Claim OwnershipThe Art of Online Business
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© 2025 The Art of Online Business
Description
Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.
Join fellow online course creators and coaches as we dive into things like
• sales and marketing optimization,
• and systems and processes
• funnels and of course
• Facebook & Instagram ads for seamless scaling!
Hosted by Kwadwo – sounds like [QUĀY.jo] – a & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches.
Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business.
You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more.
Hit "Subscribe" and let's gooooo!
894 Episodes
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I’m excited to share a behind-the-scenes look at a recent collaboration where I joined forces with four dynamic professionals that serve course creators and coaches:Kelly - a visibility coach Kelly, Lacey - a funnel building strategist Lacey, Allison - an email marketing strategist, and Sam - a sales copywriterTogether, we explore the power of offering digital products for just $1 to significantly grow our email lists!You'll get firsthand insights into our strategic approach, l...
Frenchie Ferenczi joins us again to share her expert insights on making your marketing strategies work harder for your sales. With a track record of scaling businesses and mentoring over a thousand entrepreneurs, she knows what it takes to convert marketing efforts into real revenue and impact. We break down how to ensure your marketing isn't just consuming time but actively contributing to your business growth. We also talk about the importance of having clear goals for each marketing t...
Meet Frenchie Ferenczi, a seasoned business consultant who helps founders, creatives, and business leaders boost their revenue and impact. Frenchie has experience scaling companies like The Wing to $100 million, managing teams of over 50 people, and mentoring over 1,000 entrepreneurs.She shares powerful strategies that have helped her clients maximize their business potential, with insights on scaling strategically, leadership, and fostering meaningful growth. She also discusses the crit...
Let's talk about broad audience targeting for Facebook and Instagram ads. You'll learn the ins and outs of broad targeting—what it is, when it works, and the strategic way to employ it without diluting your ad effectiveness.I'll share with you when to let the Facebook algorithm take the wheel and how to do it smartly to boost your ad performance. Cut your lead gen costs in HALF with my $17 mini-course–NOW only $1. Please click here to give an honest Rating/Review...
We're back with Mindy Huebner, an expert in intuitive mindset mastery and neuro-linguistic programming. She specializes in helping high-achieving women overcome self-sabotage by rewiring their brains. We talk about Mindy's proven strategies to release limiting beliefs and embody your best self. She's got some golden insights that can transform the way you approach both life and business, so tune in for some actionable tips that could really change the game for you. Please click...
Mindi Huebner is an Intuitive Mindset Mastery Coach, certified NLP practitioner and Clinical Hypnotherapist. She knows rewiring your brain is the key to creating a soul aligned business and extraordinary life.She shares her journey of building a soul-aligned business by rewiring the brain to break free from self-sabotage and limiting beliefs. Mindy also gives us a peek into her current offerings and how she's helping high-achieving women step into their power. Plus, we talk about the seven ke...
Let's talk about my top ads management strategies from 2024 that I'll definitely be using again in 2025. We've had a year full of testing, discovering some great tactics, and weeding out a few that just didn't cut it. Jamie joins me as we wrap up the year, literally wrapping presents for Christmas while sharing insights. We'll discuss the Olympic gold medal testing framework, advantage plus audiences, and creative strategies to boost your ad performance. Join us as we share the strategies tha...
If you've ever struggled to get your website ranked by Google, Laura an SEO expert, breaks down common pitfalls that keep your site from ranking. We talked about the practical steps you can take to make your site more visible without relying solely on social media. As someone who's used her strategies on my own site, I can vouch for their effectiveness. Laura brings a mix of technical prowess and real-world experience, making this advice invaluable for anyone looking to boost their onli...
I’m excited to share the spotlight with Laura Jawad, an SEO strategist who dramatically transformed my invisible website into a Google-friendly platform. If you’ve ever felt skeptical about SEO or unsure about its impact, you’re going to want to tune in. Laura not only revolutionized my online presence but also built her businesses around the robust strategy of SEO. She’s here to share the process and show how actionable SEO can fill your client roster without depending on the whims of social...
Boosting posts on Instagram might feel like a quick win, but it’s actually one of the easiest ways to waste your money—especially if you’re using an iPhone.We break down why the boost button isn’t your friend, what Instagram’s algorithm is really doing, and better strategies for reaching your audience through Meta Ads Manager. Learn how to run smarter campaigns that actually grow your list, attract quality leads, and convert them into paying customers. Cut your lead gen costs in HAL...
