The Beer2Beer Marketing Podcast

13 Episodes

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The Stuff Demo Request Forms are Made of with David Kirkdorffer

2021-03-1634:52

Follow David's great LinkedIn account here https://www.linkedin.com/in/davidkirkdorffer/

What are Branded SERPs? (And Why You Should Care) with Jason Barnard

2021-02-0851:10

I assume you don't pay much attention to branded SERPs. I know I never did. But when you think about it, what people see when they google your company's name is really the 'business card' for your business. Someone who does spend a lot of time thinking about branded SERPs in Jason Barnard, 'the Brand SERP Guy'. Excited to have Jason join and share his knowledge around branded SERPs, how they work, and why they're so important. https://jasonbarnard.com/

Marketers who Don't Succeed in 2021 : It's on You - with Billy Cina from Marketing Envy

2021-01-1131:45

Marketing Envy's Website www.marketingenvy.comFollow Billy on LinkedIn https://www.linkedin.com/in/billycina/

"But Everyone Has a Podcast" with Dan Sanchez

2020-12-0630:38

How Dan grew his LinkedIn following: https://sweetfishmedia.com/lp/10k/

An Inside View at Gong's Great Marketing

2020-11-1133:04

You know those amazing Gong LinkedIn posts? Meet the guy who writes them. Excited to welcome Vince Chan. Marketing Coordinator at Gong for a behind this scenes look at Gong's marketing machine, and his unique career path to get there

'Don't Care So Much - Just Press Record!' with Sivan Felder, CMO at TwoHeads

2020-10-0628:05

Just as I was getting comfortable with **written** content marketing, here comes video. Fortunately, Sivan Felder, CMO of TwoHeads has been making videos LONG before it was cool. This episode covers: - When startups should start making videos - What makes a quality video - How to make your video content connect with your audience. https://www.twoheadsil.com/

I Want to be a Creative Consultant.... but What Does that Even Mean?

2020-09-3033:33

Creative consultant sounds like a dream job. But how can we bring some of that creative energy to our own jobs? Jonathan Kahn, creative consultant to multiple unicorns explains his process in this episode

Why Are B2B Emails So Bad?

2020-08-2534:36

Watch this talk from Margo, and make your email better: https://blog.brightvision.com/webinar-how-to-write-a-newsletter-people-actually-want-to-readWebsite: https://www.thatseemsimportant.com/about-margo-aaron/Twitter: https://twitter.com/margoaaron

Building a Successful Marketing Career in the 2020s

2020-08-0622:26

Maya Grossman, marketer, author, and advisor on making yourself an invaluable marketer and employee

If You're Afraid to Strike Out, You Won't Hit Home Runs

2020-08-0627:46

Nathan Burke, CMO of Axonius isn't afraid to do the opposite of what all his competitors are doing. When it works, he and his team look like geniuses. And when it doesn’t, well.. They adapt for next time

A Tale of Too Many Target Personas

2020-08-0620:12

Aviv Canaani, VP Marketing at Workiz, on how to narrow down your target audience and marketing to business owners that actually like to speak on the phone (weird, I know)

The Hardest Target Market in a Pandemic

2020-08-0618:37

Check out the Arbox app here and follow Adam on LinkedIn. (Turns out there are more "Adam Davis'" than "Josh Feigenbaums")

Gated Assets? We Don't Need no Stinkin' Gated Assets!

2020-08-0623:42

Show notes? Oh man, this marketing podcast business is harder than I thought! **Shakes fist at Ceiling**Curse you, Dave Gerhardt!My first guest is Maayan Sella, Marketing Director at Pcysys, a cybersecurity start up that faced the rough challenge of generating leads with no gated assets. Also included - how to make a not terrible webinar.

#box-pro-ellipsis-173461554647870{-webkit-line-clamp:2;}The Beer2Beer Marketing Podcast