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The Artificial Intelligence Show

Author: Paul Roetzer and Mike Kaput

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The Artificial Intelligence Show (formerly The Marketing AI Show) is the podcast that helps your business grow smarter by making AI approachable and actionable. The AI Show podcast is brought to you by the creators of the Marketing AI Institute, AI Academy for Marketers, and the Marketing AI Conference (MAICON). Hosts Paul Roetzer, founder and CEO of Marketing AI Institute, and Mike Kaput, Chief Content Officer, break down all the AI news that matters and give you insights and perspectives that you can use to advance your company and your career. Join Paul and Mike on The AI Show as they work to accelerate AI literacy for all.

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In this episode of AI Answers, Paul Roetzer and Cathy McPhillips answer the complex, and often uncomfortable questions shaping the future of AI. From the moral framing of “good” versus “evil,” to the technical risks of viruses, misinformation, and intellectual property, the discussion unpacks what it really means to use AI responsibly in a world moving faster than regulation or understanding. Along the way, Paul and Cathy discuss fact-checking AI, the emerging need to authenticate synthetic content, and keeping a human-centered role in creation and communication.   Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:04:31 — Is AI good or evil? 00:08:51 — Is AI a vector for viruses or trojans? 00:11:13 — If we’re using AI information, can we be sued if AI is pulling intellectual property? 00:13:10 — Is there one AI company that’s more ethical than others? 00:16:10 — Someone told me to add a prompt to ‘exclude hallucinations’ to avoid problems. Is that accurate? 00:18:03 — Is it helpful to use one AI tool to fact-check another?  00:20:08 — Will there ever be a way to definitively identify AI-created videos?  00:23:39 — Where do you decide where the human stays front-facing, like the podcast or webinars?  00:29:18 — What books do you recommend reading to learn more about Gen AI?  00:30:52 — My organization is focused on what not to do with AI. But I think we should also communicate what to do. What do you think about that balance? 00:34:18 — As a Director of Learning and Development, who’s doing AI in L&D right? 00:36:47 — Is there an AI concept for retirees that can help manage issues like healthcare decisions or transfer of wealth? 00:41:51 — It’s estimated Spotify has 100 million songs, and 75 million are AI-generated. Should Spotify and other streaming platforms flag this content as AI? 00:46:47 —  Do you have any moments from 2025 that you want to, that you've been thinking about over the past few weeks?   This episode is brought to you by Google Cloud:  Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner. Learn more about Google Cloud here: https://cloud.google.com/   Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
OpenAI just entered the browser wars. And it's already getting messy. This week, Paul and Mike talk everything ChatGPT Atlas, OpenAI's agentic AI browser...including its glaring security issues.  This week's episode also covers a new letter advocating a pause on the development of superintelligence signed by an eclectic group of celebrities and public figures. Not to mention, we talk about Amazon's robot-driven layoffs, an Ohio bill that aims to ban human-AI marriages, new data on how many teens have romantic relationships with AI (hint: it's more than you'd expect), and much more. Show Notes: Access the show notes and show links here Timestamps:  00:00:00 — Intro 00:04:56 — ChatGPT Atlas Release 00:16:17 — ChatGPT Atlas Security Concerns 00:26:19 — Statement on Superintelligence Campaign 00:43:18 — Anthropic Plays Defense 00:50:14 — Amazon’s Robot Workforce 00:56:16 — Meta AI Layoffs 00:59:23 — OpenAI Controversy Over Suicide 01:02:26 — Ohio Bill Would Ban AI Marriages & High Schoolers Romantic Relationships with AI 01:08:03 — OpenAI Tries to Automate Junior Banker Work 01:10:43 — Sora 2 Roadmap 01:14:01  — Tesla Autonomy This episode is brought to you by MAICON On-Demand.  This year’s top breakout sessions and keynotes are now available on-demand. If you missed MAICON 2025 or want to relive some of your favorite sessions, now you can watch them on-demand at any time. Use code AISHOW50 to save $50. Learn more here. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
