The Bright Balloon

If your balloon business feels chaotic, it might be because you’re missing one key ingredient: systems. In this episode, I sit down with balloon artist and business coach Danielle, aka Coach Danni D, to talk about how to simplify your business with smart, repeatable processes that save time, reduce stress, and create freedom. We discuss: The PACE framework for building systems that actually work Why you need systems before you hire help How to document your process (even if it’s messy at first) The core systems every balloon pro should have Why syncing your business calendar with your personal life is non-negotiable How personal growth impacts business success Danielle’s insights are exactly what balloon professionals need to shift from burnout to balance. In the UGlu Hotline, hear one listener’s great tip for tracking and ordering balloon inventory.   Unlock three free bonus episodes!    RESOURCES MENTIONED: Presenting sponsor: 17hats (get 50% off your 1st year)  @nolapartyboutique  coachdannid.com Other sponsors & resources: Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Courtney Lynette Creative Co.  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! Balloon Boss Mastermind & Summit  - - - - On the Bright Side (Apple) On the Bright Side (Patreon) 50 Ideas for Email Marketing | Join the Bright Balloon email list  @thebrightballoon  The Bright Balloon on YouTube 

Are you stuck in the day-to-day chaos of running your balloon business—constantly reacting, never really moving forward? In this episode of, I sit down with business coach Andrea Liebross, who helps creative entrepreneurs stop spinning their wheels and start thinking like CEOs. Andrea shares strategies for: Shifting from a reactive to a CEO mindset Using her TRUST process to take massive action Becoming a “big thinker” Setting weekly and daily “Big 3” lists to stay focused on what matters Tapping into your future you Knowing when it’s time to hire a coach Whether you're overwhelmed, underbooked, or just unsure of your next move, Andrea’s advice will help you reclaim your confidence. In the UGlu Hotline, hear why one listener puts everything in her shop on wheels!   Unlock three free bonus episodes!    RESOURCES MENTIONED: Presenting sponsor: 17hats (get 50% off your 1st year)  andreaslinks.com Other sponsors & resources: Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Courtney Lynette Creative Co.  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! Balloon Boss Mastermind & Summit  - - - - On the Bright Side (Apple) On the Bright Side (Patreon) 50 Ideas for Email Marketing | Join the Bright Balloon email list  @thebrightballoon  The Bright Balloon on YouTube 

Brittany and Patrick of Main Street Balloons turned a $300 side hustle into a full-time balloon business—and they did it while navigating new parenthood and while also working in their healthcare careers. In this episode, they share their inspiring journey, how they manage their roles as a couple in business, and what it really takes to grow a profitable balloon company without burning out. You’ll learn: Why they finally stopped talking themselves out of starting How they’ve grown the business with zero debt The way they divide work between admin and installs How social media (and a little Disney magic) fuels their brand What they did to prepare for maternity leave Why working in healthcare actually helps them run a balloon business This candid conversation is full of insight, humor, and practical advice—especially for balloon artists who are trying to grow while balancing family life. In the UGlu Hotline, hear what one listener wishes he had implemented earlier in his business.    Unlock three free bonus episodes!    RESOURCES MENTIONED: Presenting sponsor: 17hats (get 50% off your 1st year)  @mainstreetballoons  Other sponsors & resources: Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Gemar  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! Balloon Boss Mastermind & Summit  - - - - On the Bright Side (Apple) On the Bright Side (Patreon) 50 Ideas for Email Marketing | Join the Bright Balloon email list  @thebrightballoon  The Bright Balloon on YouTube 

