The Business Of Influence

There’s a lot of internet chatter at the moment about whether TikTok will become the new Google for searching content. With millions turning to TikTok over traditional search engines for quick, educational, and engaging content, it's clear that the way we’re looking for information is radically changing. We’re the on the cusp of a digital revolution, or perhaps just another digital revolution. But what does this shift mean for you, the creators, and the brands that you want to work with? How can you use the SEO power of TikTok's snackable, short-form content to not just capture attention but to inform, entertain, and answer the questions of a generation that prefers TikTok over Google?As influencers and creators, you're constantly crafting content to engage your audience, and hopefully, attract the attention of your dream brands. But here's the deal: no matter how engaging your TikTok dances, how on-point your fashion tips, or how mouthwatering your recipe videos are, if they're not optimised for search engines, you're missing out on a massive audience beyond your current followers.Integrating SEO strategies can dramatically enhance the visibility and impact of your content, making your hard work discoverable not just on TikTok, but across all corners of internet. Imagine your content popping up in Google searches, driving waves of new fans to your TikTok page and other platforms you create to dominate.In Today’s Episode:[00:01:00] Is TikTok the new search engine?[00:03:00] What is SEO for Influencers?[00:04:00] How can Influencers use SEO to grow their audience?[00:05:00] Leveraging Keywords to Improve Discoverability and Engagement[00:07:00] The Importance of Long-Tail Keywords in Reaching Niche Audiences[00:09:00] SEO works on every social media platform![00:10:00] The Impact of SEO on your Influencer Brand Strategy (it’s good news!)[00:13:00] The Long-Term Benefits of Consistent SEO Efforts[00:14:00] The Role of AI in Content Creation and SEO[00:15:00] Episode ResourcesFull episode resources and expanded show notes are available at https://thebusinessofinfluence.com/ep32/Rate, Follow and Share Think about a future where your influence isn’t just a passion, but your profession. << -- If this sounds like you and you enjoyed today’s episode, please consider leaving the show a rating, sharing in your community, and following the podcast. THE BUSINESS OF INFLUENCE LINKSThe Business Of Influence Websitehttps://thebusinessofinfluence.com/The Business Of Influence Instagramhttps://www.instagram.com/thebusinessofinfluence_/                                                                                                             The Business Of Influence YouTube

Are you finding it tricky when it comes to responding to a brand who’s asking for full organic usage rights in perpetuity? Or maybe they’re asking for ownership rights or a combination of paid and organic usage rights. Ugh, is your head spinning?It’s not uncommon for brands to get a bit heavy-handed with requesting ownership rights when they’ve got you all whipped up about a collaboration. Often, you’ll only find out about this in the fine print of your agreement, or at a very late stage. In the mix, you’ll find there are some good brands who are transparent about this upfront in the discussions.Either way, there’s a few steps in the process of negotiating your influencer content ownership rights. First, you need to understand content ownership, then you need to understand different ways you can allow for your content to be used and then, finally you can negotiate the terms that you’ll allow a brand to use your content. It’s a lot, right? Don’t worry, I’ve got you covered. I’ve co-owned an intellectual property law firm for 14 years and have been working with celebrities and influencers for over 10 years, so I totally get this space. Today’s episode is to guide you through some of the common scenarios and give you resources to start working through building your skills to understand rights and how to negotiate them.In Today’s Episode:[00:01:00] Introduction to Negotiating Content Ownership with Brands[00:02:00] Understanding Different Types of Content Usage Rights[00:03:00] What Content Ownership Means for Influencers[00:04:00] The Importance of Understanding Your Rights[00:05:00] Navigating Perpetual Usage Rights and Full Ownership[00:06:00] Exploring Licensing and Usage Rights[00:07:00] The Impact of Rights on Control and Income[00:08:00] Knowing Your Worth and Reading the Fine Print[00:09:00] Negotiating Fair Payment for Content Usage[00:10:00] Tips for Effective Negotiation on Content Rights[00:11:00] Retaining Ownership and Understanding Contract Essentials[00:12:00] Creating Clear Contracts and Setting Usage Terms[00:13:00] Limiting Duration of Use and Protecting Your Work[00:14:00] Discussing Payment Terms for Expanded Usage Rights[00:15:00] Episode ResourcesFull episode resources and expanded show notes are available at https://thebusinessofinfluence.com/ep31/Rate, Follow and Share Think about a future where your influence isn’t just a passion, but your profession. << -- If this sounds like you and you enjoyed today’s episode, please consider leaving the show a rating, sharing in your community, and following the podcast.THE BUSINESS OF INFLUENCE LINKSThe Business Of Influence Websitehttps://thebusinessofinfluence.com/The Business Of Influence Instagram

Do you suffer from content creator block? I know I do at times. It’s a horrible feeling that stops our creative flow and can leave us staring blankly at our screen, wondering if we’ll be able to nail that awesomely engaging content we’re known for. You know what? It’s a very common feeling, although perhaps one not often spoken about.Here’s the silver lining though. You’re not alone and content creator block is not a dead end. There’s tools and strategies we can use to get us through these creative hurdles. Today’s episode is about just that – getting the creative energy flowing again and using techniques for when content creator block strikes so that it’s only a temporary road bump and we’re back on track creating the good stuff.In Today’s Episode:[00:00:00] What is Content Creation Block?[00:02:00] Why do Influencers get Content Creation Block?[00:05:00] Strategies to overcome Content Creation Block.[00:09:00] Practical tools to plan and organise your Influencer content.[00:12:00] Leveraging TikTok, Meta, YouTube, Pinterest and other resources.[00:13:00] Batching your Influencer content.[00:14:00] Get in the content creation flow.[00:15:00] Episode ResourcesFull episode resources and expanded show notes are available at https://thebusinessofinfluence.com/ep30/Rate, Follow and Share Think about a future where your influence isn’t just a passion, but your profession. << -- If this sounds like you and you enjoyed today’s episode, please consider leaving the show a rating, sharing in your community, and following the podcast.THE BUSINESS OF INFLUENCE LINKSThe Business Of Influence Websitehttps://thebusinessofinfluence.com/The Business Of Influence Instagramhttps://www.instagram.com/thebusinessofinfluence_/                                                                                                             The Business Of Influence YouTubehttps://www.youtube.com/@thebusinessofinfluenceMOOTS Professional Influencer Facebook Communityhttps://www.facebook.com/groups/595097059293809Subscribe to MOOTS, the newsletter for creators and community makershttps://thebusinessofinfluence.com/subscribe-to-moots/