Fresh from MAICON, where we spent time both teaching and learning, we also recorded a special edition of AI Answers just for you. In this episode, Mike Kaput joins Paul Roetzer live from the conference to tackle questions submitted by MAICON attendees. From hands-on use cases to the future of AI in marketing and business, our hosts dive into the biggest themes shaping AI adoption today. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:05:19 — Question #1: Is “AI-first” in marketing really just about efficiency and content or can it actually create new, unique customer experiences? 00:07:49 — Question #2: How should B2B companies rethink their GTM playbooks? 00:11:12 — Question #3: What are the consequences of the “progress at all costs” mindset the AI labs have?  00:16:42 — Question #4: How far away are we from “autonomous” marketing? 00:20:31 — Question #5: Which AI-powered marketing tactic has surprised you by under-delivering, and what lessons did you learn? 00:21:46 — Question #6: What’s the most compelling early AI use case you’ve seen that helped leadership finally “get it,” i.e. enough to greenlight investment? 00:23:37 — Question #7: What’s your best guess about the impact of the ability to purchase, checkout, and pay for goods right within ChatGPT on Direct-to-Consumer brands?  00:25:13 — Question #8: What's the one change that has shocked you the most about AI and what impact does it have for marketers today and tomorrow? 00:27:31 — Question #9: Are companies overinvesting in “secure” in-house AI builds when frontier models already have strong privacy and safety standards? 00:30:24 — Question #10: How do you see AI being used in the non-profit sector? 00:33:36 — Question #11:What is it going to take for education institutions to actually start integrating AI? 00:36:47 — Question #12: How does the average (or above average) marketer stay on top of everything happening in AI? 00:38:04 — Question #13: What signs tell you an organization is ready to move from isolated AI pilots to scaled adoption?   This episode is brought to you by Google Cloud:  Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner. Learn more about Google Cloud here: https://cloud.google.com/   Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
AI isn’t just becoming more capable. It’s becoming more personal. And even more "adult." This week, Paul and Mike lead off with Sam Altman’s provocative comments about ChatGPT’s role in mental health and the growing debate over our emotional relationships with AI. Then, from blue-collar workers adopting ChatGPT as a daily tool to tech CEOs warning of an impending jobs shock, the episode explores how AI is quietly reshaping both the labor market and human identity. They also unpack major industry releases, from Google’s new Veo 3.1 and Anthropic’s Haiku 4.5 to Spotify’s “artist-first” AI music push, revealing the race to define who benefits from intelligent machines. Over and over in this episode, we ask what's becoming a defining question of the AI age: Who’s in control of the future we’re building? Show Notes: Access the show notes and show links here Timestamps:  00:00:00 — Intro 00:05:09 —ChatGPT, AI Relationships, and Mental Health 00:18:58 — MAICON 2025 Takeaways 00:29:57 — AI’s Increasing Impact on Labor and Jobs 00:40:05 — Google Veo 3.1 00:43:25 — Claude 4.5 Haiku Is Released 00:46:30 — Anthropic Co-Founder Essay Angers White House 00:54:22 — OpenAI’s Opt-Out for Sora 2 Causes Problems 00:57:44 — Elon Musk Clarifies His Definition of AGI 01:01:12 — New Paper Says AI Method Can Reproduce Human Purchase Intent 01:04:46 — Music Industry Leaders Join with Spotify to Create Artist-First AI 01:08:00 — New AI Feature in Google Sheets This episode is brought to you by AI Academy by SmarterX. AI Academy is your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. You can get $100 off either an individual purchase or a membership by using code POD100 when you go to academy.smarterx.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
