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The Artificial Intelligence Show

The Artificial Intelligence Show
Author: Paul Roetzer and Mike Kaput
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The Artificial Intelligence Show (formerly The Marketing AI Show) is the podcast that helps your business grow smarter by making AI approachable and actionable. The AI Show podcast is brought to you by the creators of the Marketing AI Institute, AI Academy for Marketers, and the Marketing AI Conference (MAICON). Hosts Paul Roetzer, founder and CEO of Marketing AI Institute, and Mike Kaput, Chief Content Officer, break down all the AI news that matters and give you insights and perspectives that you can use to advance your company and your career. Join Paul and Mike on The AI Show as they work to accelerate AI literacy for all.
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We paused for the holiday, but the AI news didn’t!
In this episode of The Artificial Intelligence Show, Paul Roetzer and Mike Kaput explore how AI is already reshaping the job market, with new research showing sharp declines in entry-level roles. They unpack Silicon Valley’s $100M super PAC aimed at blocking AI regulation, highlight Google’s breakthrough “Nano Banana” image editor, Meta’s AI team struggles, and more in our rapid-fire section.
Show Notes: Access the show notes and show links here
Timestamps:
00:00:00 — Intro
00:07:17 — AI Labor Market Signals
00:16:37 — AI Industry’s Increasing Political Influence
00:28:33 — Google’s Stunning “Nano Banana” Image Editor
00:34:26 — OpenAI Parental Controls and Support Features
00:38:23 — Anthropic Settles Authors’ Copyright Lawsuit
00:42:44 — Meta’s AI Strategy in Flux
00:46:06 — GenAI App Landscape Report
00:51:10 — OpenAI–Anthropic Joint Safety Evaluation
00:54:37 — Jensen Huang Suggests AI Will Create a Four-Day Workweek
01:00:11 — Microsoft’s AI Excel Warning
01:03:17 — Claude in Classrooms
01:07:07 — AI Product and Funding Updates
This episode is brought to you by AI Academy by SmarterX.
AI Academy is your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. Learn more here.
This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types.
For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai.
Visit our website
Receive our weekly newsletter
Join our community:
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LinkedIn
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Looking for content and resources?
Register for a free webinar
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AI that feels conscious is coming faster than society is ready for…
In Episode 164 of The Artificial Intelligence Show, Paul Roetzer and Mike Kaput unpack the viral MIT study, the brutal reality of companies forcing AI adoption, and Mustafa Suleyman’s warning about “seemingly conscious AI.” Alongside these deep dives, our rapid-fire section gives updates on Meta’s AI reorg, Otter.ai’s legal troubles, Google and Apple’s AI strategies, and the environmental impact of AI usage.
Show Notes: Access the show notes and show links here
Timestamps:
00:00:00 — Intro
00:05:52 — MIT Report on Gen AI Pilots
00:16:26 — AI’s Evolving Impact on Jobs
00:25:00 — AI and Consciousness
00:35:48 — Meta’s AI Reorg and Vision
00:40:59 — Otter.ai Legal Troubles
00:46:30 — Sam Altman on GPT-6
00:51:14 — Google Gemini and Pixel 10
00:56:20 — Apple May Use Gemini for Siri
00:59:49 — Lex Fridman Interviews Sundar Pichai
01:05:38 — AI Environmental Impact
01:10:37 — AI Funding and Product Updates
This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types.
For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai.
This week’s episode is also brought to you by our AI Literacy project events. We have several upcoming events and announcements that are worth putting on your radar:
All new courses and certificates are now live in AI Academy.
Sept 18: [Webinar] Intro to AI presented by Google Cloud
Sept. 24: [Webinar] 5 Essential Steps to Scaling AI presented by Google Cloud
Register today!
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From the environmental costs of data centers to the cultural biases baked into today’s models, Paul Roetzer and Cathy McPhillips answer your questions from our 50th Intro to AI class. Throughout the episode, they unpack the gray areas of AI-generated content, debate what the rise of agents means for work, and consider how creatives can stay ahead with AI.
Show Notes: Access the show notes and show links here
Timestamps:
00:00:00 — Intro
00:05:13 — Question #1: Which environmental concern feels most urgent for the AI industry to solve?
00:07:58 — Question #2: How well do AI models reflect diverse languages and cultures?
00:10:25 — Question #3: What risks and ownership issues come with AI-generated video and images in marketing?
00:15:26 — Question #4: What are the best ways to start experimenting with AI agents?
00:18:22 — Question #5: Is there value in using multiple AI platforms to cross-check results?