You’re probably familiar with UGC, which is User Generated Content. EGC is Employee Generated Content and it’s coming in hot for 2024.EGC refers to authentic content created by employees, offering a unique insider's perspective on a brand's culture, values, and day-to-day operations. This form of content is gaining significant traction as it leans into transparency and fosters a genuine connection between the brand and its audience. The rise of EGC marks a shift towards more organic and relatable corporate storytelling, as it empowers employees to be brand ambassadors, sharing their experiences and insights in a way that resonates deeply with consumers and stakeholders. It marks a potential shift away from other traditional forms of brand advertising.Today’s episode will step you through understanding EGC to leverage the golden opportunity to transition from external brand promoters as influencers and UGC Creators to internal EGC brand storytellers. This can open new, exciting pathways for your career as a professional influencer. How are you going to use it?  In Today’s Episode:[00:01:00] What is Employee Generated Content or EGC?[00:04:00] The differences between User Generated Content, Influencer Generated Content and Employee Generated Content[00:05:00] How trust and authenticity comes into play with EGC[00:06:00] Examples of brands using EGC in the market[00:08:00] More on the power of EGC and why brands are using it[00:11:00] How to find a job as an EGC Creator[00:15:00] Emerging careers as EGC Creators, Strategists and Managers[00:17:00] Episode ResourcesFull episode resources and expanded show notes are available at https://thebusinessofinfluence.com/ep29/THE BUSINESS OF INFLUENCE LINKSThe Business Of Influence Websitehttps://thebusinessofinfluence.com/The Business Of Influence Instagramhttps://www.instagram.com/thebusinessofinfluence_/                                                                                                             The Business Of Influence YouTubehttps://www.youtube.com/@thebusinessofinfluenceMOOTS Professional Influencer Facebook Communityhttps://www.facebook.com/groups/595097059293809Subscribe to MOOTS, the newsletter for creators and community makershttps://thebusinessofinfluence.com/subscribe-to-moots/Rate, Follow and Share Think about a future where your influence isn’t just a...

Transparency and disclosure in your influencer content is our discussion topic for today’s episode of The Business Of Influence podcast. Love it, hate it or accept it understanding and practicing transparency is a key element of being a professional influencer.The Federal Trade Commission in the US recently sent letters to influencers putting them on the hook for fines of up to $50K and giving those influencers 15 days to respond regarding disclosure compliance.In Australia that same month, the ACCC released a report stating that 81% of influencers scrutinised by them raised concerns regarding their conduct. These influencers were predominantly in the fashion, home and parenting and travel and lifestyle niches. Prior to conducting the sweep, the ACCC asked the public for tip-offs about influencers who do not disclose advertising in their posts. In other words, if your competitor in the influencer space wants to take you down, it’s not too hard to do with a tip-off to a regulatory body.Disclosure plays a big role in the trust equation too. This means, if you’re not trustworthy, you’re less likely to grow your audience, have meaningful engagement and be booked by brands.This might not be your favourite subject but it’s an important one. Let’s get into it in today’s episode.In Today’s Episode:[00:01:00] FTC puts influencers on notice for possible fines of up to $50,000[00:02:00] ACCC states 81% of influencers scrutinised raised concerns about disclosure[00:02:30] The link between influencer disclosure and trustworthiness[00:04:00] Why disclosure by influencers in brand campaigns is important[00:05:00] Emerging trends for 2024 and how these affect influencer brand campaigns[00:06:30] Busted! Some influencers and brands who didn’t get it right and what happened[00:08:00] Would your influencer career recover if you were dobbed in to a governing body[00:08:30] Best practice for influencer disclosure[00:10:00] Episode ResourcesFull episode resources and expanded show notes are available at https://thebusinessofinfluence.com/ep28/Rate, Follow and ShareThink about a future where your influence isn’t just a passion, but your profession. << -- If this sounds like you and you enjoyed today’s episode, please consider leaving the show a rating, sharing in your community, and following the podcast.THE BUSINESS OF INFLUENCE LINKSThe Business Of Influence Website https://thebusinessofinfluence.com/The Business Of Influence Instagram https://www.instagram.com/thebusinessofinfluence_/The Business Of Influence YouTube https://www.youtube.com/@thebusinessofinfluenceMOOTS Professional Influencer Facebook Community https://www.facebook.com/groups/595097059293809Subscribe to MOOTS, the newsletter for creators and community makers https://thebusinessofinfluence.com/subscribe-to-moots/

