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The Brand Talks with Fifty Elevn
The Brand Talks with Fifty Elevn
Author: Fifty Elevn
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The Brand Talks is the official Podcast of Fifty Elevn, hosted by the creative team at Fifty Elevn. In each episode, we’ll interview companies both large and small that have made their mark in their industry by utilizing a unique brand position to resonate with their audience. We’ll talk branding, design, marketing, and more to bring you insights along their road to success, in order to extract applicable advice and idea-sparking inspiration - whether you’re an entrepreneur, marketing guru, strategy and growth junkie, or anything in-between.
18 Episodes
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In this episode, we’re talking with Ben Klinger of Creative Wealth Agency.
Ben Klinger, Creative Wealth Agency
As both a financial advisor and a professional DJ, Ben has a unique perspective on more than just the branding side of business but the personal side as well.
Ben has a background in marketing & music and has built a successful career as a financial professional freeing him to do the work that he loves while fulfilling his passion for helping others pursue financial independence and building successful businesses. He is also sought after for his public speaking & presentations across the country on building wealth.
Branding is knowing your purpose and why you’re doing what you’re doing.
Ben Klinger
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Links To Learn More
Learn more about Ben on Instagram @ben.n.klinger
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Fifty Elevn is a full-service branding + marketing agency. We collaborate with brands to elevate their story, revitalize their image, and design their experiences.
Learn more at fiftyelevn.com
Follow us on Instagram @fiftyelevn
—— Podcast Hosts
Michael Nease- CMO, Fifty Elevn - Instagram @nease
Matthew Jones – Founder & CEO, Rainbow Creative - Instagram
In this episode, we're talking with Peter Jumrukovski, whose resume includes real estate agent, former athlete, and world-medalist in karate.
Peter is also the host of the I Love Success podcast where he interviews the most successful people on the planet and shares their stories. This episode has a ton of value, especially when it comes to setting a positive mindset geared toward success.
Listen to the Episode for the Full Conversation
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About Our Guest
Peter Jumrukovski is a Real Estate Agent, World medalist, Author, and host of The I Love Success Podcast where he has met the coolest and most successful people on the planet in order to share their stories.
His guests have included Olympic Medalists, UFC Champions, Guinness World Record Holders, Astronauts, TED Speakers, NYT Best Selling Authors, Successful Entrepreneurs, Hollywood Actors, a 9/11 survivor, and many more.
Peter's Mission is to help at least 10 million people in 10 years to achieve their dreams.
About The Brand
The I Love Success Philosophy follows three simple steps:
Set Goals
Decide what it is that you want and when you want to achieve it. Write it down!
Plan
Make a plan. What do you need to do on a daily basis to accomplish your goal?
Take Action
Take 3 small steps towards your main goal every day. Celebrate every step you take towards your goal!
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Links To Learn More
Learn more about Peter and I Love Success at http://www.ilovesuccess.co/
Follow Peter on Instagram at https://www.instagram.com/peterjumrukovski/
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Fifty Elevn is a full-service branding + marketing agency. We collaborate with brands to elevate their story, revitalize their image, and design their experiences.
Learn more at fiftyelevn.com
Follow us on Instagram @fiftyelevn
—— Podcast Hosts
Michael Nease- CMO, Fifty Elevn
Landon Thurman - CCO, Fifty Elevn
Matthew Jones – Founder & CEO, Rainbow Creative
In this episode, we’re talking with Jesse Springer of Loud Color LA.
As self-proclaimed “Audio Nerds”, Loud Color refers to themselves as The Ad Agency's Antiperspirant. As a premier recording, sound design, and audio mixing studio based out of Long Beach, CA, they create audio magic better, faster, and cheaper than almost any major recording studio on the West Coast.
This episode offers a great insight into the business of sound and as might be expected, Jesse is definitely our best-sounding guest so far.
Branding is this idea of synesthesia which is this unique phenomenon that some people experience. It's the firing of all of your senses in reaction to effectively one stimulus
Jesse Springer
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LISTEN TO THE EPISODE FOR THE FULL CONVERSATION
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About Our Guest
Jesse Springer at Loud Color LA
Jesse Springer is an Emmy Award-Winning Voiceover Announcer & Narrator who has worked for a wide variety of entertainment networks and large brands over more than a decade of experience. Towards the end of 2019, he founded Loud Color LA as a premier audio studio in Long Beach, CA.