00:22:06 — Question #6: How should businesses weigh built-in AI assistants versus standalone tools like ChatGPT?
00:24:30 — Question #7: Are we moving toward a standardized way for websites to guide how AI systems interact with their content?
00:29:27 — Question #8: How do you see different search engines being used or leveraged by AI companies?
00:32:24 — Question #9: How do you choose the right AI model for marketing, HR, and sales tasks?
00:34:56 — Question #10: What role do you see AI playing in building and managing communities?
00:38:31 — Question #11: What frameworks should teams use when integrating AI into CRM or workflow automation to keep systems scalable and secure?
00:40:51 — Question #12: What are the most common mistakes companies make when trying to ‘force-fit’ AI into a workflow?
00:42:23 — Question #13: Which AI tooling is best suited to develop and monitor a marketing communications strategy at SME vs. enterprise scale?
00:45:11 — Question #14: Do you think AI fluency will become a baseline requirement for executives?00:46:55 — Question #15: What should creatives in fields like graphic design or UX/UI be thinking about as AI continues to evolve?
00:52:29 — Question #16: How do you see coding and technical skills as careers in a world where today’s kids will grow up with AI?00:55:35 — Question #17: What’s the best way to handle situations when AI gets things wrong, and how do you approach fact-checking?
00:58:39 — Question #18: If you had to narrow it down to just one ethical principle that matters most right now, which would it be and why?
01:00:48 — Question #19: How should companies address internal concerns around data privacy, compliance, and governance?
01:01:53 — Question #20: Which AI applications do you expect to break through sooner than people think?
This episode is brought to you by Google Cloud:
Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.
Learn more about Google Cloud here: https://cloud.google.com/
This episode is brought to you by AI Academy by SmarterX.
AI Academy is your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. Learn more here.
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The aftershocks of GPT-5’s chaotic rollout continue as OpenAI scrambles to address user backlash, confusing model choices, and shifting product strategies.
In this episode, Paul Roetzer and Mike Kaput also explore the fallout from a leaked Meta AI policy document that raises major ethical concerns, share insights from Demis Hassabis on the path to AGI, and cover the latest AI power plays: Sam Altman’s trillion-dollar ambitions, his public feud with Elon Musk, an xAI leadership shake-up, chip geopolitics, Apple’s surprising AI comeback, and more.
Show Notes: Access the show notes and show links here
Timestamps:
00:00:00 — Intro
00:06:00 — GPT-5’s Continued Chaotic Rollout
00:16:03 — Meta’s Controversial AI Policies
00:28:27 — Demis Hassabis on AI’s Future
00:40:55 — What’s Next for OpenAI After GPT-5?
00:46:41 — Altman / Musk Drama
00:50:55 — xAI Leadership Shake-Up
00:55:55 — Perplexity’s Audacious Play for Google Chrome
00:58:32 — Chip Geopolitics
01:01:43 — Anthropic and AI in Government
01:05:17 — Apple’s AI Turnaround
01:08:09 — Cohere Raises $500M for Enterprise AI
01:10:57 — AI in Education
This episode is brought to you by our Academy 3.0 Launch Event.
Join Paul Roetzer and the SmarterX team on August 19 at 12pm ET for the launch of AI Academy 3.0 by SmarterX —your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. Register here.
This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types.
For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai.
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Join our community:
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Looking for content and resources?
Register for a free webinar
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GPT-5 finally landed, and the hype was matched with backlash. In this episode, Paul and Mike share their takeaways from the new model, provide insights into the gravity of DeepMind’s photorealistic Genie 3 world-model, unravel Perplexity’s stealth crawling controversy, touch on OpenAI’s open-weight release and rumored $500 billion valuation, and more in our rapid-fire section.
Show Notes: Access the show notes and show links here
Timestamps:
00:00:00 — Intro
00:04:57 — GPT-5 Launch and First Reactions
00:25:29 — DeepMind’s Genie 3 World Model
00:32:20 — Perplexity vs. Cloudflare Crawling Dispute
00:37:37 — OpenAI Returns to Open Weights
00:41:21 — OpenAI $500B Secondary Talks
00:44:26 — Anthropic Claude Opus 4.1 and System Prompt Update
00:49:57 — AI and the Future of Work
00:56:02 — OpenAI “universal verifiers”
01:00:42 — OpenAI Offers ChatGPT to the Federal Workforce
01:02:59 — ElevenLabs Launches AI Music
01:05:32 — Meta Buys AI Audio Startup
01:09:46 — Google AI Pro for Students
This episode is brought to you by our Academy 3.0 Launch Event.
