The Beyond Esthetics Podcast

Today we're sitting down with our girl Sierra—an esthetician with one of the most powerful career pivots we've seen. From working full-time at Costco with financial security and benefits to walking into esthetics school with a big dream on her heart, Sierra has navigated her path with courage, soul, and strategy. We talk about what that "in-between" season looked like—when the dream is planted but the pieces haven't come together yet. From recovering from surgery to job hunting and juggling part-time work, Sierra walks us through how she held the vision, trusted herself, and eventually said yes to the opportunity that changed everything. We also dive into how she's used personal branding, mentorship, and her BFF ChatGPT to build fast momentum—while staying deeply aligned with her values. You'll hear how she's structuring her business now to walk away from Costco for good and what this soul-led journey has taught her in both business and life. If you've ever craved permission to pivot, build your own thing, or trust the path that's calling you—this one's for you.

Realigned. That's how Michelle describes her journey back to herself, her family, and a business that truly fits her life. In this episode of Beyond Esthetics, we sit down with Michelle — a small-town Canadian esthetician, mom, and former spa owner — who shares how she got into Esthetics and the spiritual journey that was so integral, how she went from managing a team to choosing simplicity, purpose, and alignment and what success truly means to her now! This is one of the most spiritually inspiring conversations we've ever done that gave us chills all the way through!  She takes us inside the emotional pivot of downsizing, the systems that support her peace, and her recent journey into the Enneagram and self-discovery work that's helped her lead with more clarity and confidence than ever before. ✨ This one is for every beauty pro who's ever felt like "more" isn't always better. Find Us:  Instagram: @thedragonflyspa @thebeyondesthetics @sweetcheeksuniversity @the_esthi_coach Email us:  hello@beyondestheticscoaching We'd love a rating and review!

Pull up a chair and pour yourself something cozy — because this episode feels like a heart-to-heart with your closest esty girlfriends. We're bringing back one of our favorite humans, Erin Malinski, for a soul-deep conversation that's been a long time coming. This one is for the beauty pros who are done with the comparison trap, tired of pretending they have to do it all alone, and ready to step into something more… aligned, authentic, and connected. Together with Erin, we unpack what "community over competition" really looks like — not just as a cute phrase, but as a powerful way to lead, live, and build a sustainable business. This value is the heartbeat of Beyond Esthetics, and in this episode, you'll hear why. ✨ We talk about: * How comparison can sneak into your career (and what to do about it) * The real growth that comes from collaboration and support * Personal stories from all three of us about letting go of ego and choosing connection * Why mentorship, community, and sisterhood change the game * And how to start building that kind of support right now If you've ever felt like you're "behind," like someone else's success takes away from yours, or like you're doing it all alone — this episode is a reminder that you don't have to be. 💬 "There's room for you. There's room for all of us. And the magic happens when we stop competing and start cheering each other on." Find Us:  Instagram: @thebeyondesthetics @sweetcheeksuniversity @the_esthi_coach @lpsskinstudio Email us! hello@beyondestheticscoaching.com We'd love a rating and review and for you to build up our community by sharing this episode!

This episode picks up where our conversation with Marti Hutchinson left off — diving into the mindset that builds not just momentum, but sustainability in your beauty career. We explore what it really means to earn your place in the industry, how to start at the bottom without shame, and the difference between "doing whatever it takes" and burning yourself out. You'll hear honest takes on entitlement vs. willingness, why integrity and initiative go farther than talent alone, and how follow-through is the quiet trait behind every successful esthetician. This one's for the esthetician who's in it for the long game — who wants to grow with intention, grit, and grace. Find Us:  Instagram: @thebeyondesthetics @the_esthi_coach @sweetcheeksuniversity www.sweetcheeksuniversity.com We'd love a rating and review and please share this episode with an Esthi Besti!