As AI races toward full automation, billionaires, policymakers, and everyday workers are colliding in a new kind of power struggle.  In this episode, Paul Roetzer and Mike Kaput tackle the biggest AI shifts shaking business, politics, and society. From OpenAI’s Dev Day to a new Senate report warning that automation could wipe out 100 million U.S. jobs, the conversation examines what’s really coming for the workforce.  Show Notes: Access the show notes and show links here Timestamps:  00:00:00 — Intro 00:04:12 — OpenAI Dev Day 00:10:27 — AI Is Getting More Political 00:27:05 — Sora Copyright Drama Continues 00:37:05 — Gemini Enterprise  00:43:10 — Gemini for Home 00:47:35 — AI’s Impact on Job Hunting and Hiring 00:50:10 — AI Making Us “Professional Generalists” 00:56:47 — AI Product and Funding Updates This episode is brought to you by AI Academy by SmarterX. AI Academy is your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. You can get $100 off either an individual purchase or a membership by using code POD100 when you go to academy.smarterx.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
Sora 2 is here, and it's a mind-blowing, copyright-defying mess. That kicks off this week's episode of The Artificial Intelligence Show. In it, Paul Roetzer and Mike Kaput break down everything going on in AI this week, including the release of Claude Sonnet 4.5, ChatGPT's new Instant Checkout feature, Elon Musk's Grokipedia, and much more. Show Notes: Access the show notes and show links here Timestamps:  00:00:00 — Intro 00:07:24 — Sora 2 and OpenAI’s AI Social Video App 00:31:30 — Claude Sonnet 4.5 00:42:01 — ChatGPT Instant Checkout and AI Commerce 00:47:18 — OpenAI H1 Results 00:53:43 — In New Interview, Sam Altman Says the GPT-5 Haters Got It All Wrong 00:57:27 — Grokopedia 01:02:27 — Tinker from Thinking Machines 01:04:30 — California Enacts AI Transparency Law 01:07:45 — Mercor Launches AI Productivity Index 01:13:27 — AI Impact on Jobs Updates 01:16:56 — AI Product and Funding Updates This episode is brought to you by AI Academy by SmarterX. AI Academy is your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. You can get $100 off either an individual purchase or a membership by using code POD100 when you go to academy.smarterx.ai. This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
Think you’re asking the right questions about AI? In this episode of The Artificial Intelligence Show, Paul Roetzer and Cathy McPhillips tackle questions from our audience about AI adoption, from reimagining business models to managing risk in regulated industries. With candid insights, real-world use cases, and a few unexpected laughs, this “AI Answers” session reveals where companies are getting stuck, how to move past resistance, and the most critical AI skills professionals need to help shape their future. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:06:48 — Question #1: How have you seen AI get introduced to a financial services firm as they are highly regulated? 00:09:10 — Question #2: What guidance would you give leaders who want to fundamentally reimagine business models for the next decade? 00:15:08 — Question #3: How do your five steps for scaling AI apply when an organization has one person leading company-wide adoption? 00:19:28 — Question #4: How do you actually convince leadership to commit the resources and build true AI enablement across the business? 00:22:49 — Question #5: If a company isn’t actively using AI agents yet, do they still need to consider policies and guardrails around them? 00:26:22 — Question #6: For independents or loosely connected teams, is it even possible, or advisable, to share a single enterprise AI account?  00:29:59 — Question #7: If a company doesn’t have an AI Council but leadership wants a vision for each department, where can someone start learning what AI can realistically do in each function?  00:33:14 — Question #8: What are your best practices for training newer AI users? 00:35:06 — Question #9: How do you drive stronger engagement in AI enablement trainings when individual contributors already feel too busy with their day-to-day work to spend time learning AI? 00:36:16 — Question #10: What is the best way to handle a situation where AI got something wrong? 00:40:41 — Question #11: For new and early-career professionals, what essential skills or habits are most critical for proactively shaping the future with AI, rather than just reacting to it? 00:47:08 — Question #12: How should marketers weigh the legal and reputational risks of AI-generated content when companies can't always claim ownership? 00:49:50 — Question #13: Relative to all the expectations around AI, where have you seen it fall the shortest in practice? 00:52:06 — Question #14: A lot of people are learning how to prompt AI more effectively, but how do you also train and guide it to be used ethically in the workplace?  00:54:56 — Question #15: Of the five essential steps to scaling AI, which step is the most challenging for organizations? What do you see leading organizations do differently?    This episode is brought to you by Google Cloud:  Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner. Learn more about Google Cloud here: https://cloud.google.com/   This week’s episode is also brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
