Marketing is facing a crisis of credibility and alignment, as legacy systems and outdated KPIs have led to internal silos and a disconnect from revenue goals. In this episode, Andrei Zinkevich of FullFunnel.io and A. Lee Judge, Sales and Marketing Consultant, explore how marketing and sales leaders can rebuild trust, align around shared metrics, and adopt a unified revenue team approach to drive meaningful business outcomes. Misalignment within marketing and between marketing and salesImportance of shared KPIs and revenue team structuresChallenges and solutions in marketing attributionUsing AI effectively in enterprise sales and marketingStrategies for CMOs to survive and lead changeTime Stamps01:15 - Introduction and overview of the funnel debate06:40 - Internal marketing misalignment and KPI silos18:50 - Revenue team KPIs and sales pipeline velocity30:10 - Account selection and accelerating funnel velocity42:00 - Attribution challenges and blended models58:30 - AI use cases and limitations in B2B marketing01:10:00 - Upcoming webinar and change management for CMOs Main TakeawaysMarketing must shift from chasing vanity metrics to aligning with sales on revenue-driving KPIs.Attribution should be approached as a blended model combining self-reported data, analytics, and customer interviews.AI is useful for content optimization and sales research but lacks the trust and maturity to replace human teams.Subscribe and share this episode to help others align marketing and sales for better revenue outcomes. A. Lee Judge is the creator and host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.
The episode explores how marketers can shift their mindset from focusing on content containers to prioritizing storytelling and strategic content creation. Lee Judge and Robert Rose discuss the evolving role of content marketing in the age of AI, the pitfalls of over-measuring, and the importance of valuable friction in marketing processes. Shifting from container-first to story-first content creationThe myth and misuse of marketing measurementAI's impact on content marketing and the resurgence of human-created contentChallenges CMOs face with attribution and proving valueValuable friction and the importance of slowing down to improve content qualityTimecodes00:00 - Get Out of "Container First" Mentality: Start with Story01:00 - Introducing Robert Rose & the Value of Thought Leadership03:08 - Measurement Myths: Marketers Should Measure Less, Do More05:34 - Risk vs. Numbers: Incremental vs. Bold Marketing Moves09:03 - The Cracker Barrel Logo Fiasco & The Value of Attention11:27 - Attention vs. Long-Term Brand Value in Marketing15:35 - CMOs & the Attribution Challenge: Budget, Brand, & Measurement19:12 - Corporate Measurement Culture: Agreement vs. Accuracy24:05 - AI’s Impact: Human Content Marketing Renaissance?27:56 - Why Content Marketing Research Still Focuses on Text32:26 - Repurposing Content: Story-First Approach Over Containers34:50 - Valuable Friction: Slowing Down for Better Content Creation40:23 - Where to Find Robert’s Book & Closing Remarks Main TakeawaysStart with the story, not the container—content should drive the format, not the other way around.Measurement is often flawed and overemphasized; agreement on what success looks like is more important than accuracy.AI can enhance creativity but should be used to deepen, not replace, human insight and storytelling.Subscribe, share the episode, and visit valuablefriction.com to learn more about Robert Rose's new book. A. Lee Judge is the creator and host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.
The episode explores how AI is reshaping SEO and content strategy, emphasizing the need for marketers to adapt their websites and messaging to train AI effectively. Lee Judge and Andy Crestodina discuss how AI-powered search changes user behavior, the importance of co-occurrence and proximity of keywords, and how brands can optimize their content to influence AI-generated results. Training AI through strategic website copy and keyword proximityShifts in SEO due to AI-powered search and user behaviorOptimizing key website pages for AI discoverability and decision-makingThe role of content formats like video and audio in brand visibilityBalancing content quantity and quality in the AI eraTime Stamps01:10 - Introduction to AI's impact on SEO06:45 - How AI selects and ranks content15:30 - Optimizing key pages for AI training24:00 - Prompt reverse engineering and content strategy35:20 - Importance of co-occurrence and keyword proximity45:00 - Broader content strategy beyond websites55:10 - Human-centric content and performance metrics01:10:00 - Predictions for AI and search in the next year Main TakeawaysYou're not just writing for humans—you're writing training data for AI.AI optimization requires adding job titles, credentials, and comparison content to key pages.Co-occurrence of brand and industry terms across trusted sources boosts AI visibility. Subscribe, share the episode, and visit contentmonsta.com for more insights. A. Lee Judge is the creator and host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.
