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The Artificial Intelligence Show

The Artificial Intelligence Show
Author: Paul Roetzer and Mike Kaput
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The Artificial Intelligence Show (formerly The Marketing AI Show) is the podcast that helps your business grow smarter by making AI approachable and actionable. The AI Show podcast is brought to you by the creators of the Marketing AI Institute, AI Academy for Marketers, and the Marketing AI Conference (MAICON). Hosts Paul Roetzer, founder and CEO of Marketing AI Institute, and Mike Kaput, Chief Content Officer, break down all the AI news that matters and give you insights and perspectives that you can use to advance your company and your career. Join Paul and Mike on The AI Show as they work to accelerate AI literacy for all.
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Sora 2 is here, and it's a mind-blowing, copyright-defying mess.
That kicks off this week's episode of The Artificial Intelligence Show. In it, Paul Roetzer and Mike Kaput break down everything going on in AI this week, including the release of Claude Sonnet 4.5, ChatGPT's new Instant Checkout feature, Elon Musk's Grokipedia, and much more.
Show Notes: Access the show notes and show links here
Timestamps:
00:00:00 — Intro
00:07:24 — Sora 2 and OpenAI’s AI Social Video App
00:31:30 — Claude Sonnet 4.5
00:42:01 — ChatGPT Instant Checkout and AI Commerce
00:47:18 — OpenAI H1 Results
00:53:43 — In New Interview, Sam Altman Says the GPT-5 Haters Got It All Wrong
00:57:27 — Grokopedia
01:02:27 — Tinker from Thinking Machines
01:04:30 — California Enacts AI Transparency Law
01:07:45 — Mercor Launches AI Productivity Index
01:13:27 — AI Impact on Jobs Updates
01:16:56 — AI Product and Funding Updates
This episode is brought to you by AI Academy by SmarterX.
AI Academy is your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. You can get $100 off either an individual purchase or a membership by using code POD100 when you go to academy.smarterx.ai.
This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types.
For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai.
Visit our website
Receive our weekly newsletter
Join our community:
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LinkedIn
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Think you’re asking the right questions about AI?
In this episode of The Artificial Intelligence Show, Paul Roetzer and Cathy McPhillips tackle questions from our audience about AI adoption, from reimagining business models to managing risk in regulated industries. With candid insights, real-world use cases, and a few unexpected laughs, this “AI Answers” session reveals where companies are getting stuck, how to move past resistance, and the most critical AI skills professionals need to help shape their future.
Show Notes: Access the show notes and show links here
Timestamps:
00:00:00 — Intro
00:06:48 — Question #1: How have you seen AI get introduced to a financial services firm as they are highly regulated?
00:09:10 — Question #2: What guidance would you give leaders who want to fundamentally reimagine business models for the next decade?
00:15:08 — Question #3: How do your five steps for scaling AI apply when an organization has one person leading company-wide adoption?
00:19:28 — Question #4: How do you actually convince leadership to commit the resources and build true AI enablement across the business?
00:22:49 — Question #5: If a company isn’t actively using AI agents yet, do they still need to consider policies and guardrails around them?
00:26:22 — Question #6: For independents or loosely connected teams, is it even possible, or advisable, to share a single enterprise AI account?
00:29:59 — Question #7: If a company doesn’t have an AI Council but leadership wants a vision for each department, where can someone start learning what AI can realistically do in each function?
00:33:14 — Question #8: What are your best practices for training newer AI users?
00:35:06 — Question #9: How do you drive stronger engagement in AI enablement trainings when individual contributors already feel too busy with their day-to-day work to spend time learning AI?
00:36:16 — Question #10: What is the best way to handle a situation where AI got something wrong?
00:40:41 — Question #11: For new and early-career professionals, what essential skills or habits are most critical for proactively shaping the future with AI, rather than just reacting to it?
00:47:08 — Question #12: How should marketers weigh the legal and reputational risks of AI-generated content when companies can't always claim ownership?
00:49:50 — Question #13: Relative to all the expectations around AI, where have you seen it fall the shortest in practice?
00:52:06 — Question #14: A lot of people are learning how to prompt AI more effectively, but how do you also train and guide it to be used ethically in the workplace?
00:54:56 — Question #15: Of the five essential steps to scaling AI, which step is the most challenging for organizations? What do you see leading organizations do differently?
This episode is brought to you by Google Cloud:
Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.
