Andy Paul's book Sell without selling out...A guide to success on your own terms highlights the four Sell In pillars that are the ultimate instruments of selling: 1. Connection2. Curiosity3. Understanding4. GenerosityEverything else is generally a combination of product features, technical specifications, and pricing, which buyers can always get from Google, Amazon or the company website. What these digital sources lack is a truly helpful, reassuring human being's invested assistance. I guess...
A Book review of A New Brand World - published in 2002. A new brand world: Great brands are widely desired, trusted, enduring and revered by other aspirational brands. Branding is something that has grown in stature and relative understanding in the last 15-20 years. Is what Scott Bedbury put in this brand book still relevant today? If it what can we learn from it? How have elements of branding changed? Lets see if we can find the answers in this podcast!Get your copy and read it yourself cl...
This is a short and sweet intro to me, my podcast and about how much I'm looking forward to giving you such value within this podcast for all things marketing. In this podcast I tell you about some of the areas of marketing in business we will be covering off like: Software resources Trends Marketing Careers Best places to get marketing info Case Studies Business and Marketing Book reviews All books, links, websites and articles mentioned will have links in the details so you can rese...