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The Book Marketing Action Podcast
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The Book Marketing Action Podcast

Author: Weaving Influence

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The Book Marketing Action Podcast is a resource where you can get actionable advice to build your author platform, plan a book launch, launch your book successfully, and sustain interest in your book after launch. This podcast is focused on ACTION. At the end of every episode, we’ll share one or more actions you can implement to reach more people with your book and message. If you implement these actions consistently over time, you’ll see results. Some of these actions will seem easy, others will be more challenging. We want to be your guide in focusing on the actions that will make the biggest difference for you over time.
131 Episodes
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In the first episode of Season 5, Becky talks to Sarah Fay—private Substack consultant, award-winning author at HarperCollins, and a member of the faculty at Northwestern University. Listen as Sarah discusses her personal journey through the mental health system and her decision to share her stories through writing. She also talks about her experience with landing a book deal, how she discovered Substack, and how impactful the platform has been for her writing career.     During the episode, you’ll learn:  About Sarah and her work in the world.The life changes Sarah had to make on her path to recovery.What inspired Sarah to share about her mental health journey in such an open way.How Sarah landed her first book deal, and the motivation behind writing her memoir, Pathological.Some of the expectations vs. reality of selling a book. The approaches Sarah took to building an online audience prior to the release of her first book. The concept of serialization and why Sarah decided to serialize her second book, Cured.Why Sarah also released a serialized audio version of Cured. Some of the controversy surrounding Substack.Why Sarah loves Substack. Sarah’s journey with Substack and how much money a typical writer might expect to make on the platform. Sarah’s best tips for people who want to show up in a more authentic way with their personal stories.Don’t forget to check out our show notes, which include action steps and resources.Sign up for the weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.
In this final bonus episode of Season 4, Becky talks to Lucinda Halpern—Author and President of Lucinda Literary. Listen as Lucinda discusses her brand new book, Get Signed, what she hopes to achieve with her launch, and some of the surprises she has experienced throughout her book launch journey.   During the episode, you’ll learn:  About Lucinda and her book. What success looks like for Lucinda and what she most wants to achieve with her book launch. The smartest thing Becky did for her book launch. Some of Becky’s best book marketing tips such as hosting a Virtual Launch Party and creating bulk incentives. A helpful approach from Robbie Samuels for obtaining book reviews. Some of the surprises Lucinda has experienced on her book publishing and marketing journey. Don’t forget to check out our show notes, which include action steps and resources.Please consider filling out this survey to help us better understand our audience so we can continue serving your book marketing needs in future episodes.
#129: PR for Authors

#129: PR for Authors

2023-11-3033:04

This episode is all about the world of public relations for authors. Becky is joined by PR coach and publicist Lilian Sue. Lilian talks about how impactful mindset is when it comes to PR, some of the most important components of a PR strategy for authors, and how PR supports book promotion and marketing.   During the episode, Lilian also shares:  A little bit about herself and her work in the world. How authors can shift their mindset issues related to publicity and how to make PR more approachable. The crucial components of a PR strategy for authors.The value of an author doing their own pitching to media outlets versus outsourcing to a publicist.Why PR is such an important piece of the book promotion puzzle. Some inspiration and guidance related to marketing and PR for fiction books. Don’t forget to check out our show notes, which include action steps and resources.Please feel free to message Becky at becky@weavinginfluence.com to share your thoughts!
This episode is about the various platforms for book distribution and how to use each one. Becky is joined by Everett O’Keefe—Founder of Ignite Press and Wall Street Journal Bestselling Author. Everett shares his vast knowledge of three book distribution channels—KDP, IngramSpark, and Draft2Digital—including their benefits, cost, and how they impact a book’s pre-order campaign.During the episode, Everett also shares:  About himself and his company. The benefits of each book distribution channel and what they are used for. The costs of each of the distribution channels.What an ISBN is and how an author can purchase their own. How the various distribution channels impact the ability for a book to be available for pre-order, as well as why Ignite Press does not offer pre-order campaigns. How he goes about pricing Kindle books, what strategies he uses to help Kindle books obtain bestseller status, and the results he has experienced. Some of the changes happening on Amazon related to bestseller launches. Don’t forget to check out our show notes, which include action steps and resources.Please feel free to message Becky at becky@weavinginfluence.com to share your thoughts!
