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The Beauty Biz™ Show

Author: Lori Crete

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Hosted by celebrity esthetician & industry expert Lori Crete, each Beauty Biz Show episode is designed to help you tap into your best success and leave you feeling inspired to build the beauty biz of your dreams! Featuring industry icons and gurus, revenue-driving tips and motivational messages, Lori and her guests inspire you to burst through stagnant industry norms to flourish in your profession and make a beautiful, abundant living doing what you love. A finalist for American Spa Magazine’s 2017 Women in Wellness Mentor of the Year, Lori is a highly sought after industry expert and licensed celebrity esthetician. Owner of Southern California’s Spa 10, she is also the founder of The Beauty Biz Club™, a success-based society dedicated to helping beauty practitioners around the world fill their schedule, increase profits and break through to the 6-figure mark. For more about Lori & the Beauty Biz Club, visit beautybizclub.com.
227 Episodes
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Welcome back to the Beauty Biz Show! In this special series, Lori and Lauren share their unfiltered thoughts and real opinions about esthetician life. Tune in to hear what two estheticians really think about everything from botox to positioning yourself as a professional in your Beauty Biz. “ Position yourself like a professional and you have more opportunities, period." - Lori Crete Learn more about The Beauty Biz Show at https://loricrete.com/230-esthetician-life-unfiltered
Welcome back to the Beauty Biz Show! In this episode, Lori welcomes her significant other, Jay Nixon, to celebrate the one-year anniversary of Jay’s new product: Buzzed Buddy. Listen in as Lori and Jay discuss all things small business, from navigating social media to what business growth actually looks like.  “Sometimes you have to, like, understand that growth is growth, right? It's stages and phases, and you have to be okay with that. Sometimes it's just, like, acknowledging where you are is where you're supposed to be.” - Jay Nixon  Learn more about The Beauty Biz Show at https://loricrete.com/229-buzzed-buddy/
Welcome back to the Beauty Biz Show! In this episode, Lori shares the 4 moves she always returns to when her beauty biz is feeling off. Tune in for a behind-the-scenes look at what really works when you hit a plateau or feel the urge to expand in your beauty biz. “ We can step into action with a mindset that's kind of Negative Nelly or scared or overwhelmed, or we can just decide, okay, I'm stepping into positivity and strategy.” - Lori Crete Learn more about The Beauty Biz Show at https://loricrete.com/228-solocast-the-4-ms/
Welcome back to the Beauty Biz Show! In this special series, Lori and Lauren share their unfiltered thoughts and real opinions about esthetician life. Tune in to hear what two estheticians really think about everything from manifestation to the evolving landscape of the beauty industry. “ I will bend without breaking when I need to in my business.” - Lori Crete Learn more about The Beauty Biz Show at https://loricrete.com/227-esthetician-life-unfiltered/
Welcome back to the Beauty Biz Show! Do you feel like you want to get out of the treatment room? Like, right now? This episode is for you. Tune in to learn how to recognize the signs of esthetician burnout and how you can recover from it (plus, the systems you need to implement to avoid burnout in the first place!).  “It’s not a sign that you're failing. It isn't a signal that you're in the wrong career. It’s probably a nudge from your inner wisdom, and it means maybe you're feeling a little burnt out.” - Lori Crete Learn more about The Beauty Biz Show at https://loricrete.com/226-esthetician-burnout
Welcome back to the Beauty Biz Show! In this special episode, Lori and Lauren share their unfiltered thoughts and real opinions about esthetician life. Tune in to hear what two estheticians really think about everything from taking time off to setting up the schedule and systems that work for you. Bonus: Lori and Lauren share their experiences at the iconic Vegas show! “ Could I be busier? Yes. But do I want to be? No. And that's okay.” - Lauren Nettuno Learn more about The Beauty Biz Show at https://loricrete.com/225-esthetician-life-unfiltered
Welcome back to the Beauty Biz Show! In this episode, SUGARED + BRONZED Co-Founder Courtney Claghorn joins Lori to discuss how she grew her business from an apartment-based startup to the nation's largest sugaring hair removal and sunless tanning destination. Tune in to hear Courtney’s thoughts on all things entrepreneurship, from team-building to the importance of intuition in decision-making. “As soon as I started the business I was like, oh, this makes so much sense that I'm an entrepreneur. I just never thought about it in like a sexy way or glamorous way, and honestly, it's really not that sexy or glamorous for a really long time. So I'm glad I didn't have that idea in my head.” - Courtney Claghorn Learn more about The Beauty Biz Show at https://loricrete.com/224-courtney-claghorn
Welcome back to the Beauty Biz Show! In this special episode, Lori Crete and Lauren Nettuno share their unfiltered thoughts and real opinions about esthetician life. Tune in to hear what two estheticians really think about everything from live esthetician events to the latest skincare trends. “ We all have doubt in ourselves from time to time… when I leave the live, this time and last time, it's a good reminder to me that even though I'm maybe less experienced, I still have a lot to bring to the table, and I get that boost of confidence.” - Lauren Nettuno Learn more about The Beauty Biz Show at https://loricrete.com/223-esthetician-life-unfiltered
Welcome back to the Beauty Biz Show! In this episode, Schedulicity founder Jerry Nettuno joins Lori to discuss his journey in creating one of the most prominent online scheduling tools in the beauty industry. Tune in to learn more about Vagaro’s acquisition of Schedulicity, and hear Jerry discuss the challenges and triumphs of building and exiting a successful business.  “It was the truly talented, hardworking, passionate and caring people that made this company what it was. And I think that people who used Schedulicity, like yourself, I think you could feel that.” - Jerry Nettuno Learn more about The Beauty Biz Show at https://loricrete.com/222-jerry-nettuno/
