Has it ever occur to you that you're choosing the client as much as they're choosing you? Pre-Qualifying your clients to ensure that they are the right clients for your business is so important and the earlier you can do that in the process, the less time you'll waste on a client who isn't your ideal. In this week's episode I'm sharing the 3 ways I pre-qualify my clients at the very beginning of my wedding process to weed out the time wasters and get excited about my clients.-------...
It's officially Spring! Which means.... Wedding Season is upon us!So right now is the time to get yourserlf into preparation mode. Aa wedding season is a bit like a marathon and you want to make sure you're mentally, physically and strategically prepared for it. You and your family! In this week's podcast I'm sharing with you the ways I'm preparing for wedding season and what to consider in your planning to sustain you through this beautiful and busy season. ----------------------------------...
In Part 2 of my conversation with Alisha Erin from Bohemian Flowers we talk about freelancing, the importance of freelancers and what we look for and expect of freelancers vs the difference between freelancers and work experience, we talk about the evolution of style and what you learn from working with other florists.We talk about success, the moments that blew her mind in business, the moments she maybe wanted to pack it in #COVID *facepalm* and her BIGGEST advice for new florists including...
My my are you in for a treat! Over the next 2 episodes get comfy and immerse yourself in the beautiful and bohemian world of Alisha Erin from Bohemian Flower. Alisha started her floristry journey when she was still in high school and took on a work placement in a local florist. From there her artistic prowess took hold, her creativity broadened and her boldness absolutely flourished as she grew her experience in the retail field before taking the plunge into her own business souly focussed on...
Hello my loves - today, we're talking about coaching. I recently saw a post in a wedding and event suppliers Facebook group that said and I quote: “who has a business coach and do you find it’s worth it? How much do you pay? Are you seeing amazing (not just good) results?” Now I found some of the comments really interesting on this post and I also gave my input and I thought it would be worth sharing some of that insight with you as well. Because I get it - investing in anything is a ris...
Hello my loves welcome back to The Bloom-Print Podcast. I have had a lot of conversations lately about 'freebies' – about when to do them, what should be considered a freebie and how valuable or not doing freebies can be.So in this episode I want to share a couple of these instances with you and my views on this based on the experiences I’ve had and where I’ve got it right and wrong. We're talking collaborations, photoshoots and offering discounted rates or free product/service. Now, I a...
Hello my loves welcome back to The Bloom-Print Podcast. This month we are celebrating 8 years in the floristry business – 8 years! I’ve been reminiscing a lot over the last few weeks and thinking about how far I’ve come and how far the business has come over the past 8 years and if I’m honest, it’s the past 2 years that the most exponential growth has happened for me. So if you’re in the first few years of your business at the moment and everything still feels confusing – I promise, it g...
Get yourself a cup of tea, a note pad and get comfy because what you're about to hear is 18 years of wisdom from my dear friend and wedding business bestie - Jenn Veza - owner of The Original Event Company here in Perth. You know when you meet someone and they ae just the absolute salt of the earth, the kind of person that really gives a shit about you and wants to see you succeed and will stand by you cheering your every move?My guest today is that person, she embodies that and so much more ...
Hello my loves welcome back to The Bloom-Print Podcast welcome to July!If you're feeling like the first half of the year has absolutely flown by, this episode is for you!Let's recalibrate. We have just skipped over to a new financial year, there’s 6 months left of 2024 and we’re in that phase where we’re assessing the financial year that was, we’re assessing our progress towards our goals, we’re tweaking and we’re recalibrating to ensure we’re on the right path for the second half of the year...
Hello my loves welcome back to The Bloom-Print Podcast – how actually are you? In today's episode we're reliving all of the beauty that was the Wedding Flowers Weekender Retreat: how awesome the weekend was, what we did, how it was structured, and how incredible the group of humans was that participated in the retreat. I have first hand experience of the power of retreat style training where you can immerse yourself in something without the external factors, without having to go hom...
