The Biz Book Broadcast

What if your customers are screaming feedback at you but you can't hear them? If we listened as carefully as Horton the Elephant we might hear more clearly. Kathryn McGarvey joins me to discuss the Dr Seuss classic, Horton Hears a Who. We discuss why being truly heard is so rare + how to listen for the small, quiet insights that matter most. Plus, why the quietest signals often tell you everything + how silos stop vital feedback reaching the people who need it. Look for more Classics episodes where we take stories that definitely aren't business books + treat them as full-on business texts. Book discussed in this episode: Horton Hears a Who - Dr. Seuss Kathryn’s LinkedIn: linkedin.com/in/kathryn-mcgarvey Kathryn’s Website: nosyhq.com ==== If you’d like my help with your Business go to www.lizscully.com/endlessClients ==== And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Why do some communities create genuine belonging while others feel like mandatory meetings with snacks? Jeffrey Davis joins me to discuss three books on building actual community rather than just collecting people in a room. We discuss the five types of conversations that create belonging, why isolation literally damages your genes + how starlings only sync with their seven closest neighbours. Relatable. Plus, the difference between five-sense friends and screen friends + why forcing people to be nice to each other actually works. Look for more Book Huddles where experts share the books that shaped their thinking. Books discussed in this episode: Belonging - Geoffrey L Cohen Community: The Structure of Belonging - Peter Block The Art of Gathering - Priya Parker Belong - Radha Agrawal Jeffrey’s Website:  trackingwonder.com Jeffrey’s Bonus: trackingwonder.com/podcastbonus Download the first chapter of Jeffrey’s book + find out more about his work. Jeffrey's Substack: trackingwonder.substack.com ==== If you’d like my help with your Business go to www.lizscully.com/endlessClients ==== And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

The publishing industry has a rule of thumb that if a book can sell 10,000 copies in the first year - it'll make steady sales. Todd Sattersen of Bard Press shares his research - does the number hold up? Todd discusses why 90% of books get trapped after launch, the difference between launch plans + sales plans + the three buyer archetypes. Plus, why seasonality matters more than you think + the real timeline for book promotion. This is part 3 of our mini-series with Todd: Catch up with part 1 + 2 - how Bard chooses their single annual author - below: One Author, One Year, Million-Copy Results #1 Only 37 Business Books Sell 1,000+ Copies Weekly #2 This Number Determines Book Success #3 – this episode Author Interview with Todd #4 – coming soon And look for more episodes in the Your Biz Needs a Book series. Book discussed in this episode: 100 Best Books for Work and Life - Todd Satterson Todd's Website: bardpress.com ==== If you’d like my help with your Business go to www.lizscully.com/endlessClients ==== And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Think slow and steady is boring? Tim Brownson joins me to discuss why the tortoise's approach is actually the secret to business success. We dig into Aesop's classic fable about persistence versus instant gratification - why 90% of podcasters quit before episode three, how Tim built his business through years of blogging + why you should double whatever timeline you think your business will take. Plus, the one thing the arrogant hare got right + why the tortoise's challenge was actually pure arrogance disguised as humility. Look for more Classics episodes where we take a story that definitely isn't a business book + see what lessons we can learn anyway.  Book discussed in this episode: The Tortoise and the Hare - Aesop Tim's Website: thefullybookedcoach.com Tim’s Book: The Clarity Method Tim's Subreddit: reddit.com/r/TheFullyBookedCoach ==== If you’d like my help with your Business go to www.lizscully.com/endlessClients ==== And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Ever wondered what actually happens in a coaching session? Whether it's worth the money or just an expensive way to get advice you could probably Google? Emily Hitchcock joins me for the first in a new series where we discuss what coaching actually feels like from the inside. We discuss why she avoided coaching for years, the difference between resistance + the idea being wrong, + why she now actually craves homework. Plus, the revelation that changed everything + why having someone think about your business when you're not around is definitely worth paying for. Look for more episodes in this Coaching Series where real clients discuss what coaching is really like. Emily's Websites: ColumbusPublishingLab.com +  BoyleAndDalton.com  Emily's Free Publishing Consultation: columbuspublishinglab.com/offer ==== If you’d like my help with your Business go to www.lizscully.com/endlessClients ==== And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Why do only 37 business books sell over 1,000 copies weekly? Todd Sattersen returns with the brutal mathematics of book sales + what it actually takes to hit six figures. Todd discusses the difference between frontlist + backlist success, why half of bestselling books are over five years old + how to spot well books versus pond books.  We discuss evergreen topics versus fads + why distribution beats product every time. Plus, the terrifying data about weekly sales + why second editions extend book lifespan. This is part 2 of our mini-series with Todd: Catch up with part 1 - how Bard chooses their single annual author - below: One Author, One Year, Million-Copy Results #1 Only 37 Business Books Sell 1,000+ Copies Weekly #2 - this episode This Number Determines Book Success #3 – coming soon Author Interview with Todd #4 – coming soon And look for more episodes in the Your Biz Needs a Book series. Books discussed in this episode: How to Win Friends and Influence People - Dale Carnegie The 7 Habits of Highly Effective People - Stephen Covey Think and Grow Rich - Napoleon Hill The Five Dysfunctions of a Team - Patrick Lencioni Atomic Habits - James Clear The Little Red Book of Selling - Jeffrey Gitomer The ONE Thing - Gary Keller and Jay Papasan Todd's Website: bardpress.com ==== If you’d like my help with your Business go to www.lizscully.com/endlessClients ==== And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Tired of wading through terrible business books? Time for some literary palate cleansers. Candice Davis joins me to discuss the beautifully written books we turn to when we need rescuing from awful writing.  We share our reliable bangers - the guaranteed floor-fillers so to speak, that’ll pull you out of a reading slump. Plus, why you should skip the Beloved film adaptation + how a former video editor became a fantasy writing genius on his first try. Look for more Fiction Pop-Ups – they’re roughly every month. Books discussed in this episode: Beloved - Toni Morrison Paradise - Toni Morrison The Bluest Eye - Toni Morrison The Blade Itself - Joe Abercrombie The Memory Room - Mary Raico The White Book - Han Kang The Vegetarian - Han Kang Sonny's Blues - James Baldwin The City of Last Chances - Adrian Tchaikovsky Candice’s Website:  candiceldavis.com Candice’s Podcast:  Nothing but the Words Candice's Instagram: instagram.com/candiceldavis ==== If you’d like my help with your Business go to www.lizscully.com/endlessClients ==== And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