Never-before-seen research on how ChatGPT is actually used at work, a brand new evaluation framework to determine AI's impact on the economy, and the rise of "AI workslop"... Needless to say, it's been a busy week. In this week’s episode of The Artificial Intelligence Show, Paul Roetzer and Mike Kaput break down everything going on in the world of AI, including the topics above and brand new AI releases like ChatGPT Pulse, Meta Vibes, and much, much more. Show Notes: Access the show notes and show links here Timestamps:  00:00:00 — Intro 00:06:36 — ChatGPT Usage and Adoption at Work 00:16:03 — OpenAI GDPVal Benchmark 00:30:43 — AI Workslop 00:40:40 — ChatGPT Pulse 00:48:00 — OpenAI-Nvidia Mega-Deal 00:54:23 — Meta Vibes 00:58:32 — ChatGPT Parental Controls 01:02:24 — Latest Updates on AI and Jobs 01:09:30 — Mercor Founder Interview 01:12:11 — AI Product and Funding Updates This episode is brought to you by AI Academy by SmarterX. AI Academy is your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. You can get $100 off either an individual purchase or a membership by using code POD100 when you go to academy.smarterx.ai. This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
What’s the smartest way to learn AI if you don’t have a tech background? How can AI help you in your job search? And how do we balance innovation with ethics while holding on to what makes us human? Drawing on questions from our 51st Intro to AI class, Cathy and Paul are here with answers. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:07:07 — Question #1: What does it take to have proficiency in AI for a person with a less technical background? 00:10:19 — Question #2: What’s the best way to use AI in a job search? 00:13:22 — Question #3: How can one find a clear learning path in the whole noise of AI tools? 00:15:06 — Question #4: If I wanted to focus on learning one model or tool in-depth, which should I start with?  00:17:09 — Question #5: Are there specific areas where AI models can help resource-strapped teams beyond content writing and research?  00:19:48 — Question #6: If AI is not used to replace humans with writing/thinking/innovation, what are the primary drivers of ROI for companies? 00:22:51 — Question #7: How do you see marketing in the future?  00:25:49 — Question #8: How much should we trust our time and money investments in this technology when none of the major players in the space currently have a defined path to profitability? 00:28:38 — Question #9: Can you speak to the change in SEO to GEO and AEO? 00:31:43 — Question #10: Should companies be investing in their own AI infrastructure, or is it safer to rely on external platforms? 00:34:09 — Question #11: A negative impact on humanity seems like one of the biggest risks of AI; how can we mitigate these risks through corporate and business responsibility?00:36:26 — Question #12: What are your thoughts on the loss of critical thinking? 00:39:20 — Question #13: How are organizations putting ethical AI frameworks into practice, and where should they draw the line on privacy? 00:42:26 — Question #14: How transparent should companies be when using AI in their customer experiences? 00:46:09 — Question #15: What’s the trade-off between using “safe” enterprise-ready models vs. open/uncensored models?  00:48:45 — Question #16: What uniquely human qualities should people focus on to be successful and happy in this new reality? 00:52:11 — Question #17:  How have your thoughts about AI’s impact on education changed or evolved over the past 12 months? 00:55:12 — Question #18: How do you think brands can protect their voice when people have all these AI tools? 00:57:50 — Question #19: What AI advances and opportunities have the SmarterX team most excited? And most frustrated? 00:59:37 — Question #20: What session at MAICON are you most looking forward to?   This episode is brought to you by Google Cloud:  Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner. Learn more about Google Cloud here: https://cloud.google.com/   This week’s episode is also brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI ConferenceEnroll in our AI Academy