Join Paul Roetzer and the SmarterX team on August 19 at 12pm ET for the launch of AI Academy 3.0 by SmarterX —your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. Register here.
This week’s episode is also brought to you by Intro to AI, our free, virtual monthly class, streaming live on Aug. 14 at 12 p.m. ET. Reserve your seat AND attend for a chance to win a 12-month AI Mastery Membership.
For more information on Intro to AI and to register for this month’s class, visit www.marketingaiinstitute.com/intro-to-ai.
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This episode may just be the calm before the GPT-5 storm…
We’re back with another rapid-fire episode—there was just too much AI news to cover any other way. In this episode of The Artificial Intelligence Show, Paul Roetzer and Mike Kaput dig into the possible release of GPT-5, unveil what’s coming in our reimagined AI Academy 3.0, and examine how AI is transforming job markets, consulting, and enterprise strategy. They also break down key updates from OpenAI, Microsoft, Meta, Apple, and Google—and what listeners need to know as AI’s impact accelerates across business and education.
Show Notes: Access the show notes and show links here
Timestamps:
00:00 — Intro
10:27 — OpenAI’s Explosive Growth
16:52 — Microsoft and OpenAI Near Contract Agreement
23:23 — ChatGPT Study Mode
28:42 — How We Talk About AI’s Impact on Jobs
36:16 — Microsoft Paper on AI Jobs Impact
41:24 — AI’s Impact on the Consulting Industry
47:01 — Apple AI Acquisition Speculation
51:26 — Earnings Reports
58:16 — Gemini 2.5 Deep Think
01:04:29 — Meta’s Vision for Superintelligence
01:12:46 — ChatGPT Shared Links Indexed by Google
01:15:05 — AI Product and Funding Updates
This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types.
For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai.
This episode is also brought to you by our Academy 3.0 Launch Event.
Join Paul Roetzer and the SmarterX team on August 19 at 12pm ET for the launch of AI Academy 3.0 by SmarterX —your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. Register here.
Visit our website
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Join our community:
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LinkedIn
Twitter
Instagram
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Looking for content and resources?
Register for a free webinar
Come to our next Marketing AI Conference
Enroll in our AI Academy
What if the U.S. built its future on AI factories? And what if AGI shows up just in time to run them?
Join Paul and Mike as they break down the White House’s aggressive three-part Action Plan, including its call to build more data centers and ban “woke” AI. They unpack what Google's staggering token usage tells us about the pace of AI development—and how that connects to the rumored, unified GPT-5 model that could reshape everything. Then it’s rapid fire: Nvidia CEO’s advice for college students, the first AI for therapy, AI’s impact on tech jobs and more.
Show Notes: Access the show notes and show links here
Timestamps:
00:00:00 — Intro
00:06:23 — White House AI Action Plan
00:31:55 — How AI Could Upend the World Economy
00:39:37 — GPT-5 Rumors
00:47:52 — AI Is Impacting Tech Jobs
00:53:08 — Advice for College Students
00:59:44 — Instacart CEO About to Take Reins of Big Chunk of OpenAI
01:08:32 — The First AI for Therapy
01:12:31 — AI’s Environmental Impact
01:17:04 — AI Search Summaries Result in Fewer Clicks
01:19:45 — AI Product and Funding Updates
This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types.
For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai.
This episode is also brought to you by our Academy 3.0 Launch Event.
Join Paul Roetzer and the SmarterX team on August 19 at 12pm ET for the launch of AI Academy 3.0 by SmarterX —your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. Register here.
Visit our website
Receive our weekly newsletter
Join our community:
Slack
LinkedIn
Twitter
Instagram
Facebook
Looking for content and resources?
Register for a free webinar
Come to our next Marketing AI Conference
Enroll in our AI Academy
AI salaries are outpacing NBA MVPs. Grok is turning heads, and stirring controversy, as competition among top AI labs heats up.
This week, Mike and Paul unpack OpenAI’s massive update that turns ChatGPT into a full-blown digital assistant, Meta’s $200M+ AI talent raids, and the spiraling drama at Grok. They break down Microsoft’s AI-driven layoffs, AI browser competition, Apple’s quiet AI pivot, and what it really means when superintelligence becomes cheap and everywhere.
Show Notes: Access the show notes and show links here
Timestamps:
00:00:00 — Intro
00:05:47 — ChatGPT Agent
00:14:17 — Grok 4
00:17:46 — Grok Controversy
00:32:07 — Meta Superintelligence Labs
00:35:16 — Windsurf Drama
00:37:28 — Kimi 2
00:42:35 — AI Browsers
00:47:05 — Microsoft’s Layoffs and AI
00:52:27 — More Meta Updates
00:55:53 — More OpenAI Updates
01:03:13 — Google Updates
01:07:57 — Apple Might Use Anthropic or OpenAI for Siri
01:10:59 — AI Product and Funding Updates
This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types.