In this episode, I chat with Blenda, the powerhouse behind Balloon Construction Company that's scaled to multiple employees, multiple buildings, and massive goals — all without burning out. Blenda shares how she transitioned from inflating balloons herself to leading a full team — while keeping the creative vision and client experience intact. Whether you're just starting out or already booked every weekend, this episode breaks down the exact roles you’ll need to hire (and in what order) to finally step out of the day-to-day. You’ll Learn: The first role Blenda hired — and why she went full-time after her employee did How to structure a sales team that sells without you The system her production manager uses to run events like clockwork Creative strategies for scheduling installations and strike teams How Blenda keeps her team motivated (and insured — hello, dental!) Why she believes entrepreneurs should hire earlier — and better If you’re ready to run your balloon business like a business — not a side hustle — this episode is for you. In the UGlu Hotline, hear one listener's tip for helium negotiation.   Unlock three free bonus episodes!    RESOURCES MENTIONED: Presenting sponsor: 17hats (get 50% off your 1st year)  @balloonconstruction iheartballoons.com Other sponsors & resources: Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Gemar  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! Balloon Boss Mastermind & Summit  - - - - On the Bright Side (Apple) On the Bright Side (Patreon) 50 Ideas for Email Marketing | Join the Bright Balloon email list  @thebrightballoon  The Bright Balloon on YouTube 

What does it really take to work with celebrities, luxury brands, and global companies as a balloon professional? It’s not just about the balloons. In this episode, I sit down with Sean Edwards — “The Balloon Guy” of Los Angeles — to uncover the customer service secrets and creative mindset that have helped him land jobs with Porsche, Soho House, Hollywood premieres, and more. You’ll hear: The role of communication and flexibility in winning high-end clients How Sean turned small-town balloon twisting into a big-city balloon decor business Lessons learned from installs gone wrong (and how to fix them on the fly) Why great customer service is your most powerful marketing tool Whether you’re looking to break into luxury events or simply serve your clients better, Sean’s story will inspire you to raise the bar in your own business. In the UGlu Hotline, hear a tip about branding and labeling your rental items for piece of mind.   Unlock three free bonus episodes!    RESOURCES MENTIONED: Presenting sponsor: 17hats (get 50% off your 1st year)  @balloonguyla  Other sponsors & resources: Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Gemar  Stay Booked  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! Balloon Boss Mastermind & Summit  - - - - On the Bright Side (Apple) On the Bright Side (Patreon) 50 Ideas for Email Marketing | Join the Bright Balloon email list  @thebrightballoon  The Bright Balloon on YouTube

This interview with Carolina is jam-packed with not just corporate sales strategies, but also actionable tips and resources for how you can up your corporate sales game. Carolina has it mastered… so much so that she no longer takes private / social parties and only works with corporate!  I was so motivated to seek out more corporate relationships after this conversation and I think you’ll feel the same way. We covered: Niching down and the “risk” How to get started and let it be messy Carolina’s secret sauce Conquering self-limiting beliefs Job titles and industries to look for What types of decor her corporate clients are choosing Then Carolina shared her exciting new offer to help us get more corporate - and even government - jobs. Don’t miss her mindset tip at the end and how she helped me find a positive affirmation for myself! In the UGlu Hotline, hear why black sand bags are the preferred choice for one of our listeners.   Unlock three free bonus episodes!    RESOURCES MENTIONED: Presenting sponsor: 17hats (get 50% off your 1st year)  Balloon Element  thecorporatecashflow.com Ep. 302 - Business credit | Sheila of The Balloon Squad  Other sponsors & resources: Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Gemar  Stay Booked  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! Balloon Boss Mastermind & Summit  - - - - On the Bright Side (Apple) On the Bright Side (Patreon) 50 Ideas for Email Marketing | Join the Bright Balloon email list  @thebrightballoon  The Bright Balloon on YouTube 

In this episode I’m chatting with Natalie of Illiano Events and she’s dishing out tons of ideas and advice for us to network in a way that feels organic and natural. Networking is not something that comes natural to me so I was so happy to have her on and hear her ideas. Natalie shares the specific ways this approach has grown her business, the time commitment involved and so much more. She offers great advice for working your way up to commitments like the Chamber of Commerce, for example, as well as conversation starters that help you and your business get involved.  I was sure to ask about donations, and when or if there’s ever a conflict of interest through participating in these groups, and Natalie shared helpful pointers on those things as well. We go on to cover ways that you can utilize your own personal network, or even start your own group, too! Huge thanks to Natalie for sharing so many tips that make networking (now also known as friend-making) feel so much more approachable!  In the UGlu Hotline, hear a tip that Dante of Dream Factory Balloons shared at Balloon Boss Summit 2024 that made a big difference for me in my huge Balloon Adventure installation. Unlock three free bonus episodes!    RESOURCES MENTIONED: Presenting sponsor: 17hats (get 50% off your 1st year)  @illianoevents  Other sponsors & resources: Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Stay Booked  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! Balloon Boss Mastermind & Summit  - - - - On the Bright Side (Apple) On the Bright Side (Patreon) 50 Ideas for Email Marketing | Join the Bright Balloon email list  Courses  @thebrightballoon  The Bright Balloon on YouTube 

