The B2B Marketing Gap Podcast

Here we focus on how to select the right b2b marketing strategies for your marketing plan. But beware, we aren't yet picking the actual "doing" tactics, just the overall areas to focus on. I found it really hard to know the difference between marketing strategies and marketing tactics so we'll go through that and then I'll provide some guidance on how to select the best fit marketing strategies for your plan. I'm sharing all the hurdles I overcame, taking away the confusion and live demo'ing some examples from my marketing strategy course - B2B Breakthrough Academy. ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING : https://b2bjade.com/resources#6-steps-freebie ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: / @b2bjade » PODCAST: https://open.spotify.com/show/1ocoevu5ifQuJXPBNZYiWx » TIKTOK: / b2bjade » INSTAGRAM: / b2bjade » LINKEDIN: / b2bjade __________ ABOUT B2B JADE I've struggled a lot in my B2B marketing career and I almost left marketing because of it. But I've learned from my experiences over 18 years in B2B and now I want to share my experience with you. I want to help you find your voice and feel confident to stand up to leaders professionally by building assertiveness skills and developing your strategic marketing knowledge. I want you to know that you can do this, and with my help, you’ll build a clear marketing plan and be able to put it into action. HERE'S MY STORY: https://b2bjade.com/about

Welcome to this 6 part series on how to write a simple b2b marketing strategy. Watch part 1 first! This second part focuses on how to set your marketing objectives and decide on your budget. I used to get SO confused with these parts so I've kept it mega simple. I share examples of really good b2b marketing objectives and also poor objectives so that you can see what to aim for and what to avoid. Plus as a bonus I share the process I follow within my marketing strategy course to set your marketing budget.You can get your hands on the exact template BBA students are using here for module 1 to get started ► https://b2bjade.myflodesk.com/marketingreview ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING : https://b2bjade.com/resources#6-steps-freebie ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: / @b2bjade » PODCAST: https://podcasters.spotify.com/pod/sh... » TIKTOK: / b2bjade » INSTAGRAM: / b2bjade » LINKEDIN: / b2bjade __________ABOUT B2B JADEI've struggled a lot in my B2B marketing career and I almost left marketing because of it. But I've learned from my experiences over 18 years in B2B and now I want to share my experience with you. I want to help you find your voice and feel confident to stand up to leaders professionally by building assertiveness skills and developing your strategic marketing knowledge.I want you to know that you can do this, and with my help, you’ll build a clear marketing plan and be able to put it into action.HERE'S MY STORY: https://b2bjade.com/about

Welcome to this 6 part series on how to write a simple b2b marketing strategy. This first part focuses on how to complete your marketing review, I know - it's' the worst part. So let's keep it simple and focused. I hated writing marketing reviews when I was a B2B marketing manager so I'm sharing all the hurdles I overcame, taking away the confusion and live demo'ing the template from my marketing strategy course - B2B Breakthrough Academy. You can get your hands on the exact template BBA students are using here ► https://b2bjade.myflodesk.com/marketingreview ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING : https://b2bjade.com/resources#6-steps-freebie ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: / @b2bjade » PODCAST: https://podcasters.spotify.com/pod/sh... » TIKTOK: / b2bjade » INSTAGRAM: / b2bjade » LINKEDIN: / b2bjade __________ ABOUT B2B JADE I've struggled a lot in my B2B marketing career and I almost left marketing because of it. But I've learned from my experiences over 18 years in B2B and now I want to share my experience with you. I want to help you find your voice and feel confident to stand up to leaders professionally by building assertiveness skills and developing your strategic marketing knowledge. I want you to know that you can do this, and with my help, you’ll build a clear marketing plan and be able to put it into action. HERE'S MY STORY: https://b2bjade.com/about

I recently spoke at the Clwb Marketing event about my big mistakes in marketing and shared 6 steps to creating your marketing strategy. ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE *WITH VIDEO TRAINING* : https://b2bjade.com/resources#6-steps-freebie ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: https://www.youtube.com/@B2BJade » PODCAST: https://podcasters.spotify.com/pod/show/jade-tambini » TIKTOK: https://www.tiktok.com/@B2BJade » INSTAGRAM: https://www.instagram.com/b2bjade/ » LINKEDIN: https://www.linkedin.com/in/b2bjade/ __________ ABOUT B2B JADE I've struggled a lot in my B2B marketing career and I almost left marketing because of it. But I've learned from my experiences over 18 years in B2B and now I want to share my experience with you. I want to help you find your voice and feel confident to stand up to leaders professionally by building assertiveness skills and developing your strategic marketing knowledge. I want you to know that you can do this, and with my help, you’ll build a clear marketing plan and be able to put it into action. HERE'S MY STORY: https://b2bjade.com/about