Are influencers trustworthy? I feel like that’s a big question to tackle but I’m ready for it. Are you ready to find out where you sit on the trustworthy scale?We live in a world where 80% of consumers are swayed by influencer endorsements. And, in2024 influencer marketing is expected to deliver a mind-blowing 420% ROI for brands. In other words, for every $1 a brand spends on influencer marketing, they can expect $5.20 back in return. The power of influencers in shaping consumer behaviour is undeniable! So how does that relate to trust?When we look the dynamics of social media, authenticity, and brand partnerships, the trustworthiness of influencers remains a topic of vigorous debate. Do you stand proud as you call yourself an influencer, or are you a little apprehensive when saying this aloud – outside of the influencer community?In today’s episode of The Business Of Influence podcast I going to discuss the relationship between influencers, brands, and consumers, and we’ll look at how transparency, authenticity, and genuine engagement are shaping how trustworthy you’re considered as an influencer. And you know what? I’m going to give you some nifty stats and info to share with brands when you’re at the negotiating table to demonstrate how trustworthy and influential you are.In Today’s Episode:[00:00:00] The state of influencer marketing and how it relates to your trustworthiness[00:04:00] The role of micro-influencers in driving authentic and trustworthy content[00:06:00] Influencer impact on consumer behaviour (spoiler: it’s massive)[00:08:00] Transparency and authenticity: how do you measure up?[00:09:00] How do brands measure trust?[00:10:30] Brands, generational influence and trust. It might sound boring but it’s important for you.[00:12:00] Balancing SponCon and the need to make money while staying trustworthy [00:14:00] Are influencers trustworthy?[00:15:30] Episode ResourcesFull episode resources and expanded show notes are available at https://thebusinessofinfluence.com/ep27/Rate, Follow and Share Think about a future where your influence isn’t just a passion, but your profession. << --If this sounds like you and you enjoyed today’s episode, please consider leaving the show a rating, sharing in your community, and following the podcast.THE BUSINESS OF INFLUENCE LINKSThe Business Of Influence Websitehttps://thebusinessofinfluence.com/The Business Of Influence Instagramhttps://www.instagram.com/thebusinessofinfluence_/                                                                                                             The Business Of Influence YouTube

Today we’re going to discuss setting out usage rights, also known as publication and distribution rights when quoting a brand for campaigns and for when you prepare your influencer scope of work.In last week’s episode we discussed how as you become more experienced in working with brands and reading campaign briefs, you’ll understand there’s an art to setting out your influencer scope of work, especially when it comes to defining your content deliverables.It’s equally important to accurately define the brand’s usage rights so that you have clarity and control over your content, legal protection, leverage and monetising opportunities.And because you’re creating content on different platforms, I’m going to discuss suggested wording for you to use in relation to content you produce for social media content, blogs, public appearances and as acting as a media/ PR spokesperson on behalf of a brand. As always, there's going to be some resources for you to support your learning in our expanded show notes, including copy and paste wording from today’s episode. Plus two Freebies for you: 50 Upsells for Your Influencer Campaign and Checklist for Preparing Your Influencer Scope of Work.In Today’s Episode:[00:00:00] Introduction setting out Usage Rights for an Influencer Scope of Work[00:07:00] What you need to consider when preparing Brand Usage Rights[00:08:30] Setting out Usage Rights – Social Media Posts (Organic, Paid and Extended Rights)[00:12:00] Setting out Usage Rights – Blog Posts (Organic, Paid and Extended Rights)[00:16:30] Setting out Usage Rights – Public Appearances (Organic, Paid and Extended Rights)[00:20:00] Setting out Usage Rights – Media Spokesperson (Organic, Paid and Extended [00:24:00] MOOTS Influencer Facebook Group for 1:1 Feedback[00:24:30] FREEBIES: Influencer Checklist for Preparing a Scope of Work and 50 Campaign Upsells[00:24:30] Episode ResourcesFull episode resources and expanded show notes are available at https://thebusinessofinfluence.com/ep26/Rate, Follow and Share Think about a future where your influence isn’t just a passion, but your profession. << --If this sounds like you and you enjoyed today’s episode, please consider leaving the show a rating, sharing in your community, and following the podcast. THE BUSINESS OF INFLUENCE LINKSThe Business Of Influence Websitehttps://thebusinessofinfluence.com/The Business Of Influence Instagramhttps://www.instagram.com/thebusinessofinfluence_/                                                                                                  The Business Of Influence YouTube

Today's show is about your Influencer Scope of Work and how to set out your content deliverables. When you’re quoting a brand for campaign work and when you prepare your influencer scope of work, use of clear definitions of your content deliverables is important. As you become more experienced in working with brands and reading campaign briefs, you'll understand that there's an art to setting out your content deliverables.It's easy to be caught out having to produce more content, content to a different standard, perhaps a longer duration, or content that might deviate significantly from your usual style if these aspects aren’t clearly negotiated and defined up front. Setting out your influencer content deliverables is a fundamental aspect of creating your campaign quote, or scope of work.Like many things, when you're just starting out, this might feel a little bit tricky. But with practice, you'll be able to do this with confidence. Learning how to do this is also a great step in building your negotiating skills. You might see gaps where you can upsell brands to offer more content opportunities and increase your income from the campaign. Or maybe you'll see an opportunity to offer some extra content as a value add at no charge. As always, there's going to be some resources for you to support your learning in our expanded show notes, including copy and paste wording from today’s episode. Plus two freebies for you, which will all be listed at the end of the episode.In Today’s Episode:[00:00:00] Introduction setting out Content Deliverables for an Influencer Scope of Work[00:02:00] Understanding the different Content Types[00:04:00] When to adjust your Content Deliverable descriptions [00:05:00] Imagine yourself preparing a quote or responding to a brand enquiry[00:05:15] Setting out Content Deliverables – Instagram In-Feed Posts[00:10:00] Setting out Content Deliverables – Instagram Stories[00:12:00] Setting out Content Deliverables – TikTok[00:14:00] Setting out Content Deliverables – YouTube[00:16:00] Setting out Content Deliverables – Blogs[00:18:30] Setting out Content Deliverables – Newsletters[00:20:00] MOOTS Influencer Facebook Group[00:20:30] FREEBIES: Influencer Checklist for Preparing a Scope of Work and 50 Campaign Upsells[00:20:30] Episode ResourcesFull episode resources and expanded show notes are available at https://thebusinessofinfluence.com/ep25/Rate, Follow and Share Think about a future where your influence isn’t just a passion, but your profession. << --If this sounds like you and you enjoyed today’s episode, please consider leaving the show a rating, sharing in your community, and following the podcast. THE BUSINESS OF INFLUENCE LINKSThe Business Of Influence Websitehttps://thebusinessofinfluence.com/The Business Of Influence Instagram