Learn more about Google Cloud here: https://cloud.google.com/
This week’s episode is also brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types.
For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai.
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Join our community:
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Never-before-seen research on how ChatGPT is actually used at work, a brand new evaluation framework to determine AI's impact on the economy, and the rise of "AI workslop"...
Needless to say, it's been a busy week. In this week’s episode of The Artificial Intelligence Show, Paul Roetzer and Mike Kaput break down everything going on in the world of AI, including the topics above and brand new AI releases like ChatGPT Pulse, Meta Vibes, and much, much more.
Show Notes: Access the show notes and show links here
Timestamps:
00:00:00 — Intro
00:06:36 — ChatGPT Usage and Adoption at Work
00:16:03 — OpenAI GDPVal Benchmark
00:30:43 — AI Workslop
00:40:40 — ChatGPT Pulse
00:48:00 — OpenAI-Nvidia Mega-Deal
00:54:23 — Meta Vibes
00:58:32 — ChatGPT Parental Controls
01:02:24 — Latest Updates on AI and Jobs
01:09:30 — Mercor Founder Interview
01:12:11 — AI Product and Funding Updates
This episode is brought to you by AI Academy by SmarterX.
AI Academy is your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. You can get $100 off either an individual purchase or a membership by using code POD100 when you go to academy.smarterx.ai.
This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types.
For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai.
Visit our website
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Join our community:
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What’s the smartest way to learn AI if you don’t have a tech background? How can AI help you in your job search? And how do we balance innovation with ethics while holding on to what makes us human? Drawing on questions from our 51st Intro to AI class, Cathy and Paul are here with answers.
Show Notes: Access the show notes and show links here
Timestamps:
00:00:00 — Intro
00:07:07 — Question #1: What does it take to have proficiency in AI for a person with a less technical background?
00:10:19 — Question #2: What’s the best way to use AI in a job search?
00:13:22 — Question #3: How can one find a clear learning path in the whole noise of AI tools?
00:15:06 — Question #4: If I wanted to focus on learning one model or tool in-depth, which should I start with?
00:17:09 — Question #5: Are there specific areas where AI models can help resource-strapped teams beyond content writing and research?
00:19:48 — Question #6: If AI is not used to replace humans with writing/thinking/innovation, what are the primary drivers of ROI for companies?
00:22:51 — Question #7: How do you see marketing in the future?
00:25:49 — Question #8: How much should we trust our time and money investments in this technology when none of the major players in the space currently have a defined path to profitability?
00:28:38 — Question #9: Can you speak to the change in SEO to GEO and AEO?
00:31:43 — Question #10: Should companies be investing in their own AI infrastructure, or is it safer to rely on external platforms?
00:34:09 — Question #11: A negative impact on humanity seems like one of the biggest risks of AI; how can we mitigate these risks through corporate and business responsibility?00:36:26 — Question #12: What are your thoughts on the loss of critical thinking?
00:39:20 — Question #13: How are organizations putting ethical AI frameworks into practice, and where should they draw the line on privacy?
00:42:26 — Question #14: How transparent should companies be when using AI in their customer experiences?
00:46:09 — Question #15: What’s the trade-off between using “safe” enterprise-ready models vs. open/uncensored models?
00:48:45 — Question #16: What uniquely human qualities should people focus on to be successful and happy in this new reality?
00:52:11 — Question #17: How have your thoughts about AI’s impact on education changed or evolved over the past 12 months?
00:55:12 — Question #18: How do you think brands can protect their voice when people have all these AI tools?
00:57:50 — Question #19: What AI advances and opportunities have the SmarterX team most excited? And most frustrated?
00:59:37 — Question #20: What session at MAICON are you most looking forward to?
This episode is brought to you by Google Cloud:
Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.
Learn more about Google Cloud here: https://cloud.google.com/
This week’s episode is also brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types.
For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai.
Visit our website
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Join our community:
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AI isn’t just shaping business anymore, it’s rewriting the economy.
In this week’s episode of The Artificial Intelligence Show, Paul Roetzer and Mike Kaput connect the dots on the rapid rise of the “AI economy,” from mass corporate restructuring and three-day workweek predictions to research forecasting trillions in productivity gains. They explore how people are really using ChatGPT, the future of AI-native organizations, and the latest breakthroughs from Meta’s wearable launches to reasoning models acing elite coding competitions.
