In this episode we talk to John Barron, Sales & Marketing Director of mobile video platform company Vennetics. John tells us how Vennetics pivoted early in its journey, the steps they took and the results this change in the business had.
In this episode we talk to Liam McKenna, Partner and GDPR specialist at professional services firm Mazars. Liam tells us the 3 most important things to have ready for GDPR, how Mazars are dealing with GDPR and gives advice on how GDPR will affect B2B businesses.
How Travelport Digital Approach Inbound Marketing How Travelport Digital get staff to contribute and distribute content Developing personas in a niche market Travelport Digital results from inbound marketing How Travelport Digital qualify inbound leads Content topic and timing are key to inbound success Importance of Sales & Marketing Alignment The 2 most important things to consider when doing inbound