In our final interview recorded live at The Tuftex Experience, I’m chatting with Michelle and Sean of Lush Balloons about growth, efficiency and taking care of clients. We kick off by talking about the efficiencies they’ve incorporated into their business in order to reduce their number of staff and get higher profit margins… inflation and production, material organization, limiting offers and more. Then I always have to ask how people are able to come to conferences while their business stays home, and Sean and Michelle share how they’ve trained their employees to handle production and deliveries while they’re away. They also share some nuggets about the class they taught at Tuftex - Cracking the Corporate Code; and we chat about how you just never know whether a small birthday bouquet could turn into a huge corporate referral. It was really neat to hear their story about market timing, standout designs, social media presence and client appreciation - thanks to them both!         In the UGlu Hotline, hear a tip for using White-Out on your marquee letters.   Unlock three free bonus episodes!    RESOURCES MENTIONED: Presenting sponsor: 17hats (get 50% off your 1st year)  @lushballoons  Other sponsors & resources: Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST)  Save $50 on FLOAT 2026 registration with code SARA Stay Booked  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! Balloon Boss Mastermind & Summit  - - - - On the Bright Side (Apple) On the Bright Side (Patreon) 50 Ideas for Email Marketing | Join the Bright Balloon email list  Courses  @thebrightballoon  The Bright Balloon on YouTube 

Get ready for some positive, infectious energy from this episode’s guest, Patricia of StickUp Artistry and Design! I had the opportunity to sit down with her live at the Tuftex Experience and she’s sharing how she believes adding some deco-twisted elements in your decor can really impress your clients and make you stand out in a crowded market. She walks us through her decision-making process for incorporating deco-twisting into her offers and shares how there’s room for everyone’s style and preferences in the industry. She’s also a big proponent of being willing to try anything because you just never know when you’re going to need to use a particular skill or method. Lastly, Patricia shares her thoughts on how and why it’s important to avoid burnout and practice community over competition. In the UGlu Hotline, I’m sharing my little “insurance policy” tip about leaving some extra supplies behind.   Unlock three free bonus episodes!    RESOURCES MENTIONED: Presenting sponsor: 17hats (get 50% off your 1st year)  @stickupartistryanddesign  Other sponsors & resources: Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST)  Save $50 on FLOAT 2026 registration with code SARA Stay Booked  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! Balloon Boss Mastermind & Summit  - - - - On the Bright Side (Apple) On the Bright Side (Patreon) 50 Ideas for Email Marketing | Join the Bright Balloon email list  Courses  @thebrightballoon  The Bright Balloon on YouTube 

In this interview recorded live at the Tuftex Experience, I get to hear from Meg some of the really cool behind the scenes info about their products, the event and more. I always love how transparent Tuftex is and this interview is no different! Meg actually ran a balloon decor business of her own at one point, and you’ll hear why her other background experiences make her the right fit for her role at Tuftex. Then we chat a little bit about: Their Canadian factory How they evaluate the Tuftex Experience What it’s been liking getting into the twisting side of balloons And how some balloon color names are literally part of the family! It was really fun to hear how they plan the event and how it’s already evolved and changed in its second edition.   In the UGlu Hotline, I’m sharing my foil storage system that works with my organizational type.   Unlock three free bonus episodes!    RESOURCES MENTIONED: Presenting sponsor: 17hats (get 50% off your 1st year)  Other sponsors & resources: Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST)  Save $50 on FLOAT 2026 registration with code SARA Stay Booked  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! Balloon Boss Mastermind & Summit  - - - - On the Bright Side (Apple) On the Bright Side (Patreon) 50 Ideas for Email Marketing | Join the Bright Balloon email list  Courses  @thebrightballoon  The Bright Balloon on YouTube 