About The Brand
Loud Color LA creates sound design and aural excitement that will blow your brain. They offer a Sound Design, Mix, Voiceover, and audio post-production facility in Long Beach, California, and offer everything from a world-class studio experience to professional remote sessions.
Links To Learn More
Learn more about Loud Color LA at loudcolor.la
Learn more about Jesse Springer at jessecharlesspringer.com/
In this episode, we’re speaking with Courtney Walden, founder, and Lead Floral Designer at Walden Floral LA, an established floral studio based in the Los Angeles area, specializing in weddings and events as well as providing local flower delivery services throughout the LA and Malibu areas. Courtney had some great insights to share with us and some amazing thoughts on the branding and marketing side of the flower industry.
Listen to the episode for the full conversation…
About Our Guest
Courtney Walden is a trained professional dancer who gained interest in the wedding flower industry while preparing for her own wedding. This led her to found Walden Floral LA in 2016 with a goal of spreading joy with their inspiring and unique floral arrangements.
About The Brand
Walden Floral LA is a Los Angeles based Floral Studio specializing in both live and dried artistic flower arrangements for weddings, corporate events, home delivery and more. Their brand guidelines, designed and created by Ryan Walden, are well developed and create a feeling of elegance with whimsical touches representing their incredibly imaginative flower arrangements.
You can learn more about them on their website: waldenfloralla.com
—— Links To Learn More Follow Walden Floral LA on Instagram @waldenfloral
Browse their collection of floral arrangements available for purchase at https://www.waldenfloralla.com/shop/
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Fifty Elevn is a full-service branding + marketing agency. We collaborate with brands to elevate their story, revitalize their image, and design their experiences.
Learn more at fiftyelevn.com
Follow us on Instagram @fiftyelevn
—— Podcast Hosts
Michael Nease- CMO, Fifty Elevn
Matthew Jones – Founder & CEO, Rainbow Creative
In this episode, we’re talking with Tiffany Buzzatto founder and CEO of DEW MIGHTY - A Concentrated Skin Care Brand, Striving for Zero Waste & Plastic Free.
Tiffany Buzzatto, a Southern California native, has been working in the beauty industry for a decade and a half. She has cultivated an appreciation for the ocean and a healthy outdoor lifestyle while living in her hometown of Hermosa Beach tucked away in Los Angeles’ spectacular South Bay just south of LAX.
This was a very rich conversation about branding and how it should reflect your deeper beliefs as a person and as a company.
“Branding is the thoughtful nature around how people see your brand in a visual form...but it should also show your company's mantra and philosophy.” ~ Tiffany Buzzatto
LISTEN TO THE EPISODE FOR THE FULL CONVERSATION!
About Our Guest
Tiffany Buzzato is a 15+ year behind-the-scenes contract manufacturing and chemical supply veteran with a passion for skincare and the environment.
“Life is only so long and you don't want to regret that you didn't make the leap. If you've got the idea and you've got the strength to keep moving forward, even when people are hypercritical, that's when you know you should move forward.” ~ Tiffany Buzzatto
After years of working in the beauty industry, Tiffany was struck by how wasteful it had become, especially after the major retailers began to heavily rely on their sampling programs. The result of this was the production of millions of single-use samples which were designed to be discarded after 1-2 uses. Shocked by such a great amount of waste, she was prompted to research more earth-friendly materials while questioning the common reasons for choices made regarding ingredients and componentry. The end result was DEW MIGHTY, an earth-friendly skincare brand built on their four pillars:
Refuse: Set a positive example
Reuse: Use existing items instead of purchasing new
Reduce: Consume less overall
Recycle: At last resort, additional lifecycles.
Their approach is so thorough that even the box their products ship in is compostable and includes a friendly message reading “PLACE IN COMPOST, DO NOT THROW IN TRASH”.
About The Brand
DEW MIGHTY relates back to the concept that if we can circulate the products we use and throw away less into the waste bin we are eliminating a linear consumption pattern. Their pillars of the company are: Refuse, Reuse, Reduce, and Recycle. All aspects of their brand are thoughtfully considered and analyzed for as little waste as possible. This is why they consider themselves a Circular Beauty Brand that strives for Zero Waste & Plastic Free.