Today's conversation is one where time seems to fly! Sienna and I chatted far beyond what will make it to the cut of this episode, so I'm sure that there will be many more invitations extended to Sienna to draw on her success as a UGC creator and her rising influence as a mentor in this space.Who is Sienna? She's a vibrant 23-year-old from Melbourne, Australia, known for her brand, Sienna in the Sun. Sienna's content is a breath of fresh air, with her colourful and creative edits, good vibes and educational content.As an influencer, UGC Creator, actor, model, and educator, Sienna is a multifaceted talent. Her mission is simple: to inspire people to embrace their happiest selves. Whether it's through advocating self-love and body positivity, embracing colourful fashion and dopamine dressing, or encouraging others to pursue their passions and start their creative ventures.Sienna has a passion for making genuine connections with fellow creators and collaborating with brands that champion fun and positivity. In this episode, she shares invaluable tips for influencers and content creators on building their careers, the tools and resources she relies on, and how she fosters connections with her community and brands. We discuss media kits, and I must say, Sienna’s is one of the most impressive Influencer Media Kits I've come across. We also discuss Sienna’s Free Brand Pitch Template, a game-changer in her career that has generated over $85,000 in brand work, enabling her to pursue content creation full-time.We also chat about Sienna’s Content Creators Australia Facebook Group and her role as a mentor to emerging talents. All the links to Sienna’s channels and resources are in the expanded show notes.Get ready to be inspired by Sienna's success as a UGC Creator in this bumper episode!In Today’s Episode:[00:00:00] Introduction to Sienna in the Sun[00:05:00] Sienna's approach to photography and editing for engaging content[00:07:00] Sienna's creative process for content generation[00:08:45] Using Trello for content management and idea organisation[00:11:00] Sienna's content production process and the benefits of scripting[00:14:00] Building a community, engaging with audiences and brands[00:17:00] Showcasing work and pitching to brands with a digital media kit[00:21:00] Sienna’s FREE pitching template that generated over $85K in brand work for her![00:23:00] Strategies for pitching and collaborating with brands[00:28:00] UGC Creator Mentoring[00:30:00] Content Creators Australia Facebook Group[00:33:00] Managing business aspects of being an Influencer and UGC Creator[00:38:00] What’s ahead for 2024 for Sienna in the Sun[00:40:00] Closing thoughts: managing jealousy, staying focused, permission to be cringey[00:43:00] Episode ResourcesFull episode resources and expanded show notes are available at https://thebusinessofinfluence.com/ep24/Rate, Follow and Share Think about a future where your influence isn’t just a passion, but your profession. << --If this sounds like you and you enjoyed today’s episode, please consider leaving the show a rating, sharing in your community, and following the podcast. THE BUSINESS OF INFLUENCE LINKSThe Business Of Influence Website

Are you an Influencer that’s been offered representation by a Talent Agency and are excitedly about to sign the contract? Hold on! This episode is crucial for understanding what you agree to.If properly prepared, the Talent Agency Management Agreement will be a legally binding contract. This means that it’s important for you to take time to read over the terms and conditions, and fully understand your obligations – as well as the Agency’s - before signing. In today’s episode, I’m going to cover the essential aspects of talent agency contracts you need to consider such as whether the contract is exclusive or non-exclusive, the services offered, territory and term, fees, and other general conditions.Today’s episode is part of our series on the influencer-agency relationship, and I’ll link the series episodes in the expanded show notes, as recommended listening for you.With over a decade of experience in negotiating influencer agreements, I've got your back. We'll walk through these agreements with some insights and smart moves I've picked up along the way. Let's make the first steps of reviewing your Talent Agency Management Agreement less daunting and get started…In Today’s Episode:[00:00:00] Introduction to understanding your rights in talent agency contracts.[00:02:00] The importance of qualified legal review of your contract.[00:03:30] Important! Talent Agency Agreements may be legally binding.[00:04:30] Contract Entities and Dates: Checking agency details and contract start date.[00:05:00] Structure of a Talent Agency Agreement.[00:06:00] Contract Term: Duration of the contract.[00:07:00] Services Section: Services provided by both the Agency and the Influencer.[00:09:00] Payment Terms and Fees[00:10:00] Intellectual Property: Ensuring retention of content ownership rights.[00:11:00] Your Obligations to the Agency[00:13:00] General Terms including confidentiality, warranties, dispute resolution, and termination processes.[00:15:00] Strategies for negotiating fair terms with your Agency.[00:16:00] Episode Resources Full episode resources and expanded show notes are available at https://thebusinessofinfluence.com/ep23/Rate, Follow and Share Think about a future where your influence isn’t just a passion, but your profession. << --If this sounds like you and you enjoyed today’s episode, please consider leaving the show a rating, sharing in your community, and following us. THE BUSINESS OF INFLUENCE LINKSThe Business Of Influence Websitehttps://thebusinessofinfluence.com/Subscribe to MOOTS newsletter for creators and community makers https://thebusinessofinfluence.com/subscribe-to-moots/ The Business Of Influence YouTubehttps://www.youtube.com/@thebusinessofinfluence

