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The Business Event Playbook

Author: Lauren V Davis

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The Business Event Playbook podcast with Lauren V Davis is your VIP access to event thought-leaders, speakers, hosts, and the secrets of their successful events.

If you want to create a transformation in someone’s lives you can’t do it from behind the computer screen.

I believe there is an un-escapable power in bringing entrepreneurs together, face to face, as an essential tool to their personal development and success of their business.

For hosts and speakers who want to build their personal brand and leadership, there is no better way than through conferences, workshops, and live mastermind weekends.
9 Episodes
  “Wildfires. Tons of them... all over Sonoma County... I think we are going to have to cancel (the conference - Talent Development Think Tank).” Andy said in November... with far less panic than I would have. In the next couple of weeks, I watched him and Bennett calmly cancel and postpone their high-end talent development and HR conference they had been planning all year, that had been highlighted as one of the top entrepreneurship events to attend in 2019 in Entrepreneur Mag and Forbes, and that I was literally already packing for! I was going to be the social media strategist for the entire week’s event. I was in London with Andy at Chris Ducker’s conference (another one of my favorites) a few weeks later and Andy was stepping away quietly from our group to make phone calls to re-arrange the new iteration of the event, again without drama, and again with this intense sense of positivity and calm. I just watch this guy with admiration. To say I was impressed would be an understatement. Fast forward a few more months to the event. (They postponed from November to January) and I can honestly say it’s one of the most well-done events I’ve ever been to, let alone worked with, and I was like.... how is this possible? You'll find out how Andy and Bennett got through wildfires, evacuations, illness, and a number of other catastrophic happenings to pull off one of the nicest events I’ve ever been to. Here is a link to a well-written outline and explanation of how Andy and Bennett worked together to create this event:   Follow Andy on Instagram and Linkedin:   Connect with me on Instagram:
People always say "I can't start a conference because I don't know if I can do it. What if no one shows up? What if it is bad?"   Jeff says he started this conference BECAUSE he wanted to see IF he could do it. And he DID IT, successfully, for five solid years.    Do you know when it is time to shut your event down? To close up shop? How smart is it to plan your finale from the moment you start?   In this episode, Best Selling Author Jeff Goins gives us all the secrets on... • How he recruited all-star lineups of speakers through the five years –– and why they always said yes. • How he curated a very vibrant community from the conference that lives on. • And finally, how he planned the finale of his conference and "ended it before it had to end."   You’ll learn later why Jeff’s community would travel from states away to meet each other… and I think that is truly a testament to how Jeff is as a person with everyone he meets.    So if you dont already know Jeff, here is a little more about him.   Jeff Goins is a writer, speaker, and entrepreneur. He is the best-selling author of five books, including The Art of Work and Real Artists Don’t Starve. His award-winning blog is visited by millions of people every year.   Through his online courses, events, and coaching programs, he helps thousands of writers succeed every year. Jeff lives with his family just outside of Nashville, where he makes the world’s best guacamole.   Jeff's community for writers: Follow Jeff on Twitter: @JeffGoins Instagram: @JeffGoins   And please don't hesitate to connect with me! Instagram: @LDavisCreative Email:
Emily Leach, believes that those working for themselves deserve the same respect, access to benefits and opportunities for growth as those working for corporations. That's why 6 years ago, she felt CALLED to create #FREECON The Freelance Conference in Austin Texas... but here is the thing... she only had 100 days to put the first one together! The result was thrilling and Emily knew she had to do it again! So she made it a business. In this episode, Emily shares: How she prioritizes both making the event profitable while going deep on relationships and experiences How she masterminded with other successful conference organizers What her most important lesson-learned was in the last 6 years, (many conferences don't last more than 5) And delivers more than a few resources to help you with the experience of YOUR next event. Pick up tickets to Emily's virtual conference and stay up to date with when the next #FreeCon live event will take place:   Connect with me!  Email: Instagram: Connect with Emily:  Facebook: Instagram:
