The B2B Marketing and PR podcast

This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition.

Episode 128: PR software vendors race to add AI features to comms tools [PR Tech Sum No. 63]

Full text and links to the underlying resources: https://www.swordandthescript.com/2025/12/ai-comms-tools/

12-16
13:40

Episode 127: Summary findings: 5 surveys hint at where B2B marketing plans to spend money in 2026

Full text of this episode with links to charts and underlying resources: https://www.swordandthescript.com/2025/12/b2b-marketing-spend/

12-09
16:25

Episode 126: How PR and marketing pros are monitoring AI visibility for clients and brands

Full text with links to the resources, tools and people cited: https://www.swordandthescript.com/2025/11/monitoring-ai-visibility/

12-02
22:14

Episode 125: The next PR measurement conundrum: How do you measure AI visibility?

Text version of this post with links to the underlying resources: https://www.swordandthescript.com/2025/11/pr-measurement-ai-visibility/

11-25
05:15

Episode 124: 10 Fundamentals for Successful Media Interviews

Text version of this post: https://www.swordandthescript.com/2017/08/b2b-media-interviews/

11-18
06:53

Episode 123: AI-generated PR copy: Reporters want editorial integrity and due diligence

Text version with links to underlying resources: https://www.swordandthescript.com/2025/10/editorial-integrity-pr-ai/

11-04
06:31

Episode 122: Does long form content still have a place in the era of generative AI?

Text version of this post with links to cited studies: https://www.swordandthescript.com/2025/10/purposeful-browsing-generative-ai/

10-28
08:43

Episode 121: Exclusive: PR software startups Propel, Signal AI announce “strategic partnership”

Text version of this post with screnshot and links: https://www.swordandthescript.com/2025/10/propel-signal-ai-partnership/

10-21
15:27

Episode 120: Public relations and editorial written blogs are well positioned in the AI era

Text version of this episode with links to the cited resoruces: https://www.swordandthescript.com/2025/10/pr-blogs-ai-visibility/

10-14
13:18

Episode 119: Media pitching: Adding perspective to Michael Smart’s FAQs for Muck Rack

Text version of this post with links to the underlying resoruces: https://www.swordandthescript.com/2025/09/media-pitching/

10-07
21:15

Episode 118: B2B says public relations drives revenue but struggle to prove it

Text version of this post with links to all of the stats and facts cited: https://www.swordandthescript.com/2025/09/b2b-public-relations-revenue/

09-30
14:10

Episode 117: People are not taking government surveys; businesses have the same problem

Text version of this post: https://www.swordandthescript.com/2025/09/people-are-not-taking-surveys/

09-23
08:59

Episode 116: Data: How many touches does it take to attract and turn B2B prospects into customers?

Text version of this post -- with links to the underlying studies: https://www.swordandthescript.com/2025/09/touches-b2b-prospects/

09-16
07:08

Episode 115: What PR should do about the waning influence of traditional media

Text version of this piece: https://www.swordandthescript.com/2025/08/influence-media-waning/

09-02
10:17

Episode 114: Being different is THE best practice in marketing

Text version of this post: https://www.swordandthescript.com/2017/03/best-practice-marketing-different/

08-29
02:26

Episode 113: Essential customizations PR should make to their generative AI tools

Text version of this post: https://www.swordandthescript.com/2025/08/generative-ai-customizations/

08-26
07:09

Episode 112: B2B prospects form preferences earlier and avoid sales conversations later, analysts say

Text version: https://www.swordandthescript.com/2025/08/b2b-preferences/

08-19
04:53

Episode 111: 12 ways to extend the investment marketing makes in webinars

Text version of this post: https://www.swordandthescript.com/2016/12/b2b-webinars-leverage-existing/

08-15
14:01

Episode 110: Hiding pricing info may leave B2B tech companies off the short list

Text version of this post: https://www.swordandthescript.com/2025/08/b2b-pricing/

08-12
06:03

Episode 109: 9 Little Stories from a One Time Public Relations Gig with the Ringling Bros. and Barnum & Bailey Circus

Full text: https://www.swordandthescript.com/2017/05/pr-ringling-bros-barnum-bailey-circus/

08-08
13:27

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