Welcome to "The Business Of Influence" podcast's final 2023 episode, Influencer Podcasting 101, for influencers and content creators preparing for the new year.December can be a time of year when you’re working extra hard on your side hustle, have bursts of creativity or knuckling down into planning for the new year. With that in mind, this episode is for the creators who have asked me this year about how to start a podcast.This episode isn't about the technicalities—though I'll point you to some excellent resources—it's about the broader aspects: timing, planning, designing captivating cover art, choosing an impactful name, budgeting, and effectively managing your podcast assets and content strategy.In this episode I’ll also cover the time needed for pre-launch preparation and ongoing production efforts, with guidance on the initial steps and the ongoing process of recording your podcast and repurposing your content.Podcasting can be a highly rewarding a valuable content creation strategy. Like any new projects, the process might feel unfamiliar and uncomfortable to start. Don’t let that deter you though! Once you get into the rhythm, it becomes a familiar part of your content plan. I’ve included lots of resources for you to start planning launching your podcast in the expanded show notes linked below.Thank you for joining me on the podcast this year. I appreciate every listen, every episode share and every comment you've made. I'm going to be taking a short break over the December period, but I'll be back with new episodes every Tuesday from the 2nd January, 2024.In Today’s Episode:[00:00:00] Introduction to planning your podcast[00:03:00] Pre-launch Planning: Conceptualising your podcast, identifying the audience, consulting experts, and deciding between video or audio format.[00:06:00] Production Choices: Choosing a producer, the importance of professional production, and DIY production resources.[00:09:00] Podcast Naming and Branding: Selecting an SEO-friendly, unique name, and designing impactful cover art.[00:10:00] Episode Planning: Preparing episode titles and maintaining a production schedule.[00:13:00] Recording Setup: Choosing the right equipment and recording location.[00:15:00] Budgeting: Planning the financial investment for the podcast.[00:16:30] Content Strategy: repurposing your podcast episode into other content.[00:18:00] Episode Management: Writing storyboards and batching content.[00:20:30] Show Notes Creation: Importance of detailed show notes for each episode.[00:24:00] Guest Episodes: Researching and preparing for guest episodes.[00:25:00] Podcast Distribution: Final steps in the podcast planning process.[00:27:00] Episode ResourcesFull episode resources and expanded show notes are available at https://thebusinessofinfluence.com/ep22/Rate, Follow and Share Think about a future where your influence isn’t just a passion, but your profession. << --If this sounds like you and you enjoyed today’s episode, please considerleaving the show a rating, sharing in your community, and following us. THE BUSINESS OF INFLUENCE LINKSThe Business Of Influence Websitehttps://thebusinessofinfluence.com/Subscribe to MOOTS, The Business Of Influence Newsletter a...

Today's episode is about the money side of things – specifically, understanding the various fees an agency might charge you as an influencer or content creator.We’ve discussed in previous episodes how signing with an agency can be a pivotal step in your career. Agencies can open doors to new opportunities and help elevate your influence. However, this arrangement comes with a cost, and it’s important to understand the different types of fees that agencies might charge. Whether it's a percentage of your earnings, a flat rate, or a performance-based fee, each has its implications on your earnings and working relationship.This topic is incredibly important for influencers and content creators at any stage of their career. Why? Because knowing the ins and outs of agency fees not only helps you manage your finances better but also empowers you to make informed decisions. It's about understanding the value you bring to the table and ensuring that the terms of any partnership are fair and beneficial to both parties. Plus, in an industry where trends and standards are constantly evolving, staying informed about financial practices like agency fees is key to maintaining a sustainable and profitable career.So, whether you're just starting out or you've been in the game for a while, this episode is going to shed light on what you need to know about agency fees, helping you navigate these discussions with confidence.In Today’s Episode:[00:00:00] The importance of understanding Influencer Agency Fees[00:04:00] Regulatory landscape for Agency Fees in different regions[00:01:00] Introduction to different types of Fees charged by Agencies[00:05:00] Commission Fees: Understanding the most common fee structure[00:06:00] Factors influencing Commission Rates: Industry, Value, and Agency Services[00:07:00] Gross vs. Net Fee: how they affect your earnings[00:08:00] Pros and Cons of Commission-Based arrangements[00:09:00] Karan's insights on Commission Fees as Celebrity Agent with 10+ Years Experience[00:10:00] Understanding Flat Fees: When and why they're used[00:11:00] Retainer Fees[00:11:30] Hybrid Fee Models: Retainer Plus Commission[00:13:00] Performance-Based Fees[00:13:30] Pitfalls of Performance-Based Fees and Karan's recommendations[00:14:30] Additional Fees: Termination, Marketing, Service, Operational, and Administration Charges[00:18:00] The Impact of Agency Fees on Influencer Income[00:18:30] Tips for Negotiating Agency Fees at different career stages[00:20:00] Episode ResourcesFull episode resources and expanded show notes are available at https://thebusinessofinfluence.com/ep21/Rate, Follow and Share  Think about a future where your influence isn’t just a passion, but your profession. << --If this sounds like you and you enjoyed today’s episode, please consider leavingthe show a rating, sharing in your community, and following us.THE BUSINESS OF INFLUENCE LINKSThe Business Of Influence Websitehttps://thebusinessofinfluence.com/Subscribe to MOOTS, The Business Of Influence Newsletter https://thebusinessofinfluence.com/subscribe-to-moots/ The Business Of...