Want to hear a story from a bride who didn’t book us? Outrageous I know – but it does happen. It happens a lot actually. We're working on boosting our conversion rate, but not by reducing my pricing. Because cheaper, my loves, does not equal better and today, I’m going to share with you, a few anecdotes as well as some cold hard facts on this. In the last year – I’ve had clients choose florists $4000 cheaper than my quote, I’ve had clients choose florists $10,000 cheaper than my quo...
Good morning my loves – I hope you’re having a sensational week! Well it’s officially June and the end of wedding season. This time of year the floral jobs in the wedding space tend to slow down in Australia. The key season for most Australian cities is September to April so over the winter months when it’s cold and dreary, when no one wants to be outside from basically May – August it’s usually fairly light on for weddings. Don’t get me wrong, there are still weddings that take place – ...
Welcome back my loves!I’ve just returned from a wonderful two-week break with my family, and it was absolutely magnificent. This time away allowed me to switch off, enjoy family moments, and find some much-needed space for myself. It also gave me the clarity and rejuvenation I needed to dive back into my business with renewed energy. This year and in the coming years, my husband and I are prioritizing breaks, travel, and making time for our kids while they’re young. This season of life has ta...
Hello my loves welcome back to The Bloom-Print Podcast now if you haven’t listened to last week’s episode – stop everything, press pause on this one and go back and listen to episode 35 because that is Part 1 of my interview with Rebecca Const from Fox and Rabbit and today, you’re hearing part 2. And for those who did listen last week – I bet you are itching to hear more from Bec just like I was, so in Part 2 We get into a really in depth chat about business - we talk about being a business o...
Hello my loves welcome back to The Bloom-Print Podcast. A few weeks ago I got to sit down and have a gorgeous conversation with Rebecca Const from Fox & Rabbit here in Perth who has been a big inspiration to me over the years in my floristry career. It’s actually because of Rebecca, and one of her workshops specifically, that I am even a florist today, so getting to have this chat was a really great moment for me – AND, I’m thrilled that obviously we recorded it – so that you can benefit ...
Welcome back to The Bloom-Print Podcast! I'm thrilled to have you tuning in for another episode.2 years into my business I received a pretty baseless complaint from a bride tearing down every single thing I’d done and created for her wedding day. It cut me really deep. It really shook my confidence. I was then shitting myself for about 6 months every time I did a wedding that the bride wasn’t going to like or that I was going to get something wrong and my self-esteem plummeted. I wish I could...
This week on The Bloom-Print Podcast we are delving into the world of freelancing: its significance, why you should consider it, and how to dive into this realm of opportunity.Main Discussion:Work Experience vs. Freelancing: Distinguishing between unpaid work experience and paid freelancing roles, and the importance of both in skill development and industry support.The Value of Freelancers: Exploring the integral role freelancers play in the event community, especially for small and solo busi...
Welcome, my loves, to another exciting episode of The Bloom-Print Podcast!In this episode, we have the pleasure of welcoming Emma Haynes, also known as Emma the Celebrant. Emma shares her incredible journey as a celebrant based in Broome, Western Australia, where she has officiated over 160 weddings over the past six years. Beyond her role as a celebrant, Emma wears many hats, including being a devoted mother, a dedicated teacher working in remote indigenous communities, and the co-founder of...
Hello my Loves! Welcome back to The Bloom-Print Podcast! This week, we're delving into a topic that generates a lot of curiosity: Wedding Expos.Wedding expos, open days, and how to navigate them effectively are the focal points of today's discussion. Drawing from 8 years of experience in the wedding industry and attending numerous expos, I'll share valuable insights on how to make the most out of these events.Reflecting on my journey, I recall my very first expo experience at a Yacht Club in ...
In this episode, we’ll explore the attainability of earning a six-figure income in your wedding floristry business. Despite common perceptions, reaching this milestone isn't as daunting as it seems. All it takes is proper pricing strategies and a little business acumen!Join us as we breakdown what a six-figure income entails and how it's achievable through various pricing structures. However, it's crucial to understand that generating $100,000 in revenue doesn't equate to taking home a six-fi...