What if the secret to getting more done was actually doing fewer things? Charlie Gilkey joins me to discuss his first book, Start Finishing. It really will help you finish more projects more efficiently. We discuss the five-project rule, why personal projects count as part of that + how to escape the dopamine trap of endless to-do lists. Plus, why flow states can be dangerous for people with limited energy + the brutal truth about how long creative projects actually take. Look for more Author Interviews where experts share ideas to help your business. Books discussed in this episode: Team Habits - Charlie Gilkey Start Finishing - Charlie Gilkey Charlie's Website: ProductiveFlourishing.com Charlie's LinkedIn: linkedin.com/in/charliegilkey  ==== If you’d like my help with your Business go to www.lizscully.com/endlessClients ==== And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

What if a publisher only worked with one author annually? Todd Sattersen from Bard Press explains their unusual model that's produced several multi-million-copy bestsellers. Todd shares how Bard chooses their single author-for-the-year from thousands of hopefuls. We discuss the 10-year expertise rule, why second-time authors are preferred + why he looks for authors who are really focused on writing above everything else. Plus, the red flags that kill book deals + why kindness matters as much as platform. This is part 1 of a 3-part series with Todd covering how publishers really work, what it takes to sell serious numbers + the research that predicts book success. And look for more episodes in the Your Biz Needs a Book series. Books discussed in this episode: The One Thing - Gary Keller The Little Red Book of Selling - Jeffrey Gitmer 100 Best Books of Work and Life - Todd Satterson Todd's Website: bardpress.com ==== If you’d like my help with your Business go to www.lizscully.com/endlessClients ==== And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Why do smart people fall for obvious scams? There's something about human nature that makes us sitting ducks for con artists. Emily Hitchcock joins me to discuss Maria Konnikova's The Confidence Game. We discuss why believing in human goodness makes us vulnerable, the 10-step con process + why authors fall for publishing scams. Plus, why asking to pause any deal will reveal if you're being conned + the difference between good sales technique + sociopathic manipulation. Look for more Book Huddles where experts share interesting books. Book discussed in this episode: The Confidence Game - Maria Konnikova Emily's Websites: ColumbusPublishingLab.com +  BoyleAndDalton.com ==== If you’d like my help with your Business go to www.lizscully.com/endlessClients ==== And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Did you know this week in September is when publishers drop all the heavy-hitters they hope will sell big for the holidays? It's book nerd paradise - let me share what's caught my eye for the coming months. From Mick Herron's latest Slow Horses to Margaret Atwood's memoir (she's 85 + has done a whole lot of living), plus the long-awaited third Philip Pullman book that hopefully closes out the series + doesn’t leave us hanging again. Also, why Audible's recommendation system has given up on me entirely + keeps suggesting romance. That’s a no from me. Let me know what you think of this format at lizscully.com/contacts Look for more solo shows + check out the end of month Fiction + History Pop-Ups. Books discussed in this episode: Clown Town - Mick Herron Wild Swans - Jung Chang Fly Wild Swans - Jung Chang The Rose Field - Philip Pullman Book of Lives - Margaret Atwood Boudicca's Daughter - Elodie Harper What We Know - Ian McEwan The Comfort of Strangers - Ian McEwan Atonement - Ian McEwan The Children's Act - Ian McEwan Saturday - Ian McEwan Lessons - Ian McEwan Nutshell - Ian McEwan Protocols - Andrew Huberman Strong Ground - Brené Brown Rising Strong - Brené Brown Just Ignore Him - Alan Davies White Male Stand-Up - Alan Davies ==== If you’d like my help with your Business go to www.lizscully.com/endlessClients ==== And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