For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai.
This episode is also brought to you by our 50th Intro to AI session happening on August 14.
You'll learn what AI is, why it matters, and how to find real use cases and trusted tools for your work. Go to www.marketingaiinstitute/com/intro-to-ai to register.
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AI is reshaping hiring, law, and business strategy.
Join Mike and Paul as they unpack Anthropic’s major legal win over authors suing for AI training data use, explore the tsunami of AI-generated resumes flooding recruiters, and analyze why OpenAI is now doing high-ticket consulting. They also weigh Salesforce’s claim that AI does half its work, Meta’s billion-dollar talent raids, and OpenAI’s mysterious hardware rebrand drama.
Show Notes: Access the show notes and show links here
Timestamps:
00:00:00 — Intro
00:05:00 — Anthropic Wins Key Lawsuit Against Authors
00:19:37 — AI’s Impact on Hiring and HR
00:31:34 — OpenAI is Now Doing Consulting
00:39:28 — OpenAI - Jony Ive Drama
00:43:08 — OpenAI’s Microsoft Office Rival
00:47:53 — Intel Outsources Marketing to Accenture and AI
00:53:31 — Salesforce CEO: 30% of Internal Work Done by AI
01:01:53 — More Meta AI Recruitment Efforts
01:07:15 — AI First Book Release
01:12:20 — AI Product and Funding Updates
This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types.
For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai.
This episode is also brought to you by our upcoming AI Literacy webinars.
As part of the AI Literacy Project, we’re offering free resources and learning experiences to help you stay ahead. We’ve got two live sessions coming up in June—check them out here.
Visit our website
Receive our weekly newsletter
Join our community:
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Looking for content and resources?
Register for a free webinar
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Data integrity, executive skepticism, and turning AI-driven time savings into real gains—Paul Roetzer and Cathy McPhillips answer your questions from our latest Scaling AI class and offer informative, candid answers.
Show Notes: Access the show notes and show links here
Timestamps:
00:00:00 — Intro
00:04:51 — Question #1: How do we ensure data integrity, security, and privacy when we scale AI?
00:07:24 — Question #2: What exactly is an AI roadmap?
00:12:30 — Question #3: How can we maintain meaningful human oversight when AI systems operate at a speed that exceeds human comprehension?00:14:47 — Question #4: How do you feel about the impact of AI on highly regulated industries where adoption has been slower?
00:16:50 — Question #5: How does change management need to evolve in response to the rapid development of AI tools?
00:18:54 — Question #6: Changes are happening so quickly. How can professionals keep up? Are there trusted resources that stay current with innovations?
00:23:11 — Question #7: Do you have any tips for creating a tailored AI learning curriculum versus a “one-size-fits-all” approach?
00:24:51 — Question #8: For someone passionate about AI but not in a leadership position, how can i initiate change at an individual level?
00:28:42 — Question #9: How can you address resistance to change and skepticism toward AI, especially when the tools are available, but usage lags?
00:30:47 — Question #10: What’s your advice for someone leading a lean team who needs to pitch AI to executives with no time or interest in experimentation?
00:31:41 — Question #11: If a large organization has rolled out something like Copilot but no one is talking about AI or expanding beyond it, what are some tactical next steps to drive broader AI engagement?
00:34:21 — Question #12: As a director in higher ed, how can I motivate leadership to pursue something like Ohio State’s “AI Fluency” initiative?
00:38:00 — Question #13: Which AI tools do you like the best, and do certain ones work better for specific industries? How do you personally evaluate and select them?
00:40:49 — Question #14: How can startups or innovators best use Problems GPT, especially for category creation? Could you walk through an example?
00:45:54 — Question #15: What excites you most about AI’s potential for startups right now?
00:49:29 — Question #16: Have you seen companies using AI-generated efficiency gains to reinvest in people, like offering shorter workweeks or well-being benefits?
This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types.
For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai.
Visit our website
Receive our weekly newsletter
Join our community:
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LinkedIn
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Looking for content and resources?
Register for a free webinar
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Enroll in our AI Academy
This week, Paul and Mike unpack the New York Times’ list of 22 upcoming roles (from “AI auditors” to “personality directors”), weigh Andy Jassy’s memo that generative AI will mean leaner teams, and dissect the viral MIT study about what ChatGPT might be doing to your brain. Rapid-fire hits include Meta’s billion-dollar talent raid, Apple’s rumored Perplexity bid, and fresh OpenAI-Microsoft friction.
