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Is marketing essential to the success of a book? How much money do authors actually make? Is audio the next big opportunity for writers? How are Book NFTs and Writing AI changing the world?Bound presents ‘The Book People’, a pathbreaking podcast and video series that demystifies the Indian publishing industry. Writer and editor Aishwarya Javalgekar chats with content professionals, industry insiders and disruptors to bust myths and uncover the biggest opportunities and challenges for writers in India today. Write to us at aishwarya@boundindia.com.
36 Episodes
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Aishwarya speaks with Arcopol Chaudhuri, Executive Editor - Rights & New Media at HarperCollins India about the exponential growth of the audiobook market in the last 5 years, and other exciting developments in adaptation. How do rights and new media intersect? Why is HarperCollins investing in new media? How do publishers choose which books to adapt for audio and for screen?Arcopol Chaudhuri is a publishing professional, an avid reader, and an audiobook buff. At HarperCollins, India's fa...
Aishwarya speaks with Chitranshu Tewari about news media in India, and why subscription models bring much-needed disruption to the business of journalism.How does the subscription model work for Newslaundry? How do you convince society to pay for their news instead of consuming it for free? What are the trends that shape the industry - for better or for worse?Chitranshu Tewari started his career mobilising people on issues ranging from climate justice to sustainable development, for which he ...
Two years? To print 200 pages? Well, publishing is more than printing. But what does go into turning a plain manuscript into a high-quality bestseller?Aishwarya is taking you behind the scenes of a publishing house: How long does publishing take? What are the stages a manuscript goes through? And how are today’s technological developments in self publishing and AI changing the publishing game?If you are interested in publishing as a career, join The Bound Publishing Course: a 3-month certifie...
Guest host Tara Khandelwal talks to Prerna Vohra about her recent move into the audio industry after over 10 years in publishing.What are the main differences between working in publishing and audio? How are editors and publishers especially well qualified for work in the audio industry?Prerna Vohra has a Masters in Publishing from the City University London and more than 10 years in the publishing experience. Her career included being an editor and publisher with some of the top names in pub...
Writing AIs like ChatGPT have taken over our news cycles. Now, AIs write everything from blog articles, and emails, to entire books!Aishwarya has tested several Writing AIs and shares her insights on AI developments. What are their strengths and weaknesses? How can we make them work for us? And can AIs make writers obsolete?Recommendations:- ChatGPT- Writesonic- Granthika- Merlin- NotionSubscribe to our newly launched 'The Book People' newsletter here.To book a consultation session with Aishw...
Aishwarya speaks with Naveen Valsakumar about the benefits of self publishing and how his company Notion Press is helping authors publish their books.How does the self publishing process work? Is it a better option than traditional publishing? What exciting new features is Notion Press developing for writers this year?Naveen Valsakumar studied aircraft engineering and then went into the IT industry. But ever since he co-founded Notion Press in 2012, the publishing industry has all his focus. ...
If you want to publish a book, you have to have a literary agent. Or do you?Aishwarya does away with the myths and looks at the facts: what does a literary agent do? What are the pros and cons of working with one? When should you hire one and when should you consider alternatives?If you prefer working with an agent, here is the list of tried-and-tested literary agencies we have worked with:- A Suitable Agency founded by Hemali Sodhi- Writer's Side founded by Kanishka Gupta- Jacaranda Literary...
Guest host Tara Khandelwal talks to Katy Loftus about the most popular genres in the UK and what Indian authors can do to break into the international market. What are the differences in publishing in the UK vs India? How important is social media in building an author profile? Why did she decide to become a freelancer? Katy Loftus is an award-winning publisher and editor. Her career includes editorial roles at companies like Oxford University Press and Net-A-Porter, as well as various positi...
Prince Harry’s memoir ‘Spare’ has revived questions about ghostwriting, how it works, and what credit can ghostwriters get. Aishwarya answers all of these questions in this comprehensive breakdown of all things ghostwriting. What does it take to be a ghostwriter? How much can you earn? And how can you get started? Tune in to find out!We offer ghostwriting services! https://www.boundindia.com/services/ghostwriting/ Work with Bound as a freelancer or ghostwriter: https://buff.ly/3UtVH...