  Andrew and Pete are the fun business duo who help small business owners scale their business so they can stop swapping time for money.   They regularly keynote international conferences such as Social Media Marketing World and have been featured on sites such as Inc., Huffington Post, Social Media Examiner, Convince and Convert, & Entrepreneur on Fire.   Andrew and Pete are ranked in the top 100 digital marketers in the world and host one of Europe's largest small-biz growth conferences, ATOMICON   Due to current events, Andrew and Pete had to VERY quickly and intentionally pivot their 1000 attendee event into a virtual event, but they decided they had to MAKE IT BIG.   They had to ask themselves, "What if we had planned it like this from the beginning?" They changed everything. They made it larger than life, and they spill ALL the secrets.    Learn exactly how they pivoted to create an epic experiential live event into an unrivaled virtual event in this episode... plus all of their secrets on how they were able to future-proof the success of this event and events to come from Andrew and Pete.   P.S. Bloopers at the end!  :)    Receive $50 off your ticket to Atomicon happening THIS MONTH here:   Connect with me!  Email: Instagram:   Connect with Andrew and Pete! Instagram:    
If you don’t already know Selena Soo, you want to. Selena Soo is a publicity and marketing strategist for visionary entrepreneurs, experts, and authors who want to reach millions with their message.   Heads up: SELENA SOO just launched a video series and you can get the HUGE free resources she talks about in her episode here just for watching the videos––check out the first video here:   She’s helped her clients and students get featured in places like O, The Oprah Magazine, Forbes, and Inc., and land interviews on popular podcasts and national TV.   Many of Selena's clients have become industry leaders with 7-figure businesses, raving fan bases, and hundreds of thousands of followers.   Today I am happy to have my friend Selena Soo on the show to talk about how to create the sought-after mastermind weekends that attract super high-impact and high-performing people, how she leans into being an introvert, and mind-boggling tips to making your mastermind weekends get tons of attention on social media.   Find me here and tell me your takeaway from Selena's Episode:  Or connect with me by email: Find Selena Soo's Free Resources Here:   P.S. I am happily an affiliate for Selena's launch, as I find her products extremely valuable. I would never send you anywhere that I didn't trust. If you happen to buy something from Selena in the future, I also receive some perks. :)
I am happy to have my friend Paul Klein on the Business Event Playbook Podcast to walk us through how he has been implementing ––with massive success–– a workshop that brings in $100K each time and what you need in place to achieve this. Spoiler alert… it has nothing to do with social media.  Paul Klein is a business consultant and entrepreneur and he started his dive into entrepreneurship and left the corporate world behind at age 40. Paul’s consulting services are centered on his areas of expertise in helping executive-level professionals transition from their corporate or government roles to starting and scaling their own 7-figure consulting or freelance business.   Paul’s experience as CEO) of a successful consulting firm and Co-Founder Owner of a software company positions him to provide practical common sense approaches and brought him to consult and work with numerous national and international brands, including: Target, Slack, UC Berkley, Cracker Barrel, Holiday Inn, KFC, Taco Bell, Yum Brands, JC Penney, Bebe, Dollar General, Sherwin Williams, Les Schwab, and more.   For more information about Paul visit: Find his podcast here: To find me on Instagram visit: Or connect with me by email:    
I go to a lot of events.    In this mini-episode I will tell you why and how I believe I have a world-class education from it, as well as 3 things I rate and analyze at every conference or live event I go to.  Find and connect with me at   or connect with me by email at 
Hey, it's Lauren. Welcome to the trailer episode. My goal here in this episode is just to give you some context as to what this show is about, who I am, what I do, and what you can expect if you stay subscribed to the show.   Find and connect with me at   or connect with me by email at 
Mike Kim is a speaker and marketing strategist who specializes in brand strategy and copywriting. He’s been hired by some of today’s most influential thought leader brands including John Maxwell, Donald Miller, Suzanne Evans, and Catalyst Leadership.   For years he was the Chief Marketing Officer of a successful multi-million dollar company nearNew York City. Nowadays you’ll find him speaking at conferences, looking for the next great place to scuba dive, and sipping a glass of Macallan 15 — all while teaching everything he knows about branding, entrepreneurship, and life through his hit podcast, Brand You.   I am happy to bring on my good friend Mike Kim to talk about how he creates some pretty incredible workshops.   I have the privilege of speaking at many of his workshops, and I am inspired, even as a friend and colleague, at the way in which people walk away actually have taken massive action toward their goals.    What you will learn:  • Exactly how Mike Kim structures his content for the workshops so that people take action. • How Mike breaks down what he charges for these workshops.  • How he keeps creates energy between himself, speakers, and the attendees of his workshops.   You can find Mike's podcast here:   Connect with Mike on Instagram here:   Find out more about Mike's Workshops here:   Find and connect with me at   or connect with me by email at 
Comments (2)

Jeffrey Jackomin

just finished listening to your interview on Paul Klein's podcast. Looking forward gaining great insights from you.

Mar 14th
Reply (1)
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