Show Notes: Access the show notes and show links here
Timestamps:
00:00:00 — Intro
00:05:41 — The New Jobs AI Could Create
00:26:11 — Amazon CEO on AI Job Disruption and AI Underemployment
00:39:28 — Your Brain on ChatGPT
00:52:22 — Fallout from the Meta / Scale AI Deal
00:55:27 — Meta and Apple AI Talent and Acquisition Search
01:05:59 — The OpenAI / Microsoft Relationship Is Getting Tense
01:08:53 — Veo 3’s IP Issues
01:12:09 — HubSpot CEO Weighs In on AI’s SEO Impact
01:15:29 — The Pope Takes on AI
01:18:39 — AI Product and Funding Updates
This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types.
For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai.
This episode is also brought to you by our upcoming AI Literacy webinars.
As part of the AI Literacy Project, we’re offering free resources and learning experiences to help you stay ahead. We’ve got two live sessions coming up in June—check them out here.
Visit our website
Receive our weekly newsletter
Join our community:
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LinkedIn
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Looking for content and resources?
Register for a free webinar
Come to our next Marketing AI Conference
Enroll in our AI Academy
In this episode of AI Answers, Paul Roetzer and Cathy McPhillips tackle 20 of the most pressing questions from our 48th Intro to AI class—covering everything from building effective AI roadmaps and selecting the right tools, using GPTs, navigating AI ethics, understanding great prompting, and more.
Access the show notes and show links here
Timestamps:
00:00:00 — Intro
00:08:46 — Question #1: How do you define a “human-first” approach to AI?
00:11:33 — Question #2: What uniquely human qualities do you believe we must preserve in an AI-driven world?
00:15:55 — Question #3: Where do we currently stand with AGI—and how close are OpenAI, Anthropic, Google, and Meta to making it real?
00:17:53 — Question #4: If AI becomes smarter, faster, and more accessible to all—how do individuals or companies stand out?
00:23:17 — Question #5: Do you see a future where AI agents can collaborate like human teams?
00:28:40 — Question #6: For those working with sensitive data, when does it make sense to use a local LLM over a cloud-based one?
00:30:50 — Question #7: What’s the difference between ChatGPT Projects and Custom GPTs?
00:32:36 — Question #8: If an agency or consultant is managing dozens of GPTs, what are your best tips for organizing workflows, versioning, and staying sane at scale?
00:36:12 — Question #9: How do you personally decide which AI tools to use—and do you see a winner emerging?
00:38:53 — Question #10: What tools or platforms in the agent space are actually ready for production today?
00:43:10 — Question #11: For companies just getting started, how do you recommend they identify the right pain points and build their AI roadmap?
00:45:34 — Question #12: What AI tools do you believe deliver the most value to marketing leaders right now?
00:46:20 — Question #13: How is AI forcing agencies and consultants to rethink their models, especially with rising efficiency and lower costs?
00:51:14 — Question #14: What does great prompting actually look like? And how should employers think about evaluating that skill in job candidates?
00:54:40 — Question #15: As AI reshapes roles, does age or experience become a liability—or can being the most informed person in the room still win out?
00:56:52 — Question #16: What kind of changes should leaders expect in workplace culture as AI adoption grows?
01:00:54 — Question #17: What is ChatGPT really storing in its “memory,” and how persistent is user data across sessions?
01:02:11 — Question #18: How can businesses safely use LLMs while protecting personal or proprietary information?
01:02:55 — Question #19: Why do you think some companies still ban AI tools internally—and what will it take for those policies to shift?
01:04:13 — Question #20: If AI tools are free or low-cost, does that make us the product? Or is there a more optimistic future where creators and users both win
This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types.
For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai.
Visit our website
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Join our community:
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Looking for content and resources?
Register for a free webinar
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o3 Pro is here. Sam Altman thinks the singularity might be too.
This week, Paul and Mike dive into OpenAI’s o3 Pro reasoning model and what makes it fundamentally different. They explore Sam Altman’s bold claim that the singularity has begun, Meta’s superintelligence ambitions, and Disney’s high-stakes lawsuit against Midjourney.
They also break down search traffic freefalls, mechanized job automation, and whether GPTs or projects are better for scaling AI workflows, among other topics, in our rapid-fire section.
Listen or watch below—and see below for show notes and the transcript.
