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The Association Adviser Podcast

Author: Association Adviser

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Delivering best practices and leadership strategies for association professionals.

Episodes are published monthly.

Interested in being a guest? Don't want to be a guest, but want to hear about a certain topic? Email us at kclark@naylor.com!

The Association Adviser Podcast is sponsored by Naylor Association Solutions. Learn about our resources for improved member engagement and non-dues revenue at www.naylor.com.
43 Episodes
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Elections require a delicate balance of transparency and privacy. You want your members to know and trust the process and the results. But sometimes you also want to protect the privacy of individual choices. There's also the chance of human error if making a group decision the old-fashioned way: by a show of hands, or by counting scraps of paper. That's why Pete Westerhaus and Tony Hoff are with us today to talk about the benefits of using an electronic balloting system like the one Survey and Ballot Systems offers. Their DirectVoteLive platform is a cloud-based system of conducting elections or voting on initiatives. Pete, an account manager for Survey and Ballot Systems, and Tony, their marketing director, explain how software like DirectVoteLive makes balloting in any size association easy, quick, and most importantly, secure. This is a topic we've never broached before, but given the larger climate these days, we felt it was important to address, if only to get associations thinking about the integrity of their own elections and decision-making processes. Interested in appearing on the podcast? Want to suggest an idea for an episode? Email Kelly Clark at kclark@naylor.com! ASAE's Annual Meeting is Aug. 13-18! While we're disappointed we can't meet everyone in person this year, we hope the online format means many of you will be able to tune in again for a few days of education, networking, and fun. We'll have a team in attendance online and we hope to chat with you about our member engagement and non-dues revenue solutions. Our Chief Revenue Officer Walt Phillips will lead what's sure to be an intriguing Q&A session with the dynamic Baratunde Thurston for the opening keynote. Join us for an Action Lab to talk about how your association will strategically plan in our next normal. If you're going to be there for the education sessions, check out Digital Summit's Senior Sales Director Cedric Fellows's Express Talk on Monday, August 16 titled, "Will Your Sponsors Succeed at Your Next Virtual Event?" It's a 20-minute talk about ways you can improve your sponsorship offerings for virtual and hybrid conferences. We'll see you online August 13-18!
Brian Hoffman, president at Illinois Bankers Business Services, loves banking. He loves what banks do for their customers and communities, and accurately predicted in his senior yearbook that he'd become a banker. Now all these years later, he's president of the Illinois Bankers Business Services, Inc. and Chief Evangelist, Co-Creator and Podcast Host for BankTalentHQ.com, a national network of job postings and resources for the banking industry. Illinois Banking Business Services, Inc. is the for-profit arm of the Illinois Bankers Association. Its purpose is to create non-dues revenue for the association. IBBS started in the 1980s with a focus on selling insurance to members. Since then, the organization has grown to include a preferred vendor program and the online career center BankTalentHQ.com, a central hub for job listings and career resources for the banking industry. Brian explains how BankTalentHQ grew out of members' stated need for more ways to get people interested in working for banks - and not just your stereotypical teller job, but everything that goes into running a successful bank - marketing, accounting, customer service, human resources, and more. This need for talent, and for people who would make a career out of banking, motivated the creation of BankTalentHQ. It started as a job board that catered to Illinois Bankers Association members, but has since expanded to a network of banking associations in 28 states, with more in the pipeline. Brian tells us all about the amazing resources BankTalentHQ hosts and how he's built them. If you're thinking about adding or expanding your association's online career center, you'll definitely want to listen to hear how it can be done. Thanks to our sponsor, Naylor Association Solutions, for supporting this episode. Learn more about our commitment to exceptional customer service and strategic growth for your membership at Naylor.com. Want to appear on our podcast? Send Kelly an email at kclark@naylor.com. We'd love to talk with you about your association and the challenges and successes you're experiencing!