This episode is about the importance of having a long-term view of the value your book can bring to the world. Becky is joined by two former guests, Gena Cox and Kevin Wilde, who have both reached the one-year anniversary of their latest book launches. Gena and Kevin share what they have learned about book marketing and some tactics that have helped them continue gaining momentum for their work post-launch. During the episode, Gena and Kevin also share:  About themselves and their work in the world. Some of the tactics and approaches they have used post-launch to continue getting their work out to new audiences.If they tried any tactics that were not worth it in the end.The journey of figuring out their audience for their books and how those audiences have evolved.How earned media—podcast appearances, interviews, articles, blog posts, etc.—have propelled momentum for their books post-launch. The standard Gena has set for herself when it comes to marketing her book: Do at least one thing each week to support and promote the book. Some parting wisdom about investing in the long-term value of your book. Don’t forget to check out our show notes, which include action steps and resources.Please feel free to message Becky at becky@weavinginfluence.com to share your thoughts!
This episode is about the process of writing a book for your business and how to overcome the inner obstacles you might face along the journey. Becky is joined by Catherine Gregory—Book Coach, Publisher, and Co-Founder of Modern Wisdom Press. Catherine shares her expert guidance for writing a book, and she discusses understanding when it’s the right time to share your message with the world. During the episode, Catherine also shares:  A little bit about herself, her own author journey, and her business.The resistance and fear she faced as a first-time author, and the resistance and fear she sees in other first-time authors.What authors should be thinking about as they pursue the goal of writing a book to support their business.What causes authors to overthink as they plan their book projects.How she helps first-time authors get clear about who their ultimate reader is.How an author who is not sure what their business will become can go about writing a book for that business.How she gets authors into a space where they will allow their inner wisdom to emerge. Why having a beginner’s mindset can help an author as they start to envision the right book for their business.How she evaluates whether or not a book idea from one of her authors is the right book for their business. The difference between fear and intuition when it comes time to share your work with the world. How the book writing process has been transformative for her and the authors she supports. Don’t forget to check out our show notes, which include action steps and resources.Please feel free to message Becky at becky@weavinginfluence.com to share your thoughts!
This episode unlocks some of the secrets of successful book marketing with insights from an accomplished author who has sold over one million books! Becky is joined by Michael Bungay Stanier—Bestselling Author of The Coaching Habit, Founder of Box of Crayons, Keynote Speaker, and the #1 Thought Leader on Coaching. During the episode, Michael talks about the continued success of his book, The Coaching Habit, and what he has learned about the book marketing journey as a result. During the episode, Michael also shares:  About himself and his work in the world.How many Amazon reviews The Coaching Habit has, and how the process of getting reviews has been different for his more recent books. How many reviews he hopes to get for his latest book, How to Work With (Almost) Anyone, and what efforts that will take. Some statistics about book sales and what success really means as an author. Why he offers his books to people for free.How he received his top voice badge on LinkedIn and its impact. What it’s like having other people running his social media channels and the preparation that went into it. The mindset shift he had to make to allow others to build his social media presence and allow himself to step away from it.What he thinks about the idea of giving away the best content from a book through online content.His strategy for changing the working lives of 10 million people rather than focusing on specific book sales.How he measures whether or not he has affected a working relationship. How much time he takes between writing books. How the momentum for books and marketing has gotten easier as he’s progressed from book to book.Whether or not he anticipated that The Coaching Habit would become his “unicorn book.” How his books have fueled his other professional services, including speaking. Final thoughts about how to build an ecosystem around a book. Don’t forget to check out our show notes, which include action steps and resources.Please feel free to message Becky at becky@weavinginfluence.com to share your thoughts!