Show Notes: Access the show notes and show links here
Timestamps:
00:00:00 — Intro
00:04:54 — o3 Pro
00:18:33 — Disney Sues Midjourney
00:28:53 — The Singularity Is Nearer
00:50:14 — AI and Jobs: Saying the Quiet Part Out Loud
00:56:27 — OpenAI and Google Deal
00:58:46 — AI and Google Search
01:02:38 — Ohio State’s New AI Fluency Initiative
01:06:08 — xAI Data Center Environmental Scandal
01:10:58 — Kalshi’s AI-Generated NBA Finals Ad
01:15:18 — What Happens When AI Goes Down?
01:19:19 — Meta Crackdown on “Nudify” Apps
01:21:59 — Updates to GPTs, Using Projects vs. GPTs
This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types.
For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai.
This episode is also brought to you by our upcoming AI Literacy webinars.
As part of the AI Literacy Project, we’re offering free resources and learning experiences to help you stay ahead. We’ve got two live sessions coming up in June—check them out here.
Visit our website
Receive our weekly newsletter
Join our community:
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What happens when AI feels too human?
This week, Paul and Mike unpack OpenAI’s newest releases, the growing emotional bonds people are forming with AI, and fresh data on how AI is reshaping jobs—for better and worse.
They also reexamine AGI timelines, AI cybersecurity, and why verifying AI output might be the next big challenge. Plus: Reddit sues Anthropic, Google drops expert AI avatars, and more.
Show Notes: Access the show notes and show links here
Timestamps:
00:00:00 — Intro
00:04:16 — ChatGPT Connectors, Record Mode, and Other Updates
00:18:16 — AI-Human Relationships
00:30:00 — AI Continues to Impact Jobs
00:42:11 — OpenAI Court Ordered to Preserve All ChatGPT User Logs
00:46:41 — AI Cybersecurity
00:52:05 — The AI Verification Gap
00:58:19 — How Does Claude 4 Think?
01:02:55 — New AGI Timelines
01:10:50 — Reddit v. Anthropic
01:13:25 — Sharing in NotebookLM
01:16:51 — WPP Open Intelligence
01:20:30 — Google Portraits
This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types.
For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai.
This episode is also brought to you by our upcoming AI Literacy webinars.
As part of the AI Literacy Project, we’re offering free resources and learning experiences to help you stay ahead. We’ve got two live sessions coming up in June—check them out here.
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Anthropic’s CEO says AI could wipe out half of all entry-level white-collar jobs—and people are finally paying attention. We unpack why this moment feels like a tipping point, look at new data that backs it up, and talk about what needs to happen next. Plus: Meta’s AI shake-up, Miami schools go all-in on Gemini, the rise of grief bots, and AI videos that mess with your mind.
Show Notes: Access the show notes and show links here
Timestamps:
00:00:00 — Intro
00:04:41 — Anthropic CEO: AI Could Wipe Out Half of Entry-Level White Collar Jobs
00:15:33 — How Seriously Should We Take Job Loss Warnings?
00:32:34 — We’re Not Prepared for Synthetic Content
00:39:52 — Prompt Theory
00:43:45 — Meta’s AI Restructuring
00:47:44 — Meta Plans to Automate Ads
00:50:32 — Third-Largest US School District Adopts AI
00:54:23 — Perplexity’s Financials
00:57:53 — Box State of AI Report
01:02:35 — Can AI Help Us Cope with Death?
01:08:59 — AI That Improves Itself
This episode is brought to you by the AI for B2B Marketers Summit. Join us on Thursday, June 5th at 12 PM ET, and learn real-world strategies on how to use AI to grow better, create smarter content, build stronger customer relationships, and much more.
Thanks to our sponsors, there’s even a free ticket option. See the full lineup and register now at www.b2bsummit.ai.
Curious how AI is changing the future of work? Join SmarterX for a free, live webinar on June 25th — it’s called AI Deep Dive: Google Gemini Deep Research for Beginners.
You’ll see a live demo of Google’s stunning Deep Research capabilities in action, learn how AI can supercharge your work, and walk away with real insights. It’s perfect for beginners and professionals alike. Register now here at this link!
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Welcome to Episode 150 of The Artificial Intelligence Show—a special milestone that marks the launch of a brand-new series: AI Answers. In this episode, Paul Roetzer is joined by Cathy McPhillips to debut a fresh format designed to systematically answer the best questions we get during our live AI education sessions.
Over the past few years, our free Intro to AI and Scaling AI classes have attracted more than 32,000 learners—and they’ve asked hundreds of smart, tough, practical questions. This new series tackles them head-on.