If you've worked in restaurants, factories, hotels, schools, or other places before attaining your dream job, you're going to relate well to this episode's guest. William Jones is the editor-in-chief for Independent Agent magazine, the flagship publication of the Independent Insurance Agents and Brokers of America, Incorporated. But before he landed this position in October of 2020, he worked in all of those places. He's grateful for those experiences, however, because insurance is a part of every industry, and knowing first-hand the risks inherent in work in several industries has helped him better relate to members and what they want to know about through the magazine. We talk with William about why it's hard for writers to build a career. When the Internet makes it easy for anyone to publish their words, the supply of writers increases. But so do the opportunities to practice your craft and set yourself apart from the pack. We cover how Will went from writing stories for free for a soccer fanzine to becoming editor in chief of a publication that serves 38,000 independent insurance agents. We also cover how Will and his team heavily rely upon data to know how readers are responding to Independent Agent's content, and how essential it is to frequently survey readers to know what to talk about in future issues. IIABA is celebrating its 125th anniversary this year. And, the association has continuously published Independent Agent since 1903. There's a lot of tradition associated with a publication that established, but tradition will only get you so far.  Will's routine for examining readership surveys, and studying click and impression numbers and visitor activity on IA's website is what keeps Independent Agent going strong in an era when many associations are decreasing the frequency of their print publications or ceasing them altogether. Thanks to our podcast sponsor, Naylor Association Solutions. Want to be a guest on The Association Adviser Podcast? Have an idea for an episode topic? Email Kelly Clark, kclark@naylor.com.
Change is hard, no matter how you look at it. Accepting change and working through it are essential to sustaining and growing your association, however. On this episode of The Association Adviser Podcast, we welcome Jennifer Spear, a facilitator, trainer, and un-consultant on this episode to talk about change. The past year has forced everyone to deal with some level of change, but the end of the pandemic won't signal the end of change forever. As associations like yours grow, adapt to new circumstances and refine their missions, change will always be a constant. Jennifer works with organizations to help them think creatively, solve problems and plan strategically. Her consultancy, Unscripted, helps organizations accept the offer of change. We spoke with her about how to become more resilient and accepting of change, and how to work unscripted, especially during a time when we're all going through so many changes. She offers great advice about overcoming obstacles to changes as well as plowing through change fatigue in order to stay afloat and thrive. You're going to find this episode very useful no matter your association role or goals! Before or after you listen to this episode, take the 2021 Association Communications Benchmarking Survey. This comprehensive study defines member communications best practices for associations of all sizes. It's possible because of professionals like you who give 30 minutes of your time to improve the practice of member communcations for all. Give us your input to shape the report into an insightful and relevant resource for the entire association community. The survey is open through April 30, 2021. Participants who complete the survey will be entered for a chance to win one of 25 $100 Amazon gift cards when the survey closes. Access the survey today! One more thing: The next Digital Summit at Home virtual conference is April 27-29, 2021. This is for all you association marketers—and for the association professionals who don't have "marketer" on your resume but wear that hat anyway. Hear keynote speeches from author Priya Parker, David Shing, and Robb Lee of ASAE. There will be more than 35 sessions across 3 days, and workshops about content marketing, member engagement, email marketing, lead generation, revenue strategies, diveristy and inclusion, and more. Snag your ticket at here! Groups of 3 or more get a $50 discount, even if that group isn't at the same organization! So tap your marketing friends to join you for 3 days of interactive learning. Go to digitalsummit.com and register for Digital Summit at Home for Associations, April 27-29, 2021.