Show Notes: Access the show notes and show links here
Timestamps:
00:00:00 — Intro
00:08:48 — The AI Economy
00:31:03 — How People Use ChatGPT
00:38:49 — The Future of Organizations
00:47:49 — Meta Ray-Ban Display Glasses Launch
00:51:33 — Gemini, ChatGPT Achieve ICPC Gold-Level
00:54:55 — How Americans View AI
00:59:36 — Ongoing AI Lawsuits
01:03:02 — AI and Voice
01:06:42 — AI Product and Funding Updates
This episode is brought to you by AI Academy by SmarterX.
AI Academy is your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. You can get $100 off either an individual purchase or a membership by using code POD100 when you go to academy.smarterx.ai.
This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types.
For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai.
Visit our website
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Join our community:
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LinkedIn
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Looking for content and resources?
Register for a free webinar
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Would you trust a synthetic version of yourself to teach your audience? One CEO just did, and it’s raising questions about authenticity, attention, and the future of thought leadership.
In this week’s episode, Paul and Mike examine OpenAI’s billion-dollar power plays, the deeper implications of its “People First AI Fund,” and why Microsoft, Oracle, and OpenAI might be creating value out of thin air. They also analyze Replit’s Agent 3, a next-gen AI dev tool claiming 10x more autonomy, and why it may hint at what’s coming across industries. Plus, stay tuned for commentary on AI’s impact on jobs, the economy, and a controversial AI Podcast startup.
Show Notes: Access the show notes and show links here
Timestamps:
00:00:00 — Intro
00:04:51 — OpenAI and Microsoft Partnership
00:18:31 — Replit’s Agent 3 and What It Means for the Future of Agents
00:30:15 — AI Avatars for Executives
00:42:36 — OpenAI and Oracle Compute Deal
00:47:00 — Anthropic’s $1.5B Authors Settlement Under Scrutiny
00:51:17 — Internal Tensions at Meta
00:54:52 — AI and Jobs: Labor Market Signals
01:02:11 — Will AI Crash the Economy?
01:07:55 — New AI Podcast Startup
01:14:13 — FTC and AI Companions
01:17:25 — Retail AI Case Studies
01:20:09 — AI Product and Funding Updates
This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types.
For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai.
Visit our website
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Join our community:
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LinkedIn
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Instagram
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Looking for content and resources?
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Come to our next Marketing AI ConferenceEnroll in our AI Academy
If your company isn’t talking about an AI-forward strategy, it might be falling behind.
In this episode, Paul Roetzer and Mike Kaput break down what Salesforce’s Marc Benioff and other leaders are saying about AI-driven job cuts, OpenAI’s bold new plan to certify 10 million Americans in AI skills, and how the U.S. government is teaming up with Big Tech to push AI education. Plus, in our rapid-fire section, stay tuned for insights into Google’s antitrust case, plans for Apple’s AI search engine, and more.
Show Notes: Access the show notes and show links here
Timestamps:
00:00:00 — Intro
00:07:00 — OpenAI Jobs Platform
00:18:45 — Salesforce AI Job Cuts
00:31:12 — US AI Education
00:41:08 — OpenAI Secondary Sale and Cash Burn
00:45:40 — OpenAI Executive Guide
00:48:00 — OAI Labs
00:52:33 — Google Antitrust Case
00:54:35 — AI Progress Update
00:59:13 — Research on Hallucinations
01:04:56 — Apple’s AI Search Engine Plans for Siri
01:06:52 — Prompt Injection in Customer Service
01:11:38 — AI Product and Funding Updates
This episode is brought to you by AI Academy by SmarterX.
AI Academy is your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. You can get $100 off either an individual purchase or a membership by using code POD100 when you go to academy.smarterx.ai.
This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types.
For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai.
Visit our website
Receive our weekly newsletter
Join our community:
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LinkedIn
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Looking for content and resources?
Register for a free webinar
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We paused for the holiday, but the AI news didn’t!
In this episode of The Artificial Intelligence Show, Paul Roetzer and Mike Kaput explore how AI is already reshaping the job market, with new research showing sharp declines in entry-level roles. They unpack Silicon Valley’s $100M super PAC aimed at blocking AI regulation, highlight Google’s breakthrough “Nano Banana” image editor, Meta’s AI team struggles, and more in our rapid-fire section.
