The Artist Business Plan

Listen to hear Superfair's Alex Mitow, James Miille, and Sharone Halevy talk about:-recent favorite art experiences-ways for artist entrepreneurs to feel more confident discussing their work-having your parents comment on your photographs of naked men

Happy 10th birthday to the Superfair!In this episode, co-founders Alex Mitow and James Miille reveal the origin story of the Superfair. In conversation with lead curator Sharone Halevy, the trio share lessons they've learned over the past decade of challenging the status quo in the art industry. This episode is rich with advice and encouragement for artist entrepreneurs looking to maximize and multiply the force they're investing into their careers. For more information on applying to The Superfair as well as recordings of this and all of our past episodes, visit www.thesuperfair.com.Follow us on Instagram: @thesuperfair, @theartistbusinessplanAlex Mitow: @alexmitow4realJames Miille: @jamesmiilleSharone Halevy: @art_by_sharoneEmail questions and comments to abp@thesuperfair.com.Hosted and Executive Produced by James Miille and Alexander MitowSenior Producer: Parth Shah

Social media is essential to operating an art business. But how do you post with a voice that's authentic and also strategic? On this episode of the Artist Business Plan podcast, tips for building a brand from Hannah Johnson. Hannah aka "Hannalah" is a poet and content marketing strategist for right-brained entrepreneurs and small businesses. She believes that the world needs more creative people sharing their insight with the world and every small business should have support to do more of what they love. You can follow Hannah on IG at @__hannalahFor more information on applying to The Superfair as well as recordings of this and all of our past episodes, visit www.thesuperfair.com.IG: @thesuperfair, @theartistbusinessplanEmail questions and comments to abp@thesuperfair.com.Hosted and Executive Produced by James Miille and Alexander MitowSenior Producer: Parth Shah

Stop waiting to be discovered and discover your own potential. In this episode, we revisit our 2021 conversation with Alicia Puig. She shares straightforward, actionable advice for artists to activate their art careers. Alicia Puig is the curator & co-founder of PxP Contemporary, director at Create! Magazine, and co-author of The Complete Smartist Guide and The Creative Business Handbook. You can follow her on Instagram @puigypics. For more information on applying to The Superfair as well as recordings of this and all of our past episodes, visit www.thesuperfair.com.IG: @thesuperfair, @theartistbusinessplanEmail questions and comments to abp@thesuperfair.com.Hosted and Executive Produced by James Miille and Alexander MitowSenior Producer: Parth Shah

"Exposure is critical for the creative career, and I would say connection is critical for the creative spirit. They're both important in different ways." - Lauren Spangler, artist & creativity coachIn this episode of the Artist Business Plan, guidance from creativity coach Lauren Spangler on getting unstuck. She shares tips for sharing your artwork and forging relationships with your audience, regardless of how many Instagram followers you have. For more information on applying to The Superfair as well as recordings of this and all of our past episodes, visit www.thesuperfair.com.IG: @thesuperfair, @theartistbusinessplanIG: @laurenspanglerCheck out Lauren's book The Real Life Artist: How to Pursue Your Passion Without Quitting Your Day Job. Email questions and comments to abp@thesuperfair.com.Hosted and Executive Produced by James Miille and Alexander MitowSenior Producer: Parth Shah

In this episode, co-host James Miille speaks with the CEO behind his software secret. For years, James has used a digital tool to organize the interactions he's made in his career as an artist, helping him transform different kinds of relationships into sales. CRMs – if you're not familiar with the acronym, you will be by the end of this episode. Guest: Andy Fowler, CEO and co-founder of Nutshell For more information on applying to The Superfair as well as recordings of this and all of our past episodes, visit www.thesuperfair.com.IG: @thesuperfair, @theartistbusinessplanIG: @nutshellcrmEmail questions and comments to abp@thesuperfair.com.Hosted and Executive Produced by James Miille and Alexander MitowSenior Producer: Parth Shah

In this episode of The Artist Business Plan we revisit our 2021 conversation with artist advisor, Carolyn Edlund. She shares her tips for forging strategic alliances, attracting customers instead of chasing them, and she gives us a checklist for transforming artist websites into booming marketplaces. (Her secret – high quality photographs, price transparency, and FAQs.)Guest: Carolyn Edlund is the founder of ArtsyShark.com, a top ten art business blog publishing artist portfolio features and articles on art marketing, sales and business topics. She is also the former Executive Director of the Arts Business Institute, a non-profit that offers creative business solutions to artists and craftspeople. Her background includes 20 years of experience running a production studio and selling her collection in the wholesale marketplace.https://www.artsyshark.com/For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @artsy_sharkIf you want to submit a listener question you can email it to abp@thesuperfair.com.Hosted and Executive Produced by James Miille and Alexander MitowSenior Producer: Parth ShahMusic in this episode by Blue Dot Sessions.