Behind every powerful leader and industry icon is a story no one saw. In this episode, we sit down with Marti Hutchinson, The Medspa Mentor and owner of M Spa Boise and Aesthetics Academy of Idaho. Marti knows what it means to start from nothing—and still believe in something greater. For the first time, she's letting us in on the full story: the losses, the lessons, the relentless work, and the unstoppable, unlimited mindset that carried her through. This conversation goes deep. It's raw, real, and rooted in everything most people don't talk about—but should. If you've ever felt behind, broken down, or unsure of your next step—this is your reminder that your beginning doesn't define your capacity to rise. Find Marti: Instagram @marti_medspamentor @aestheticsacademyofidaho  Medspa Mentor App https://medspamentor.passion.io/ Find us:  Instagram @thebeyondesthetics @sweetcheeksuniversity @the_esthi_coach Interested in 1:1 coaching or joining our Winter/Spring Mastermind 2026? Email us at hello@beyondesthetics.com or send us a DM on Instagram  Please leave us a rating and review wherever you tune in!

🎙️ EPISODE TITLE: Why You're Not Selling & The Systems You Need to Grow In today's solo episode with Tiffanie, I'm giving you a raw and real mid-summer check-in — from deviated septum surgery recovery to celebrating my 39th birthday — plus a behind-the-scenes look at what's ahead this fall at Sweet Cheeks and beyond. We're diving into: ✨ Why you might be struggling to sell your products, services, or treatments — and what to do about it ✨ How to create intentional systems in your esthetics practice to support growth, client retention, and freedom ✨ My personal update + what I'm excited for in this new season of life and business Whether you're a solo esthetician, spa owner, or team leader — this episode is your reminder that your business needs more than talent: it needs structure. 🔥 CALLS TO ACTION: 💌 Sweet Cheeks Waxing + Skincare is HIRING! We're growing our team in Salmon, ID! If you're a licensed esthetician ready to work in a purpose-driven, professional, and empowering environment, we'd love to meet you. 👉 Email your resume and cover letter to: hello@sweetcheekswaxingskincare.com 🧠 Book Jessica's Retail Sales Masterclass Learn how to confidently recommend home-care and sell retail in a way that feels natural and non-pushy. 📩 DM @@the_esthi_coach [https://www.instagram.com/the_esthi_coach] on Instagram to schedule! 🌸 Take my FREE Brazilian Wax Masterclass Designed for estheticians who want to level up their intimate waxing game — this free course is your foundation to understanding Brazilian waxing beyond the crash course in school. 🎓 Get instant access at: sweetcheeksuniversity.com [https://sweetcheeksuniversity.com/] ✋ Ready for Hands-On Brazilian Waxing Training? Once you complete the free course, book Tiffanie for an in-person training at your practice to master Brazilian waxing in real time. 📩 DM me @@sweetcheeksuniversity [https://www.instagram.com/sweetcheeksuniversity] to schedule. 📲 Follow us for more education, inspo, and real talk: Instagram: @thebeyondesthetics [https://www.instagram.com/thebeyondesthetics] Podcast: Beyond Esthetics on Spotify/Apple [https://linktr.ee/thebeyondesthetics] ⭐️ If this episode helped you, share it with a fellow esthi, screenshot + tag us in your stories, and don't forget to rate and review the show — it helps us reach more estheticians around the world 💕

In this special birthday episode, I'm reflecting on the Top 10 lessons I've learned about success as an esthetician—insights shaped by experience, growth, and the beautiful messiness of building a career in this industry. From boundaries to belief, we're celebrating what it really takes to thrive. Then we shift into part two: a grounded and real conversation about creating homecare routines that actually work—for you and your clients. I'm sharing how to stop building routines around fantasy and instead meet clients exactly where they are, so you both get better results and deeper trust. This episode is a celebration, a strategy session, and a little soul talk all in one. FIND US Instagram @thebeyondesthetics @the_esthi_coach @sweetcheeksuniversity Email hello@beyondestheticscoaching.com Tiffanie's website for her Brazilian Waxing Masterclass and more! www.sweetcheeksuniversity.com