With AI rapidly evolving, marketers face both new opportunities and pressing concerns about data privacy, search optimization, and content creation. Christopher Penn breaks down the rise of local AI models, their implications for privacy and data control, and how generative AI will reshape marketing strategies. The conversation offers actionable advice on making content accessible to AI, the continued importance of strong SEO, and creative techniques for maximizing the impact of AI-generated content.The rise and advantages of local/offline AI models for privacy and controlImplications for data security and regulatory compliance in sensitive industriesThe necessity of making marketing data well-exposed for AI agents and search enginesThe future of SEO as "Search Everywhere Optimization" in an omnichannel, AI-driven landscapeCreative approaches to AI prompt engineering for more original marketing contentTime Stamps0:00 - How marketers should respond to AI disruption2:31 - What are local/open AI models and why use offline AI?5:58 - Tiny AI models for smart devices explained8:07 - Privacy, data retention, and when to use local AI10:51 - On-premise AI for regulated industries12:03 - Consumer AI apps & privacy-preserving APIs13:45 - Where do small AI models get their data?16:07 - The business opportunity: exposing your business to AI18:46 - Visibility, Cloudflare, and AI search bots20:19 - How missing website data excludes you from AI-driven decisions22:50 - Paid AI models, memory, and the risks/benefits of personalization25:48 - SEO, grounded search, and why making content for people still matters28:18 - Search Everywhere Optimization: distribute content everywhere30:12 - "Add a Banana": Prompt engineering for creativity in generative AI36:23 - Where to follow Christopher Penn, his book, and newsletterMain Takeaways“If you’re a marketer and you’re panicking about what to do, do a good job with SEO and also make content people actually give a shit about.” — Prioritize substance and discoverability; strong SEO remains foundational, but meaningful content stands out.Local AI models offer marketers and businesses unprecedented control over data privacy, allowing AI usage without risking sensitive information leaving their premises.To succeed in the age of generative AI, marketers must ensure their content (including pricing and data) is easily accessible for both humans and AI agents, embracing an omnichannel approach and optimizing for every search surface—not just traditional engines.After finishing this episode, subscribe to the Business of Marketing podcast for more forward-thinking insights, and share this episode with your marketing colleagues to spark new strategies for thriving in an AI-driven future. A. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - Content Monsta specializes in podcast production and innovative remote video production, empowering businesses to create professional content and achieve their marketing goals.
This episode explores the strategic value of podcasting for businesses and personal brands, offering expert insights on how to launch, structure, and promote a podcast effectively. Lee Judge and Katie Brinkley discuss common misconceptions, content repurposing, and the importance of aligning podcast goals with broader marketing strategies. Determining the purpose and format of a podcastCommon mistakes and red flags when starting a podcastStrategies for promoting and repurposing podcast contentUsing AI and multilingual tools to expand podcast reachMeasuring podcast success and securing sponsorshipsTime Stamps0:00 - Introduction of podcast production company experts5:04 - Podcasting for Businesses: Common Questions and Starting Points6:56 - Podcast Formats: Solo, Co-Hosted, Interview, and Purpose9:16 - Importance of Pre-Interviews and Knowing Your Podcast’s Why11:04 - Creating Content for Repurposing Beyond Just Audio14:19 - Marketing & Promoting Your Podcast: Social Media and Email19:17 - Leveraging AI: Reaching New Audiences with Podcast Content24:22 - Agency Insights: Podcasting Red Flags and Client Expectations31:34 - Measuring Podcast Success: Quality Over Quantity39:59 - Sponsorship Strategies & Final TakeawaysMain TakeawaysKnow the purpose of your podcast before launching—whether it's for lead generation, thought leadership, or networking.A podcast is a content-generating machine that can fuel your entire marketing strategy.Success isn't about massive downloads but about reaching the right audience with valuable content.Subscribe and share this episode with anyone considering launching a podcast for their business. A. Lee Judge is the creator and host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.