Welcome back to The Beauty Biz Show! In this episode, Lori shares how she keeps her beauty biz booked perfectly during the chaotic festival season. Tune in to hear Lori’s strategies for managing periods of disruption and learn how your beauty biz can not just survive, but thrive. “ We're all gonna have frustrating periods and seasons in our business, but I've turned these into manageable and sometimes even more profitable parts of my business cycle.” - Lori Crete  Learn more about The Beauty Biz Show at https://loricrete.com/221-festival-season/
Welcome back to the Beauty Biz Show! In this special episode, Lori Crete and Lauren Nettuno share their unfiltered thoughts and honest opinions about the hottest trends in skincare. Tune in to hear what two estheticians really think about everything from astrology-based skincare to skin streaming to truffle-infused eye cream.  "These things that make you a little different can recession-proof your business, really.” - Lori Crete  Learn more about The Beauty Biz Show at https://loricrete.com/220-trends-in-skincare/
Welcome back to The Beauty Biz Show! This episode is dedicated to the estheticians who want to succeed against all odds. Tune in to hear Lori break down how estheticians can not only survive but thrive in a shaky economy. (Hint: It’s all about focus over fear.) “Resilience right now isn't just a mindset, it's a pattern that you have to adopt as a beauty entrepreneur.” - Lori Crete Learn more about The Beauty Biz Show at https://loricrete.com/focus-over-fear
It’s the 10 year anniversary of The Beauty Biz Show! In this special episode, Lori celebrates a decade of passion and perseverance in the world of podcasting. Tune in to hear Lori reflect on her favorite behind-the-scenes moments and what makes The Beauty Biz Show so meaningful. “Helping other estheticians build a beautiful life truly is my North Star guiding light mission.” - Lori Crete Learn more about The Beauty Biz Show at https://loricrete.com/10-year-anniversary/
Welcome back to The Beauty Biz Show. In this episode, double board-certified dermatologist and experienced inventor Dr. Steven Hacker joins Lori to discuss his entrepreneurial journey, the role of estheticians in dermatology, and all things dermaplaning. Tune in to learn more about Dr. Hacker's latest invention, the Lumohs Dermaplane, and how it can transform your esthetics practice. “ I would say every single esthetician client should have a dermaplaning procedure. There's no reason they shouldn't... before microneedling, as a standalone procedure, it's safe and it should just be part of your routine.” - Dr. Steven Hacker Learn more about The Beauty Biz Show at https://loricrete.com/217-steven-hacker/
Welcome back to the Beauty Biz Show! In this episode, Lori dives into the three reasons why she doesn’t share her skincare lines on social media. Tune in to hear Lori’s values-driven strategy and process for choosing a skincare line and learn how you can implement these practices in your own beauty biz. "It's a lot like dating. You have to kiss a few, or maybe a lot of frogs, before you decide to dive into a full-time commitment and you decide to get married. That's how I look at bringing on a new piece of equipment or a skincare line." - Lori Crete Learn more about The Beauty Biz Show at https://loricrete.com/why-i-dont-share-skincare-lines/
Welcome back to the Beauty Biz Show! In this episode, six-figure esthetician Lauren Nettuno joins Lori to discuss Lauren's esthetician journey and their latest collaboration, Emerging Esthetician. Tune in to hear how mentorship has impacted Lauren's success and learn more about the new Emerging Esthetician community and membership. “ Being an emerging esthetician means that you're in the early stages of building your career… It's a phase filled with learning, growth, and discovering unique styles, expertise, and how you want to present as a professional.” - Lauren Nettuno Learn more about The Beauty Biz Show at https://loricrete.com/215-emerging-esthetician/
Welcome back to The Beauty Biz Show! In this episode, multi-licensed spa professional and owner of Chakra Esthetics Day Spa Angela Rafferty joins Lori to discuss her journey into the beauty biz world. Tune in to hear how Angela is helping licensed estheticians incorporate energy work into their practice with The Chakra Esthetics Training Method. “ We're all loving energy and loving beings.” - Angela Rafferty  Learn more about The Beauty Biz Show at https://loricrete.com/214-angela-rafferty/
Welcome back to the Beauty Biz Show! In the first episode of 2025, Lori reflects on her top five takeaways from 2024. Tune in to hear the lessons she’s bringing into the new year and learn more about an exciting new offer for new estheticians! “The lesson here is that sometimes we need to pause, reflect, and assess by staying strong and realizing we are in a cyclical business and industry.” - Lori Crete Learn more about The Beauty Biz Show at https://loricrete.com/last-facial-of-2024/
What do your beauty biz and a bad eyebrow wax have in common? In this episode, Lori has a silly (but serious) analogy to leave you with before we take a short break for the holiday season. Tune in to hear Lori’s tips for responding constructively to challenges in your beauty biz, from filling in the gaps to forgiving what needs forgiving and healing when you've been burned. “Whether it's your brows or your beauty business, mistakes, gaps, and burns are all part of the process. And what matters the most is how you respond.” - Lori Crete Learn more about The Beauty Biz Show at https://loricrete.com/beauty-biz-eyebrow-wax/.
Welcome back to The Beauty Biz Show. In this episode, RN and Licensed Esthetician Erin Roberts joins Lori to discuss finding your niche, turning passion into profit, and all things microcurrent. Tune in to hear Erin’s top beauty biz tips and learn more about her new microcurrent course. "I think you have to give yourself the creative space to create something that's unique and authentic." - Erin Roberts Learn more about The Beauty Biz Show at https://loricrete.com/211-erin-roberts/
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Comments (4)