Show Notes: Access the show notes and show links here
Timestamps:
00:00:00 — Intro
00:07:17 — AI Labor Market Signals
00:16:37 — AI Industry’s Increasing Political Influence
00:28:33 — Google’s Stunning “Nano Banana” Image Editor
00:34:26 — OpenAI Parental Controls and Support Features
00:38:23 — Anthropic Settles Authors’ Copyright Lawsuit
00:42:44 — Meta’s AI Strategy in Flux
00:46:06 — GenAI App Landscape Report
00:51:10 — OpenAI–Anthropic Joint Safety Evaluation
00:54:37 — Jensen Huang Suggests AI Will Create a Four-Day Workweek
01:00:11 — Microsoft’s AI Excel Warning
01:03:17 — Claude in Classrooms
01:07:07 — AI Product and Funding Updates
This episode is brought to you by AI Academy by SmarterX.
AI Academy is your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. Learn more here.
This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types.
For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai.
Visit our website
Receive our weekly newsletter
Join our community:
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LinkedIn
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Looking for content and resources?
Register for a free webinar
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AI that feels conscious is coming faster than society is ready for…
In Episode 164 of The Artificial Intelligence Show, Paul Roetzer and Mike Kaput unpack the viral MIT study, the brutal reality of companies forcing AI adoption, and Mustafa Suleyman’s warning about “seemingly conscious AI.” Alongside these deep dives, our rapid-fire section gives updates on Meta’s AI reorg, Otter.ai’s legal troubles, Google and Apple’s AI strategies, and the environmental impact of AI usage.
Show Notes: Access the show notes and show links here
Timestamps:
00:00:00 — Intro
00:05:52 — MIT Report on Gen AI Pilots
00:16:26 — AI’s Evolving Impact on Jobs
00:25:00 — AI and Consciousness
00:35:48 — Meta’s AI Reorg and Vision
00:40:59 — Otter.ai Legal Troubles
00:46:30 — Sam Altman on GPT-6
00:51:14 — Google Gemini and Pixel 10
00:56:20 — Apple May Use Gemini for Siri
00:59:49 — Lex Fridman Interviews Sundar Pichai
01:05:38 — AI Environmental Impact
01:10:37 — AI Funding and Product Updates
This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types.
For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai.
This week’s episode is also brought to you by our AI Literacy project events. We have several upcoming events and announcements that are worth putting on your radar:
All new courses and certificates are now live in AI Academy.
Sept 18: [Webinar] Intro to AI presented by Google Cloud
Sept. 24: [Webinar] 5 Essential Steps to Scaling AI presented by Google Cloud
Register today!
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From the environmental costs of data centers to the cultural biases baked into today’s models, Paul Roetzer and Cathy McPhillips answer your questions from our 50th Intro to AI class. Throughout the episode, they unpack the gray areas of AI-generated content, debate what the rise of agents means for work, and consider how creatives can stay ahead with AI.
Show Notes: Access the show notes and show links here
Timestamps:
00:00:00 — Intro
00:05:13 — Question #1: Which environmental concern feels most urgent for the AI industry to solve?
00:07:58 — Question #2: How well do AI models reflect diverse languages and cultures?
00:10:25 — Question #3: What risks and ownership issues come with AI-generated video and images in marketing?
00:15:26 — Question #4: What are the best ways to start experimenting with AI agents?
00:18:22 — Question #5: Is there value in using multiple AI platforms to cross-check results?
00:22:06 — Question #6: How should businesses weigh built-in AI assistants versus standalone tools like ChatGPT?
00:24:30 — Question #7: Are we moving toward a standardized way for websites to guide how AI systems interact with their content?
00:29:27 — Question #8: How do you see different search engines being used or leveraged by AI companies?
00:32:24 — Question #9: How do you choose the right AI model for marketing, HR, and sales tasks?
00:34:56 — Question #10: What role do you see AI playing in building and managing communities?
00:38:31 — Question #11: What frameworks should teams use when integrating AI into CRM or workflow automation to keep systems scalable and secure?
00:40:51 — Question #12: What are the most common mistakes companies make when trying to ‘force-fit’ AI into a workflow?
00:42:23 — Question #13: Which AI tooling is best suited to develop and monitor a marketing communications strategy at SME vs. enterprise scale?
00:45:11 — Question #14: Do you think AI fluency will become a baseline requirement for executives?00:46:55 — Question #15: What should creatives in fields like graphic design or UX/UI be thinking about as AI continues to evolve?