AI isn’t just shaping business anymore, it’s rewriting the economy.  In this week’s episode of The Artificial Intelligence Show, Paul Roetzer and Mike Kaput connect the dots on the rapid rise of the “AI economy,” from mass corporate restructuring and three-day workweek predictions to research forecasting trillions in productivity gains. They explore how people are really using ChatGPT, the future of AI-native organizations, and the latest breakthroughs from Meta’s wearable launches to reasoning models acing elite coding competitions.  Show Notes: Access the show notes and show links here Timestamps:  00:00:00 — Intro 00:08:48 — The AI Economy 00:31:03 — How People Use ChatGPT 00:38:49 — The Future of Organizations 00:47:49 — Meta Ray-Ban Display Glasses Launch 00:51:33 — Gemini, ChatGPT Achieve ICPC Gold-Level 00:54:55 — How Americans View AI 00:59:36 — Ongoing AI Lawsuits 01:03:02 — AI and Voice 01:06:42 — AI Product and Funding Updates This episode is brought to you by AI Academy by SmarterX. AI Academy is your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. You can get $100 off either an individual purchase or a membership by using code POD100 when you go to academy.smarterx.ai. This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
Would you trust a synthetic version of yourself to teach your audience? One CEO just did, and it’s raising questions about authenticity, attention, and the future of thought leadership. In this week’s episode, Paul and Mike examine OpenAI’s billion-dollar power plays, the deeper implications of its “People First AI Fund,” and why Microsoft, Oracle, and OpenAI might be creating value out of thin air. They also analyze Replit’s Agent 3, a next-gen AI dev tool claiming 10x more autonomy, and why it may hint at what’s coming across industries. Plus, stay tuned for commentary on AI’s impact on jobs, the economy, and a controversial AI Podcast startup. Show Notes: Access the show notes and show links here Timestamps:  00:00:00 — Intro 00:04:51 —  OpenAI and Microsoft Partnership 00:18:31 — Replit’s Agent 3 and What It Means for the Future of Agents 00:30:15 — AI Avatars for Executives 00:42:36 — OpenAI and Oracle Compute Deal 00:47:00 — Anthropic’s $1.5B Authors Settlement Under Scrutiny 00:51:17 — Internal Tensions at Meta 00:54:52 — AI and Jobs: Labor Market Signals 01:02:11 — Will AI Crash the Economy? 01:07:55 — New AI Podcast Startup 01:14:13 — FTC and AI Companions 01:17:25 — Retail AI Case Studies 01:20:09 — AI Product and Funding Updates This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI ConferenceEnroll in our AI Academy
If your company isn’t talking about an AI-forward strategy, it might be falling behind. In this episode, Paul Roetzer and Mike Kaput break down what Salesforce’s Marc Benioff and other leaders are saying about AI-driven job cuts, OpenAI’s bold new plan to certify 10 million Americans in AI skills, and how the U.S. government is teaming up with Big Tech to push AI education. Plus, in our rapid-fire section, stay tuned for insights into Google’s antitrust case, plans for Apple’s AI search engine, and more. Show Notes: Access the show notes and show links here Timestamps:  00:00:00 — Intro 00:07:00 — OpenAI Jobs Platform 00:18:45 — Salesforce AI Job Cuts 00:31:12 — US AI Education 00:41:08 — OpenAI Secondary Sale and Cash Burn 00:45:40 — OpenAI Executive Guide 00:48:00 — OAI Labs 00:52:33 — Google Antitrust Case 00:54:35 — AI Progress Update 00:59:13 — Research on Hallucinations 01:04:56 — Apple’s AI Search Engine Plans for Siri 01:06:52 — Prompt Injection in Customer Service 01:11:38 — AI Product and Funding Updates This episode is brought to you by AI Academy by SmarterX. AI Academy is your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. You can get $100 off either an individual purchase or a membership by using code POD100 when you go to academy.smarterx.ai. This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