The episode explores the intersection of design and marketing, emphasizing the importance of visual communication that drives business outcomes rather than just aesthetic appeal. A. Lee Judge and guest Jim MacLeod, author of The Visual Marketer, discuss how marketers can leverage design principles and professional tools to create visuals that are both effective and aligned with business goals. The role of design in driving marketing outcomesDifferences between art and design in business contextsPsychology and science behind effective visual communicationChoosing between professional and consumer-grade design toolsHow AI is reshaping design roles and responsibilitiesTime Stamps 00:40 - Introduction to the importance of design in marketing 04:15 - Jim MacLeod's background and career journey 10:30 - The science behind visual design and readability 18:45 - Art vs. design: understanding the business purpose25:00 - Tools: Pro software vs. consumer-grade platforms 36:20 - The Visual Marketer book and its purpose Main TakeawaysDesign is not just about beauty—it's about guiding users to take specific actions.Art says something different to everyone; design says the same thing to everyone.Marketers must understand visual hierarchy and design principles to create effective content.Subscribe and share this episode to help others bridge the gap between design and marketing. A. Lee Judge is the creator and host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.
The episode explores how B2B professionals can strategically use LinkedIn to build authentic engagement, optimize their profiles, and leverage AI to enhance content creation and visibility. Lee Judge and guest Neal Schaffer dive into the nuances of LinkedIn's evolving features, including newsletters, carousels, and video, while emphasizing the importance of intentionality and audience alignment in content strategy. Optimizing LinkedIn profiles for alignment with current goals and audienceUsing AI effectively for content creation and profile enhancementBest practices for LinkedIn newsletters and content formatsUnderstanding engagement trends and algorithmic behaviorGrowth hacking and ethical considerations in LinkedIn outreachTime Stamps 01:10 - Importance of LinkedIn for B2B professionals 05:45 - Optimizing your LinkedIn profile 4:30 - Using AI to improve LinkedIn content 33:00 - The good, bad, and ugly of AI on LinkedIn 46:20 - LinkedIn newsletters and content formats 01:05:00 - Video content and algorithmic trends 01:18:00 - Engagement decline and growth strategies 01:30:00 - Neal’s books and final thoughts Main TakeawaysAI should assist, not replace, your voice—context and training data are key to effective use.LinkedIn newsletters and carousels offer high engagement when content is platform-native and shareable.Engagement should be meaningful and aligned with your target audience, not driven by vanity metrics.Subscribe to the podcast and share it with your network to help others master LinkedIn marketing. A. Lee Judge is the creator and host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.
The episode explores how aligning sales, marketing, and product teams through a unified go-to-market narrative can drive better revenue outcomes and improve the customer experience. A. Lee Judge and Bruce Scheer discuss the importance of storytelling, internal alignment, and reducing friction in the buying journey to close more deals and retain customers. Defining and aligning around a go-to-market strategyThe power of a unified sales and marketing narrativeChallenges in measuring marketing and sales effectivenessThe importance of buyer experience and reducing frictionBeing audacious and innovative in marketing leadershipTime Stamps 01:15 - Evolution of the podcast and guest introduction 04:20 - Defining go-to-market strategy 10:45 - Aligning internal teams through narrative 18:30 - Measuring success and revenue alignment 26:50 - The role of AI in research and decision-making 33:10 - The need for audacity in marketing 41:00 - The Value Pros mission and buyer experience Main TakeawaysA strong, unified narrative aligns teams and drives better go-to-market execution.59% of B2B buying decisions are influenced by the buying experience, not just the product.Pipeline equals permission—consistent results give marketers the freedom to innovate.Subscribe, share the episode, and connect with Bruce Scheer and Lee Judge on LinkedIn for more insights. A. Lee Judge is the creator and host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.