As a brand, they focus on innovative formulas & minimal packaging so you can focus on beautiful skin and preventing landfill waste. They consider this way of creating products as being NUDE BUT NOT NAKED™.
Links To Learn More
Follow DEW MIGHTY on Instagram @dewmighty
Learn more about DEW MIGHTY on their website -
In this episode, we’re talking with Lizzie Meyer, founder of Soup Goddess
Soup Goddess is a Los Angeles based Soup Restaurant with one mission - to Feed the World! For every bowl that they sell of their vegan soups, they give a bowl for free to those in need.
Lizzie has kept Soup Goddess’s brand tightly focussed around helping others, a message we cannot get enough of in our world today. — Here’s our conversation
About The Brand:
At Soup Goddess, they have one mission...FEED THE WORLD! For every bowl sold, they give a bowl to those in need! All of their home made soup is 100% Vegan.
Links to learn more
You can learn more about Soup Goddess and order some of their delicious soups at https://soupgoddessworld.com
Follow Soup Goddess on Facebook: https://www.facebook.com/SoupGoddessWorld/
Follow Soup Goddess on Instagram: https://www.instagram.com/soupgoddessworld/
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Fifty Elevn is a full-service branding + marketing agency. We collaborate with brands to elevate their story, revitalize their image, and design their experiences.
Learn more at: fiftyelevn.com
Follow us on Instagram @fiftyelevn
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Credits:
Host, Editor & Producer: Michael Nease
Co-Host & Co-Producer: Matthew Jones
In this episode, Michael Nease, Matthew Jones, and Landon Thurman are talking with Uri Bar-Joseph, co-founder and COO of Formations, a financial management solution designed to give self-employed individuals the support they need to thrive in today’s ever-changing economy.
This was a very rich conversation that covered everything from taking the leap into self-employment to an in-depth meaning of branding and marketing. If you’re someone who is currently self-employed or considering taking the leap into self-employment, this is definitely an episode you won’t want to miss.
About Our Guest:
Uri Bar-Joseph has a rich background in marketing that spans from companies like Amazon to the boutique co-working chain MindSpace. Earlier this year, he helped co-found Formations as a solution of services for self-employed individuals who want the benefits of working for a large corporation but have not been able to afford to do so until now.
About The Brand:
Formations was founded by Shahar Plinner and Uri Bar-Joseph in late 2019 with the passion of helping real people solve real problems. They recognized the need for a holistic financial management solution for self-employed, the fastest-growing segment in the workforce, and launched the company in March 2020, offering help and support to the millions of self-employed in the US.
READ MORE →
Links to learn more
Follow Uri on Twitter: @uribarjoseph
Network with Uri on LinkedIn: https://www.linkedin.com/in/uribarjoseph/
Learn more about Formations at: FormationsCorp.com
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Fifty Elevn is a full-service branding + marketing agency. We collaborate with brands to elevate their story, revitalize their image, and design their experiences.
Learn more at: fiftyelevn.com
Follow us on Instagram @fiftyelevn
In this episode, we’re talking to Phat Chiem of StoryCraft, an interactive agency with a unique approach that combines journalism with the latest digital know-how designed to help businesses amplify their message in the most effective way.
During our conversation, Phat shared some incredible insights on the branding process, marketing, and a whole lot more. This is one you’re not going to want to miss!
About Our Guest:
Phat Chiem is the Co-founder of StoryCraft, a digital agency devoted to amazing storytelling and content marketing. Before that, he worked at Yahoo | OZY | Aol | Chicago Tribune
Links To Learn More:
Learn more about Phat by reading his posts on Medium @phat
Learn more about StoryCraft at StoryCraft.me
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Fifty Elevn is a full-service branding + marketing agency. We collaborate with brands to elevate their story, revitalize their image, and design their experiences.
Learn more at: fiftyelevn.com
Follow us on Instagram @fiftyelevn
Back in May, Matthew Jones and I had a great conversation with David Herrmann of Herrmann Digital. David is an expert on all things Digital Marketing and advertising and had some amazing insights to share with us, especially in this ever-changing market that we’re all in right now.
David's wealth of experience in good times and in bad gives him tons of incredible experience that applies across the board. This is definitely an episode that you're not going to want to miss.
About Our Guest:
David Herrmann runs Herrmann Digital, a paid social advertising company specializing in scaling DTC brands online. He has personally managed over $100 million in ad spend across the digital stratosphere.