00:52:29 — Question #16: How do you see coding and technical skills as careers in a world where today’s kids will grow up with AI?00:55:35 — Question #17: What’s the best way to handle situations when AI gets things wrong, and how do you approach fact-checking?
00:58:39 — Question #18: If you had to narrow it down to just one ethical principle that matters most right now, which would it be and why?
01:00:48 — Question #19: How should companies address internal concerns around data privacy, compliance, and governance?
01:01:53 — Question #20: Which AI applications do you expect to break through sooner than people think?
This episode is brought to you by Google Cloud:
Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.
Learn more about Google Cloud here: https://cloud.google.com/
This episode is brought to you by AI Academy by SmarterX.
AI Academy is your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. Learn more here.
Visit our website
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Join our community:
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Looking for content and resources?
Register for a free webinar
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The aftershocks of GPT-5’s chaotic rollout continue as OpenAI scrambles to address user backlash, confusing model choices, and shifting product strategies.
In this episode, Paul Roetzer and Mike Kaput also explore the fallout from a leaked Meta AI policy document that raises major ethical concerns, share insights from Demis Hassabis on the path to AGI, and cover the latest AI power plays: Sam Altman’s trillion-dollar ambitions, his public feud with Elon Musk, an xAI leadership shake-up, chip geopolitics, Apple’s surprising AI comeback, and more.
Show Notes: Access the show notes and show links here
Timestamps:
00:00:00 — Intro
00:06:00 — GPT-5’s Continued Chaotic Rollout
00:16:03 — Meta’s Controversial AI Policies
00:28:27 — Demis Hassabis on AI’s Future
00:40:55 — What’s Next for OpenAI After GPT-5?
00:46:41 — Altman / Musk Drama
00:50:55 — xAI Leadership Shake-Up
00:55:55 — Perplexity’s Audacious Play for Google Chrome
00:58:32 — Chip Geopolitics
01:01:43 — Anthropic and AI in Government
01:05:17 — Apple’s AI Turnaround
01:08:09 — Cohere Raises $500M for Enterprise AI
01:10:57 — AI in Education
This episode is brought to you by our Academy 3.0 Launch Event.
Join Paul Roetzer and the SmarterX team on August 19 at 12pm ET for the launch of AI Academy 3.0 by SmarterX —your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. Register here.
This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types.
For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai.
Visit our website
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Join our community:
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LinkedIn
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Looking for content and resources?
Register for a free webinar
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GPT-5 finally landed, and the hype was matched with backlash. In this episode, Paul and Mike share their takeaways from the new model, provide insights into the gravity of DeepMind’s photorealistic Genie 3 world-model, unravel Perplexity’s stealth crawling controversy, touch on OpenAI’s open-weight release and rumored $500 billion valuation, and more in our rapid-fire section.
Show Notes: Access the show notes and show links here
Timestamps:
00:00:00 — Intro
00:04:57 — GPT-5 Launch and First Reactions
00:25:29 — DeepMind’s Genie 3 World Model
00:32:20 — Perplexity vs. Cloudflare Crawling Dispute
00:37:37 — OpenAI Returns to Open Weights
00:41:21 — OpenAI $500B Secondary Talks
00:44:26 — Anthropic Claude Opus 4.1 and System Prompt Update
00:49:57 — AI and the Future of Work
00:56:02 — OpenAI “universal verifiers”
01:00:42 — OpenAI Offers ChatGPT to the Federal Workforce
01:02:59 — ElevenLabs Launches AI Music
01:05:32 — Meta Buys AI Audio Startup
01:09:46 — Google AI Pro for Students
This episode is brought to you by our Academy 3.0 Launch Event.
Join Paul Roetzer and the SmarterX team on August 19 at 12pm ET for the launch of AI Academy 3.0 by SmarterX —your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. Register here.
This week’s episode is also brought to you by Intro to AI, our free, virtual monthly class, streaming live on Aug. 14 at 12 p.m. ET. Reserve your seat AND attend for a chance to win a 12-month AI Mastery Membership.
For more information on Intro to AI and to register for this month’s class, visit www.marketingaiinstitute.com/intro-to-ai.
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This episode may just be the calm before the GPT-5 storm…
We’re back with another rapid-fire episode—there was just too much AI news to cover any other way. In this episode of The Artificial Intelligence Show, Paul Roetzer and Mike Kaput dig into the possible release of GPT-5, unveil what’s coming in our reimagined AI Academy 3.0, and examine how AI is transforming job markets, consulting, and enterprise strategy. They also break down key updates from OpenAI, Microsoft, Meta, Apple, and Google—and what listeners need to know as AI’s impact accelerates across business and education.