You know that pushy, over-familiar marketing that makes your skin crawl? There's a 1971 kids' book that perfectly captures why it feels so violating. Rachel Allen joins me to discuss Roger Hargreaves' Mr. Tickle - a creature with impossibly long arms who bothers people without permission. We explore how his antics mirror shouty bropreneurs + LinkedIn messages that sound like dating attempts. We dig into brand voice, being genuinely yourself versus copying loud marketers + why palm trees aren't actually native to LA. Look for more classics episodes where we answer the business questions nobody's asking. Books discussed in this episode: Mr. Tickle - Roger Hargreaves 99% Invisible - Roman Mars Rachel’s Website:  boltfromthebluecopywriting.com Rachel’s Instagram: instagram.com/boltfromthebluecopywriting Rachel's Substack: boltfromtheblue.substack.com Rachel’s email : hello at boltfromthebluecopywriting.com ==== If you’d like my help with your Business go to www.lizscully.com/endlessClients ==== And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

If you're a regular listener, you know I read a lot of books, but we only have time to discuss very few of them on the show. So today we’re trying something different - speed reviews of books that reallystood out in the last month or so - from making lasting change to ancient Roman gossip. It's a chattier style than my usual solo coaching episodes, so do let me know what you think. Plus I'm launching a new Listeners Questions format - send yours to lizscully.com/contact for upcoming episodes. Look for more solo shows + check out the end of month Fiction + History Pop-Ups. Books discussed in this episode: Make Change That Lasts - Dr. Rangan Chatterjee Consent - Jill Ciment Lives of the Caesars - new translation of Suetonius - Tom Holland The Coddling of the American Mind - Jonathan Haidt + Greg Lukianoff The Library Book - essay collection edited by Rebecca Gray ==== If you’d like my help with your Business go to www.lizscully.com/endlessClients ==== And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Think you can throw together a fancy fundraising gala in a few weeks? Sarah Benvenuti has some harsh reality about what it actually takes to pull off those fancy black-tie events you see on TV + film. We discuss Will Guidara's Unreasonable Hospitality + how running a Michelin-starred restaurant applies to managing massive events with celebrities, volunteers + chaos everywhere - and has leadership lessons for a Plus the 95/5 rule that keeps budgets sane. Essential listening if you think events just magically happen because someone has a clipboard. Look for more Book Huddles in this strand. Books discussed in this episode: Unreasonable Hospitality - Will Guidara Sarah's website: benvenutiarts.com Sarah's Instagram: instagram.com/benvenuti_arts Sarah's Facebook:facebook.com/benvenutiarts Sarah's LinkedIn: linkedin.com/company/benvenutiarts Sarah's Medium: medium.com/@sarahbenvenuti ==== If you’d like my help with your Business go to www.lizscully.com/endlessClients ==== And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely. 

Two hundred episodes of talking about books + business. Time to celebrate with conversation + complete foolishness. Ron Tester joins me to answer random questions from various conversation card decks - we cover everything from annoying sounds to what future historians might study about our current moment.  A different format to mark this milestone.  And huge thanks for listening to 200 episodes of book nerdery. Books discussed in this episode: A Man's Search for Meaning - Viktor Frankl The War of Art - Steven Pressfield Brave New World - Aldous Huxley 1984 - George Orwell Ron's Website: rontestercoaching.com ==== If you’d like my help with your Business go to www.lizscully.com/endlessClients ==== And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely. 