We paused for the holiday, but the AI news didn’t! In this episode of The Artificial Intelligence Show, Paul Roetzer and Mike Kaput explore how AI is already reshaping the job market, with new research showing sharp declines in entry-level roles. They unpack Silicon Valley’s $100M super PAC aimed at blocking AI regulation, highlight Google’s breakthrough “Nano Banana” image editor, Meta’s AI team struggles, and more in our rapid-fire section. Show Notes: Access the show notes and show links here Timestamps:  00:00:00 — Intro 00:07:17 — AI Labor Market Signals 00:16:37 — AI Industry’s Increasing Political Influence 00:28:33 — Google’s Stunning “Nano Banana” Image Editor 00:34:26 — OpenAI Parental Controls and Support Features 00:38:23 — Anthropic Settles Authors’ Copyright Lawsuit 00:42:44 — Meta’s AI Strategy in Flux 00:46:06 — GenAI App Landscape Report 00:51:10 — OpenAI–Anthropic Joint Safety Evaluation 00:54:37 — Jensen Huang Suggests AI Will Create a Four-Day Workweek 01:00:11 — Microsoft’s AI Excel Warning 01:03:17 — Claude in Classrooms 01:07:07 — AI Product and Funding Updates  This episode is brought to you by AI Academy by SmarterX. AI Academy is your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. Learn more here. This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
AI that feels conscious is coming faster than society is ready for… In Episode 164 of The Artificial Intelligence Show, Paul Roetzer and Mike Kaput unpack the viral MIT study, the brutal reality of companies forcing AI adoption, and Mustafa Suleyman’s warning about “seemingly conscious AI.” Alongside these deep dives, our rapid-fire section gives updates on Meta’s AI reorg, Otter.ai’s legal troubles, Google and Apple’s AI strategies, and the environmental impact of AI usage. Show Notes: Access the show notes and show links here Timestamps:  00:00:00 — Intro 00:05:52 — MIT Report on Gen AI Pilots 00:16:26 — AI’s Evolving Impact on Jobs 00:25:00 — AI and Consciousness 00:35:48 — Meta’s AI Reorg and Vision 00:40:59 — Otter.ai Legal Troubles 00:46:30 — Sam Altman on GPT-6  00:51:14 — Google Gemini and Pixel 10 00:56:20 — Apple May Use Gemini for Siri  00:59:49 — Lex Fridman Interviews Sundar Pichai  01:05:38 — AI Environmental Impact 01:10:37 — AI Funding and Product Updates This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai. This week’s episode is also brought to you by our AI Literacy project events.  We have several upcoming events and announcements that are worth putting on your radar: All new courses and certificates are now live in AI Academy.  Sept 18: [Webinar] Intro to AI presented by Google Cloud Sept. 24: [Webinar] 5 Essential Steps to Scaling AI presented by Google Cloud Register today! Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
From the environmental costs of data centers to the cultural biases baked into today’s models, Paul Roetzer and Cathy McPhillips answer your questions from our 50th Intro to AI class. Throughout the episode, they unpack the gray areas of AI-generated content, debate what the rise of agents means for work, and consider how creatives can stay ahead with AI. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:05:13 — Question #1: Which environmental concern feels most urgent for the AI industry to solve? 00:07:58 — Question #2: How well do AI models reflect diverse languages and cultures?  00:10:25 — Question #3: What risks and ownership issues come with AI-generated video and images in marketing?  00:15:26 — Question #4: What are the best ways to start experimenting with AI agents? 00:18:22 — Question #5: Is there value in using multiple AI platforms to cross-check results? 00:22:06 — Question #6: How should businesses weigh built-in AI assistants versus standalone tools like ChatGPT?  00:24:30 — Question #7: Are we moving toward a standardized way for websites to guide how AI systems interact with their content? 00:29:27 — Question #8: How do you see different search engines being used or leveraged by AI companies? 00:32:24 — Question #9: How do you choose the right AI model for marketing, HR, and sales tasks?  00:34:56 — Question #10: What role do you see AI playing in building and managing communities?  00:38:31 — Question #11: What frameworks should teams use when integrating AI into CRM or workflow automation to keep systems scalable and secure? 00:40:51 — Question #12: What are the most common mistakes companies make when trying to ‘force-fit’ AI into a workflow? 00:42:23 — Question #13: Which AI tooling is best suited to develop and monitor a marketing communications strategy at SME vs. enterprise scale? 00:45:11 — Question #14: Do you think AI fluency will become a baseline requirement for executives?00:46:55 — Question #15: What should creatives in fields like graphic design or UX/UI be thinking about as AI continues to evolve?  