Imposter syndrome getting the best of you? Here are some times I felt like I was really bad at marketing, and why that simply was not true! I share the biggest signs of a great b2b marketer and give you a reality check reminder of why you got into marketing in the first place - you really have got this. ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE *WITH VIDEO TRAINING* : https://b2bjade.com/resources#6-steps-freebie ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: https://www.youtube.com/@B2BJade » PODCAST: https://podcasters.spotify.com/pod/show/jade-tambini » TIKTOK: https://www.tiktok.com/@B2BJade » INSTAGRAM: https://www.instagram.com/b2bjade/ » LINKEDIN: https://www.linkedin.com/in/b2bjade/ __________ ABOUT B2B JADE I've struggled a lot in my B2B marketing career and I almost left marketing because of it. But I've learned from my experiences over 18 years in B2B and now I want to share my experience with you. I want to help you find your voice and feel confident to stand up to leaders professionally by building assertiveness skills and developing your strategic marketing knowledge. I want you to know that you can do this, and with my help, you’ll build a clear marketing plan and be able to put it into action. HERE'S MY STORY: https://b2bjade.com/about

If your leaders hold strong beliefs about how marketing should run that you just know are wrong, this episode is going to be PERFECT for you. I'm debunking the 8 biggest b2b marketing myths that are holding us back, and how to overcome this challenge. ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE *WITH VIDEO TRAINING* : ⁠https://b2bjade.myflodesk.com/6steps⁠ ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: ⁠https://b2bjade.com/breakthrough-academy ⁠ ► 🤝 JOIN OUR COMMUNITY:     » YOUTUBE: ⁠https://www.youtube.com/ @B2BJade ⁠     » PODCAST: ⁠https://podcasters.spotify.com/pod/show/jade-tambini ⁠    » TIKTOK: ⁠https://www.tiktok.com/@b2bjade ⁠    » INSTAGRAM:  ⁠https://www.instagram.com/b2bjade/ ⁠    » LINKEDIN: ⁠https://www.linkedin.com/in/b2bjade/ ⁠ Marketing Review template freebie » ⁠https://b2bjade.myflodesk.com/marketingreview ⁠ __________ ABOUT B2B JADE I've struggled a lot in my B2B marketing career and I almost left marketing because of it. But I've learned from my experiences over 18 years in B2B and now I want to share my experience with you. HERE'S MY STORY: ⁠https://b2bjade.com/about  ⁠ I want to help you find your voice and feel confident to stand up to leaders professionally by building assertiveness skills and developing your strategic marketing knowledge.

Being a B2B marketer is tough and it can feel so lonely, especially when you're on your own! I'm sharing the 8 big shifts in my mindset that helped me go from frazzled and overwhelmed by imposter syndrome to happy, chill and loving my work! ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE *WITH VIDEO TRAINING* : https://b2bjade.myflodesk.com/6steps ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy  ► 🤝 JOIN OUR COMMUNITY:     » YOUTUBE: https://www.youtube.com/ @B2BJade      » PODCAST: https://podcasters.spotify.com/pod/show/jade-tambini     » TIKTOK: https://www.tiktok.com/@b2bjade    » INSTAGRAM:  https://www.instagram.com/b2bjade/     » LINKEDIN: https://www.linkedin.com/in/b2bjade/  Albert Ellis book recommended in the video » https://www.amazon.com/Stubbornly-Yourself-Miserable-Anything-yes-Anything-ebook/dp/B008FQJOG2 Marketing Review template freebie » https://b2bjade.myflodesk.com/marketingreview __________ ABOUT B2B JADE I've struggled a lot in my B2B marketing career and I almost left marketing because of it. But I've learned from my experiences over 18 years in B2B and now I want to share my experience with you. HERE'S MY STORY: https://b2bjade.com/about  I want to help you find your voice and feel confident to stand up to leaders professionally by building assertiveness skills and developing your strategic marketing knowledge.