In this episode, we're diving into what it truly means to be in alignment as a beauty professional - and why it's the most powerful path to building a career that feels good and grows with integrity.  You'll learn how to create alignment, re align when needed and truly recognize the signs of misalignment. You'll learn how to reconnect with your core values and how authenticity can be your greatest asset in client attraction, content creation and long term career fulfillment.  Whether you're feeling burnt out, are craving more clarity or feeling confused about how to find your place in the beauty industry, this episode will help you align with your purpose, your priorities and the kind of beauty career that honors who you are!  This special episode is deep work! It includes self reflection prompts and journal prompts that will level you up as a beauty professional so get ready for this episode with a pen and paper or have your notes app ready!  FIND US:  @thebeyondesthetics @sweetcheeksuniversity @the_esthi_coach If you are interested in any of our coaching programs, email us at hello@beyondestheticscoaching.com

In this powerful episode, we sit down with esthetician and business owner Erin Malinski to talk about what it really means to start over—by choice. After building a successful business, Erin made the bold decision to relocate and begin again in a brand-new market. What followed was a deeply transformative journey that challenged her identity, refined her priorities, and reconnected her to her purpose. Erin shares the behind-the-scenes emotional and strategic shifts she experienced, what she learned about trusting herself through transition, and how choosing alignment over attachment can open the door to more freedom, clarity, and growth. If you're in a season of change, this episode will remind you that starting over isn't failure—it's often the beginning of your most aligned chapter.  You can find Erin on Instagram @lpsskinstudio Find us: @thebeyondesthetics @sweetcheeksuniversity www.sweetcheeksuniversity.com @the_esthi_coach hello@beyondestheticscoaching.com

Your career will never outgrow you. In this powerful episode of the Beyond Esthetics Podcast, we're diving deep into the connection between personal growth and professional success. The beauty industry is constantly shifting, and staying ahead requires more than just technique—it demands mindset, discipline, emotional intelligence, and self-leadership. We'll explore how investing in yourself directly transforms your business, deepens client relationships, and sustains long-term success. Whether you're in your first year or your tenth, this episode will challenge you to look inward and ask: "Am I growing as much as I want my business to grow?" ✨ Let's elevate your entire life and career from the inside out. CALL TO ACTION:💬 What's one area of personal growth you know would improve your career?Screenshot this episode, share your biggest takeaway, and tag us on Instagram → @thebeyondesthetics [https://www.instagram.com/thebeyondesthetics] Follow us on Instagram:📲 @the_esthi_coach [https://www.instagram.com/the_esthi_coach]📲 @sweetcheeksuniversity [https://www.instagram.com/sweetcheeksuniversity]📲 @thebeyondesthetics [https://www.instagram.com/thebeyondesthetics] Questions or inquiries about joining our coaching program? Please email us at hello@beyondestheticscoaching.com

This one's for the high-vibe, heart-led beauty pros. In this episode of Beyond Esthetics Podcast, we're diving into the sacred energy of the treatment room and how your vibe is just as important as your technique. From the unspoken energetics between you and your client to the subtle shifts that create deep trust, we explore the very woo side of what makes a service truly transformative. Whether you're into crystals, sound bowls, or simply protecting your peace between clients - this episode is all about honoring the sacred space you hold and leading with intention.  Find Us: Instagram: @thebeyondesthetics @sweetcheeksuniversity @the_esthi_coach hello@beyondestheticscoaching.com

The difference between a good service and an unforgettable experience is in the details. In this episode of Beyond Esthetics Podcast, we dive into the art of refining the client journey—from the moment they discover you to the way they feel after they leave your space. Small, intentional edits in your processes, communication, and ambiance can make a massive impact on client retention, referrals, and overall success. We'll explore the blind spots many beauty professionals overlook and share actionable ways to elevate every aspect of the client experience. If you're ready to stand out and create a brand that clients rave about, this episode is for you. Find Us: @sweetcheeksuniversity @the_esthi_coach @beyondestheticspodcast hello@beyondestheticscoaching.com www.sweetcheeksuniversity.com

In this special anniversary episode of Beyond Esthetics, we're flipping the script and putting Tiffanie in the hot seat! Celebrate 13 years of Sweet Cheeks and 8 years of esthetic sisterhood between Tiffanie and Jess as we dive into 20 Questions with Tiff. From the messy middle to the magic moments, we're pulling back the curtain on what it really takes to build a business, stay grounded, and grow—personally and professionally. Tiffanie shares her biggest career lessons, the habits that keep her rooted, and the truths she's learned along the way in this raw, honest, and inspiring convo. Whether you're just starting your esthetics journey or are deep in the trenches, this episode will remind you that you're not alone—and that growth, grace, and grit are all part of the process.