Digital Summit, the leading education-based conference for the digital marketing community, got a crash course in holding virtual events after the world shut down last spring. Their team has learned tons about holding a interactive virtual events that speakers and attendees want to log on for—and Kip Edwardson and Jenn Sioteco from the Digital Summit team share what they've learned about holding a successful virtual event on this episode. In person, Digital Summit typically holds conferences in more than 23 cities each year. Their events attract thousands of marketers at 1,200+ sessions, workshops, and seminars annually covering digital marketing best practices & tactics. Their speaker roster has included such luminaries as Seth Godin, Gary Vaynerchuk, Ann Handley, Mark Cuban and Randi Zuckerberg. When the pandemic happened and we all settled into our homes for the year, the staff at Digital Summit thought moving their eents online wouldn't be a problem. But they soon discovered—as your association has probably also figured out by now—that running an event online is just not the same as organizing it in person. Now, Digital Summit is thriving with their Digital Summit at Home events. Kip and Jenn share how they refined their approach to online events, what they looked for in a virtual event platform, and how they modified internal operations to level up their virtual conference game and make logging on to another virtual meeting something you WANT to do. Take the 2021 Association Communications Benchmarking Survey! This comprehensive study defines member communications best practices for associations of all sizes. The results have given association communicators a road map to more effective member communications for a decade!  Snag your ticket to Digital Summit at Home:Associations here! Groups of 3 or more get a $50 discount, even if that group isn't at the same organization! So tap your marketing friends to join you for 3 days of interactive learning. Go to digitalsummit.com and register for Digital Summit at Home for Associations, April 27-29.
Association professionals are under constant pressure to get more done with fewer resources. They're being compared to leaner, more agile startups, and they're being told their foundations are outdated. What do you do when faced with the need to streamline operations? To continue on a path of delivering outstanding membership experiences and making progress toward their mission, Emily Hendershot of Nova Strategies recommends following a 3-step process to optimize operations. She talks with us on The Association Adviser Podcast about what it means to optimize association operations. Optimization is not the same as improving productivity or efficiency, but a combination of both. She recommends slowing down with your staff and asking yourselves three key questions when faced with narring time and resources but a goal of providing the best member/stakeholder experience: What's being done? What should be done? How can we make it better? More than just increasing efficiency or productivity, optimizing your membership management means to make the best or most effective use of the time and resoruces you have. Optimized operations lead to happier staff and members. Focusing on the operations that really matter can also help your association fulfill your mission better.  Emily loves building strong, collaborative relationships with organizations to strategize efforts and optimize operations. Her successful history in creating and executing strategic initiatives has driven growth for global associations with membership targets from 200 to more than 125K people. She'll share a lot more during April's Digital Summit event, which you can sign up for online at digitalsummit.com. Digital Summit is 3 days of interactive, exciting sessions about everything marketing, including content, lead generation, branding, email, social, video, and and more. You can attend from the comfort of your home, office, favorite coffee shop, or anywhere you have an internet connection. Digital Summit's speakers are LIVE and excited about helping attendees like you learn. Reigster today!
Members join your association for the mission, but buy your value. Or do they buy your mission and stick around for the value? Our guests Dave Will of PropFuel and Tom Morrison of MTI explore the balance associations must strike between focusing on association mission and providing member benefits. If Tom and Dave's names sound familiar, it might be because they host the Association Strong podcast. There, Tom and Dave offer insight from both a seasoned association executive and an entrepreneur perspective about topics that help associations drive value and engagement while running more efficiently. They've joined us on The Association Adviser Podcast to further explore what it means for associations to offer an engaging membership experience while also earning enough revenue to continue serving members. We cover a broad range within this topic, including how the pendulum of association business seems to swing between focusing on mission versus emphasizing member benefits. We address marketing strategies like conversational marketing and using FOMO, or fear of missing out, to get members more involved. And we break down Tom's framework for association business that he dubs "ALIVE." It's all about asking your members what they need and responding with value. Listen to the conversation to get the full explanation! Thanks to our podcast sponsor, Naylor Association Solutions. Want to be a guest on The Association Adviser Podcast? Have an idea for an episode topic? Email Kelly Clark, kclark@naylor.com. Check out the Association Strong Podcast as well! There's strong, and then there's Association Strong.
