Claim OwnershipThe Authority Hacker Podcast - Actionable Online Marketing
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First aired in 2016, voted the Ahrefs #1 podcast for several years running and with over half a million downloads in 120+ countries, “The Authority Hacker Podcast” is one of the most authoritative podcasts for providing actionable online marketing tips and staying ahead of the ever-changing digital marketing landscape. Hosts Gael Breton and Mark Webster teamed up in 2010 and have since worked with several Fortune 500 companies, and launched and sold various successful businesses together. Join them every 2 weeks as they interview site owners, marketers and SEO experts, and share their own expertise on everything needed to build and grow a successful online business. The 300+ episodes cover everything from online marketing, affiliate marketing, SEO, content creation, website building, and more. Whether you’re a seasoned entrepreneur or just starting out, you’ll get the latest insights and strategies for growing your site and generating passive income.
With a focus on actionable strategies and practical tips, each episode is designed to help you take your online business to the next level. You'll learn everything you need to create high quality content, build links, and get your website on the first page of Google, Bing and Yahoo, and a whole lot more. All of the reviews say that this podcast is honest, insightful and informative. Come and join the international community of Authority Hackers - Subscribe now.
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359 Episodes
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Even if you hate Google, there is no denying that YouTube is probably the best social network to be doing well on.We spent a lot of time strategizing and thinking about how to get the most out of the platform while minimizing the drawbacks, and after 4 months our new channel already👉 outperforms our 6-year-old YouTube channel👉 outperforms videos of many competitors that have hundreds of thousands of subscribers👉 is profitable, even though we have a team doing a lot of the heavy liftingIn this...
In this episode, Gael is joined by guest Sammie Ellard-King to dive deep into Instagram’s potential as a powerful business tool. Sammie has built a successful business in the fiercely competitive personal finance niche, using Instagram Reels to capture massive engagement and drive conversions. Today, Gael and Sammie break down the exact tools used, provide tactical insights, actionable takeaways, real-life examples, and much more.____________________________________________Hosts: Gael BretonG...
1In this episode, Mark and Gael take a look at the current challenges online business owners are facing, and present the framework they've created that addresses these challenges. They'll also break down three examples of businesses who already successfully use this framework, and finally, what this all means for Authority Hacker's free and paid content.____________________________________________Hosts: Gael Breton & Mark WebsterFull show notes:https://www.authorityhacker.com/podcasts/337-...
In this episode, Mark and Gael dive deep into real-life Facebook ad funnels that actually work for small sites. Using the free Facebook Ad Library tool, they break down ads from small businesses in several niches that have been profitable over time, including their strategies for maximizing conversion with upsells and other tactics. If you're looking for actionable insights backed by success stories, this is an episode you won't want to miss.____________________________________________Hosts: ...
Let’s face it.Google is probably never going to be the same easy traffic source it has always been.You won’t be able to solely rely on Google traffic to run an online business anymore, if that’s what you’re used to.So the question a lot of people are asking now is: What now? 😳While nothing is a 1:1 replacement to Google search, in this episode, we talk about ONE of the things we are doing to diversify away from Google traffic: Meta ads.We’ll show you exactly 👉 how we plan and build a fun...
As we come to the end of the March 2024 Core update, many things have changed in the Google landscape, and it’s time to start looking at where we landed.To help navigate these changes, we wanted to bring a guest that’s out in the trenches every day - prominent and very opinionated character in the industry, Lily Ray 🔥She hares a ton of interesting insights about SEO on social media, including a lot of original research.In this episode, Lily and Gael get straight to it and cover many of the ho...
RTINGS.com is one of the most successful product review sites of all time. Despite 'only' having a DR 75 domain and competing against sites like PCMag, Tech Radar, New York Times, the Wire Cutter, and CNET (all DR 90+ sites), they have over 4 million monthly organic visits. So how exactly did they pull this off?In this week’s episode, Mark sits down Pauline Duthiel, Head of Digital Marketing at RTINGS.com to take a look behind the scenes at what SEO looks like at one of the world's most ...
Google just released a fat core update and all the rules you know about SEO are about to change again. As Google has already started de-indexing what they deem to be low quality sites, content auditing has never been more important. It's the process that might save you from an extinction event during the next update, or could resurrect your site if you've already been affected. Plus, it's the only process that's consistently shown results for websites affected by previous large updates like P...