Kasey D'Amato, a seasoned Business Advisor and Executive Coach, is back to dive deeper into how to effectively navigate challenges in your online course business. She expands on the 'VIBE' strategy—Vision, Intentionality, Balance, and Evolution—which aims not just to survive tough times but to thrive beyond them. Kasey's insights are particularly crucial for anyone looking to lead confidently, whether you’re steering a team or managing solo projects. Watch the previous episode ‘V...
Let's explore some game-changing strategies for business growth with Kasey D’Amato, who's sharing her journey from pharmaceutical sales to launching a global skincare brand and juggling multiple successful enterprises. She's sharing how she navigates business ups and downs, keeping both profit and passion in play. Kasey also offers insights on managing a happy life outside of her business demands, ensuring you leave with both strategies and inspiration to apply to your own ventures.&n...
Let's explore two main strategies for setting up ad visuals: direct and indirect selling. Using a client case study, we discuss the specifics of each method. You'll learn examples of using a straightforward "buy now" method versus incorporating value propositions subtly before presenting a sales pitch. Plus, we talk about how to keep your audience engaged without overwhelming them, making sure your ads stay fresh and relevant. Please click here to give an honest Rating/Review f...
Dr. Destini Copp is back with us to talk about turning newsletters into real money-makers. After finding her newsletter wasn't doing as well as she wanted, she spent six months researching how successful newsletter creators make theirs so effective. Now, she’s here to share those lessons, focusing on treating newsletters like a key product in your business. She also lays out easy steps to improve your newsletter's performance, aiming to help you make more money without being tied down ...
Dr. Destini Copp talks about how newsletters can really boost your business profits, especially if you're selling digital products. She's got a solid background in business and teaching, so she knows her stuff. We'll chat about her switch from academia to coaching, and she'll share some tips on using newsletters effectively. Watch the episode ‘How to Turn Your Newsletter into a Profit Generating Asset With Dr Destini Copp’ (releases December 4th). Please click here to give...
We break down common Facebook & Instagram ads mistakes and offer practical strategies for making your ads profitable. You'll learn how to fix the other common funnel mistakes that hurt your funnel revenue. Plus, we discuss why it's crucial to have your offer converting organically before spending on ads. Watch this episode on our YouTube channel! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Links mentioned ...
Michelle Knight, founder and CEO of Brandmerry®, is back to discuss the impact of brand storytelling on business growth. She shares her insights on creating a brand that embodies authenticity, intentionality, and profitability. She also explains how digital storytelling can be strategically integrated into business funnels to enhance relatability and increase conversions. Watch the previous episode ‘Six Figures Teaching Brand Strategy (While Homeschooling Her Son) Featuring Mic...
Michelle Knight, founder and CEO of Brandmerry®, talks about building a brand that's both authentic and profitable, reflecting the unique values and missions of entrepreneurs. She shares how intentional branding has shaped her journey from starting a business with a desire for flexibility to running a successful six-figure operation while homeschooling her son. Watch the episode ‘Why Your Brand Story Belongs on Every Funnel Page, featuring Michelle Knight’ (releases Decemb...
Your funnel might be set up in a way that's costing you sales without you realizing it. We'll discuss how tweaking your funnel can drastically improve your conversion rates and increase your profits. Whether it's changing your funnel's lead magnet or adjusting the sequence of email delivery, these small changes can make a big difference in your overall sales performance.Watch this episode on our YouTube channel. Please click here to give an honest Rating/Review for the show on iTunes! T...
Dama Jue, a funnel strategist and Thrivecart expert is back to break down the reality behind evergreen funnels and shares an easier way to boost sales without the constant upkeep. Dama brings a fresh perspective on making your business work smarter, with the exact strategy she uses to simplify the sales process. Watch the previous episode ‘How She Built a 6-Figure Business Teaching Funnels Featuring Dama Jue’ Please click here to give an honest Rating/Review for the...
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Very good podcast episode!
about 13mins in good tip for only paying for audiences that watch more than 15secs of video
Hi, Rick! Letting you know your first paragraph has a repeat sentence in the description for this podcast.
No bad feelings but I joined Mel webinar. Guess what, this webinar was another upsale.Rick you are really trying to help people but I'm not sure if Mel is doing the same. Regards, Dimitar
GREAT info!!!
very helpful for the newbie out here
Hi Rick, Charlie talked about this issue of retargeting previous customers who abandoned the cart on a complementary product and then not being able target based on the success page because of only the one page. I am wondering if you have a solution on that and if you have the code option you briefly mentioned. Thanks
great podcast! like the info on the chatbots!