Links To Learn More:
Learn more about David by following him on Twitter: @herrmanndigital
Earlier this year, we sat down with Dustin Steeve of Lighthouse Escrow. Dustin has played a key role in building a remarkable brand inside what is traditionally a very bland industry. During our conversation, Dustin had a ton to say about branding and its meaning. If you’ve ever asked yourself the question “What is branding?”, this is an episode you won’t want to miss.
“The easy thing to do is to just think of brand as design. But really, if brand is anything, it’s culture.” ~ Dustin Steeve
About Our Guest:
Dustin Steeve is the CEO of Lighthouse Escrow and podcast enthusiast who is passionate about cultivating a free and virtuous society. He writes about entrepreneurship, leadership, American values, politics, and religion.
“Don’t resent where you start because where you start isn’t where you’re ending. It’s so tempting to compare your chapter 1 to somebody else’s chapter 10.” ~ Dustin Steeve
About The Brand:
Lighthouse Escrow is a team of escrow professionals dedicated to providing their clients with white-glove service while pursuing ways to improve themselves and their industry.
Links To Learn More:
Learn more about Dustin: http://www.dustinsteeve.com/
Learn more about Lighthouse Escrow: https://www.lighthouseescrow.com/
Subscribe to Dustin’s Podcast “The Marketing Trench” - Click Here
Join “The Marketing Trench” Facebook group: https://www.facebook.com/groups/marketingtrench/
In early May of this year, we sat down to talk with David Everett Strickler, president of the American Marketing Association Los Angeles. He had a lot to say about branding and persevering through difficult times.
Listen to the episode for the full conversation!
For more information on David Everett Strickler:
Twitter: @mktgmantra
LinkedIn: https://www.linkedin.com/in/davideverettstrickler/
For more information about the American Marketing Association Los Angeles:
Website: LosAngelesAMA.org
Instagram: @amalosangeles
Twitter: @amalosangeles
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Fifty Elevn is a full-service branding + marketing agency. We collaborate with brands to elevate their story, revitalize their image, and design their experiences.
Learn more at: fiftyelevn.com
Follow us on Instagram @fiftyelevn
Episode 007
In this episode, we're speaking with Lia Zneimer, the Head of Social Media at WeWork. During our talk, we discussed her journey, shaping their brand online, and a whole lot more.
"Less is more. If you don't have anything to say, there's no need to say it just to say something." ~ Lia Zneimer
About WeWork
Since 2010, WeWork has been creating beautiful office experiences through its network of CoWorking spaces. These environments encourage networking and productivity while allowing everyone from small start-up businesses to established corporations to have affordable office space and amenities not available in traditional office rentals.
Episode Links
WeWork
Website: WeWork.com
Instagram: @WeWork
Follow Lia: @LiaZneimer
About Fifty Elevn
Fifty Elevn is a full-service branding + marketing agency.
We collaborate with brands to elevate their story, revitalize their image, and design their experiences.
To find out more about us, head on over to fiftyelevn.com
And make sure to follow us on Instagram @fiftyelevn
Show Credits
Hosts:
Mike Nease @nease
Landon Thurman @landon_thurman
Matthew Jones @mojoadam_
Editing & Mastering By:
Bobby Dunnit @bobby_dunnit
In today’s episode, Landon Thurman and Matthew Jones join Mike Nease as we talk with author, speaker, and coach Johan Khalilian.
We talked a lot about the changes and difficulties that we’re all going through right now, and Johan had some great insights on personal branding and being your authentic self.
“Do it for the love. Do it for the passion. Do it even when you’re awful at it. And then… you’ll find yourself making an impact.” ~ Johan Khalilian
Listen to the episode for the full conversation!
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For more information on Johan:
Instagram: @johanspeaks
Web: johankhalilian.com
YouTube: https://www.youtube.com/user/johanneus/
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Fifty Elevn is a full-service branding + marketing agency. We collaborate with brands to elevate their story, revitalize their image, and design their experiences.
Learn more at: fiftyelevn.com
Follow us on Instagram @fiftyelevn
In this episode, we talk with Brent Totty of Volv – a platform that creates AI virtual assistants for coaches, trainers, and content creators that helps drive their nutrition, recovery, and fitness recommendations to their clients in the moments throughout their day.
Brent had a lot to say about his experience starting new companies over the years and the struggles he had to overcome as a result.