00:52:29 — Question #16: How do you see coding and technical skills as careers in a world where today’s kids will grow up with AI?00:55:35 — Question #17: What’s the best way to handle situations when AI gets things wrong, and how do you approach fact-checking?  00:58:39 — Question #18: If you had to narrow it down to just one ethical principle that matters most right now, which would it be and why? 01:00:48 — Question #19: How should companies address internal concerns around data privacy, compliance, and governance?  01:01:53 — Question #20: Which AI applications do you expect to break through sooner than people think?   This episode is brought to you by Google Cloud:  Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner. Learn more about Google Cloud here: https://cloud.google.com/   This episode is brought to you by AI Academy by SmarterX. AI Academy is your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. Learn more here. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
The aftershocks of GPT-5’s chaotic rollout continue as OpenAI scrambles to address user backlash, confusing model choices, and shifting product strategies. In this episode, Paul Roetzer and Mike Kaput also explore the fallout from a leaked Meta AI policy document that raises major ethical concerns, share insights from Demis Hassabis on the path to AGI, and cover the latest AI power plays: Sam Altman’s trillion-dollar ambitions, his public feud with Elon Musk, an xAI leadership shake-up, chip geopolitics, Apple’s surprising AI comeback, and more. Show Notes: Access the show notes and show links here Timestamps:  00:00:00 — Intro 00:06:00 — GPT-5’s Continued Chaotic Rollout 00:16:03 — Meta’s Controversial AI Policies 00:28:27 — Demis Hassabis on AI’s Future 00:40:55 — What’s Next for OpenAI After GPT-5? 00:46:41 — Altman / Musk Drama 00:50:55 — xAI Leadership Shake-Up 00:55:55 — Perplexity’s Audacious Play for Google Chrome 00:58:32 — Chip Geopolitics 01:01:43 — Anthropic and AI in Government 01:05:17 — Apple’s AI Turnaround  01:08:09 — Cohere Raises $500M for Enterprise AI  01:10:57 — AI in Education This episode is brought to you by our Academy 3.0 Launch Event. Join Paul Roetzer and the SmarterX team on August 19 at 12pm ET for the launch of AI Academy 3.0 by SmarterX —your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. Register here. This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
GPT-5 finally landed, and the hype was matched with backlash. In this episode, Paul and Mike share their takeaways from the new model, provide insights into the gravity of DeepMind’s photorealistic Genie 3 world-model, unravel Perplexity’s stealth crawling controversy, touch on OpenAI’s open-weight release and rumored $500 billion valuation, and more in our rapid-fire section.  Show Notes: Access the show notes and show links here Timestamps:  00:00:00 — Intro 00:04:57 — GPT-5 Launch and First Reactions 00:25:29 — DeepMind’s Genie 3 World Model 00:32:20 — Perplexity vs. Cloudflare Crawling Dispute 00:37:37 — OpenAI Returns to Open Weights 00:41:21 — OpenAI $500B Secondary Talks 00:44:26 — Anthropic Claude Opus 4.1 and System Prompt Update 00:49:57 — AI and the Future of Work  00:56:02 — OpenAI “universal verifiers” 01:00:42 — OpenAI Offers ChatGPT to the Federal Workforce 01:02:59 — ElevenLabs Launches AI Music 01:05:32 — Meta Buys AI Audio Startup 01:09:46 — Google AI Pro for Students This episode is brought to you by our Academy 3.0 Launch Event. Join Paul Roetzer and the SmarterX team on August 19 at 12pm ET for the launch of AI Academy 3.0 by SmarterX —your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. Register here. This week’s episode is also brought to you by Intro to AI, our free, virtual monthly class, streaming live on Aug. 14 at 12 p.m. ET. Reserve your seat AND attend for a chance to win a 12-month AI Mastery Membership.  For more information on Intro to AI and to register for this month’s class, visit www.marketingaiinstitute.com/intro-to-ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