Are you struggling to write a B2B marketing strategy? Here is a list of 8 mistakes to avoid if you want to feel more confident in your job as a marketing manager. I talk through why these mistakes happen, and how to overcome them based on my own experience! ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE *WITH VIDEO TRAINING* : https://b2bjade.com/resources#6-steps-freebie ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy  ► 🤝 JOIN OUR COMMUNITY:     » YOUTUBE: https://www.youtube.com/ @B2BJade      » PODCAST: https://podcasters.spotify.com/pod/show/jade-tambini     » TIKTOK: https://www.tiktok.com/ @B2BJade      » INSTAGRAM:  https://www.instagram.com/b2bjade/     » LINKEDIN: https://www.linkedin.com/in/b2bjade/  __________ ABOUT B2B JADE I've struggled a lot in my B2B marketing career and I almost left marketing because of it. But I've learned from my experiences over 18 years in B2B and now I want to share my experience with you. I want to help you find your voice and feel confident to stand up to leaders professionally by building assertiveness skills and developing your strategic marketing knowledge. I want you to know that you can do this, and with my help, you’ll build a clear marketing plan and be able to put it into action. HERE'S MY STORY: https://b2bjade.com/about

I get a lot of questions about how to create a marketing strategy and SO many Marketing Managers I speak to feel huge imposter syndrome around the topic. It's so easy to overcomplicate it so in this episode I explain the stages I follow to keep it simple! 🔗 Helpful Links: 🍬 Digital Treats » 6 step marketing strategy freebie https://b2bjade.myflodesk.com/6steps » Marketing review freebie https://b2bjade.myflodesk.com/marketingreview 🎙️ Podcast: The B2B Marketing Gap » https://b2bjade.com/resources 🎓 My Course: B2B Breakthrough Academy » https://b2bjade.com/breakthrough-academy Explore my website » www.b2bjade.com 🤝 You can connect with me here.. » TikTok b2bjade » LinkedIn  b2bjade » Instagram b2bjade

If you would like to donate to Big Moose Charity and support my 10k run for Kylie, visit > https://www.justgiving.com/page/for-kylie

In this video I talk about B2B social media content strategy, straight from my recent talk at Martechopia 2024 in London with B2B Marketing. Joined by Zsofia Raffa from Kodak Alaris, we explore everything from building your business through social media to unleashing the power of platforms like LinkedIn and TikTok. 🎯 Topics Covered: - Winning clients in b2b through social media content - Common reasons why social media content may not be hitting the mark - Strategies for repurposing content effectively - Unlocking the potential of LinkedIn for your business So whether you're a seasoned marketer looking for fresh insights or just starting out on your social media journey, this episode is packed with actionable tips and strategies to supercharge your B2B social media presence. Get your 10 step guide as mentioned in the video: https://b2bjade.myflodesk.com/contentplanner Learn about my marketing strategy course: www.b2bjade.com For more help: Marketing review freebie More resources » https://b2bjade.com/resources You can connect with me here! » tiktok: @b2bjade » LinkedIn » Instagram: @B2BJade

In this episode I talk about how my career vision changed throughout my almost 20 years in marketing and how I reached a place, literally this week, of achieving what I had always wanted from my work - a feeling of fulfilment, deep confidence and ultimate calm and balance. Didn't think it could happen? Listen!! To take my 6 module marketing strategy course visit > www.b2bjade.com/breakthrough-academy Get started with your marketing strategy with my freebie 6 stages in a marketing plan > https://b2bjade.com/resources#replay Follow me on TikTok > www.tiktok.com/@b2bjade Follow me on Instagram > www.instagram.com/b2bjade/ Follow me on LinkedIn > www.linkedin.com/in/b2bjade Watch my channel on YouTube > https://www.youtube.com/channel/UCv7o1JWwIV-_5NEXTKtOGDQ

My talk at the CIM: Wales Digital Marketing Forum. B2B social media is not working, I share why this is and how I overcame it. I share my 10 step process for successful B2B social media But first, here's why we're not seeing the results we want: - Marketing's Traditional Role: We're often stuck supporting sales on a task wheel, with no time to be strategic. - Random Content: Sporadic, unplanned posts that jump around in topics aren't helping our cause. - Too low frequency: Often we aren't posting enough to get eyeballs in front of our content. - Messaging Indifference: Content that doesn't actually answer any burning questions our audience has means zero scroll-stopping. This approach is not just theory; it's a proven strategy that has worked for me and can work for you too. Get your 10 step guide as mentioned in the video: https://b2bjade.myflodesk.com/contentplanner Learn about my marketing strategy course: www.b2bjade.com