This episode is about Porchlight Book Company and their 2023 Business Book Awards! Becky is joined by Sally Haldorson, Managing Director at Porchlight Books. During the episode, Sally talks about the mission of Porchlight Books, what it’s like for an author to work with a bulk retailer, and a shift in the selection process of this year’s book awards. During the episode, Sally also shares:  About herself, her work in the world, and the work of Porchlight Books. What it means to be a “bulk book retailer.” More details about the Porchlight Business Book Awards and the changes happening this year. When the 2023 Book Awards will be announced, what the submission process is like, and some of the eligibility rules.Some of the benefits of working with Porchlight Books.Advice for authors interested in working with Porchlight Books or other bulk retailers.How Porchlight Books is helping authors who want to sell books to organizations with a dispersed workforce.What authors need to know about partnering with Porchlight Books as they work toward becoming a bestseller. How soon an author should talk to Porchlight Books in advance of their book launch if they’re hoping to land on a bestseller list. Don’t forget to check out our show notes, which include action steps and resources.Please feel free to message Becky at becky@weavinginfluence.com to share your thoughts!
This episode is about the exciting return of USA TODAY’s Best-selling Booklist! Becky is joined by sisters Nancy Sheed, Social Media Marketing and Communications Consultant at Sheed Communications, and Holland Saltsman, Owner of The Novel Neighbor. During the episode, Nancy and Holland discuss various bestseller lists and what they mean for authors, why USA TODAY’s list is so unique, and how authors and independent booksellers can benefit from its return. During the episode, you will also discover:  Some of the bestseller lists that most authors pay attention to and why some of them are not easily attainable.Why USA TODAY’s Best-selling Booklist went on hiatus and what was previously driving the selection of books on the list. What is different about USA TODAY’s revised list and how it is more reflective of what the people want. The features of USA TODAY’s list that are different from other mainstream lists.What kind of titles have been showing up on USA TODAY’s Best-selling Booklist in the months since its return.Some of the criteria for authors who are hoping to make the list organically and land in the top 150. What else authors should know about USA TODAY’s Best-selling Booklist and how it is helping to support independent booksellers.How independently published authors may get their book on the shelves of a brick-and-mortar store like The Novel Neighbor. Nancy and Holland’s latest book recommendations!Don’t forget to check out our show notes, which include action steps and resources.Please feel free to message Becky at becky@weavinginfluence.com to share your thoughts!
#122: Book Awards

#122: Book Awards

2023-08-2255:20

This episode is all about book awards! Becky is joined by three authors—Gena Cox, Libby Hoffman, and Kevin Wilde—who have all been successful in applying for, and winning, book awards. During the episode, Gena, Libby, and Kevin talk about the process of seeking out awards for books, whether it’s worthwhile to apply for them, and what book awards have done for the life of their books. During the episode, you will also discover:  What Gena, Libby, and Kevin’s goals were when applying for book awards, and what the process looked like for each of them.Some of the key points you should know about book awards and the process of applying for them. Misconceptions that other authors might have about the book awards process.The different awards that Gena, Libby, and Kevin applied for and received.If there truly is only an upside to applying for book awards, as long as you have the budget. The benefits of winning a book award, or multiple awards. How an author can amplify the impact of awards once they have won them.Gena, Libby, and Kevin’s final thoughts about the book awards journey.Don’t forget to check out our show notes, which include action steps and resources.Please feel free to message Becky at becky@weavinginfluence.com to share your thoughts!
For this exclusive two-part interview, Becky is joined by attorney, New York Times bestselling author, podcaster, athlete, co-founder and CEO of The Ready State Inc, Juliet Starrett. In this second installment, Juliet discusses how PR firms help to maintain momentum after a book launch, lessons learned during her book marketing journey, and best practices for achieving long-term success. During the episode, you will discover:  How to proactively drive Amazon reviews for your book.Pros and cons of sending advance publication copies before your releases.Valuable lessons learned from Juliet’s book marketing journey.Why hiring a PR firm is helpful for maintaining momentum post-launch.Organic ways that books become successful. The inspiration behind Juliet’s book, Built to MoveBenefits of marketing your book for an extended period of time. Reasons many authors are now using influencer boxes as part of their book marketing.More information about Juliet’s 21-Day Built To Move Challenge, which is currently available for free on her website.Make sure you check out our show notes, which include action steps and resources.Please feel free to message Becky at becky@weavinginfluence.com to share your thoughts!
