DiscoverBest SEO Podcast: Search with LLM Visibility®
Best SEO Podcast: Search with LLM Visibility®

Best SEO Podcast: Search with LLM Visibility®

Author: Matthew Bertram

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AI-Driven Visibility. Real-World Impact.

Getting found, named and cited by AI search.


Running since 2009. Over 5 million downloads. The same question the whole time: what is actually working right now, and what only sounds like it is.


Matthew Bertram hosts. He owns and leads EWR Digital in Houston, so none of this is theory. It is what he is seeing in client work every week.


The shift is not that buyers use AI. It is that a model now decides which companies get mentioned at all, and most executives cannot see whether theirs is one of them. Ranking was something you could measure. Being named is not, yet, and that gap is where the risk sits.


Every week: operators, analysts and specialists who have run the thing they are talking about. What still works, what quietly stopped working, and what to do on Monday.


If you run a marketing team, run a company, or you are building your own name, this one is for you. Because if the models cannot find you, your buyers will not either.


The show explains it. EWR Digital does it. Get a free AI visibility audit at ewrdigital.com/ai-visibility-audit, or find more from Matthew at matthewbertram.com.

695 Episodes
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Good SEO Still Matters

Good SEO Still Matters

2026-10-1239:52

SEO is entering another frontier, and some of the strategies that built rankings over the last decade aren't enough to build visibility in AI search. Matthew Bertram sits down with Leo Poitevin to explore where traditional SEO overlaps with AI visibility and where the playbook is starting to diverge. They dig into third-party listicles, online consensus, backlinks, outreach, brand authority, and why the sources talking about your company may become just as important as what's published on you...
The customer journey isn't a straight line anymore, and last-click attribution may be giving marketers the wrong picture of what's actually driving revenue. Matthew Bertram sits down with Carol Larson of Marketstorm to explore how AI, changing buyer behavior, fragmented platforms, and longer decision cycles are reshaping digital marketing. They break down Google's "messy middle," the difference between creating influence and capturing existing demand, and why the channel that gets the final c...
Using AI is one thing. Building an entire system around it is another. Matthew Bertram sits down with returning guest Richard Valentine and Hector Herrera for a deep technical conversation about how AI power users are moving beyond individual prompts and building their own AI architecture, specialized agent teams, memory systems, workflows, and internal infrastructure. They explore model drift, token management, specialized AI teams, scheduled learning, memory decay, human approval systems, a...
SEO strategies that worked five years ago may actually be holding brands back today. Matthew Bertram sits down with Calum Kennard, Head of Sales at ClickSlice, to explore how Google and AI search are changing what it takes to earn visibility, trust, and conversions online. They break down stale and duplicate content, authorship and entity signals, information gain, topical authority, and why e-commerce brands may be better served focusing SEO efforts on category and collection pages rather th...
AI search is changing what it means to build visibility online. Matthew Bertram sits down with Matt Emgi to explore the evolving relationship between SEO, AEO, and LLM visibility, including why authority, entity associations, consensus signals, and brand presence are becoming increasingly important. They break down digital PR, original research, Reddit marketing, link building, attribution, automation, and the strategies SaaS and B2B companies can use to turn search visibility into meas...
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