Did you know that Google is about to introduce a new web vital metric? 😨Neither did we.But this news did prompt us to take another look at our site speed setup, and we wanted to bring in a pro to help us out. So in this week's episode, Gael chats with Brian Jackson - the guy behind the enthusiast site speed plugin, Perfmatters. He's seen hundreds of site setups, this week he critiques our setup and gives you tips on how to fix your setup as well.If you've ever wondered:👉 if the number o...
6 months after a series of devastating updates for many legitimate sites, and the best advice Google could come up with is "𝘜𝘴𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘤𝘢𝘳𝘥𝘴 𝘵𝘰 𝘱𝘳𝘰𝘮𝘰𝘵𝘦 𝘺𝘰𝘶𝘳 𝘰𝘯𝘭𝘪𝘯𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴" ?! 🙄 Honestly, we're getting a little annoyed by Google's attitude towards all of this, and in today's episode, we tried to do what Google could not.We give you real examples of real sites that are not only surviving, but thriving ✨ in the current version of Google, to help you plan what to do next for your busine...
When a talented SEO like Cyrus Shepard becomes a Google Quality Rater, you know we'll get someone who has excellent insights on how Google evaluates your site and where you fail to impress them.So in this week’s episode, Gael asks Cyrus all the questions that matter to figure out:👉 How much does EEAT really matter for Google and quality raters?👉 Does Google give an unfair advantage to larger sites?👉 And what's coming next from Google based on their recent updates to the Quality Rater Guidelin...
In the last two years, Ahrefs, a tool that many people in the industry would agree is the best tool for the job, has lived long enough to see itself become the villain and many now associate the brand with corporate greed. So how did that happen and is it justified?No topic was off the table in this week’s episode with Tim Soulo from Ahrefs. Gael gets the 4-1-1 on their credit system, whether their search engine yep.com was funded by the price increase or not, and compares Ahrefs and their va...
In this week’s episode, Mark and Gael take a look at the sites who are acing the latest Google paradigm, analyze what worked for them, and adapt the business model so everyone can grow and thrive going forward.Full show notes:https://www.authorityhacker.com/podcasts/8-ways-to-adapt-your-seo-in-2024/
Predicting the future in this industry is NOT easy. But in this week's episode, Mark and Gael take a look at the predictions they made last year... and some of them are scarily accurate 😳 They also make a new set of predictions for 2024 of all the major changes they expect to see in the next few months, so buckle up! Full show notes:https://www.authorityhacker.com/podcasts/can-we-predict-the-future-again/
Our guest today doesn’t believe in EEAT, doesn't do any link building, uses AI to help in her content creation, makes most of her money from ads, and lost quite a bit of traffic in the recent round of updates. And yet her profits are actually the same now as they were before AI and the recent updates. In this episode, Gael sits down with Anne Moss - the archetype of a niche site builder that Google has been going after - to discuss exactly how she managed to do this, so you can too.Full show ...
In this week’s episode, Gael chats with Derek Hales, founder of Modern Castle and NapLab, which produce some of the best review content ever seen from a small publisher. So good, in fact, that despite the recent Google updates that destroyed many sites in the industry, NapLab has actually seen signficant growth. Join Gael and Derek as they break down NapLab’s extensive review process and discuss exactly how Derek continues to be successful in the ultra-competitive mattress niche.Ful...
In this week's episode, Mark sits down with Gabriela Covay to break down exactly how her company, Bright Valley Marketing, landed Authority Hacker over 30 links - including some DR90 ones - in their full digital PR campaign. And they'll give you a step by step on how you can do it, in any niche, for your website, too 🤩💪 Full show notes:https://www.authorityhacker.com/podcasts/digital-pr-expert-reveals-how-to-get-links/
South Africa is one of the best places in the world to recruit from - and it’s mostly being overlooked and underutilized right now.This week, Mark sits down with Doug Haines, the AH Pro member who co-founded Marketing Pros; a South Africa-based recruitment and staffing agency that specializes in finding the exact A-Players you need for your team.💪 Get in touch with the Marketing Pros team to tap into new talent for your next hire!https://www.marketingpros.co ________________________________...
Now that the initial hype around AI has died down, in this week's episode Mark and Gael sit down to discuss what they really think of AI and how it can best be used in the real world.Full show notes:https://www.authorityhacker.com/podcasts/321-is-ai-overhyped/
How is AI, increasing inflation and the worsening of the overall global economy affecting the website market? In this week's episode, Mark sits down with Justin Cooke from Empire Flippers to discuss exactly how the website market has changed and what that means for you.A special thanks to our sponsors for this episode, Digital PR Agency Search Intelligence:https://search-intelligence.co.uk/ Full show notes:https://www.authorityhacker.com/podcasts/the-website-market-just-flipped/
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