Access the show notes and show links here
Timestamps:
00:00:00 — Intro
00:08:32 — Question #1: How do you explain AI as a tool for transformation to someone who’s unfamiliar or maybe even a little afraid?
00:10:44 — Question #2: Do you see learning to use AI effectively as the modern version of learning to type?
00:13:03 — Question #3: How realistic is it to create an actual AI roadmap?
00:16:29 — Question #4: Once you build a roadmap, should it be shared with the entire team?
00:18:48 — Question #5: Is it better to invest in ChatGPT or Microsoft CoPilot?
00:20:22 — Question #6: How do you make the case to leadership that a paid license to ChatGPT is worth it?
00:22:03 — Question #7: I’m using multiple AI tools—but each one only does a few things well, and the costs are adding up. How do I better train and support my agents so the company becomes more AI-forward without overwhelming them?
00:25:49 — Question #8: In two years, how many GenAI platforms do you think will dominate the enterprise landscape?
00:27:40 — Question #9: Do you have any thoughts or concerns around using open-source LLMs in the enterprise AI stack?
00:30:39 — Question #10: How involved should the CEO be with an AI council? What kind of role makes the most impact?
00:33:25 — Question #11: Once you have an AI policy, where should you begin to use it to educate your team?
00:35:28 — Question #12: What’s a solid KPI to track AI literacy or adoption?
00:38:42 — Question #13: If you were building MAII from scratch, with what you know now—what would you do differently?
00:41:19 — Question #14: How do you actually bridge the gap between current capabilities and future roles? What’s the smart move for career future-proofing?
00:49:15 — Question #15: What courses should kids in school be thinking about if they want to be prepared for an AI-infused world?
00:53:20 — Question #16: What are three things you’d suggest for helping teenagers use AI to accelerate learning, without just relying on it to do the work for them?
00:56:07 — Question #17: Is it better to create a specific GPT for each job task, or one mega-GPT that does content, strategy, internal reports, sales writing—all of it?
00:59:09 — Question #18: What do you think AI will do to the search marketing industry, especially paid search?
00:07:08 — Question #19: What excites you about AI?
This episode is brought to you by the AI for B2B Marketers Summit. Join us on Thursday, June 5th at 12 PM ET, and learn real-world strategies on how to use AI to grow better, create smarter content, build stronger customer relationships, and much more.
Thanks to our sponsors, there’s even a free ticket option. See the full lineup and register now at www.b2bsummit.ai.
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This week was a masterclass in how fast AI is moving. Join us as Paul and Mike break down everything from Google’s massive I/O announcements (Gemini, Veo, Live, and more), to Claude Opus 4’s impressive—and borderline alarming—capabilities and Paul shares a wild experiment that shows how current AI tools may already be enough to automate white-collar jobs.
Rapid-fire topics include OpenAI’s $6.5B Jony Ive acquisition, Microsoft’s overlooked Build event, AI’s energy problem, a chatbot benchmark startup raising $100M, and more.
Access the show notes and show links here
Timestamps:
00:07:08 — Google I/O
00:21:27 — Claude 4
00:31:15 — Dwarkesh Jobs Podcast
00:46:22 — OpenAI + Jony Ive
00:53:31 — AI’s Energy Usage
00:57:03 — Microsoft Build 2025
00:59:22 — Chatbot Arena Funding
01:03:39 — Empire of AI from Karen Hao
01:06:18 — AI in Education Updates
01:11:01 — Listener Questions
01:14:57 — Closing Thoughts
This episode is brought to you by the AI for B2B Marketers Summit. Join us on Thursday, June 5th at 12 PM ET, and learn real-world strategies on how to use AI to grow better, create smarter content, build stronger customer relationships, and much more.
Thanks to our sponsors, there’s even a free ticket option. See the full lineup and register now at www.b2bsummit.ai.
This week’s episode is also brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types.
For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai.
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AI is moving faster than most people realize—and it’s continuing to reshape the workforce. Paul Roetzer and Mike Kaput dig into Microsoft’s 6,000 job cuts and what they signal about the future of AI-powered automation, they also explain the major copyright report that triggered a high-level firing and they break down new data from the 2025 State of Marketing AI Report.
The episode also covers OpenAI’s autonomous coding agent, TikTok’s new AI video tool, the rise of AI baby podcasters, what to watch for at Google I/O and more in our rapid fire section.