If you want to hear what it’s like to grow to $1M in sales, this episode is for you! I interviewed Chris of Balloon Masters at the Tuftex Experience and he’s sharing so many golden nuggets about what he and his wife Marlene did to grow their business over the last several decades. I really appreciate Chris’ generosity of all the knowledge he shares with our industry, and respect how humble he is in the process. This interview is definitely one of my favorites! We talk about: How their business started and the techniques used years ago His #1 tip for finding a location once you move your business out of your home What to look for in employees, when to hire them and how to best use their time Charging appropriately for your time while making the most of it Working smart and hard Investments to take your business to the next level Systems and marketing strategies We finish up with a series of new get-to-know-you questions, and I’m guessing you’ll feel the same after listening… but I was buzzing with info and ideas after this conversation! In the UGlu Hotline, I’m sharing a tip about keeping your installation kits organized and fully stocked through the use of laminated cards.   Unlock three free bonus episodes!    RESOURCES MENTIONED: Presenting sponsor: 17hats (get 50% off your 1st year)  balloonmasters.net  Other sponsors & resources: Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST)  Save $50 on FLOAT 2026 registration with code SARA Stay Booked  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! Balloon Boss Mastermind & Summit  - - - - On the Bright Side (Apple) On the Bright Side (Patreon) 50 Ideas for Email Marketing | Join the Bright Balloon email list  Courses  @thebrightballoon  The Bright Balloon on YouTube 

If you struggle with negotiating, or even the idea of negotiating, this episode is for you! Nikki of Violet Pineapple Balloons comes on the show to share some really helpful tips about negotiation, specifically for a rental space.  We’ll hear about what she was looking for in a space, the listing price, what she’s actually paying for it and all the things to think about as part of your negotiation. I was also curious about her lease length and the strategy she shared to negotiate that was brilliant! Nikki is going to give you a whole new way to think about not just negotiation but also leasing in general. She now has an opportunity to move into a larger space so we get to hear about her active negotiation and willpower to wait for what she wants. This conversation really opened my eyes to some negotiating strategies I didn’t know existed. Thanks to Nikki for sharing! In the UGlu Hotline, hear how I’m using pants hangers for my favorite organizational upgrade of the past few years - something I picked up from Bri of Elevated Impressions.   Unlock three free bonus episodes!    RESOURCES MENTIONED: Presenting sponsor: 17hats (get 50% off your 1st year)  Curated Month by: Kalisan https://www.kalisan.com.tr/ @violet_pineapple_balloonsllc Other sponsors & resources: Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Stay Booked  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! Balloon Boss Mastermind & Summit  - - - - On the Bright Side (Apple) On the Bright Side (Patreon) 50 Ideas for Email Marketing | Join the Bright Balloon email list  Courses  @thebrightballoon  The Bright Balloon on YouTube 

This interview was a total treat! We’ll get to hear from Jenny of Simply Jenny Designs all about her experience decorating for Hallmark movies, including how she landed the first job, what she’s learned since and what it’s like to be on set! She shares with us how quickly into running her business that she got her first movie set opportunity, the booking and decor details as well as how much air time her balloons got. We’ll also hear about the other movies she’s decorated for, as well as her latest opportunity for a movie airing this Christmas! Of course we also talk about her general business growth as well, plus how she juggles balloons with her full-time job and some of her favorite marketing tactics. It was so nice meeting Jenny and hearing about her unique experiences!   Then in the UGlu Hotline, hear my favorite way to frame square arches.   Unlock three free bonus episodes!    RESOURCES MENTIONED: Presenting sponsor: 17hats (get 50% off your 1st year)  Curated Month by: Kalisan https://www.kalisan.com.tr/ @simply_jenny_designs  Other sponsors & resources: Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Stay Booked  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! Balloon Boss Mastermind & Summit  - - - - On the Bright Side (Apple) On the Bright Side (Patreon) 50 Ideas for Email Marketing | Join the Bright Balloon email list  Courses  @thebrightballoon  The Bright Balloon on YouTube 