Show Notes: Access the show notes and show links here
Timestamps:
00:00 — Intro
10:27 — OpenAI’s Explosive Growth
16:52 — Microsoft and OpenAI Near Contract Agreement
23:23 — ChatGPT Study Mode
28:42 — How We Talk About AI’s Impact on Jobs
36:16 — Microsoft Paper on AI Jobs Impact
41:24 — AI’s Impact on the Consulting Industry
47:01 — Apple AI Acquisition Speculation
51:26 — Earnings Reports
58:16 — Gemini 2.5 Deep Think
01:04:29 — Meta’s Vision for Superintelligence
01:12:46 — ChatGPT Shared Links Indexed by Google
01:15:05 — AI Product and Funding Updates
This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types.
For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai.
This episode is also brought to you by our Academy 3.0 Launch Event.
Join Paul Roetzer and the SmarterX team on August 19 at 12pm ET for the launch of AI Academy 3.0 by SmarterX —your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. Register here.
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What if the U.S. built its future on AI factories? And what if AGI shows up just in time to run them?
Join Paul and Mike as they break down the White House’s aggressive three-part Action Plan, including its call to build more data centers and ban “woke” AI. They unpack what Google's staggering token usage tells us about the pace of AI development—and how that connects to the rumored, unified GPT-5 model that could reshape everything. Then it’s rapid fire: Nvidia CEO’s advice for college students, the first AI for therapy, AI’s impact on tech jobs and more.
Show Notes: Access the show notes and show links here
Timestamps:
00:00:00 — Intro
00:06:23 — White House AI Action Plan
00:31:55 — How AI Could Upend the World Economy
00:39:37 — GPT-5 Rumors
00:47:52 — AI Is Impacting Tech Jobs
00:53:08 — Advice for College Students
00:59:44 — Instacart CEO About to Take Reins of Big Chunk of OpenAI
01:08:32 — The First AI for Therapy
01:12:31 — AI’s Environmental Impact
01:17:04 — AI Search Summaries Result in Fewer Clicks
01:19:45 — AI Product and Funding Updates
This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types.
For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai.
This episode is also brought to you by our Academy 3.0 Launch Event.
Join Paul Roetzer and the SmarterX team on August 19 at 12pm ET for the launch of AI Academy 3.0 by SmarterX —your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. Register here.
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Join our community:
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Looking for content and resources?
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AI salaries are outpacing NBA MVPs. Grok is turning heads, and stirring controversy, as competition among top AI labs heats up.
This week, Mike and Paul unpack OpenAI’s massive update that turns ChatGPT into a full-blown digital assistant, Meta’s $200M+ AI talent raids, and the spiraling drama at Grok. They break down Microsoft’s AI-driven layoffs, AI browser competition, Apple’s quiet AI pivot, and what it really means when superintelligence becomes cheap and everywhere.
Show Notes: Access the show notes and show links here
Timestamps:
00:00:00 — Intro
00:05:47 — ChatGPT Agent
00:14:17 — Grok 4
00:17:46 — Grok Controversy
00:32:07 — Meta Superintelligence Labs
00:35:16 — Windsurf Drama
00:37:28 — Kimi 2
00:42:35 — AI Browsers
00:47:05 — Microsoft’s Layoffs and AI
00:52:27 — More Meta Updates
00:55:53 — More OpenAI Updates
01:03:13 — Google Updates
01:07:57 — Apple Might Use Anthropic or OpenAI for Siri
01:10:59 — AI Product and Funding Updates
This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types.
For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai.
This episode is also brought to you by our 50th Intro to AI session happening on August 14.
You'll learn what AI is, why it matters, and how to find real use cases and trusted tools for your work. Go to www.marketingaiinstitute/com/intro-to-ai to register.
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AI is reshaping hiring, law, and business strategy.
Join Mike and Paul as they unpack Anthropic’s major legal win over authors suing for AI training data use, explore the tsunami of AI-generated resumes flooding recruiters, and analyze why OpenAI is now doing high-ticket consulting. They also weigh Salesforce’s claim that AI does half its work, Meta’s billion-dollar talent raids, and OpenAI’s mysterious hardware rebrand drama.