Access the show notes and show links here
Timestamps:
00:00:00 — Intro
00:06:49 —More Quiet AI Layoffs, Including at Microsoft
00:19:24 — Bombshell Copyright Decision and Drama
00:30:01 — 2025 State of Marketing AI Report Findings
00:39:18 — OpenAI Releases Codex
00:41:40 — Altman Wants to Build “Core AI Subscription” for Your Life
00:56:20 — Altman, Musk, and Grok Drama
01:01:22 — Are Chatbots Replacing Search?
01:05:36 — AI in Education Updates
01:11:15 — The Cost of AI
01:14:29 — AI Product and Funding Updates
01:20:04 — Listener Question
This episode is brought to you by the AI for B2B Marketers Summit. Join us on Thursday, June 5th at 12 PM ET, and learn real-world strategies on how to use AI to grow better, create smarter content, build stronger customer relationships, and much more.
Thanks to our sponsors, there’s even a free ticket option. See the full lineup and register now at www.b2bsummit.ai.
This week’s episode is also brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types.
For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai.
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This week, Paul and Mike dissect OpenAI’s latest moves, discuss how AI tools are fueling a cheating crisis in education, and explain why our relationship with search is headed for a hard reset. Rapid-fire covers AI-first CEO memos, new product launches, new funding and more.
Access the show notes and show links here
Timestamps:
00:00:00 — Intro
00:05:52 — OpenAI Abandons Plan to Become For-Profit Company
00:14:39 — AI Is Causing a Cheating Epidemic in Schools
00:30:21 — Apple Says AI Will Replace Search Engines
00:41:06 — OpenAI Hires CEO of Applications
00:46:33 — Sam Altman Testifies Before US Senate
00:53:53 — Fiverr CEO’s Blunt AI-First Memo and More Quiet AI Layoffs
00:56:34 — AI-First Scorecards
01:00:51 — The AI Diffusion Rule Is Dead
01:04:22 — AI Product and Funding Updates
01:07:40 — Listener Question
This episode is brought to you by our 2025 State of Marketing AI Report Findings Webinar.
Join us this Wednesday, May 14th, at 12 PM ET, as we unveil the findings of our 2025 State of Marketing AI Report. This is our fifth-annual report, and it’s our most in-depth look yet at how marketers and business leaders are adopting AI.
Register for live and on-demand access, plus an ungated copy of this year's report, at www.stateofmarketingai.com
This episode is also brought to you by the AI for B2B Marketers Summit. Join us on Thursday, June 5th at 12 PM ET, and learn real-world strategies on how to use AI to grow better, create smarter content, build stronger customer relationships, and much more.
Thanks to our sponsors, there’s even a free ticket option. See the full lineup and register now at www.b2bsummit.ai.
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Fresh off a wave of “AI‑first” CEO manifestos, Paul Roetzer and Mike Kaput slice into the fallout: Duolingo and Box join Shopify’s AI-first pledge, more signals of AI job disruption emerge, and OpenAI rolls back 4o due to an overly agreeable personality. Then it’s rapid‑fire —Johnson & Johnson bins 90 % of its 900 gen‑AI pilots, Big‑Tech earnings put real numbers on the AI boom, Nvidia spars with Anthropic over chip exports, Claude upgrades, Alibaba’s Qwen‑3, Descript’s AI avatars, and more.
Access the show notes and show links here
Timestamps:
00:03:49 —The Rise of the AI-First Company
00:17:37 — More Signals of AI Job Disruption and the “Stop Hiring Humans” Campaign
00:30:23 —OpenAI Rolls Back 4o Update Due to Annoying Personality
00:44:10 —AI Earnings Calls
00:48:54 —What Enterprise AI Strategy Really Looks Like
00:55:03 — How McKinsey, BCG, and Deloitte Are Using AI
01:00:05 — New Report Calls Chatbot Arena Leaderboard Into Question
01:04:04 — Meta AI App and Zuckerberg’s Plan for AI
01:11:39 —Nvidia’s Beef with Anthropic
01:14:38 — US Copyright Office Intellectual Property Resources
01:16:15 — AI Product and Funding Updates
01:22:11 — Listener Question
This episode is brought to you by the AI for B2B Marketers Summit. Join us on Thursday, June 5th at 12 PM ET, and learn real-world strategies on how to use AI to grow better, create smarter content, build stronger customer relationships, and much more.
Thanks to our sponsors, there’s even a free ticket option. See the full lineup and register now at www.b2bsummit.ai.
This week’s episode is also brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types.
For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai.
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It's important to think of GPT-based tools as a helper, not a competitor. After all, they can significantly automate the workflow of digital marketers. Here https://aimers.io/blog/345-gpts-list-for-digital-marketers/ you can definitely choose the best solution for yourself depending on your needs.