For this exclusive two-part interview, Becky is joined by attorney, New York Times bestselling author, podcaster, athlete, and co-founder and CEO of The Ready State Inc, Juliet Starrett. Juliet reveals effective ways to pitch your book to publishing companies, efficient book marketing strategies and techniques, and insights from her journey to becoming a bestselling author.During the episode, you will learn:  Book marketing techniques that have proven to be effective for authors on every level. Mistakes that first-time authors should avoid.The many benefits to having a network of supporters and followers.What authors need to do in order to have the best chance at achieving high levels of success. How to develop a solid book proposal and marketing plan.Ways to utilize contests and sweepstakes to mobilize your network.Tips for building your brand.Insights for growing your email list.Make sure you check out our show notes, which include action steps and resources.Please feel free to message Becky at becky@weavinginfluence.com to share your thoughts!
During this episode, Becky is joined by virtual event design consultant and executive Zoom producer, Robbie Samuels. Robbie gives insight into methods authors can use to establish effective launch teams, the importance of garnering authentic book reviews, and the best ways to maximize network connections.During the episode, you will discover:  How and why having a launch team is necessary to build awareness around a book launch.Advice on how to get supporters to leave a review on Amazon or Goodreads.Various book formats that can be used to distribute your book to your launch teams.The difference between verified and unverified book purchases. Ways to maximize your network connections. The importance of using a landing page to funnel all of your support to one place.More about Robbie’s books, Break Out of Boredom, Small List Big Results, and Croissants vs. Bagels. Make sure you check out our show notes, which include action steps and resources.Please feel free to message Becky at becky@weavinginfluence.com to share your thoughts!
During this episode, Becky is joined by Ben Fox, Founder of Shepherd. Ben discusses how authors can gain increased exposure, the power of newsletter writing, and the importance of personal branding and showing up authentically online.During the episode, you will discover:  Methods authors can use to promote their books.Emerging book sites that readers are using to find new books.Which book marketing methodologies have proven to be successful for authors.How to best manage your online presence across multiple platforms.  Tips for using newsletters to grow your email list and keep your audience engaged.Why it’s important for authors to show up authentically online and in their personal brands.More about Ben’s company, Shepherd, and how he helps authors achieve increased exposure.Make sure you check out our show notes, which include action steps and resources.Please feel free to message Becky at becky@weavinginfluence.com to share your thoughts! 
During this episode, Becky is joined by leadership consultant, philanthropic strategist, and author of One Bold Move a Day: Meaningful Actions Women Can Take to Fulfill Their Leadership and Career Potential, Shanna Hocking. Becky and Shanna discuss the challenges of the book marketing journey, knowing when to re-strategize your book plan, and why you should make one bold move a day. During the episode, you will discover:  The expectations versus the reality of book marketing.Why it’s important to invest in yourself and your book launch.Ways to overcome book marketing challenges. How to know when it’s time to re-strategize your book marketing plan. Tips for aspiring authors looking to market their books.How to take bold actions towards your goals. Surprises and rewards of the author's journey.Make sure you check out our show notes, which include action steps and resources.Please feel free to message Becky at becky@weavinginfluence.com to share your thoughts!
For this episode, Becky is joined by Richard Safeer, author of A Cure for the Common Company: A Well-Being Prescription for a Happier, Healthier, and More Resilient Workforce and Chief Medical Director of Employee Health and Well-being at Johns Hopkins Medicine. Becky and Richard discuss overcoming the challenges of marketing your book, tips for authors looking to identify their target audience, and ways to maintain your health and well-being.During the episode, you will discover:  How to overcome hurdles that arise during the book marketing journey.Ways to identify and balance your target audiences. More accessible methods for marketing your book. Guidance on coping with feelings of overwhelm.Why it’s important to establish a support system among your peers.How to experience joy throughout your book-making process.Tips for maintaining your health and well-being.Make sure you check out our show notes, which include action steps and resources.Please feel free to message Becky at becky@weavinginfluence.com to share your thoughts!
