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The Business Behind Your Business

Author: Hosted by Paul Sweeney

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Conversations to help your business grow and thrive. It's like having your own board of expert advisors in your pocket. Join your host Paul Sweeney and our team of expert advisors as we take a deep dive into the problems (and solutions) faced by business owners. In our 15 to 20 minute podcasts, we’ll discuss information and advice from qualified, experienced professionals to help you create a great business. Running a business is hard. And no matter how experienced you are in your business you’ll run into unexpected issues. Whatever is happening to your business now, it has likely happened to plenty of business owners before. The Business Behind Your Business will be bringing the team of expert advisors to you, sharing their experience, tips and case studies to help you run a great business. Hear from expert advisors including Business Accountants, Business Advisors, Lawyers, Insurance Brokers, Finance Brokers, Information Technology (IT), Sales, Marketing, Human Resources, Financial Advisors, Business Restructuring, Business Turnaround, Systems Design and Implementation, and Strategic Planning.
149 Episodes
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In this episode, Paul Sweeney talks with Charles Zerafa, a finance expert specialising in wealth creation strategies for business owners. Charles explains how investing in commercial property can help business owners build wealth outside of their primary business, while also minimising risks and leveraging tax benefits. They discuss strategies like using superannuation for property investments, buying properties with room for business growth, and working with buyer's agents for better market ...
In this episode of "The Business Behind Your Business," host Paul Sweeney talks with John Mason from QualityIQ about the importance of quality certification and how it impacts businesses of all sizes. They explore the evolution of quality standards, particularly ISO 9001, and how they have shifted from being overly prescriptive to more flexible, allowing businesses to tailor their processes to their specific needs.John shares valuable insights from his 30+ years in the industry, explaining th...
In this episode of The Business Behind Your Business, host Paul Sweeney sits down with marketing expert Kerim El Gabaili to explore why 80% of marketing efforts fail for small and medium-sized businesses. Drawing on his experience as the Managing Director of a leading marketing agency, Kerim discusses how businesses often skip vital strategic steps, leading to poor outcomes. He emphasizes that marketing should focus on delivering commercial results, not just using trendy tools like SEO or Goo...
In this insightful episode, Paul Sweeney speaks with Garrett Delph, founder of Clarity Ops, about a common challenge many business owners face—micromanagement and its detrimental effects on scaling a business. Garrett explains how micromanagement stems from a lack of organizational infrastructure and accountability structures, often leading to stress, poor performance, and high employee turnover.Garrett introduces the concept of organizational infrastructure, emphasizing that businesses need ...
In this episode of "The Business Behind Your Business," host Paul Sweeney sits down with Bradley Hamner, a seasoned business growth coach and founder of Blueprint OS. Bradley shares his personal journey from being overwhelmed by the day-to-day grind of running a business to becoming the "architect" of a thriving, scalable company. They dive into the importance of systems, processes, and mindset shifts that allow business owners to build enterprises that can run independently of them. Bradley'...
In this episode, we dive deep into the world of artificial intelligence (AI) with industry expert Josh Thomas, co-founder of Anabots AI. With over 15 years of entrepreneurial experience, Josh shares practical insights on how small and medium-sized business owners can harness the power of AI to boost efficiency, improve decision-making, and drive business growth. We debunk common AI myths and explore real-world strategies that you can implement today to stay ahead of the competition. Tune in t...
Discover proven cost-cutting strategies that can significantly increase your business profits without sacrificing quality. In this episode of 'The Business Behind Your Business,' we dive deep into practical tips and techniques to streamline your operations, reduce overheads, and drive sustainable growth.Some of the strategies include:Assess Current ExpensesNegotiate with SuppliersOptimize Operational EfficiencyReduce Fixed CostsOutsource Non-Core FunctionsImplement Energy-Saving MeasuresRevie...
Employee issues can drain time, resources, and morale from your business. By addressing these red flags early and effectively, you can maintain a positive workplace environment and ensure your business thrives. Our experts James Frank and Raj Nathoo discuss the common issues that arise with employees in small and medium-sized businesses.From legal compliance and the importance of clear communication to the impact of company culture and proper induction processes, get practical advice and acti...
In this episode of "The Business Behind Your Business," host Paul Sweeney dives into the common excuses that hold business owners back from achieving profitable growth. What is stopping your business from achieving "Better Business Profits than 70% of Your Competition"?Paul explores actionable strategies to overcome these barriers. Discover how to move beyond the typical reasons for stagnation and implement practical steps to ensure your business thrives. Join us as we provide insights a...