Look at you, getting ready to sign a Talent Agency Agreement. What a milestone to think that your career as a professional influencer or Content creator has progressed to this point. It’s a moment to be celebrated!If this is the first time you’ve had a manager, you might be wondering what to look for in an agreement. Or, you might have had a manager before and now you’re looking at new representation but want to be sure you’ve ticked all the boxes. One of the important things you need to consider is whether you’ll be signing an exclusive or non-exclusive agreement. An exclusive agreement is very different to a non-exclusive agreement, so in this episode I’m going to discuss the differences between these types of relationships so you can negotiate the arrangement that’s right for you, and the agency.In Today’s Episode:[00:02:00] What is a Talent Agency Agreement?[00:03:00] What to look out for in the fine print: exclusivity terms, commission fees, other fees and more.[00:04:00] Exclusive Talent Agency Agreements – an introduction[00:05:30] Key Characteristics of Exclusive Talent Agency Agreements [00:08:00] Inter-agency collaboration with Talent signed on Exclusive Agreements[00:09:00] Focused representation with Exclusive Agreements[00:11:00] Non-Exclusive Talent Agency Agreements – an introduction[00:12:00] Key Characteristics of Non-Exclusive Talent Agency Agreements[00:14:00] Agency Agreements could be legally binding[00:16:00] Industry perspective on Exclusive vs Non-Exclusive Talent Agency Agreements[00:17:00] My POV as a Talent Manager with 10+ years global experience [00:18:30] Tips to help you make the right decision[00:22:00] Episode Resources Full episode resources and show notes areavailable at https://thebusinessofinfluence.com/ep20/Rate, Follow and Share “I want to elevate my career as an influencer and increase influence, revenue, profit and productivity.” << -- If this sounds like you and you enjoyed today’s episode, please consider leaving the show a rating, sharing in your community, and following us. THE BUSINESS OF INFLUENCE LINKSTHE BUSINESS OF INFLUENCE WEBSITESUBSCRIBE TO MOOTS, THE BUSINESS OF INFLUENCE NEWSLETTERYOUTUBE CHANNEL

You’re acing your social game and the deals are coming in left, right and center. You might have been approached by a talent agency to sign you, or you’re starting to put out feelers with agencies.With the global influencer marketing industry valued at over $21 billion in 2023 and a projected $69 billion by 2029, it’s no surprise that Influencer Talent Agencies and Managers are popping up all over the place.Operating a successful Talent Agency is not just about having an in-depth knowledge of the influencer marketing industry. It’s also about having a keen eye for legal and risk management, compliance obligations, sales and marketing strategies and the ability to build great relationships with your talent, agencies, and brands. Did I also mention being a gun negotiator? So how will you know that an agency will be a good fit for you? As the:Founder of three influencer talent agencies, each of which have been acquired; the owner of a social media, e-commerce and IP law firm that’s been operating for over 10 years;an in-demand industry consultant to talent, agencies and brands globally via The Business Of Influence; andthe Inaugural Co-Vice Chair of Australian Influencer Marketing Council -I know my way around talent agencies, the industry and what good alignment looks like!Today’s episode has my hot tips for you for when you’re starting discussions with a talent agency, because for every great one out there, there’s a bunch more without the proven experience that’s needed to push your influencer career forward with nice, juicy deals to deliver that sweet cash.In Today’s Episode:[00:03:00] Top four most relevant Talent Agencies for Influencers and UGC Creators[00:06:00] Narrowing down the best Talent Agency fit[00:07:00] Self-Research – things for you can investigate yourself about the Talent Agency[00:08:30] Direct Enquiry Questions – essential questions to ask the Talent Agency[00:17:30] Third-Party Questions – the final piece of understanding the best agency fit[00:20:00] Episode resourcesFull episode resources and show notes are available at https://thebusinessofinfluence.com/ep19Rate, Follow and Share “I want to elevate my career as an influencer and increase influence, revenue, profit and productivity.” << -- If this sounds like you and you enjoyed today’s episode, please consider leaving the show a rating, sharing in your community, and following us.THE BUSINESS OF INFLUENCE LINKSTHE BUSINESS OF INFLUENCE WEBSITESUBSCRIBE TO MOOTS, THE BUSINESS OF INFLUENCE NEWSLETTERYOUTUBE CHANNEL

Gifted campaigns often mark the beginning of your career as an influencer, especially as you're building your audience. In the early stages, they serve as valuable opportunities to showcase your potential and versatility.But it's not just about receiving free products or services. Gifted campaigns are a testing ground for your personal brand and creativity. They challenge you to align a brand's message with your unique voice and audience. This is where you learn the art of storytelling, crafting content that resonates with both the brand and your followers.It’s also a crucial time to hone your negotiation skills, as you'll often need to discuss expectations, content rights, and possibly future collaborations. Gifted campaigns are more than just a stepping stone; they're a launch pad for your influencer career, laying the groundwork for professional growth and potential paid partnerships.As your audience grows and your niche becomes more defined, the value of these campaigns tends to increase. This growth allows you to be more selective, choosing campaigns that truly align with your brand and values.  It's a natural progression – as your influence expands, so does the caliber of opportunities that come your way.What are the red flags on gifted campaigns, and what’s the process you should follow when offered a gifted campaign? We’ll get into that in today’s episode.In Today’s Episode:[00:03:00] What are influencer gifted campaigns?[00:04:00] Using a campaign pricing framework for gifted campaigns[00:05:00] Evaluate the Brand[00:06:00] Evaluate Your Value[00:06:30] Evaluate the Campaign [00:08:30] The value proposition[00:09:30] Red Flags for influencer gifted campaigns[00:14:00] Exploring opportunities for paid campaigns[00:15:30] Review and reflection for professional growth and strategy[00:16:30] Episode resourcesFull episode resources and show notes are available at https://thebusinessofinfluence.com/ep18Rate, Follow and Share “I want to elevate my career as an influencer, increase influence, revenue, profit and productivity.” << -- If this sounds like you and you enjoyed today’s episode, please consider leaving the show a rating, sharing in your community and following us.THE BUSINESS OF INFLUENCE LINKSTHE BUSINESS OF INFLUENCE WEBSITESUBSCRIBE TO MOOTS, THE BUSINESS OF INFLUENCE NEWSLETTERYOUTUBE CHANNEL

