The B2B Marketing and PR podcast

This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition.

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Episode 59: Your response to negative business reviews count as much as the review Itself

Full text of this post and link to underlying resoruces: https://www.swordandthescript.com/2021/01/response-business-reviews/

12-20
02:07

Episode 58: 38 marketing and comms predictions for 2025

Text version with links to underlying resources: https://www.swordandthescript.com/2024/12/marketing-comms-predictions-2025/

12-17
46:11

Episode 57: Good job! Research finds complimenting your competitors in marketing can tip the scales of sales in your favor

Full text: https://www.swordandthescript.com/2021/10/complimenting-competitors/

12-13
05:12

Episode 56: PR Tech Sum 60: New products and problems across PR software land

Full text: https://www.swordandthescript.com/2024/12/pr-software-land/

12-10
17:45

Episode 54: Surveys predict B2B marketing budgets will get a boost in 2025

Full text with links to underlying sources: https://www.swordandthescript.com/2024/11/predict-marketing-budgets/

12-03
05:30

Episode 55: Startups miss their biggest marketing and PR opportunity when terms of the deal are not disclosed

Full text: https://www.swordandthescript.com/2023/08/terms-of-the-deal/

11-29
04:54

Episode 52: Brand PLUS demand marketing beats brand VERSUS demand

Full text with links to underlying resources: https://www.swordandthescript.com/2024/11/brand-versus-demand-marketing

11-26
07:23

Episode 53: A short, simple and specific case for more content, not less

Full text: https://www.swordandthescript.com/2024/02/more-content-not-less/

11-22
02:53

Episode 51: A secret marketing and PR superpower that isn't another lesson from the election]

Full text with links to underlying resources: https://www.swordandthescript.com/2024/11/marketing-and-pr-superpower

11-19
03:50

Episode 50: Why acquiring a trade publication (M&A) is a brilliant software marketing play

Full text with links to the underlying sources: https://customerthink.com/3-reasons-why-semrush-acquiring-third-door-media-is-rock-star-content-marketing-play/

11-15
08:41

Episode 49: News from PR software vendors is slowing [PR Tech Sum 59]

Full text with links to underlying sources: https://www.swordandthescript.com/2024/11/pr-software-slowing/

11-12
08:35

Episode 47: Build marketing and PR programs rather than merely executing campaigns

Full text: https://www.swordandthescript.com/2024/10/marketing-programs/

11-05
07:21

Episode 48: Financial analysts say marketing is an investment, not a cost

Full text with links to the underlying resource: https://www.swordandthescript.com/2020/03/marketing-and-pr-budget/

11-01
05:50

Episode 45: Study finds B2B marketing is more reliant on gated content

Full text with links to the underlying resources: https://www.swordandthescript.com/2024/10/marketing-gated-content/

10-29
07:00

Episode 46: Why Semrush acquiring Third Door Media is rock star content marketing play

Full text with links to the underlying sources mentioned: https://customerthink.com/3-reasons-why-semrush-acquiring-third-door-media-is-rock-star-content-marketing-play/

10-25
09:03

Episode 44: A close look at the media monitoring section of Edelman’s report on generative AI for PR, marketing and comms

Full text with links to the underlying resources: https://www.swordandthescript.com/2024/10/edelman-generative-ai/

10-22
17:45

Episode 42: CX and churn: marketing's struggle to make 10 different channels feel like a single experience

Full text with links to the underlying resoruces mentioned: https://www.swordandthescript.com/2024/10/cx-churn/

10-15
05:02

Episode 43: 3 credible benchmarks for planning B2B marketing budgets in 2025

Full text with links to the mentioned resources: https://www.swordandthescript.com/2023/10/b2b-marketing-budget-as-a-percentage-of-revenue/

10-11
05:01

Episode 41: Behavioral science tips for getting the sales team to use content marketing makes

Full text of this post with links to the underlying resources: https://www.swordandthescript.com/2023/05/b2b-marketing-sales-team/

10-10
08:42

Episode 40: PR Tech Sum No. 58: Generative AI inches along in public relations

Full text with links to resources mentioned: https://www.swordandthescript.com/2024/10/generative-ai-public-relations/

10-08
10:13
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