Show Notes: Access the show notes and show links here
Timestamps:
00:00:00 — Intro
00:05:00 — Anthropic Wins Key Lawsuit Against Authors
00:19:37 — AI’s Impact on Hiring and HR
00:31:34 — OpenAI is Now Doing Consulting
00:39:28 — OpenAI - Jony Ive Drama
00:43:08 — OpenAI’s Microsoft Office Rival
00:47:53 — Intel Outsources Marketing to Accenture and AI
00:53:31 — Salesforce CEO: 30% of Internal Work Done by AI
01:01:53 — More Meta AI Recruitment Efforts
01:07:15 — AI First Book Release
01:12:20 — AI Product and Funding Updates
This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types.
For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai.
This episode is also brought to you by our upcoming AI Literacy webinars.
As part of the AI Literacy Project, we’re offering free resources and learning experiences to help you stay ahead. We’ve got two live sessions coming up in June—check them out here.
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Data integrity, executive skepticism, and turning AI-driven time savings into real gains—Paul Roetzer and Cathy McPhillips answer your questions from our latest Scaling AI class and offer informative, candid answers.
Show Notes: Access the show notes and show links here
Timestamps:
00:00:00 — Intro
00:04:51 — Question #1: How do we ensure data integrity, security, and privacy when we scale AI?
00:07:24 — Question #2: What exactly is an AI roadmap?
00:12:30 — Question #3: How can we maintain meaningful human oversight when AI systems operate at a speed that exceeds human comprehension?00:14:47 — Question #4: How do you feel about the impact of AI on highly regulated industries where adoption has been slower?
00:16:50 — Question #5: How does change management need to evolve in response to the rapid development of AI tools?
00:18:54 — Question #6: Changes are happening so quickly. How can professionals keep up? Are there trusted resources that stay current with innovations?
00:23:11 — Question #7: Do you have any tips for creating a tailored AI learning curriculum versus a “one-size-fits-all” approach?
00:24:51 — Question #8: For someone passionate about AI but not in a leadership position, how can i initiate change at an individual level?
00:28:42 — Question #9: How can you address resistance to change and skepticism toward AI, especially when the tools are available, but usage lags?
00:30:47 — Question #10: What’s your advice for someone leading a lean team who needs to pitch AI to executives with no time or interest in experimentation?
00:31:41 — Question #11: If a large organization has rolled out something like Copilot but no one is talking about AI or expanding beyond it, what are some tactical next steps to drive broader AI engagement?
00:34:21 — Question #12: As a director in higher ed, how can I motivate leadership to pursue something like Ohio State’s “AI Fluency” initiative?
00:38:00 — Question #13: Which AI tools do you like the best, and do certain ones work better for specific industries? How do you personally evaluate and select them?
00:40:49 — Question #14: How can startups or innovators best use Problems GPT, especially for category creation? Could you walk through an example?
00:45:54 — Question #15: What excites you most about AI’s potential for startups right now?
00:49:29 — Question #16: Have you seen companies using AI-generated efficiency gains to reinvest in people, like offering shorter workweeks or well-being benefits?
This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types.
For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai.
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This week, Paul and Mike unpack the New York Times’ list of 22 upcoming roles (from “AI auditors” to “personality directors”), weigh Andy Jassy’s memo that generative AI will mean leaner teams, and dissect the viral MIT study about what ChatGPT might be doing to your brain. Rapid-fire hits include Meta’s billion-dollar talent raid, Apple’s rumored Perplexity bid, and fresh OpenAI-Microsoft friction.
Show Notes: Access the show notes and show links here
Timestamps:
00:00:00 — Intro
00:05:41 — The New Jobs AI Could Create
00:26:11 — Amazon CEO on AI Job Disruption and AI Underemployment
00:39:28 — Your Brain on ChatGPT
00:52:22 — Fallout from the Meta / Scale AI Deal
00:55:27 — Meta and Apple AI Talent and Acquisition Search
01:05:59 — The OpenAI / Microsoft Relationship Is Getting Tense
01:08:53 — Veo 3’s IP Issues
01:12:09 — HubSpot CEO Weighs In on AI’s SEO Impact
01:15:29 — The Pope Takes on AI
01:18:39 — AI Product and Funding Updates
This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types.
For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai.
This episode is also brought to you by our upcoming AI Literacy webinars.
As part of the AI Literacy Project, we’re offering free resources and learning experiences to help you stay ahead. We’ve got two live sessions coming up in June—check them out here.