We're almost one year into the COVID-19 pandemic in North America, and virtual events - or at least hybrid events with both in-person and virtual components - are here to stay. One aspect of virtual event production that's essential to do well is meaningful sponsorships that encourage exhibitors to continue their financial support of the association. But how do you connect your sponsors with attendees when they're separated by two screens and a WiFi range? What benefits do you offer when you can't guarantee a certain amount of foot traffic past their booth?  Tobias Schremmer, director of sponsorships for Digital Summit, shares how he and his team have created virtual sponsorship packages that contain the "steak" - the attendee interactions and information that sponsors and exhibitors want - plus some "sizzle," or extras you should throw in to make sponsorship with your particular association worth continuing during this period of remote gatherings. In this episode, hear what they've learned about offering a meaningful virtual sponsor program that still leaves exhibitors satisfied with their ROI. Thanks to our sponsor, Naylor Association Solutions!
It's planning season for most associations - the time of year when we take a long-term view of how far we've come and where we'd like our work to take us in the new year. For many association marketing teams, it's time to draw up a communications and marketing plan. Rachel Clemens, chief marketing officer, and Nicole Araujo, client engagement director, both of Mighty Citizen, join us for a discussion about creating a comprehensive communications plan that covers all your bases AND wins over your leadership team.   Rachel and Nicole have come up with a five-part communications plan template that will help you write out everything you need to consider for a stellar communications program next year.  We also discuss how to gain acceptance of the plan among your organization's leadership, including how to get approval for ideas you've never tried before.  We wrap up with thoughts about how often you and your team should check in with your plan to ensure you're still on track, and what to do when things go off the rails as they did spectacularly in 2020.  This episode will help to anyone listening who is new to strategic communication planning or is looking for a refresher about best practices for creating a comprehensive marketing plan.  Find Mighty Citizen's five-part communications plan template here.  Thanks to our podcast sponsor, Naylor Association Solutions!
Our guest this episode is Jeff De Cagna, FRSA, FASAE, a leader and contrarian thinker in the association community. He talks with us today about the need for associations to reinvent themselves in the leadership and stewardship roles they were meant to fulfill. 2020 has been a year of uncertainty, protests, political upheaval and refocusing of all kinds of priorities. It's past time associations take a hard look at what their priorities are, and adjust accordingly.  Jeff explains that many associations have spent the last 20 years falling into what he calls "the relevance fallacy," or the idea that being relevant to as many stakeholders as possible is the ultimate goal. But relevance has caused association leaders to become more self-serving, and less focused on who they really need to be serving: their members, supporters, and their professional and geographical communities at large.  He goes further to say that going forward, associations must show a willingness to be uncomfortable as we transition to a way of doing business that's more sustainable and profitable. Reinventing associations in this image of stewardship will involve hard choices and the courage to take some self-sacrificing actions, but associations' very existence is at stake. If you've been thinking your association needs to regroup as we head into a new year, this episode is for you.  Read Part I and Part II of Jeff's article series, The Reinvention Mandate.  Thank you to our sponsor, Naylor Association Solutions. Naylor is devoted to building stronger associations. Learn how at www.naylor.com.   Want to be a guest on The Association Adviser Podcast? Have an idea for an episode topic? Email Kelly Clark, kclark@naylor.com.