In this episode of Beyond Esthetics Podcast, we're diving into the importance of protecting your mindset in an industry that's louder than ever. From Facebook groups to esthetician influencers, we explore why curating your online space matters—and how staying grounded, focused, and intentional can help you set the standard instead of being swayed by the noise. @the_esthi_coach @sweetcheeksuniversity www.sweetcheeksuniversity.com @beyondestheticspodcast hello@beyondestheticscoaching.com

In this episode of Beyond Esthetics, we're switching things up with a 20 Questions Interview! We're diving into business, beauty, personal growth, and behind-the-scenes moments  of our journey as estheticians. From our biggest career lessons to the habits that keep us grounded, get ready for an honest, fun and insightful conversation!  Challenge for our listeners: Answer a few of these questions yourself from your own career experience (see questions below). *Screenshot this episode, tag us @beyondestheticspodcast and share one of your answers to these questions for a chance to be featured on our page! 1. What inspired you to become an esthetician, and what was your first experience in the industry like? 2. What's the biggest lesson you've learned since starting your esthetics career? 3. What's one career mistake that ended up teaching you something valuable? 4. If you could go back in time, what's one thing you'd do differently in your career? 5. What's the best piece of advice you've ever received about business or beauty? 6. What's one thing estheticians should be doing for client retention that most aren't? 7. How do you balance client relationships and professional boundaries? 8. What's your philosophy on retail sales, and how do you make it feel authentic? 9. What's one non-negotiable in the client experience that you never skip? 10. If a new esthetician asked, "How do I stand out in this industry?" What would you tell them? 11. What's been the biggest challenge in your career, and how did you overcome it? 12. How do you stay motivated and disciplined on days when you don't feel like working? 13. What's your favorite way to invest in yourself—whether it's personal or professional growth? 14. Have you ever had a moment of doubt in your career, and what pulled you through it? 15. What's one daily habit or ritual that helps keep you grounded? 16. If you weren't an esthetician, what career would you have pursued? 17. What's your guilty pleasure beauty product or treatment? 18. What's one weird or unexpected fact about you that people wouldn't guess? 19. If you could have dinner with any successful beauty or business icon, who would it be and why? 20. If you could give one piece of wisdom to the next generation of estheticians, what would it be? Make sure you give us a follow so we can connect! You can find Jessica Peterson on Instagram and learn more about her Retail Sales Masterclass  @the_eshti_coach [https://www.instagram.com/the_esthi_coach/] You can find Tiffanie Orr on all social platforms @sweetcheeksuniversity [https://www.instagram.com/sweetcheeksuniversity/]or @sweetcheekswaxingskincare [https://www.instagram.com/sweetcheekswaxingskincare/] or learn more about her Brazilian Wax Masterclass Online Course at sweetcheeksuniveristy.com [https://www.sweetcheeksuniversity.com/]

In this episode of The Beyond Esthetics Podcast, Jessica and Tiffanie dive into the concept that relationships—especially client relationships—act as mirrors, revealing our own triggers and areas for growth. They discuss how understanding these triggers can help estheticians evolve personally, professionally and even spiritually. Then, they break down the major differences between drugstore, professional-grade, and medical-grade skincare products, explaining why using and selling anything less than professional-grade skincare is doing a disservice to both your clients and your business. Tune in for an insightful conversation packed with mindset shifts and industry wisdom! 🎙✨

In this episode of Beyond Esthetics Podcast, we dive into the art of consultations—not just as a first step, but as the foundation for lasting client relationships. Approaching consultations from a place of non-judgment fosters trust, allowing clients to feel truly seen and heard. We'll discuss how to create a safe space, ask the right questions, and set expectations that lead to long-term success. Whether you're a seasoned professional or just starting out, this episode will help you refine your approach and elevate your client experience beyond the surface. Find us: @the_esthi_coach @sweetcheeksuniversity @beyondestheticspodcast  Brazilian Wax Masterclass www.sweetcheeksuniversity.com Retail Sales and Client Relationship Masterclass DM @the_esthi_coach Drop us a DM on our pod page and let us know what topics you want us to cover for you! We'd love a rate and review so we can serve more people and keep this podcast growing for our community!