In this episode of the Artist Business Plan we sit down with Stephanie Sachs to talk about foundations for artists' success. Learn about focusing your earnings and fueling budding relationships when you tune into this lovely episode.Guest: After graduating from art school, Stephanie Sachs hopped on a plane seeking adventure and found a home on Maui. She has made her livelihood solely from her creative endeavors since she was twenty-five and consistently sells over 100K annually.Now she has created “Artists Make Money”- How to Sell Your Art Without Selling Out, a self-paced online course teaching artists about revenue streams, managing their business, sales, and marketing. Stephanie Sachs has a BFA from Washington University in St. Louis and has shown in Chelsea, New York, Miami, and Palm Springs. Sachs currently shows at the Four Seasons in Wailea Maui. In 2022, she was selected for the West Coast edition of New American Paintings.For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @artists_make_money & @sachsmauiIf you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Joshua GuicheritWritten by: Joshua Guicherit, Alexander Mitow, and James MiilleAudio Edited by: Christian Parry

In this episode of the Artist Business Plan we sit down with Josh Kasper to talk about maximizing artist studio visits. Learn about his interviewing process and having meaningful conversations with collectors when you tune into this lovely episode.Guest: Josh is an art advocate and Connecticut native who worked in asset management at Goldman Sachs before escaping corporate America to pursue his passion with the arts. During 2020, he spent about ten months posting different pictures of artworks on Instagram taken at the galleries in Chelsea, New York and many art fairs around the country including Art Basel and Art Miami.After a visit to Gallery23 in New York and a conversation with a local artist, the seeds of his initiative, Art Basel and Beyond, were planted. In his interviews with artists, studio visits, and gallery and fair tours, Josh dives into the stories behind his dynamic guests from up-and-coming artists to seasoned professionals.Art Basel and Beyond aimed to both recreate the acclaimed art fair and enable people to build relationships with artists by understanding their mission and technique.Since recording, Art Basel and Beyond has rebranded to Studio Kasa. Learn more at www.studiokasa.art.For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @_studiokasa_If you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Joshua GuicheritWritten by: Joshua Guicherit, Alexander Mitow, and James MiilleAudio Edited by: Christian Parry

In this episode of the Artist Business Plan we sit down with Marina Granger to talk about adapting in an ever-changing market. Learn about staying on trend and pivoting your art career when you tune into this lovely episode.Guest: Marina Granger has nearly 15 years of experience working in the New York City art world. She holds a master’s degree in Art History and a special place in her heart for artists. She has curated independently and contributed to various publications. She is also the founder of The Artist Advisory, with the purpose to demystify the art market and offer support, guidance, and honest answers to enable artists to take their careers to the next level.For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @the_artist_advisoryIf you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Joshua GuicheritWritten by: Joshua Guicherit, Alexander Mitow, and James MiilleAudio Edited by: Christian Parry

In this episode of the Artist Business Plan we sit down with Justin Anthony to starting your artistic career on the right foot. Learn about targeting audiences and separating success and failure when you tune into this lovely episode.Guest: Justin is the co-founder of Artwork Archive, a leading art management platform that provides artists, collectors, and institutions in more than 130 countries with tools to manage and organize their artwork, career or collection. With a diverse professional background spanning startups, nonprofits, and the corporate sector, Justin has helped propel Artwork Archive to become a globally recognized platform, empowering artists and art enthusiasts alike.For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG/Website: @artworkarchive, www.artworkarchive.comIf you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Joshua GuicheritWritten by: Joshua Guicherit, Alexander Mitow, and James MiilleAudio Edited by: Christian Parry