Being on the content creation hamster wheel is no fun. Getting up each day trying to come up with a creative idea or concept, shoot it and publish it across multiple platforms sucks. It really does. It’s a distraction from your purpose for being a creator.Purpose? What purpose? I’m guessing you’re not going to the effort of investing time, effort and probably money into content creation unless you have a purpose for being a creator. For most, it would be to commercialise their channel by growing an audience, working with brands and maybe selling your own products.This is where the benefits of content batching comes in. Planning out your content gives you freedom from the daily content grind, it gives you discoverability, productivity efficiency as you’ll have well-thought out content that delivers on your own CTAs.And, your creative tank will be full if you want to jump on a trend on the fly– without already being exhausted from pumping out content for the day just to meet your posting quota. Content batching keeps you fresh and producing the right content at the right time.What is content batching and how can you use it to your advantage? Let’s jump in!In Today’s Episode:[00:01:00] Introduction to content batching for influencers[00:03:00] What is content batching?[00:04:00] Time blocking for content batching[00:05:00] A focused approach to your content platforms[00:09:30] Content Pillars and Categories with examples [00:12:30] Setting the right content frequency for your audience and platform[00:13:30] Creating your content calendar[00:15:00] Key tools for content calendar efficiency[00:18:00] Keep your spontaneity alive![00:18:30] Episode resourcesFull episode resources and show notes are available at https://thebusinessofinfluence.com/ep17Rate, Follow and Share on Spotify“I want to elevate my career as an influencer and increase influence, revenue, profit and productivity.” << -- If this sounds like you and you enjoyed today’s episode, please consider leaving the show a rating.To leave a rating tap the three-dot menu below the podcast cover. Then choose how many stars you'd like to give the show. To follow click the Follow button next to the title. If you've followed it correctly, the button should change to Following. To see your Spotify-followed podcasts, go to Your Library > Podcasts.You can let me know what you most loved about the episode by hitting reply to the Q & A.LINKS:Website:                     https://thebusinessofinfluence.com/Instagram:                 https://www.instagram.com/thebusinessofinfluence_/    YouTube:              https://www.youtube.com/@thebusinessofinfluenceTikTok:                      

A perfect soy flat white from your favourite barista tagged on Insta – UGC. That gorgeous new pair of shoes you’ve been coveting tagged with the brand – UGC. Living your #bestlife on a girls weekend at a cute getaway with the BnB tagged – UGC. Each time a post is published on socials with a brand tagged, it’s UGC and brands LOVE it. Why wouldn’t they? It’s free advertising after all. So, what’s the difference between anyone with a social media account posting and tagging a brand and a professional UGC creator? What are the differences between a UGC Creator and an Influencer? Why do Brands love UGC content and how do Brands work with UGC Creators?In Today’s Episode:[00:03:00] What is UGC?[00:05:00] Why Brands love UGC.[00:07:00] What is a UGC Creator?[00:08:30] What are the differences between UGC Creators and Influencers?[00:11:00] How Brands work with UGC Creators. [00:12:30] What you need to know as a UGC Creator.[00:17:00] Episode Resources.Full episode resources and show notes are available at https://thebusinessofinfluence.com/ep16Rate, Follow and Share on Spotify“I want to elevate my career as an influencer and increase influence, revenue, profit and productivity.” << -- If this sounds like you and you enjoyed today’s episode, please consider leaving the show a rating.To leave a rating tap the three-dot menu below the podcast cover. Then choose how many stars you'd like to give the show. To follow click the Follow button next to the title. If you've followed it correctly, the button should change to Following. To see your Spotify-followed podcasts, go to Your Library > Podcasts.You can let me know what you most loved about the episode by hitting reply to the Q & A.LINKS:Website:                     https://thebusinessofinfluence.com/Instagram:                 https://www.instagram.com/thebusinessofinfluence_/    YouTube:                   https://www.youtube.com/@thebusinessofinfluenceTikTok:                       https://www.tiktok.com/@karan_white_

In the influencer marketing space we talk a lot about the deliverables and pricing of influencer campaigns but not often enough about the different types of brand campaigns. As creators, being aware of the different brand campaign types will definitely help you when it comes to reviewing the brief, pricing and delivering your campaigns. It will also set you up for success with the brand, knowing that you’re going to meet their expectations. Just like all content is not created equal, neither are all campaign types equal! When we think about these different campaign types, in most cases they can be applied to whatever type of content you’re creating. It could be a TikTok post, IG Reel or Stories, YouTube Shorts or Video, Blog Post – or something else. We’re not talking about the delivery mechanism – the platform you’re creating content on, rather the type of brand campaign. In Today’s Episode:[00:00:00] Why you need to understand different brand campaign types.[00:03:00] Discount Code and Affiliate Marketing Influencer Campaigns.[00:04:30] Competition and Giveaway Campaigns.[00:08:00] Important things you need to know about Competitions and Giveaways.[00:08:30] UGC Campaigns.[00:11:00] Whitelisting Campaigns aka Boosted Content, Paid Promotion, Creator Advertising. [00:16:00] Brand Ambassador Campaigns.[00:19:00] Event Activations. [00:22:00] A note on Gifted Campaigns.[00:22:30] Episode Resources.Full episode resources and show notes are available at https://thebusinessofinfluence.com/ep15Rate, Follow and Share on Spotify“I want to elevate my career as an influencer and increase influence, revenue, profit and productivity.” << -- If this sounds like you and you enjoyed today’s episode, please consider leaving the show a rating.To leave a rating tap the three-dot menu below the podcast cover. Then choose how many stars you'd like to give the show. To follow click the Follow button next to the title. If you've followed it correctly, the button should change to Following. To see your Spotify-followed podcasts, go to Your Library > Podcasts.You can let me know what you most loved about the episode by hitting reply to the Q & A.LINKS:Website:                     https://thebusinessofinfluence.com/Instagram:                 https://www.instagram.com/thebusinessofinfluence_/   YouTube:                   https://www.youtube.com/@thebusinessofinfluenceTikTok:                       https://www.tiktok.com/@karan_white_