In this conversation, Tricia of Noree Events shares her journey of building a successful balloon decor business in a small community. She discusses the challenges and advantages of operating in a small town, the importance of community support and the strategies she employs to network and grow her business.  She emphasizes the significance of personal connections, the role of local businesses in fostering a supportive environment for entrepreneurs and the importance of staying true to herself. Before we wrap up Tricia shares her business expansion goals with us as well. I find her situation so relatable, her personality so friendly, and I think so many in our balloon industry will, too! Then in the UGlu Hotline, hear how one listener uses hooks to attach her foils.    Unlock three free bonus episodes!    RESOURCES MENTIONED: Presenting sponsor: 17hats (get 50% off your 1st year)  Curated Month by: Kalisan https://www.kalisan.com.tr/ @noreeevents  Other sponsors & resources: Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Stay Booked  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! Balloon Boss Mastermind & Summit  - - - - On the Bright Side (Apple) On the Bright Side (Patreon) 50 Ideas for Email Marketing | Join the Bright Balloon email list  Courses  @thebrightballoon  The Bright Balloon on YouTube 

In this episode, I’m walking you through the exact steps I take to help determine whether my constant business ideas are worth pursuing. I’ll share some of the most recent things I’ve considered, what I almost immediately scrapped and what is still a possibility. I’m talking about: Gut checks on passion and ease  Profitability  Time, energy and bandwidth Business compatibility Then I’ll share a few actual tactics I use if an idea passes all of those marks: soft launching, asking fellow balloon artists to borrow content and getting insight from industry contacts.  I wrap up with a bit of “homework” that you can do to further explore your ideas, or maybe get past them. Then in the UGlu Hotline, hear about an item that one listener wishes she bought sooner.   >> Unlock three free bonus episodes!    RESOURCES MENTIONED: Presenting sponsor: 17hats (get 50% off your 1st year)  Curated Month by: Kalisan  Other sponsors & resources: Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Stay Booked  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! Balloon Boss Mastermind & Summit  - - - - On the Bright Side (Apple) On the Bright Side (Patreon) 50 Ideas for Email Marketing | Join the Bright Balloon email list  Courses  @thebrightballoon  The Bright Balloon on YouTube 

We’re excited to have Kalisan curating another month of episodes for us, and to kick things off this time is DJ of Balloons in Bold. He is a fine artist who uses balloons as his medium, so it was cool to get yet another take on balloons as a form of art! He had worked as a balloon twister before turning to fine art as a form of emotional expression. Little did he know how much it would take off and get noticed in the way it did. Before he knew it he was the feature of a gallery show and by using a medium that is usually associated with fun and joy to display darker imagery, it really grabbed people’s attention.  We’ll hear about his strategy for making the balloons last during gallery prep and throughout the show, including how he found a way to put balloon dogs into a pattern and what products he used. DJ also shares more about what influences his art and describes several of his show exhibits. I appreciated him being willing to share his story! And in the UGlu Hotline, hear about one of my own favorite inflators!    Unlock three free bonus episodes!    RESOURCES MENTIONED: Presenting sponsor: 17hats (get 50% off your 1st year)  @balloonsinbold  Other sponsors & resources: Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Stay Booked  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! Balloon Boss Mastermind & Summit  - - - - On the Bright Side (Apple) On the Bright Side (Patreon) 50 Ideas for Email Marketing | Join the Bright Balloon email list  Courses  @thebrightballoon  The Bright Balloon on YouTube 

If you’ve ever forgotten about a job, left your U-Haul door open when driving or gotten robbed at an installation… you’re going to relate to what Rachel shares in this episode! She and I talk about some of our worst installations to date and, more importantly, how we handled them and kept moving forward. Even though the topic feels negative, Rachel and I couldn’t help but laugh our way through this episode as we commiserate in things that only balloon professionals would understand.  Before we dive into the hilarity, Rachel offers some tips for those managing their full-time jobs alongside their balloon business, including customer management, time management, boundaries and product offerings. Then we get into it. Hear about her forgotten job and the absolute scramble to make it happen… tons of broken bases on her first 5-digit job… balloon bags flying across the highway… and stolen bags with hundreds of dollars of equipment inside.  I chime in with my related stories, too, and we wrap up by sharing some final thoughts about how to turn crazy things like these into learning opportunities. I’m so grateful to Rachel for being willing to come on the show to talk about the kinds of mistakes that we all make… or almost certainly will make. In the UGlu Hotline, hear about one of my favorite inventory tips to date!   RESOURCES MENTIONED: Presenting sponsor: 17hats (get 50% off your 1st year)  @evansvilleballooncompany  Other sponsors & resources: Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Gemar USA  Stay Booked  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! Balloon Boss Mastermind & Summit  - - - - On the Bright Side (Apple) On the Bright Side (Patreon) 50 Ideas for Email Marketing | Join the Bright Balloon email list  Courses  @thebrightballoon  The Bright Balloon on YouTube 

