The B2B Marketing and PR podcast

This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition.

Episode 115: What PR should do about the waning influence of traditional media

Text version of this piece: https://www.swordandthescript.com/2025/08/influence-media-waning/

09-02
10:17

Episode 114: Being different is THE best practice in marketing

Text version of this post: https://www.swordandthescript.com/2017/03/best-practice-marketing-different/

08-29
02:26

Episode 113: Essential customizations PR should make to their generative AI tools

Text version of this post: https://www.swordandthescript.com/2025/08/generative-ai-customizations/

08-26
07:09

Episode 112: B2B prospects form preferences earlier and avoid sales conversations later, analysts say

Text version: https://www.swordandthescript.com/2025/08/b2b-preferences/

08-19
04:53

Episode 111: 12 ways to extend the investment marketing makes in webinars

Text version of this post: https://www.swordandthescript.com/2016/12/b2b-webinars-leverage-existing/

08-15
14:01

Episode 110: Hiding pricing info may leave B2B tech companies off the short list

Text version of this post: https://www.swordandthescript.com/2025/08/b2b-pricing/

08-12
06:03

Episode 109: 9 Little Stories from a One Time Public Relations Gig with the Ringling Bros. and Barnum & Bailey Circus

Full text: https://www.swordandthescript.com/2017/05/pr-ringling-bros-barnum-bailey-circus/

08-08
13:27

Episode 108: Human experience is one thing AI cannot accurately provide to marketing or comms

Text version of this post: https://www.swordandthescript.com/2025/07/ai-human-experience/

08-05
05:19

Episode 107: Sheer Passion in Marketing Goes a Long Way

Text version of this post: https://www.swordandthescript.com/2017/03/passion-in-marketing/

08-01
02:34

Episode 106: Generative AI is changing behavior -- that's what marketing and comms need to observe

Full text of this post: https://www.swordandthescript.com/2025/07/generative-ai-changing-behavior/

07-29
05:54

Episode 105: Thought Leadership Actually Requires Thought and Leadership

Text version of this post: https://www.swordandthescript.com/2017/02/thought-leadership-requires/

07-25
02:46

Episode 104: 40+ B2B marketing and PR statistics marking the half way point in 2025

Full post with links to the cited sources: https://www.swordandthescript.com/2025/07/b2b-marketing-pr-statistics/

07-22
12:26

Episode 103: Marketing to be measured rather than marketing to pursuade

Text version of this post with links to the underlying resources: https://www.swordandthescript.com/2025/07/marketing-measurement-persuasion/

07-14
02:47

Episode 102: Practical ways for B2B marketing to get more value out of its investment in tradeshows and conferences

Text version of this post: https://www.swordandthescript.com/2017/04/b2b-marketing-trade-shows/

07-11
08:08

Episode 101: Reducing marketing employee turnover can improve marketing performance

Full text of the post with a link to the the study: https://www.swordandthescript.com/2025/06/marketing-employee-turnover/

07-08
09:08

Episode 100: The B2B marketing playbook must shift from tricks to education

Full post with links to the resoruces and statistics mentioned: https://www.swordandthescript.com/2025/06/b2b-marketing-playbook/

07-01
04:44

Episode 99: Marketers without authority to get stuff done leads to marketing without accountability

Full text of this post: https://www.swordandthescript.com/2017/07/marketing-accountability/

06-27
06:04

Episode 98: Very useful benchmarks for guiding how gated content is best used B2B marketing

Full text with links to the underlying resource mentioned: https://www.swordandthescript.com/2025/06/gated-content-benchmarks/

06-24
05:13

Episode 97: Are Embargoes and Exclusives Still Useful in Media Relations?

Full post with links to the underlying resoruces: https://www.swordandthescript.com/2020/09/embargoes-exclusives-useful/

06-20
07:28

Episode 96: Chatbots increasingly becoming the interface for PR software [PR tech summary no. 62]

The PR technology summary (PR tech sum) reviews all the news coming out of the PR software vendors once quarter. Here's a link to the full post with links to the underlying resources: https://www.swordandthescript.com/2025/06/pr-software-chatbots/

06-17
10:02

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