🚀 Welcome to a special webinar replay where I share my journey in B2B marketing and introduce you to my new course - B2B Breakthrough Academy! 🌟 About this replay: I delve into the challenges and triumphs of my B2B marketing journey. From feeling overwhelmed with theories and not knowing where to begin with creating a plan, to developing robust marketing strategies that really work, I've experienced it all. If you've ever felt under-resourced, overlooked, or confused about implementing effective B2B marketing strategies, this episode is for you! 🎓 Introducing B2B Breakthrough Academy: I made my breakthrough in B2B - and I want the same for you. That's why I've created the B2B Breakthrough Academy. This isn't just another marketing strategy course. It's a comprehensive program designed to empower B2B marketers with practical strategies, a supportive community, and essential soft skills to navigate corporate challenges confidently. 🔗 Important Links: Learn about BBA Course: www.b2bjade.com 💡 What You'll Get: - Develop a strategic, implementable marketing plan with templates. - Real-life demo of a 2024 marketing strategy for a B2B company. - Be part of a supportive community for mutual growth and accountability. - Enhance soft skills and mindset for rising up in corporate settings. 👉 Make Your B2B Breakthrough by Enrolling in the Course and Become the Marketer You've Always Wanted to Be.

In this webinar replay PLUS bonus Q&A, I'm breaking down the concept of COI (the cost of inaction), throwing in some practical examples, and sharing some real-world applications that could totally revolutionise your approach to B2B marketing! 🚀 Let's look at why the cost of inaction (COI) is as crucial as ROI in building a case for marketing investment! 🪩 Keep the conversation going and drop a comment with your thoughts or experiences related to COI in B2B marketing! 👇 Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with me here! » tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠ » Instagram ⁠⁠⁠@b2bjade⁠⁠⁠ » LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠

I share how I use data and stats to get buy in from leaders who are perhaps skeptical about moving away from traditional and dated selling models into more modern approaches that will get better results in B2B companies. I also share exciting news on reaching 20k followers on TikTok, thanking the community for how lovely it's been interacting over the past year as the channel (B2B Jade) has evolved. I get vulnerable too, sharing how it felt uncomfortable recently going viral and being attacked on a stat I shared, but how it's important to leave our comfort zones while knowing out stuff - inside and out! Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with me here! » tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠ » Instagram ⁠⁠⁠@b2bjade⁠⁠⁠ » LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠

I review and audit five B2B companies, focusing on brand positioning and effective communication with ideal clients. I discuss the challenges faced by B2B companies and highlight the importance of consistent value communication. I then provide the audits for TrustShare, Energize, Austin-Smith:Lord, Infonyx and Drimify, emphasising the need to address target audience pain points and stand out from competitors. Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with me here! » tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠ » Instagram ⁠⁠⁠@b2bjade⁠⁠⁠ » LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠

I share an exciting announcement about starting to create my new b2b marketing course, and run through the essentials components to focus on for successful b2b marketers including not only learning the basics of strategy and how marketing works but mindset and how we approach challenging corporate scenarios. I get raw here, I think you'll enjoy! Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with me here! » tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠ » Instagram ⁠⁠⁠@b2bjade⁠⁠⁠ » LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠

I live demo my downloadable template for mapping your b2b buyer journey. Also sharing the different models available and why I decided to create this more simple to use, fuss free template. This template is no longer available as a freebie since I launched my new website, for help please contact me. The template is available with many others in my course. Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with me here! » tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠ » Instagram ⁠⁠⁠@b2bjade⁠⁠⁠ » LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠

For International Women's Day 2023 I talk about the history of women in marketing and what we can learn from them as we navigate challenging situations at work. I give my tips on how to cope with being in a more traditionally male dominated industry and environment. I also review some advertising campaigns - good and bad - as part of checking out what's been happening out there in the world of brand during International Women's Day 2023. Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with me here! » tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠ » Instagram ⁠⁠⁠@b2bjade⁠⁠⁠ » LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