Before 2020, Zoom meetings were somewhat of a novelty. But since March of this year, almost everyone has become familiar with — and become fatigued from — virtual meetings. Now, associations are having to step up their online meeting game to keep members engaged and excited about their involvement from home. And that's when Lindsay Gross and Kate Pojeta step in. Lindsay is the director of facilitation services and Kate is director of meetings and technology for Event Garde, a trendsetting professional development consulting firm that helps associations and nonprofits pushes the boundaries of what’s normal and expected to facilitate lifelong learning. On this episode, they share with us how Event Garde is helping associations support their boards and members through strategic, engaging online meetings. We talk through specific strategies their team uses for preparing for a remote meeting, and how running a remote meeting differs from in-person. Lindsay and Kate take a holistic approach to online meeting facilitation that emphasizes taking care of participants as much as it emphasizes acheiving the meeting's goals. It's a great lens through which to view virtual event planning and management, especially in a year that has been so heavy. In addition, they address managing everyone's expectations for what constitutes a successful virtual meeting, and how to make the most of engaging with others online. Kate and Lindsay teach us how to tap into unexplored possibilities to make your next virtual strategy session, board meeting, or full-blown annual conference a success. Event Garde has teamed up with Ricochet Advice to publish The Complete Guide to Virtual Event Creation, a tool to help with the conceptual preparation and detailed planning that virtual events require. Producing a virtual event is difficult, and those with years of experience can anticipate and resolve all the challenges associations face. But if you're new to virtual events, this virtual event guide, with its 147-point checklist and structures, should help you avoid the more common mistakes and put on an engaging event from which your attendees will benefit. Download The Complete Guide to Virtual Event Creation for free today. We cannot recommend this virtual event guide from our trusted content partners, Event Garde and Ricochet, enough! Want to guest star on The Association Adviser Podcast? Want to submit an idea for an episode? Email Kelly Clark, kclark@naylor.com. Submissions are always welcome!
How many times have you daydreamed about ditching your current job and doing something totally different? Nicolle Merrill wants you to know: A career change, whether voluntary or involuntary, is nothing to be afraid or ashamed of. She's a writer, speaker, and experienced career coach who is passionate about teaching professionals of all ages and experiences how to go after your dream job. Her book, Punch Doubt in the Face: How to Upskill, Change Careers, and Beat the Robots, translates the hype about robots taking all the jobs into a guide that helps professionals understand how to keep their skill set relevant and their mind engaged in their work. We talk with Nicolle about common themes she hears from workers of all ages. Things like, "I don't know what I want to do for the rest of my life," or "I want to change careers - but I don't want to go back to school." She walks us through her approach to overcoming these mental obstacles, and how to map your interests to your career path. After listening, you'll be motivated to take the necessary steps toward achieving your dream job while taking advantage of every career opportunity out there. Read more about Nicolle and her career changing work at her website, nicollemerrill.com. Her book, Punch Doubt in the Face: How to Upskill, Change Careers and Beat the Robots, is available on Amazon and on her website.  Listen to her podcast at  www.50conversations.com. Advertise on this podcast, or any of Association Adviser‘s platforms, and reach thousands of association professionals eager to learn more about the businesses that can help them operate more effectively. Check out our media kit here. Suggest a guest or topic for The Association Adviser Podcast by emailing Kelly Clark at kclark@naylor.com. Thanks to our podcast sponsor, Naylor Association Solutions.
We're discussing the results of the 2020 Association Communications Benchmarking Report. This report, published by Association Adviser and Naylor Association Solutions, details the challenges and successes association communicators face when producing their member communications. Over the course of nine years, more than 3,000 respondents have taken the survey, representing more than 100 industries. They've given us invaluable insight into how association staffs manage their member communications, how often they publish, in what channels, and to which member groups. This year, Association Adviser also added a number of questions specific to the COVID-19 pandemic and how it’s affected associations since the spring. And we've brought Sarah Sain, director of content at Naylor, to explore in more depth what the benchmarking report says about the state of association communications in 2020. Sarah Sain, CAE is responsible for the overall strategy, leadership and management of Naylor’s content department. In her nine years with Naylor, Sarah has provided editorial consultation and content strategy for more than 30 associations across an array of industries. Today, she works closely with a select group of Naylor’s association partners to plan, coordinate and produce their print and digital communications. Sarah also serves as writer and managing editor of Association Adviser. Sarah delves into the major challenges association communicators report facing in 2020, and six recommendations for meeting those challenges. While the report team does an excellent job every year of offering advice for association communicators, this year's recommendations are going to be so important as associations strive to prove their membership value and retain members through excellent communications. Advertise on this podcast, or any of Association Adviser's platforms, and reach thousands of association professionals eager to learn more about the businesses that can help them operate more effectively. Check out our media kit here. Suggest a guest or topic for The Association Adviser Podcast by emailing Kelly Clark at kclark@naylor.com. Thanks to our podcast sponsor, Naylor Association Solutions.