Aishwarya chats with IP lawyer Sushrut Desai on how writers and creators can safeguard their work with copyright.At what stage can you copyright your workCan you really copyright ideas?What are the red flags you should look for in a contract?If someone steals a part of your work, what can you do about it? Part 2 coming next week!Sushrut Desai who has been practicing law for 14 years, specializes in intellectual property rights and has also been a consultant for the Screenwriters Associat...
Aishwarya chats with Unni Nambudripad, Head of Original Podcasts and Content Development Lead at Spotify, about the podcasting boom in India and how writers can take advantage of it.India is the 3rd largest market for podcasts in the world. And the audio industry is expected to grow 5 times by 2030! As Indians gravitate towards listening to stories - whether as podcasts or audiobooks - how can writers enter this booming industry?TakeawaysThere’s a growing demand for local content in regional ...
Will AI take over your job? Is there a growing demand for writers in the audio and video industries? Why did Westland Books shut down? Can you copyright your book ideas? Aishwarya is back on popular demand with a power-packed new season. She decodes the new developments that have revamped the publishing and creative industries and highlights the biggest opportunities and challenges for writers in India today. Tune in for some publishing breakdowns, truth bombs, and some insightful a...
Aishwarya talks to Vaishnavi Singh (Head of Digital at Penguin Random House India) about the creation and future of ebooks and audiobooks. Aishwarya talks to Vaishnavi Singh (Head of Digital at Penguin Random House India) about the creation and future of ebooks and audiobooks. Vaishnavi talks about how digital is integral to all aspects of publishing today - from ebooks and audiobooks to the production and marketing of books. She shares what kind of experimentation she is expecting ...
Aishwarya talks to Trisha De Niyogi (CEO and Director of Niyogi Books) about the translation movement in India and the appeal of Indian books and stories. Trisha talks about how translations help us tap into unknown cultures and experience or understand our own culture better. And how some of the most popular books are translations - like the works of Gabriel Garcia Marquez! She explains how Niyogi books market their specialized books like illustrated books or translations to the right a...
Aishwarya talks to Mita Kapur (Founder of Siyahi, one of the first literary agencies in India) about how literary agents guide writers through every step of the publishing process. Mita Kapur talks about why she decided to start a literary agency in India. She shares how she loves being involved in every aspect of a writer's life - including birthdays, weddings and major life events! Aishwarya loves that the Siyahi team replies to every single submission with feedback! Mita spills the be...
Aishwarya talks to Ishani Butalia, Editor at Zubaan (an independent feminist publishing house) about the how she figures out which books to publish and what gaps to fill. We’ve joined #PodForChange to raise donations for Covid relief. Donate here: www.auwa.in/podforchangeIshani Butalia has been an editor for 7 years. She commissions their trade and academic books and heads Young Zubaan, their children’s and young adult books section. She shares how independent publishing houses measure the su...
Aishwarya talks to Devashish Sharma (Head of Wattpad India) about how Wattpad is redefining entertainment through storytelling and self-publishing.Devashish says that Wattpad is like the world’s largest book club, by connecting writers and readers and building social communities. It creates a space for people to write about everything from small town stories to body positivity and LGBTQ themes. Aishwarya and Devashish bond over fanfiction and growing up with Shah Rukh Khan and Harry Potter. T...
Aishwarya chats with Harshad Marathe (freelance illustrator and designer) about how book covers are the face of an author’s work and how they help in attracting readers.Harshad breaks down the designing process: from getting the brief to finalizing the cover. He recounts his experience of designing brilliant book covers for Prayaag Akbar’s Leila and Perumal Murugan’s books like Rising Heat and Trial by Silence. He has also illustrated children’s books like Muezza and Baby Jaan by Anita Nair!H...
Aishwarya talks to award-winning author Meghna Pant about the writer’s perspective on publishing and why she wrote her bestselling and path breaking book ‘How To Get Published in India’. Meghna Pant has published 6 books (novels, short story collections and nonfiction) since 2012! In 2019, she published her iconic publishing guidebook, ‘How To Get Published In India’, with essays from authors like Meena Kandasamy and Shobhaa De, and publishing experts like literary agent Mita Kapur and book r...
Aishwarya talks to Radhika Timbadia (Founder of Champaca Bookstore in Bangalore) about how bookstores foster reading and the challenges of running an independent bookstore during the pandemic.Champaca is one of the most successful indie bookstores in India today, with a thoughtfully curated collection, a newly established online store and a book subscription box. Radhika has created this literary haven for all writers, readers and booklovers! She talks about the planning and effort that went ...
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