To Learn More About Brent:
Website: volv.ai
Instagram: @brenttotty
Fifty Elevn is a full-service branding + design agency. We collaborate with brands to elevate their story, revitalize their image, and design their experiences.
Learn more at: fiftyelevn.com
Follow us on Instagram @fiftyelevn
In this episode:
We talk with Jessica & Gary Wilson of Evolved Meals.
With 100 percent plant-based meal prep & delivery service designed to help people eat to nourish their bodies and eat with intention!
Based in Dallas, TX, Evolved Meals has quite an interesting origin story as an all plant-based food vendor at Motorcross Events.
"We’re definitely big believers in the positive attitude. What you put out there, you get in return." ~ Jessica & Gary Wilson
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To learn more about Evolved Meals, you can find them on the web at evolved-meals.com
Follow them on Instagram @evolvedmeals
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This is a Fifty Elevn Production. Fifty Elevn is a full-service design and branding agency.
We collaborate with brands to elevate their story, revitalize their image, and design their experiences.
To find out more about us, head on over to fiftyelevn.com and make sure to follow us on Instagram @fiftyelevn
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This episode:
Produced by:
Michael Nease (Fifty Elevn's Chief Marketing Officer)
Matthew Jones (Fifty Elevn's Director of Business Development)
Episode Artwork was produced and designed by Landon Thurman
Sponsored by:
Rainbow Creative: A media marketplace connecting creatives to brands
In today’s episode, we’re talking with Jonathan Eppers, CEO and founder of VYBES, a premium wellness beverage designed to bring calm & balance to the mind & body.
What’s unique about VYBES is that it’s made with 25mg Hemp CBD.
VYBES is doing amazing things not just in the world of CBD products, but in the world of Consumer Packaged Goods as a whole.
Just like it says on their website:
VYBES isn't a beverage, it's a feeling - a way to a more balanced life.
Jonathan had some amazing things to say about branding and some essential information for anyone starting out on their own business.
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To find out more about VYBES, visit their website: idrinkvybes.com/
Follow VYBES on Instagram: @idrinkvybes
Follow Jonathan Eppers on Instagram: @jonathan.eppers
In this episode, we're talking with Chase Slepak. With well over a decade worth of experience in the world of Consumer Packaged Goods (CPG), he currently works as the Vice President of Sales at Boylan Bottling, Jolt Cola, MASH, Detour Bar, and Overnight Oats Bar.
In addition to this, he's recently started an exclusive online group called Purvey CPG, where he lends his years of experience in consumer packaged goods to others who are hoping to break through in that space.
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"The one thing I like to leave folks with is, be a workhorse. Embrace the dirt. Embrace the unsexy side of this business. It's very easy to get wrapped up in package design and marketing campaigns, and all of that is very important, but it doesn't matter if your product never makes it to the shelf. It doesn't matter if you never get out there and start making sales calls and talking to retailers." ~ Chase Slepak
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To learn more about Chase Slepak, visit: ChaseSlepak.com
To learn more about Purvey CPG, visit their website: PurveyCPG.com
To join the closed Purvey CPG Facebook Group, go to: Facebook.com/groups/purveycpg
And make sure to like them on Facebook at: Facebook.com/PurveyCPG
To subscribe to The Purvey Podcast: Click Here
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Fifty Elevn is a full-service design and branding agency. We collaborate with brands to elevate their story, revitalize their image, and design their experiences. To find out more about us, head on over to FiftyElevn.com
In this week's episode, we speak with Alexa Silvaggio of Savage Los Angeles. Savage is a unique brand whose focus is steering people away from the concept of guilty pleasure and more in the direction of believing in pleasure done well. Savage manufacturers a line of luxury chocolate bars, which are packaged in 100% sustainable materials.
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"We are a brand that encourages you to love yourself." ~ Alexa Silvaggio
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You can learn more about Savage Los Angeles and Savage Chocolates at savagelosangeles.com and on Instagram at @savagelosangeles. Follow Alexa on Instagram at @alexasilvaggio
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This has been a Fifty Elevn Production. Fifty Elevn is a full-service design and branding agency.
We collaborate with brands to elevate their story, revitalize their image, and design their experiences.
To find out more about us, head on over to fiftyelevn.com and make sure to follow us on Instagram @fiftyelevn





