"We will all be remembered by how we react to this situation" says our guest, Thomas Foreman, executive director of the Building Supply Industries Association of British Columbia and the Northwest Industries Association. The Northwest Industries Association formed in April 2019 to focus on building the strength of small- and medium-sized businesses in three  areas: advocacy, education and training, and revenue-generating partnerships. We spoke with Thomas about how NWIA members have banded together to help local businesses, keep each other informed, and most importantly, continue helping unemployed job seekers find meaningful work. Advertise on this podcast, or any of Association Adviser's platforms, and reach thousands of association professionals eager to learn more about the businesses that can help them operate more effectively. Check out our media kit here.  Suggest a guest or topic for The Association Adviser Podcast! Email us at associationadviser@nayloronline.com. Thanks to our podcast sponsor, Naylor Association Solutions. Learn about Naylor's resources for improving your member engagement and non-dues revenue at www.naylor.com.
In the commodity business, people tend to think "If I supply it, someone will buy it." But the world is changing, and interacting with all parties involved in a supply chain can supply valuable knowledge for industry professionals working to create and sustain a profitable business model. That's why the Fisheries Council of Canada, led by president Paul Lansbergen, CAE, created the Future Leaders Canada program. Future Leaders Canada exposes participants to different parts of the fisheries supply chain that they would otherwise never see, and expands their personal network of industry individuals and companies. We spoke with Paul and Future Leaders Canada graduate Denise Avery-Reinhoudt about the goals of the program, how they planned and implemented the inaugural program in 2019, and their plans for enriching the program further this year. The program is a testament to the power of associations to bring members from diverse roles within an industry together to deepen their knowledge about the way their industry works while helping members network on a more personal level. Paul and Denise's conversation will encourage any association staff trying to better their member engagement and education offerings.  Advertise on this podcast, or any of Association Adviser's platforms, and reach thousands of association professionals eager to learn more about the businesses that can help them operate more effectively. Check out our media kit here.  Suggest a guest or topic for The Association Adviser Podcast! Email us at associationadviser@nayloronline.com. Thanks to our podcast sponsor, Naylor Association Solutions. Learn about Naylor's resources for improving your member engagement and non-dues revenue at www.naylor.com.
Our guest this episode is Evan Reid, Data Analytics Manager for the American Speech-Language-Hearing Association. Evan has been working with ASHA for almost two years to improve ASHA's use of its membership and operational data so that staff can deliver data and answer people's questions as quickly as possible through tools they can use on their own. His team's goal is to create a "curated data exploration experience" where ASHA team members can dig into the data they need in a customized dashboard. Evan details how they're deciding what data to include, what kind of capabilities their new platform must have, and how he's getting everyone at ASHA excited about data analysis. Some of the tactics he tells us about might be tactics you'd want to adopt at your association: Short in-office workshops, data "science fairs," and stickers labeled "data nerd" or "data geek." Evan explains that there IS a difference between the two, and such tokens have been a strong motivational tool for encouraging data literacy at ASHA. Listen in for more tips about how to draw tech-adopters AND tech-avoiders into a productive conversation about making better use of your organization's data. Advertise on this podcast, or any of Association Adviser's platforms, and reach thousands of association professionals eager to learn more about the businesses that can help them operate more effectively. Check out our media kit here. Suggest a guest or topic for The Association Adviser Podcast! Email us at associationadviser@nayloronline.com. Thanks to our podcast sponsor, Naylor Association Solutions. Learn about Naylor's resources for improving your member engagement and non-dues revenue at www.naylor.com.