For this episode, Becky is joined by Dan Blank, who is the author of Be the Gateway: A Practical Guide to Sharing Your Creative Work and Engaging an Audience and founder of WeGrowMedia. Becky and Dan share ways to sustain energy through your book marketing journey, methods for growing your audience, and tips for showing up authentically on social media.During the episode, you will learn:  More about Dan’s work to help writers develop marketing strategies for their books.The power of newsletter writing and how it can grow your audience and keep them engaged with your brand and message.Ways to utilize Reels to expand your reach and identify your target audience on Instagram.The inspiration behind Dan’s book, Be the Gateway: A Practical Guide to Sharing Your Creative Work and Engaging an Audience.How to navigate being personable on social media while also maintaining a level of personal privacy. What you can do to overcome barriers that stagnate your growth on social media. Be sure to look at our show notes, which include action steps and resources.Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts! 
During this episode, Becky is joined by speaker, author, and member engagement strategist Amanda Lea Kaiser. Amanda talks about her new book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community.  Amanda and Becky also discuss ways that authors can create experiences around their book and transform their networks into thriving communities.During the episode, you will learn:  More about Amanda’s work as an engagement strategist for various online communities.The engagement equation marketing methodology and how you can use it to spread awareness about your book.Ways to create experiences and memorable moments around your book.Differences between network mobilization and community building.Tips for building an online community for mutual sharing and collaboration.What Amanda learned after writing her first book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community.How to transform your online network into a flourishing online community.For our show notes, including action steps and resources, visit: https://weavinginfluence.com/podcast/episode-114-how-to-build-a-thriving-online-community/Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts! 
This episode celebrates the 1-year anniversary of Becky’s book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. Becky discusses the importance of using milestones as an opportunity to continue sharing your message with the world. She also reflects on lessons learned throughout her book marketing journey and the power of sowing seeds with your message. During the episode, you will learn:  The importance of finding new opportunities to share your message with the world.What lessons Becky learned after the 1-year anniversary of her book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause.The benefit of sowing seeds with your message by gifting your book to help others along their journey.How putting ideas into a book allows authors to share the work of their business with the world.Why it’s impactful to celebrate pivotal milestones of your book journey.About the launch of a new group coaching initiative called Reach More Readers Mastermind Groups.The truth about the challenges of marketing your own book.For our show notes, including action steps and resources, visit: https://weavinginfluence.com/podcast/episode-113-celebrating-milestones-reached-and-reflecting-on-lessons-learned/Click here to download our new, free resource, Spend This First. Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
This episode is about exciting new ways to utilize strategy, creativity, and personal interactions to mobilize your network. Becky is joined by Clint Pulver—Emmy Award-winning keynote speaker, musician, workforce expert, and author of I Love It Here: How Great Leaders Create Organizations Their People Never Want to Leave. Becky and Clint discuss the importance of setting goals, fascinating methods to spread awareness of your book, and recommendations for authors looking for increased exposure.During the episode, you will learn:  About Clint and his journey as a keynote speaker, undercover researcher, and professional drummer.How Clint’s research was the inspiration behind his book, I Love It Here: How Great Leaders Create Organizations Their People Never Want to Leave.Noteworthy techniques and strategies to get readers excited about your book.Potential benefits and drawbacks of using email campaign marketing.The power of using individualized communications to mobilize your network.How having support from those closest to you helps you along your book journey.Ways to find success and opportunities with influencer marketing.What you can do at different stages of the book-making process to increase your exposure.Pitfalls to avoid as you work to reach your goals and achieve success. For our show notes, including action steps and resources, visit: weavinginfluence.com/podcast/episode-112-how-to-mobilize-your-network/Click here to download our new, free resource, Spend This First. Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
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