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In this episode of AI Answers, Paul Roetzer and Cathy McPhillips tackle 20 of the most pressing questions from our 48th Intro to AI class—covering everything from building effective AI roadmaps and selecting the right tools, using GPTs, navigating AI ethics, understanding great prompting, and more.
Access the show notes and show links here
Timestamps:
00:00:00 — Intro
00:08:46 — Question #1: How do you define a “human-first” approach to AI?
00:11:33 — Question #2: What uniquely human qualities do you believe we must preserve in an AI-driven world?
00:15:55 — Question #3: Where do we currently stand with AGI—and how close are OpenAI, Anthropic, Google, and Meta to making it real?
00:17:53 — Question #4: If AI becomes smarter, faster, and more accessible to all—how do individuals or companies stand out?
00:23:17 — Question #5: Do you see a future where AI agents can collaborate like human teams?
00:28:40 — Question #6: For those working with sensitive data, when does it make sense to use a local LLM over a cloud-based one?
00:30:50 — Question #7: What’s the difference between ChatGPT Projects and Custom GPTs?
00:32:36 — Question #8: If an agency or consultant is managing dozens of GPTs, what are your best tips for organizing workflows, versioning, and staying sane at scale?
00:36:12 — Question #9: How do you personally decide which AI tools to use—and do you see a winner emerging?
00:38:53 — Question #10: What tools or platforms in the agent space are actually ready for production today?
00:43:10 — Question #11: For companies just getting started, how do you recommend they identify the right pain points and build their AI roadmap?
00:45:34 — Question #12: What AI tools do you believe deliver the most value to marketing leaders right now?
00:46:20 — Question #13: How is AI forcing agencies and consultants to rethink their models, especially with rising efficiency and lower costs?
00:51:14 — Question #14: What does great prompting actually look like? And how should employers think about evaluating that skill in job candidates?
00:54:40 — Question #15: As AI reshapes roles, does age or experience become a liability—or can being the most informed person in the room still win out?
00:56:52 — Question #16: What kind of changes should leaders expect in workplace culture as AI adoption grows?
01:00:54 — Question #17: What is ChatGPT really storing in its “memory,” and how persistent is user data across sessions?
01:02:11 — Question #18: How can businesses safely use LLMs while protecting personal or proprietary information?
01:02:55 — Question #19: Why do you think some companies still ban AI tools internally—and what will it take for those policies to shift?
01:04:13 — Question #20: If AI tools are free or low-cost, does that make us the product? Or is there a more optimistic future where creators and users both win
This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types.
For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai.
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o3 Pro is here. Sam Altman thinks the singularity might be too.
This week, Paul and Mike dive into OpenAI’s o3 Pro reasoning model and what makes it fundamentally different. They explore Sam Altman’s bold claim that the singularity has begun, Meta’s superintelligence ambitions, and Disney’s high-stakes lawsuit against Midjourney.
They also break down search traffic freefalls, mechanized job automation, and whether GPTs or projects are better for scaling AI workflows, among other topics, in our rapid-fire section.
Listen or watch below—and see below for show notes and the transcript.
Show Notes: Access the show notes and show links here
Timestamps:
00:00:00 — Intro
00:04:54 — o3 Pro
00:18:33 — Disney Sues Midjourney
00:28:53 — The Singularity Is Nearer
00:50:14 — AI and Jobs: Saying the Quiet Part Out Loud
00:56:27 — OpenAI and Google Deal
00:58:46 — AI and Google Search
01:02:38 — Ohio State’s New AI Fluency Initiative
01:06:08 — xAI Data Center Environmental Scandal
01:10:58 — Kalshi’s AI-Generated NBA Finals Ad
01:15:18 — What Happens When AI Goes Down?
01:19:19 — Meta Crackdown on “Nudify” Apps
01:21:59 — Updates to GPTs, Using Projects vs. GPTs
This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types.
For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai.
This episode is also brought to you by our upcoming AI Literacy webinars.
As part of the AI Literacy Project, we’re offering free resources and learning experiences to help you stay ahead. We’ve got two live sessions coming up in June—check them out here.
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It's important to think of GPT-based tools as a helper, not a competitor. After all, they can significantly automate the workflow of digital marketers. Here https://aimers.io/blog/345-gpts-list-for-digital-marketers/ you can definitely choose the best solution for yourself depending on your needs.