In this episode of the Artist Business Plan we sit down with Jordan Baraniecki to talk about being an "artistic middleman". Learn about approaching grants and the contemporary surrealist movement when you tune into this lovely episode.Guest: Jordan is a 3D collage painter from Canada. He obtained his Masters from Emily Carr University in 2022 with an emphasis on the resurgence of post-pandemic Surrealism. Throughout his travels, he has nurtured a profound appreciation for introspection, philosophy, and psychology, which now serve as the undercurrents of his practice. His work invites the viewer to question their thoughts; the mind retains thousands a day and only the ones that become conscious, also become part of the subject matter. Jordan has garnered national and international recognition. Notably, he exhibited at the Academy of Fine Art in Krakow, Poland in 2022. He has collaborated with companies such as Herschel Clothing and The Vancouver Opera. He has partnered with 0x Society Gallery in Montreal to develop NFTs. Additionally, Jordan dedicated a year to an artist residency in his hometown to explore psychological differences of chaos and solace.For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @jordanbaranieckiIf you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Joshua GuicheritWritten by: Joshua Guicherit, Alexander Mitow, and James MiilleAudio Edited by: Christian Parry

In this episode of the Artist Business Plan we sit down with Brent Estabrook to talk about expanding an arts business beyond originals. Learn about new projects and developing a catalog of artworks when you tune into this lovely episode.Guest: Brent is an American artist known for his large-scale oil paintings of stuffed animals. Born in Arizona and raised in Seattle, WA, he holds a Bachelor of Studio Arts from the University of Arizona and a Doctorate of Dental Surgery (DMD) from the University of Louisville. With a playful yet meticulous approach, Estabrook combines surgical precision with a childlike sense of joy, creating textured and vibrant compositions. His artistic journey began by turning frustration over student debt into paintings of enlarged currencies, leading to a career breakthrough. Through a series of colorful skulls, he developed his distinctive style, exploring brushwork and color palette. The series “Perpetual Recess” initiated in 2015, firmly established him in the art world. Since then, Estabrook has exhibited in notable art fairs across the United States and was recently featured in the Long Beach Museum of Art’s exhibition “Creature Comforts” in 2022. Currently based in Los Angeles, California, Estabrook continues to captivate audiences with his evocative artwork.For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIf you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Joshua GuicheritWritten by: Joshua Guicherit, Alexander Mitow, and James MiilleAudio Edited by: Christian Parry

In this episode of the Artist Business Plan we sit down with Alexandra Jamieson to talk about her newest, controversial project - The Abortion Trading Cards. Learn about the creation of the cards and what she hopes to do with them when you tune into this lovely episode.Guest: Alexandra Jamieson audaciously spends much of her waking life making art despite not having any art school debt. A third-generation self-taught artist from Portland, OR, she gets her hands, floors, and apron dirty at least five days a week in Brooklyn, NYC. Her latest art includes the Abortion Trading Card series, and has previously been featured in the Mona Niko Gallery, The Brooklyn Waterfront Artists Coalition Gallery, the Kunstraum Gallery, The Clio Art Fair, Las Laguna Art Gallery. Her first solo show, Our Stories: Patterns + What We Inherit, opened in NYC in September 2022. Alexandra was awarded a City Artist Corp grant in 2021, and curates group exhibitions featuring women, trans, and non-binary artists under the name We Create | NYC, a fiscal sponsored project of the New York Foundation for the Arts. She creates commissions for private clients around the world and has been featured as a writer and coach in Oprah Magazine, Martha Stewart Living, Good Morning America, CNN, USA Today, and more.Support Alexandra's Abortion Trading Cards here: RowHousePublishing.com/atcFor more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @deliciousalexIf you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Joshua GuicheritWritten by: Joshua Guicherit, Alexander Mitow, and James MiilleAudio Edited by: Christian Parry

In this episode of the Artist Business Plan we sit down with Shawn Kolodny to talk about using Instagram as a negotiating tool. Learn about the art of negotiation and working on unexpected events when you tune into this lovely episode.Guest: Shawn Kolodny is an American artist, living and working in New York City and Miami, Florida. Drawing from a life spent amongst substance, addiction and materialism, as the owner and operator of New York City’s most prominent nightclubs, his work confronts the infinite cycle of fake fulfillment shaped by modern society’s addiction to ego, using the most sought-after brands and the most addictive drugs as a visual medium. Kolodny received his Bachelor of Industrial Design from Syracuse University in 1994 and his MBA from Stern School of Business in 2010. For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @kolodnyartIf you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Joshua GuicheritWritten by: Joshua Guicherit, Alexander Mitow, and James MiilleAudio Edited by: Christian Parry