show NotesAdam NorkoConrad O'Connell Humphrey BowlesTruvi
In this episode, we deal with a tough one: we say goodbye to Scott Fasano, our original co-host as part of the trio. Scott shares about his new non-vacation-rental journey and what he's working on now. It's not goodbye. It's bye for now, Scott! ♥️ ⭐️ Links & Show NotesAdam NorkoConrad O'ConnellScott FasanoScott's Substack
In this episode, we're chatting with Zach Arko from Breezy Vacays to talk investing, areas to consider, buying islands, New Mexico and a LOT more.Enjoy!⭐️ Links & Show NotesAdam NorkoConrad O'ConnellZach ArkoRuidoso CabinsLittle Raccoon KeyMissing Hotel
In this episode, we're chatting with Michael Vialpando of Renjoy to talk all things operations, scaling, growing and headed to the next level in their vacation rental company. Enjoy!⭐️ Links & Show NotesAdam NorkoConrad O'ConnellMichael VialpandoRenjoy
In this episode, we're solo dolo again to chat all things marketing, Airbnb changes (taking more of your $$), the four box framework for marketing and a LOT more...Enjoy!⭐️ Links & Show NotesAdam NorkoConrad O'Connell
In this episode, we're back with two awesome guests from "Stay" (https://staywithstay.com/): Paul Buonopane & Jeffrey Manheimer to talk all things marketplaces, OTA, direct vs control, platforms, growth, marketing and a LOT more...Enjoy!⭐️ Links & Show NotesAdam NorkoConrad O'ConnellPaul BuonopaneJeffrey ManheimerStay
In this episode, we're joined by newly minted "Pioneer" Jodi Refosco of Deep Creek Lake to talk across a wide variety of topics including growing to 500+ units, selling her business, building something new in DCL, previewing VRMA 2025 and a LOT more. Awesome bonus: use promo code ART100 to save $100 on your VRMA Registration if you purchase before September 5th, 2025. Terms apply. https://www.vrma.org/vegasEnjoy!⭐️ Links & Show NotesAdam NorkoConrad O'ConnellVRMA Tickets - use promo code ART100Jodi RefoscoTimber Rock Village
In this episode, we're solo dolo to chat on a grab bag of topics: AI, building apps, tech stack, marketing, how Summer 2025 went in the industry and a lot more! Don't worry - guests return next week. Enjoy!⭐️ Links & Show NotesAdam NorkoConrad O'Connell
In this episode, we're joined by Erin Lenhardt of The Brighthouse to talk building, market focus, design of winning STRs, guest experience, investing and a LOT more...Enjoy!⭐️ Links & Show NotesAdam NorkoConrad O'ConnellThe BrighthouseErin Lenhardt
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