This episode may just be the calm before the GPT-5 storm… We’re back with another rapid-fire episode—there was just too much AI news to cover any other way. In this episode of The Artificial Intelligence Show, Paul Roetzer and Mike Kaput dig into the possible release of GPT-5, unveil what’s coming in our reimagined AI Academy 3.0, and examine how AI is transforming job markets, consulting, and enterprise strategy. They also break down key updates from OpenAI, Microsoft, Meta, Apple, and Google—and what listeners need to know as AI’s impact accelerates across business and education. Show Notes: Access the show notes and show links here Timestamps:  00:00 — Intro 10:27 — OpenAI’s Explosive Growth 16:52 — Microsoft and OpenAI Near Contract Agreement 23:23 — ChatGPT Study Mode 28:42 — How We Talk About AI’s Impact on Jobs 36:16 — Microsoft Paper on AI Jobs Impact 41:24 — AI’s Impact on the Consulting Industry 47:01 — Apple AI Acquisition Speculation 51:26 — Earnings Reports 58:16 — Gemini 2.5 Deep Think 01:04:29 — Meta’s Vision for Superintelligence 01:12:46 — ChatGPT Shared Links Indexed by Google 01:15:05 — AI Product and Funding Updates This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai. This episode is also brought to you by our Academy 3.0 Launch Event. Join Paul Roetzer and the SmarterX team on August 19 at 12pm ET for the launch of AI Academy 3.0 by SmarterX —your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. Register here. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
What if the U.S. built its future on AI factories? And what if AGI shows up just in time to run them? Join Paul and Mike as they break down the White House’s aggressive three-part Action Plan, including its call to build more data centers and ban “woke” AI. They unpack what Google's staggering token usage tells us about the pace of AI development—and how that connects to the rumored, unified GPT-5 model that could reshape everything. Then it’s rapid fire: Nvidia CEO’s advice for college students, the first AI for therapy, AI’s impact on tech jobs and more.  Show Notes: Access the show notes and show links here Timestamps:  00:00:00 — Intro 00:06:23 — White House AI Action Plan 00:31:55 — How AI Could Upend the World Economy 00:39:37 — GPT-5 Rumors 00:47:52 — AI Is Impacting Tech Jobs 00:53:08 — Advice for College Students 00:59:44 — Instacart CEO About to Take Reins of Big Chunk of OpenAI 01:08:32 — The First AI for Therapy 01:12:31 — AI’s Environmental Impact 01:17:04 — AI Search Summaries Result in Fewer Clicks 01:19:45 — AI Product and Funding Updates This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai. This episode is also brought to you by our Academy 3.0 Launch Event. Join Paul Roetzer and the SmarterX team on August 19 at 12pm ET for the launch of AI Academy 3.0 by SmarterX —your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. Register here. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
AI salaries are outpacing NBA MVPs. Grok is turning heads, and stirring controversy, as competition among top AI labs heats up. This week, Mike and Paul unpack OpenAI’s massive update that turns ChatGPT into a full-blown digital assistant, Meta’s $200M+ AI talent raids, and the spiraling drama at Grok. They break down Microsoft’s AI-driven layoffs, AI browser competition, Apple’s quiet AI pivot, and what it really means when superintelligence becomes cheap and everywhere. Show Notes: Access the show notes and show links here Timestamps:  00:00:00 — Intro 00:05:47 — ChatGPT Agent 00:14:17 — Grok 4 00:17:46 — Grok Controversy 00:32:07 — Meta Superintelligence Labs 00:35:16 — Windsurf Drama 00:37:28 — Kimi 2 00:42:35 — AI Browsers 00:47:05 — Microsoft’s Layoffs and AI 00:52:27 — More Meta Updates 00:55:53 — More OpenAI Updates 01:03:13 — Google Updates 01:07:57 — Apple Might Use Anthropic or OpenAI for Siri 01:10:59 — AI Product and Funding Updates This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 14-16. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai. This episode is also brought to you by our 50th Intro to AI session happening on August 14. You'll learn what AI is, why it matters, and how to find real use cases and trusted tools for your work. Go to www.marketingaiinstitute/com/intro-to-ai to register. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
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Comments (1)

Emilia Gray

It's important to think of GPT-based tools as a helper, not a competitor. After all, they can significantly automate the workflow of digital marketers. Here https://aimers.io/blog/345-gpts-list-for-digital-marketers/ you can definitely choose the best solution for yourself depending on your needs.

Jan 22nd
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