If you’ve ever wondered what it’s like working with and attracting high-end clients, this episode is for you! Chris of Balloon Design Studio shares with us how he goes after the big jobs, his pricing and more. Before we get into those details, hear about his first balloon arch job he did in the sixth grade! He continued running his business through college, then eventually knew it was time to dive into his dream of doing balloons full-time. Now, he loves tackling new design and installation challenges with mostly every job he does in New York City for his high-end clients.  We’ll hear about his: networking approach branding plans marketing strategy why he wants to be known for having the highest prices when he hires extra hands and how / when he actually locks in these clients. Then in the UGlu Hotline, hear why one listener suggests having everything in your shop on wheels.   RESOURCES MENTIONED: Presenting sponsor: 17hats (get 50% off your 1st year)  @balloondesignstudio  Other sponsors & resources: Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Gemar USA  Stay Booked  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! Balloon Boss Mastermind & Summit  Glow Retreat Waitlist  - - - - On the Bright Side (Apple) On the Bright Side (Patreon) 50 Ideas for Email Marketing | Join the Bright Balloon email list  Courses  @thebrightballoon  The Bright Balloon on YouTube 

In this episode I’m learning from Tracy of Joyful Party Co. (formerly From Me 2 You Creations) about what it’s like to rebrand after being in business for almost 20 years. She shares with us everything that was involved in the process, including the financial impact it had. Learn about the services her original business started with, how her initial run with balloons was stopped short, how eventually her balloon business was propelled forward and how many aspects are now part of Joyful Party Co.   Then we dig into the specifics of the rebrand. We’ll hear about what compelled her to go through the process, how it was stalled and how eventually she knew she had to do it. She also shares an awesome AI prompt that helped her fully develop Joyful Party Co. Tracy goes on to mention how the rebrand impacted her banking, taxes, website and domains, social media, physical assets like shirts and signs, logins with distributors, etc… and how it was all worth it in the end. And in the UGlu Hotline, hear one listener’s tip on what they wish they would have known earlier.   RESOURCES MENTIONED: Presenting sponsor: 17hats (get 50% off your 1st year)  Ep. 207 - Family business and rebranding | Delloons @joyfulparty.co  Other sponsors & resources: Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Gemar USA  Stay Booked  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! Balloon Boss Mastermind & Summit  Glow Retreat Waitlist  - - - - On the Bright Side (Apple) On the Bright Side (Patreon) 50 Ideas for Email Marketing | Join the Bright Balloon email list  Courses  @thebrightballoon  The Bright Balloon on YouTube 

In this episode I’m sharing how I track my numbers so that I know what’s coming in and how I’m making my way towards my financial goal. Hear what keeps me focused, how I reverse-engineer all of my numbers to make a realistic plan and how I honed in on the exact type of customer I need to focus on. Then I’ll talk through some of the main pieces of getting customers to rebook, what I’ve pulled back from automation and the surprising insight I’ve gotten thanks to my new tracking system. I wrap up by sharing how I move my money so that I’m able to count down to my goal with excitement. This strategy eliminates so much financial stress for me and I’m so passionate about it! I hope that these tips and insights will help you set yourself up for success, too. In the UGlu Hotline, hear about how one listener saves on her helium.   RESOURCES MENTIONED: Presenting sponsor: 17hats (get 50% off your 1st year)  Other sponsors & resources: Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Gemar USA  Stay Booked  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514 Balloon Boss Mastermind & Summit  Glow Retreat Waitlist  - - - - On the Bright Side (Apple) On the Bright Side (Patreon) 50 Ideas for Email Marketing | Join the Bright Balloon email list  Courses  @thebrightballoon  The Bright Balloon on YouTube