The Basecamp Show

Welcome to The Basecamp Show, your go-to destination for insightful discussions on business, entrepreneurship, and marketing strategies. Join us as we embark on a journey through the ever-changing landscape of the business world, offering valuable tips, expert insights, and inspiring stories.

17: Developing a Productivity System for Your Business

Let's talk about how to be efficient with your to-do list, tasks, and projects. I've used many different methods and strategies over the years, and have landed on something that has been working great.

09-27
16:41

16: Back to the Basics of Marketing

Today we talk about the "why" of marketing, and dive into the reason why business grows, and how we can utilize that in digital marketing strategy.

09-18
12:30

15: Customer Service and Your Marketing

Great marketing will not get you too far if you don't have excellent customer service. Let's talk about some basic customer service implementations. Learn more about implementing a CRM for your business.

09-09
08:03

14: Email Marketing Practices

Let's talk about how email marketing works and how to think about email marketing the correct way.

05-10
12:05

13: Advertising Basics

Let's talk about some of the basics when it comes to advertising, as well as some best practices.

05-03
11:21

12: A Stance on Marketing Ethics

In this episode, we dive into some of the "ethical" issues that could plague marketing companies, and is a big concern we hear about from many of our clients. Here is how we handle this.

04-19
09:03

11: A Website's Purpose

Let's talk about the importance of a website for your business. It's not just a landing page, but a place to springboard other marketing efforts from. AV Nexus CRM: https://avmediallc.app/

04-12
09:28

10: Photography For Your Business

How important is professional photography for your business? When does it make sense to hire someone or DIY?

04-05
15:59

9: Using Video for Your Business

Video can be a huge driver of growth for your business. Let's talk all about it.

03-29
16:12

8: All About SEO

Let's discuss what SEO is and whether or not it's important for your business (spoiler alert...it is)

03-27
07:00

7: Social Media Types

Let's dive into a brief conversation about social media. How do we start building authority for your business?

03-08
08:16

6: Pricing Ladder

Do you have a pricing strategy for your products or services? Having a strategic way to present your offerings and funnel people into certain choices is important.

02-23
07:29

5: Sales vs Marketing

Two sides of the same coin. They're very closely related, but they serve two different roles for a company. Let's dive into the specifics and define what each should look like.

02-16
12:07

4: Boosting Posts

Let's talk about boosting posts on Facebook. Does it work? Is it alright to do? Here are my two cents on it.

02-09
07:09

3: Targeted Marketing

When you talk to everyone, you end up talking to no one. Learn why it's important to slim down your prospect pool and concetrate your efforts on a select group of people.

02-02
10:07

2: Referral Networking

Let's talk about probably one of the most important aspects of marketing your business: networking.

01-26
10:19

1: Introduction and Welcome

Welcome to the Basecamp show! I'm your host, Alex Vassios. I own and operate AV Media here in Colorado Springs, CO - and I'm excited to join you on this journey of business ownership and entrepreneurship. This episode serves as an introduction to the show and a bit of my background. Welcome!

01-20
11:19

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