Sometimes you just need a book that feels like a warm hug, right? Candice L Davis joins me for a Fiction Pop-Up where we chat about our go-to comfort reads - the books we reach for when the world feels a bit much. Candice tells me about her love of Stephen King + Toni Morrison, while I confess to my low-key obsession with cosy crime. Give me a murder in a charming village with characters I’d happily take tea with + I’ll read straight through whatever virus has me in its grip, and emerge not only healthy but weirdly informed on little known poisons. We discuss what actually makes a book comforting + why sometimes you just want to disappear into someone else's world for a while. For more great recommendations - look for more in this Fiction Pop-Up strand Books discussed in this episode: Wool - Hugh Howey Various books - Stephen King Matthew Bartholomew series - Susanna Gregory Inspector Brunetti series - Donna Leon Various books - Anne Perry Paradise - Toni Morrison Beloved - Toni Morrison The Bluest Eye - Toni Morrison Jazz - Toni Morrison Ellie Jordan Ghost Trapper series - J.L. Bryan Danube Blues series - Adam LeBor Candice’s Website:  candiceldavis.com Candice’s Podcast:  Nothing but the Words Candice's Instagram: instagram.com/candiceldavis ==== If you’d like my help with your Business go to www.lizscully.com/endlessClients ==== And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Book launch parties are usually terrible. Awkward readings, stale cake + people who bought your book out of politeness. Robbie Samuels is a book launch strategist who knows how to throw a launch that actually works - meaning people leave excited about your book + you walk away with real business opportunities. We talk through his process for creating launch events that feel genuinely engaging rather than a school assembly. Plus, how to make sure your launch does more than just celebrate - it positions you to get real leads. If you're planning a book launch - or just curious about doing it right - this one's worth your time. Look for more shows in this Your Business Needs a Book strand where experts share how to write, launch + leverage your book to grow your business + make a bigger impact. Robbie's LinkedIn: Robbie's Website: booklaunchbrainstorm.com Robbie's Podcast: bizbookpublishinghub.com  (no relation to this show :) ==== If you’d like my help with your Business go to www.lizscully.com/endlessClients ==== And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Think strategy is just for the big corporate players? Think again. Juliet Corbett joins me to talk about why every business needs a strategy - yes, even yours. We dig into why most entrepreneurs are doing way too much (guilty as charged) + how being strategic is actually about doing less, not more. We chat about the difference between having a plan and having a strategy, why you need to get comfortable saying no to shiny new ideas + how to stack your efforts so everything works together. Plus, why you absolutely need to be able to explain what you're doing in simple terms - and if you can't, that's a problem. Spoiler alert: if you think you're too small for strategy, you're wrong. And we're going to prove it to you. Books discussed in this episode: Good Strategy, Bad Strategy - Richard Rumelt The Crux - Richard Rumelt Juliet's Website + Free Ebook: consultjuliet.co.uk/ebook Juliet's LinkedIn: linkedin.com/in/julietcorbett ==== If you’d like my help with your Business go to www.lizscully.com/endlessClients ==== And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Book scams are everywhere + they're absolutely infuriating. Emily Hitchcock from Columbus Publishing Lab joins me to talk about the dodgy world of publishing predators who target hopeful authors. She describes cold calls promising movie deals, fake bestseller lists + all the other ways scammers separate writers from their money. Emily shares the red flags every author should know about + how to tell if you're dealing with someone legit or someone who sees "aspiring author" as "easy target." Fair warning: this might make you angry. It should. These people are awful + authors deserve better. Look for more shows in this Unpopular Opinions strand where we get properly worked up about things that need saying. Emily's Websites: ColumbusPublishingLab.com +  BoyleAndDalton.com ==== If you’d like my help with your Business go to www.lizscully.com/endlessClients ==== And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Growing a business can lock you into the wrong trajectory. And that often leads to feeling trapped despite outward success which leads to terrible self doubt. Ouch. Angela Raspass built a thriving marketing agency but ditched it all to become a coach guiding women through this step - which is why her book is called Your Next Chapter. Her ADHD diagnosis finally explained decades of popcorn brain - we discuss where to start planning your new life + the difference between flow state + hyperfocus. Essential reading for anyone with that familiar itch for something different. Look for more author interviews in this strand. Books discussed in this episode: Your Next Chapter - Angela Raspass Angela's Website: AngelaRaspass.com.au Angela's LinkedIn: linkedin.com/in/angelaraspass ==== If you’d like my help with your Business go to www.lizscully.com/endlessClients ==== And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.