When your association thinks of member engagement, do you think of metrics like website logins or event attendance? Or do you think of member engagement as a broader effort to create a better membership experience? That's how Amanda Kaiser of Smooth the Path wants more associations to approach their member engagement and retention plans. Through her work as a member engagement specialist, Amanda advocates for associations to connect with members in broad, intentional ways that end up improving your retention rates. We talked with Amanda about how to make members feel valued by going back to the basics of what makes people feel like they belong to a group. We also discuss Kaiser's annual New Member Engagement Study that provides valuable data about what works in a typical new member onboarding program, and which outdated practices associations can abandon.
Why are podcasts so popular, and how can your association begin one? Podcasts operate similar to books, says Brian Fanzo, podcaster expert at iSocial Fanz and our guest on this episode. As you listen to a podcast you can create personal visualizations for yourself, which help you feel more connected to the host, brand or organization behind the podcast. Podcasting might seem like too much of a time commitment to association professionals, or like something you've missed getting a jump on, but there's still lots of opportunity to make your mark with a podcast, whether it's for member resource sharing, highlighting member work, advocacy, or industry education. In this mini conversation, Brian advises associations interested in podcasting to learn how to use a few basic, free tools, then just "press the damn button" - meaning, just go for it! Advertise on this podcast, or any of Association Adviser's platforms, and reach thousands of association professionals eager to learn more about the businesses that can help them operate more effectively. Check out our media kit here. Suggest a guest or topic for The Association Adviser Podcast! Email us at associationadviser@nayloronline.com. Thanks to our podcast sponsor, Naylor Association Solutions. Learn about Naylor's resources for improving your member engagement and non-dues revenue at www.naylor.com.
How well can people with vision impairment navigate your website? Would someone who is color blind be able to grasp everything you convey in your latest brochure? Accessibility isn't something that's widely talked about in the tech or association communities, but it's on the mind of Carmen Collins, senior social media and brand talent manager for Cisco. Inspired by her experiences working with a broken elbow and then a visually-impaired intern, Carmen has been improving the accessibility of Cisco's online properties to create a better user experience for everyone, not just people who are already fully-abled. Adding things like captions for video or using cap case ("Cap Case") for hashtags can make your online content stand out, and your brand appear more caring and purposeful than your competition. Our conversation at last fall's Digital Summit Tampa covered a range of accessibility topics from creating mobile-first content, to managing multiple platforms, to being judicious about your use of emojis. Listen to learn how you can easily and gradually make your online content reach more people by making it more accessible. Advertise on this podcast, or any of Association Adviser's platforms, and reach thousands of association professionals eager to learn more about the businesses that can help them operate more effectively. Check out our media kit here. Suggest a guest or topic for The Association Adviser Podcast! Email us at associationadviser@nayloronline.com. Thanks to our podcast sponsor, Naylor Association Solutions. Learn about Naylor's resources for improving your member engagement and non-dues revenue at www.naylor.com.
If you were hired to revamp an association's 5-year plan, where would you start? If you're Garth Jordan, you'd start with the people in the association - and not just the staff or board of directors, but a representative sample of members at all levels of involvement.  Garth is the senior vice president and chief strategy officer for the Healthcare Financial Management Association, talks with us this episode about planning your association's strategy using human-centered design, and learning to really connect with members by shadowing them to understand their concerns and hopes for the direction of your association. He also emphasizes that associations must plan not only for the now, but for the near and far future.  Strategic plans can look forward, but unless they account for the now, near and far, your plans might not have the resources or manpower allocated properly to execute it.  Advertise on this podcast, or any of Association Adviser's platforms, and reach thousands of association professionals eager to learn more about the businesses that can help them operate more effectively. Check out our media kit here. Suggest a guest or topic for The Association Adviser Podcast! Email us at associationadviser@nayloronline.com. Thanks to our podcast sponsor, Naylor Association Solutions. Learn about Naylor's resources for improving your member engagement and non-dues revenue at www.naylor.com.
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Emilia Gray

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Apr 9th
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