In this episode of "The Business Behind Your Business," host Paul Sweeney discusses the concept of "The Great Wealth Transfer" with his guest, Inbam Devadason, a seasoned financial advisor with over 30 years of experience in the financial services industry. Paul and Inbam look at the significant demographic shift in business ownership in Australia, where over 50% of small business owners are over the age of 50, and only 8% are under the age of 30. This trend emphasizes the importance of effec...
In this episode of "The Business Behind Your Business," we discuss the critical importance of understanding your financial figures as the year comes to a close. With tax season approaching, maximising your returns and profits is crucial, but many business owners often overlook the need to stay on top of their financial data. We highlight the necessity of maintaining accurate and up-to-date financial records to make informed decisions and improve your business's performance.Our host, Paul Swee...
In this episode of "The Business Behind Your Business" podcast, host Paul Sweeney interviews Dave Power, the founder of Power Creative, to explore the transformative power of video storytelling for business owners. With over 25 years of experience, Dave shares his insights on how to effectively use video to promote and grow your business by capturing the audience's attention and building trust.Dave emphasizes the importance of planning and strategy in video production, explaining how a well-t...
Do you feel confused about what you should be doing for your business at the end of the financial year? Do you feel pressure to buy, buy, buy with the EOFY sales?Or do any of these concerns around business taxes sound familiar?Scrambling to find the cash to make your tax paymentsWithholding spending on your business to free up money to pay your taxesConfusion and worry over taxesYou aren't alone! These are common feelings of many business owners. As we head to the end of the financial y...
What should business owners do when new technology threatens to derail their business? Close down or find a new path? This was the dilemma experienced by professional copywriter Leanne Shelton (Write Time Marketing). With the avalanche of artificial intelligence taking over much of content creation, Leanne made the challenging decision to pivot her business and embrace AI by becoming an expert on ChatGPT and AI. Now, Leanne is using her writing expertise to help other businesses navigate the ...
There's so much uncertainty in the world and it can feel hard to confidently lead your small business when the path ahead is unclear.Today we're joined by Jim Mills, the managing director of Merit Planning Hills, to look at some strategies to help guide businesses during difficult times.Jim looks at some of the factors that affect businesses, including:Economic fluctuationsInterest ratesGovernment policiesGlobal eventsWe uncover strategies that businesses can use at any point to offer greater...
As a small business owner, do you fall back on your business credit card for everything? While using these credit cards is very popular, it's important to recognise when there are better solutions. We are joined by Jason Smith (Capital Plus Finance) for a frank discussion on how credit cards can be misused by businesses, plus learn about some useful options for your funding needs such as non-bank business loans and overdrafts.Jason will also share key points in selecting a lender for you...
Does your business struggle with a constant turnover in employees? This is an issue for many businesses and the cost of hiring and onboarding new employees is high.Or perhaps you have some amazing employees and you want to learn more about how to retain them? We are joined by Paul Cripps from PK People Solutions to look at these issues and more.Paul highlights some of the Key Takeaways from the 2024 HR Industry Benchmark Report. This latest report published by ELMO highlights the emergin...
In this episode we'll be exploring the transformative power of Three-Way Forecasting and how it can revolutionize your approach to financial planning and decision-making.Understanding Three-Way Forecasting:What exactly is Three-Way Forecasting? We break down this concept into digestible pieces, explaining how it integrates income statements, balance sheets, and cash flow statements.Learn why this holistic approach to financial forecasting is crucial for small business owners to gain a compreh...
If you watched our last episode, you will have learned that it is never too late to make a business plan. You can also download our Simple Business Plan Template to get started.In this episode, we look at some of the common mistakes business owners make when creating and using business plans.So look out for these 5 common business plan fails:Not actually making a planLack specific goalsPlan isn't implementedNo accountabilityNothing is measuredPaul Sweeney Chartered Accountant &...
What are your business and personal goals for the year? What plans have you made? How will you implement these plans? How will you assess if your goals are being met? If these questions leave you feeling overwhelmed, never fear!It's NEVER too late to make a business plan.Find out the benefits of making a business plan, plus some simple tips to get you started.Learn about the simple framework for assessing your starting point - where you are now so you know the base for where your plan startsH...
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