Understanding the process for a brand campaign is fundamental to the success of anycollaboration and like me, it seems you love checklists because “Influencer Campaign Checklist” is one of the most searched terms on The Business Of Influence website.Consider this to be your audio checklist covering all the steps you need to follow from the start through to the end of a brand campaign. From understanding the brief, pricing and upselling your campaign, getting paid, running your campaign and post campaign follow up. We’re going to cover it all today.We won’t leave it there though, you’ll find lots of additional resources including Influencer Campaign Checklist, Influencer Scope of Work Checklist, Getting Paid on Time Checklist, 50 Upsells for Your Influencer Campaign. Be sure to click through to the show notes to grab all your freebies to get you on the right track to nailing your brand campaigns.In Today’s Episode:[00:00:00] Setting your influencer campaign up for success.[00:03:00] Understanding the brief from the brand.[00:05:00] What to do if the brand hasn’t supplied a campaign brief (we’ve got some copy/paste wording for you)[00:06:00] Upselling your influencer campaign.[00:07:00] Pricing your influencer campaign.[00:09:00] What you need to do to get paid on time. [00:10:15] Your campaign scope or work or quote.[00:13:00] Negotiation and managing a NO from a brand. [00:14:00] Tips, tactics and resources for delivering your campaign.[00:16:00] Post campaign brand love.[00:18:00] Episode ResourcesFull episode resources and show notes are available at https://thebusinessofinfluence.com/ep14Rate, Follow and Share on Spotify“I want to elevate my career as an influencer and increase influence, revenue, profit and productivity.” << -- If this sounds like you and you enjoyed today’s episode, please consider leaving the show a rating.To leave a rating tap the three-dot menu below the podcast cover. Then choose how many stars you'd like to give the show. To follow click the Follow button next to the title. If you've followed it correctly, the button should change to Following. To see your Spotify-followed podcasts, go to Your Library > Podcasts.You can let me know what you most loved about the episode by hitting reply to the Q & A.LINKS:Website:                     https://thebusinessofinfluence.com/Instagram:                 https://www.instagram.com/thebusinessofinfluence_/    YouTube:                   https://www.youtube.com/@thebusinessofinfluenceTikTok:                      

Email marketing might not be at the top of your list when you’re thinking about expanding your influence and making money. This week, Peta from Professional Babe and I are going to turn this thinking upside down. Want a $55k launch selling something that’s yet to exist or maybe a $21k launch from a subscriber base of less than 100 people?It’s all very possible with email.Peta is the founder of Professional Babe. In her own words, she describes herself as a butter enthusiast, super Virgo, Jon Hamm’s future wife, and an expert business fondler. She’s been with a lot of people and is happy to kiss and tell — over 500 business owners have trusted Professional Babe with their business, so know you’re about to get your growth game on with experienced hands. Her methods are sticky, scalable, and profitable, and her focus is on working with businesses to boost their profit and streamline their business through consulting and strategy.We’re going to talk all the juicy stuff email marketing can do – even for influencers and content creators that are just starting out, or even yet to start. There’s some great freebies and resources to help you along the way, all wrapped up with a bow for you in the show notes.In Today’s Episode:[00:01:00] Kiss and Tell with Peta Serras, Professional Babe.[00:08:00] ROI on email content (it will blow your mind).[00:10:00] Email = getting really good shares on your social content.[00:12:00] Why brands love email marketing.[00:13:00] It’s not the (email list) size that counts, it’s how you use it. [00:19:00] Segments: think of them like your Mum, your Barista and your BF. You’ll tell each one a different story. [00:23:00] Standard sales campaign, meh. Segmented campaign – up to 320% more $$$.[00:24:00] Meet party boy Chad. [00:29:00] Valerie – she’s the expert you want to be.[00:30:00] Time to dust off Pinterest?[00:34:00] Professional Babe Shit Hot Email Planner[00:37:00] TAVO – Trust, Authority, Value, Offers[00:40:00] Give Good Email[00:47:00] The Business Fondle[00:48:00] Episode ResourcesFull episode resources and show notes are available at https://thebusinessofinfluence.com/ep13Play with Peta, Professional Babe at https://www.professionalbabe.com/ Rate, Follow and Share on Spotify“I want to elevate my career as an influencer and increase influence, revenue, profit and productivity.” << -- If this sounds like you and you enjoyed today’s episode, please consider leaving the show a rating. To leave a rating tap the three-dot menu below the podcast cover. Then choose how many stars you'd like to give the show. To follow click the Follow button next to the title. If you've followed it correctly, thebutton should change to Following. To see your Spotify-followed podcasts, go toYour Library > Podcasts. You can let me know what you most loved about the episode by hitting reply to the Q & A.LINKS:Website:                     https://thebusinessofinfluence.com/Instagram: