The Artist Business Plan

In this episode of The Artist Business Plan we sit down with curator Georgie Pope of Independent Collectors. She leads an awesome masterclass on how to prepare for collectors. Engage with collectors from the start and engage with your why. Don't assume a collector is going to collect your work- they have their own individual taste, so do your research."There is no one stereotype collector. Get to know your collectors and do your research.”- Georgie PopeGuest: Georgie Pope is the Curator of Independent Collectors – the largest global guide to private collections of contemporary art, structured as a non-commercial and 100% public platform. For the past six years, Georgie has worked as a Supervisor and Art Mediator at the Boros Collection, Bunker Berlin. Earlier this year, Georgie Co-founded and launched a fresh initiative called The Fairest. The Fairest is a new art fair model, to create exposure and direct market access for young, emerging or independent artists, regardless of gallery representation or medium. The Fairest calls for more fluidity, experimentation, collaboration and narratives in the art world.   https://www.the-fairest.com/ For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @_georgiepope If you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Kelsey SusinoWritten by: Kelsey Susino, Alexander Mitow, and James MiilleAudio Edited by: Esteban del Sol

In this episode of the Artist Business Plan we sit down with Gavriella Abekassis, to discuss building your e-commerce site and defining your career. Learn about the way she conceptualized the Artist Entrepreneur Club when you tune into this lovely episode.Guest: Gavriella Abekassis is the founder of the Artist Entrepreneur Club, which supports ambitious and driven visual artists with selling their artworks. Gavriella has worked in art galleries in London, Amsterdam, and Paris. Years of working in galleries have given her valuable experience and insights into selling artworks. She met many artists working in galleries, mistakenly believing that this was the only route to selling their own artworks, but she is here as proof that there is another way. The Artist Entrepreneur Club was created in May 2020, combining her love of art, entrepreneurship and teaching. She has already helped hundreds of artists establish regular online sales of their art, some already reaching over £100k in sales.artistentrepreneur.clubFor more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @gavriella.sell.your.art.onlineIf you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Joshua GuicheritWritten by: Joshua Guicherit, Alexander Mitow, and James MiilleAudio Edited by: Esteban del Sol

In this episode of The Artist Business Plan, we sit down with artist Laurence M White for tips on how enjoy the business side of being an artist entrepreneur. Hire out, collaborate, connecting on social media and more. Respond to your comments!Guest: Laurence M White is a self-taught contemporary artist, best known for his vibrant portraits of the most influential people in pop culture today. Previous clients include: Will.i.am, Melody Thornton, Trent Alexander-Arnold (Liverpool FC), Chloe Ferry, Tommy Mallet, Umar Kamani and Philipp Plein.https://laurencemwhite.com/  For more information on applying to Superfine Art Fair as well as recordings of this and all of our past podcasts, just visit www.superfine.world IG: @superfineartfairIG: @laurence_m_whiteIf you want to submit a listener question you can email it to kelsey@superfine.world for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Kelsey SusinoWritten by: Kelsey Susino, Alexander Mitow, and James MiilleAudio Edited by: Federico Solar Fernandez

"Exposure is critical for the creative career, and I would say connection is critical for the creative spirit. They're both important in different ways." - Lauren Spangler, artist & creativity coachIn this episode of the Artist Business Plan, guidance from creativity coach Lauren Spangler on getting unstuck. She shares tips for sharing your artwork and forging relationships with your audience, regardless of how many Instagram followers you have. For more information on applying to The Superfair as well as recordings of this and all of our past episodes, visit www.thesuperfair.com.IG: @thesuperfair, @theartistbusinessplanIG: @laurenspanglerCheck out Lauren's book The Real Life Artist: How to Pursue Your Passion Without Quitting Your Day Job. Email questions and comments to abp@thesuperfair.com.Hosted and Executive Produced by James Miille and Alexander MitowSenior Producer: Parth Shah

In this episode, co-host James Miille speaks with the CEO behind his software secret. For years, James has used a digital tool to organize the interactions he's made in his career as an artist, helping him transform different kinds of relationships into sales. CRMs – if you're not familiar with the acronym, you will be by the end of this episode. Guest: Andy Fowler, CEO and co-founder of Nutshell For more information on applying to The Superfair as well as recordings of this and all of our past episodes, visit www.thesuperfair.com.IG: @thesuperfair, @theartistbusinessplanIG: @nutshellcrmEmail questions and comments to abp@thesuperfair.com.Hosted and Executive Produced by James Miille and Alexander MitowSenior Producer: Parth Shah

In this episode of The Artist Business Plan we revisit our 2021 conversation with artist advisor, Carolyn Edlund. She shares her tips for forging strategic alliances, attracting customers instead of chasing them, and she gives us a checklist for transforming artist websites into booming marketplaces. (Her secret – high quality photographs, price transparency, and FAQs.)Guest: Carolyn Edlund is the founder of ArtsyShark.com, a top ten art business blog publishing artist portfolio features and articles on art marketing, sales and business topics. She is also the former Executive Director of the Arts Business Institute, a non-profit that offers creative business solutions to artists and craftspeople. Her background includes 20 years of experience running a production studio and selling her collection in the wholesale marketplace.https://www.artsyshark.com/For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @artsy_sharkIf you want to submit a listener question you can email it to abp@thesuperfair.com.Hosted and Executive Produced by James Miille and Alexander MitowSenior Producer: Parth ShahMusic in this episode by Blue Dot Sessions.

In this episode of the Artist Business Plan we sit down with Stephanie Sachs to talk about foundations for artists' success. Learn about focusing your earnings and fueling budding relationships when you tune into this lovely episode.Guest: After graduating from art school, Stephanie Sachs hopped on a plane seeking adventure and found a home on Maui. She has made her livelihood solely from her creative endeavors since she was twenty-five and consistently sells over 100K annually.Now she has created “Artists Make Money”- How to Sell Your Art Without Selling Out, a self-paced online course teaching artists about revenue streams, managing their business, sales, and marketing. Stephanie Sachs has a BFA from Washington University in St. Louis and has shown in Chelsea, New York, Miami, and Palm Springs. Sachs currently shows at the Four Seasons in Wailea Maui. In 2022, she was selected for the West Coast edition of New American Paintings.For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @artists_make_money & @sachsmauiIf you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Joshua GuicheritWritten by: Joshua Guicherit, Alexander Mitow, and James MiilleAudio Edited by: Christian Parry

In this episode of the Artist Business Plan we sit down with Josh Kasper to talk about maximizing artist studio visits. Learn about his interviewing process and having meaningful conversations with collectors when you tune into this lovely episode.Guest: Josh is an art advocate and Connecticut native who worked in asset management at Goldman Sachs before escaping corporate America to pursue his passion with the arts. During 2020, he spent about ten months posting different pictures of artworks on Instagram taken at the galleries in Chelsea, New York and many art fairs around the country including Art Basel and Art Miami.After a visit to Gallery23 in New York and a conversation with a local artist, the seeds of his initiative, Art Basel and Beyond, were planted. In his interviews with artists, studio visits, and gallery and fair tours, Josh dives into the stories behind his dynamic guests from up-and-coming artists to seasoned professionals.Art Basel and Beyond aimed to both recreate the acclaimed art fair and enable people to build relationships with artists by understanding their mission and technique.Since recording, Art Basel and Beyond has rebranded to Studio Kasa. Learn more at www.studiokasa.art.For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @_studiokasa_If you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Joshua GuicheritWritten by: Joshua Guicherit, Alexander Mitow, and James MiilleAudio Edited by: Christian Parry

In this episode of the Artist Business Plan we sit down with Marina Granger to talk about adapting in an ever-changing market. Learn about staying on trend and pivoting your art career when you tune into this lovely episode.Guest: Marina Granger has nearly 15 years of experience working in the New York City art world. She holds a master’s degree in Art History and a special place in her heart for artists. She has curated independently and contributed to various publications. She is also the founder of The Artist Advisory, with the purpose to demystify the art market and offer support, guidance, and honest answers to enable artists to take their careers to the next level.For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @the_artist_advisoryIf you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Joshua GuicheritWritten by: Joshua Guicherit, Alexander Mitow, and James MiilleAudio Edited by: Christian Parry

In this episode of the Artist Business Plan we sit down with Justin Anthony to starting your artistic career on the right foot. Learn about targeting audiences and separating success and failure when you tune into this lovely episode.Guest: Justin is the co-founder of Artwork Archive, a leading art management platform that provides artists, collectors, and institutions in more than 130 countries with tools to manage and organize their artwork, career or collection. With a diverse professional background spanning startups, nonprofits, and the corporate sector, Justin has helped propel Artwork Archive to become a globally recognized platform, empowering artists and art enthusiasts alike.For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG/Website: @artworkarchive, www.artworkarchive.comIf you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Joshua GuicheritWritten by: Joshua Guicherit, Alexander Mitow, and James MiilleAudio Edited by: Christian Parry

In this episode of the Artist Business Plan we sit down with Jordan Baraniecki to talk about being an "artistic middleman". Learn about approaching grants and the contemporary surrealist movement when you tune into this lovely episode.Guest: Jordan is a 3D collage painter from Canada. He obtained his Masters from Emily Carr University in 2022 with an emphasis on the resurgence of post-pandemic Surrealism. Throughout his travels, he has nurtured a profound appreciation for introspection, philosophy, and psychology, which now serve as the undercurrents of his practice. His work invites the viewer to question their thoughts; the mind retains thousands a day and only the ones that become conscious, also become part of the subject matter. Jordan has garnered national and international recognition. Notably, he exhibited at the Academy of Fine Art in Krakow, Poland in 2022. He has collaborated with companies such as Herschel Clothing and The Vancouver Opera. He has partnered with 0x Society Gallery in Montreal to develop NFTs. Additionally, Jordan dedicated a year to an artist residency in his hometown to explore psychological differences of chaos and solace.For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @jordanbaranieckiIf you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Joshua GuicheritWritten by: Joshua Guicherit, Alexander Mitow, and James MiilleAudio Edited by: Christian Parry

In this episode of the Artist Business Plan we sit down with Brent Estabrook to talk about expanding an arts business beyond originals. Learn about new projects and developing a catalog of artworks when you tune into this lovely episode.Guest: Brent is an American artist known for his large-scale oil paintings of stuffed animals. Born in Arizona and raised in Seattle, WA, he holds a Bachelor of Studio Arts from the University of Arizona and a Doctorate of Dental Surgery (DMD) from the University of Louisville. With a playful yet meticulous approach, Estabrook combines surgical precision with a childlike sense of joy, creating textured and vibrant compositions. His artistic journey began by turning frustration over student debt into paintings of enlarged currencies, leading to a career breakthrough. Through a series of colorful skulls, he developed his distinctive style, exploring brushwork and color palette. The series “Perpetual Recess” initiated in 2015, firmly established him in the art world. Since then, Estabrook has exhibited in notable art fairs across the United States and was recently featured in the Long Beach Museum of Art’s exhibition “Creature Comforts” in 2022. Currently based in Los Angeles, California, Estabrook continues to captivate audiences with his evocative artwork.For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIf you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Joshua GuicheritWritten by: Joshua Guicherit, Alexander Mitow, and James MiilleAudio Edited by: Christian Parry

In this episode of the Artist Business Plan we sit down with Alexandra Jamieson to talk about her newest, controversial project - The Abortion Trading Cards. Learn about the creation of the cards and what she hopes to do with them when you tune into this lovely episode.Guest: Alexandra Jamieson audaciously spends much of her waking life making art despite not having any art school debt. A third-generation self-taught artist from Portland, OR, she gets her hands, floors, and apron dirty at least five days a week in Brooklyn, NYC. Her latest art includes the Abortion Trading Card series, and has previously been featured in the Mona Niko Gallery, The Brooklyn Waterfront Artists Coalition Gallery, the Kunstraum Gallery, The Clio Art Fair, Las Laguna Art Gallery. Her first solo show, Our Stories: Patterns + What We Inherit, opened in NYC in September 2022. Alexandra was awarded a City Artist Corp grant in 2021, and curates group exhibitions featuring women, trans, and non-binary artists under the name We Create | NYC, a fiscal sponsored project of the New York Foundation for the Arts. She creates commissions for private clients around the world and has been featured as a writer and coach in Oprah Magazine, Martha Stewart Living, Good Morning America, CNN, USA Today, and more.Support Alexandra's Abortion Trading Cards here: RowHousePublishing.com/atcFor more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @deliciousalexIf you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Joshua GuicheritWritten by: Joshua Guicherit, Alexander Mitow, and James MiilleAudio Edited by: Christian Parry

In this episode of the Artist Business Plan we sit down with Shawn Kolodny to talk about using Instagram as a negotiating tool. Learn about the art of negotiation and working on unexpected events when you tune into this lovely episode.Guest: Shawn Kolodny is an American artist, living and working in New York City and Miami, Florida. Drawing from a life spent amongst substance, addiction and materialism, as the owner and operator of New York City’s most prominent nightclubs, his work confronts the infinite cycle of fake fulfillment shaped by modern society’s addiction to ego, using the most sought-after brands and the most addictive drugs as a visual medium. Kolodny received his Bachelor of Industrial Design from Syracuse University in 1994 and his MBA from Stern School of Business in 2010. For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @kolodnyartIf you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Joshua GuicheritWritten by: Joshua Guicherit, Alexander Mitow, and James MiilleAudio Edited by: Christian Parry

In this episode of the Artist Business Plan we sit down with Susan Hensel to talk about digital embroidery. Learn about her gallery shows and what makes the Midwest perfect for fiber artists when you tune into this lovely episode.Guest: Susan Hensel received her BFA from the University of Michigan. Her continued study includes Haystack Mountain School of Craft, Penland, Christies Education, Praxis Center for Aesthetic studies among others. She has a history, to date, of well over 300 exhibitions. Hensel’s artwork is known and collected nationwide, represented in collecting libraries and museums as disparate as the MOMA andThe Getty Research Institute. Upcoming, Susan has a 2-person and a group exhibition scheduled with Suwon Museum of Art, South Korea, Artistry in Bloomington, Minnesota, and the Garrett Museum of Art in Garrett Indiana as well as solo exhibitions in Leipzig, Germany, Hopkins and Duluth, Minnesota.For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @susan_hensel_multimedia_artistIf you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Joshua GuicheritWritten by: Joshua Guicherit, Alexander Mitow, and James MiilleAudio Edited by: Christian Parry

In this episode of the Artist Business Plan we sit down with Alan Bamberger, tips on getting your work exhibited. Learn about criteria for showing in galleries and juried exhibitions when you tune into this lovely episode.Guest: Alan Bamberger, is an art consultant, advisor, author, and independent appraiser specializing in research, appraisal, and all business and market aspects of original works of art, artist manuscript materials, art-related documents, and art reference books. He has been selling art since 1979, rare and scholarly art reference books since 1982, and has been consulting, advising and appraising for artists, galleries, businesses, organizations and collectors since 1985.For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @alanbambergerIf you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Joshua GuicheritWritten by: Joshua Guicherit, Alexander Mitow, and James MiilleAudio Edited by: Christian Parry

In this episode of the Artist Business Plan we sit down with Cory Huff, to discuss an updated tips from The Abundant Artist. Learn about artist business models and the transition into selling more expensive work when you tune into this lovely episode.Guest: Cory Huff is the founder of The Abundant Artist, and has been helping artists sell art online since 2009. He has helped hundreds of artists learn how to transition to full time art making. He was named one of the top five art business coaches by Artsy. Harper Collins published his book, How to Sell Art Online: Live a Creative Life on Your Own Terms. His writing has appeared in Professional Artist Magazine, multiple newspapers, and dozens of radio shows and podcasts. He has guest lectured on marketing at schools like Southern Methodist University, Pacific Northwest College of Art, and the Fashion Institute of Technology and given workshops in multiple countries. Cory is also a serial entrepreneur and marketing consultant.For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @theabundantartistIf you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Joshua GuicheritWritten by: Joshua Guicherit, Alexander Mitow, and James MiilleAudio Edited by: Christian Parry

In this episode of the Artist Business Plan we sit down with Josie Lewis, to discuss enjoying the work that you make. Learn about artist schedules and online presence when you tune into this lovely episode.Guest: Josie Lewis is an artist living in Minneapolis. She joyfully uses a wide range of materials to explore color, texture, and pattern. She is a published author, a tedx speaker, and has more than 3 million social media followers across platforms. Her licensed art and designs are featured on jigsaw puzzles sold widely through the USA and Europe. Her original art is collected worldwide, including a major permanent mosaic at the Minneapolis/St Paul airport.  She also sells digital art tutorial courses and a membership for artists who want to sell their work called Art Revenue Coaching.For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @josielewisartIf you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Joshua GuicheritWritten by: Joshua Guicherit, Alexander Mitow, and James MiilleAudio Edited by: Christian Parry

In this episode of the Artist Business Plan we sit down with Matt Chessco, to discuss virality in 2023. Learn about maintaining a successful social media profile when you tune into this lovely episode.Guest: Toronto-born, Montreal-raised, Matt Chessco is a former industrial designer and mechanical engineer who left his full-time job in January 2020 to pursue his dream of becoming an artist. In about three years, he has acquired over 1.9M subscribers on YouTube, and 2.8M followers on TikTok while his videos have received over 2 billion views across all platforms. His art has reached the homes of many celebrities like Post Malone, Bella Poarch, Corn Kid and Gary Vee.For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @mattchesscoIf you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Joshua GuicheritWritten by: Joshua Guicherit, Alexander Mitow, and James MiilleAudio Edited by: Christian Parry

In this episode of the Artist Business Plan we sit down with Gregg LeFevre, to discuss crafting public commissions and telling stories. Learn about the Compulsive Storyteller when you tune into this lovely episode.Guest: Gregg LeFevre is a longtime New Yorker with a passion for storytelling. Through writing, art, and conversations with friends and strangers he has always practiced the art of a good story. In his public art commissions, he has found ways to celebrate the collective stories of others, as well as sharing the personal stories he has lived. Gregg's public art career has been prolific. He has completed over 200 permanently installed projects, many in the USA with a dozen in his home of Manhattan. Library Walk, at Fifth and 41st, is the largest work of public art in NYC. His public art is all about exploring the history or character of the places where it is installed. Gregg has a particular interest in telling the lost and forgotten stories from people and cultures that have otherwise been excluded from the national narrative. Gregg's experiences in and around the world of art inspired him to create his podcast, The Compulsive Storyteller, where his short personal stories prove the adage that truth can be stranger than fiction.For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @gregg_lefevreIf you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Joshua GuicheritWritten by: Joshua Guicherit, Alexander Mitow, and James MiilleAudio Edited by: Christian Parry