Stephanie Davis Mua

Such a great episode. I was feeling pretty discouraged this morning. I came here first for motivation and this was so inspiring. Marisa, I loved listening to your journey.

Jul 27th
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Stephanie Davis Mua

This is my favorite Lori. I am definitely in this space, just getting back to work after having back surgery in March. It's been a tough transition back but these tips are so amazing and practical. Thank you for always giving great advice ❤️❤️

Jul 10th
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Michelle Sablan LMT, SCS

Loved these tips! Good ideas that are easy to implement.

May 17th
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Ryan Michael Ohio

Hello Lori, this is my first upload podcast app and first podcast I've heard, and listened to beginning to end. Looking forward to listening to your other casts that I have saved because of your knowledgeable of the business side in the industry. I am opening my second hair salon, but different than my first in every aspect with location, clientele, different city, different branding altogether..so your inspiring and informative casts are helping me to feel more informative, inspired with renewed confidence and awareness. I've also been a licensed cosmetologist and esthetician for almost at the same time as you, 04/2002, and yes, the financial crisis was a rough time, and supporting my then live-in then partner who was a banking IT executive after a layoff for 2 years. I had just went booth rental and worked my ass of to get clients, and to be honest, probably my most successful stint in 3 months I've ever done..I'll just say, business cards, bars, buy your conversational bar buddy

Apr 18th
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