In this episode of Beyond Esthetics, Tiffanie Orr dives into the power of empathy and human connection in the beauty industry. Through a heartfelt story about her father-in-law's experience with two veterinarians, she illustrates how genuine care fosters loyalty and trust. Tiffanie challenges professionals to go beyond the transactional and focus on adding value to every client interaction. She shares insights on balancing busy schedules while maintaining personal connections, the importance of clear communication, and how Jessica's retail masterclass transformed her team's approach to sales. Plus, she introduces her Brazilian wax masterclass, designed to elevate intimate waxing training for estheticians. Tune in for valuable takeaways on enhancing client relationships and growing your business with purpose! Follow us @beyondestheticspodcast @sweetcheeksuniversity @sweetcheekswaxingskincare @the_esthi_coach. ⭐ Please rate and review the show, and DM us your ideas for new episode topics! 📲 Access the Brazilian Wax Masterclass Online Course at sweetcheeksuniversity.com [https://sweetcheeksuniversity.com/].

In this episode of Beyond Esthetics, we're diving into the power of confidence and branding in growing your esthetics business and social media presence. Tiffanie and Jess share their personal journeys of overcoming fear and imposter syndrome, proving that when you embrace your unique brand, showing up online becomes effortless. We'll break down: ✨ How confidence fuels a strong, authentic brand ✨ Why branding builds trust and attracts dream clients ✨ The key steps to defining your brand identity, visual aesthetic, and messaging ✨ How a clear brand makes content creation and social media marketing easier Take Action & Connect with Us! 🎯 Your challenge: Take one small step today—post an intro video, refine your brand message, or engage with your audience more authentically. Then, tag us and share your biggest takeaway from the episode! 📲 Follow & connect with us on social media: 💖 Jessica: @the_esthi_coach [https://www.instagram.com/the_esthi_coach] | @jess_eminence [https://www.instagram.com/jess_eminence] 💖 Tiffanie: @sweetcheeksuniversity [https://www.instagram.com/sweetcheeksuniversity] | @sweetcheekswaxingskincare [https://www.instagram.com/sweetcheekswaxingskincare] | FB & TikTok: @sweetcheekswaxingskincare Beyond Esthetics Podcast @beyondestheticspodcast [https://www.instagram.com/beyondestheticspodcast?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==] ⭐ Love the show? Support us by rating and reviewing Beyond Esthetics on your favorite podcast platform! Your reviews help us continue bringing you empowering content to grow your esthetics business. It's time to stop overthinking and start showing up with confidence! Tune in now and take your brand to the next level.

In this episode of Beyond Esthetics, Jess and Tiffanie share their passion for empowering estheticians through education and mentorship. They open up about how tools like AI, particularly ChatGPT, have fueled their creativity and content strategies, highlighting its value as a resource for growth. The duo dives into setting bold goals for 2025, reflecting on how past challenges shape personal development. Jess shares her inspiring experience conducting training sessions, while Tiffanie emphasizes the importance of living with purpose and pursuing what brings joy. They discuss strategies for intentional goal setting, aligning ambitions with core values, and building consistent habits. From addressing personal struggles to trusting intuition and embracing therapy as a transformative tool, Jess and Tiffanie encourage listeners to make 2025 a year of growth, passion, and purpose. ✨ Tune in for insights on confidence, purpose, and actionable tips to design a fulfilling year ahead! Follow us on socials! We love feedback and want to hear from you! @beyondestheticspodcast on Instagram and TikTok Jessica Peterson @the_esthi_coach on Instagram Tiffanie Orr @sweetcheeksuniversity on IG, FB and TikTok