Data is the foundation of effective AI implementation in marketing. Lee Judge and Todd Ervin explore how clean, structured data enables AI to drive segmentation, buyer journey mapping, and campaign optimization. They also discuss the importance of building brand awareness, aligning marketing with revenue goals, and using AI to enhance research and content creation. The critical role of clean data in powering AI for marketingBuilding brand awareness to drive top-of-funnel growthCreating dashboards and aligning metrics with revenue goalsUnderstanding attribution models and sales cyclesUsing AI to accelerate research and content developmentTime Stamps 00:00 - The Power of Data in AI & Marketing00:41 - Host Introduction & Book Insights02:27 - Recognizing Product Awareness Gaps at Primo Water04:42 - Shifting Budget to Top of Funnel Awareness07:04 - Connecting Awareness to Revenue & Gaining C-Suite Buy-In08:02 - Measuring Brand Awareness: Tools & Strategies11:19 - Tracking Brand Performance: Surveys, Sentiment, and More16:36 - Building Effective, Cross-Functional Dashboards19:57 - Attribution Models: First Touch vs. Last Touch25:40 - Data Readiness for AI: Building the Foundation28:23 - Using AI Internally & Delivering Value to ClientsMain TakeawaysWithout clean, structured data, AI cannot deliver meaningful insights or automation.Marketers must connect top-of-funnel awareness efforts to revenue to justify budget shifts.Start using AI internally to build organizational readiness before deploying it externally.Subscribe and share this episode to help others align marketing, data, and AI for better results. A. Lee Judge is the creator and host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.
The episode explores the evolving role of marketing in B2B organizations, emphasizing the need for marketers to take ownership of strategy, customer understanding, and collaboration with sales. Lee Judge and guest Mary Keough discuss the importance of customer-centric content, the limitations of attribution in modern marketing, and how marketers can adapt to AI and shifting buyer behaviors. Differences in marketing strategies across industries and personasThe evolving role of AI and the importance of foundational marketing skillsChallenges with attribution and the rise of dark socialEffective sales and marketing alignment and communicationClarifying and redefining account-based marketing (ABM)Time Stamps01:10 - Introduction to Mary Keough and her marketing background06:45 - Marketing to engineers vs software buyers15:30 - The role of AI and the value of human insight25:00 - Attribution challenges and dark social35:20 - Sales and marketing alignment strategies45:00 - Redefining ABM and leadership's role Main TakeawaysMarketing must take ownership of strategy and not rely solely on sales to drive initiatives.AI is a powerful tool, but it requires human expertise to ensure accuracy and relevance.True ABM success requires cross-functional alignment and leadership buy-in.Subscribe and share this episode to help others improve their marketing and sales alignment. A. Lee Judge is the creator and host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.
The episode explores how AI is reshaping the landscape of SEO and digital marketing, urging marketers to shift from traditional keyword strategies to relevance and intent-based content creation. A. Lee Judge and Dale Bertrand discuss the importance of building content that resonates with human audiences while adapting to AI-driven search environments, emphasizing the need for marketers to align their efforts with business outcomes rather than vanity metrics. Transition from traditional SEO to future-focused, AI-driven strategiesImportance of relevance and intent in content creationChallenges of aligning marketing metrics with business goalsBuilding brand visibility in AI conversations and search everywhere optimizationEducating leadership and adapting marketing roles to evolving expectationsTime Stamps01:10 - Difference between content creators and business-focused marketers04:30 - Introduction to future-focused SEO10:15 - Shift from inbound marketing to AI-driven discoverability18:45 - Importance of relevance in AI conversations25:00 - Defining and targeting search intent32:20 - Redefining quality vs quantity in content40:00 - Metrics that matter in the AI era50:10 - Educating leadership on new marketing KPIs58:00 - Final thoughts on the evolving role of marketers Main TakeawaysMarketers must shift from keyword targeting to intent targeting to stay relevant in AI-driven search.Vanity metrics like likes and traffic are less meaningful than customer acquisition and revenue impact.Marketing success now depends on educating leadership and aligning content with business outcomes.Subscribe and share this episode to help others navigate the future of SEO and marketing. A. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - Content Monsta specializes in podcast production and innovative remote video production, empowering businesses to create professional content and achieve their marketing goals.
Jennifer Jurgens, CEO of 1BoldStep, shares how to reframe marketing as a core revenue function by focusing on measurable outcomes, fixing funnel bottlenecks, and driving customer retention.From aligning with sales to applying Lean principles across the revenue cycle, Jennifer explains what it really takes to prove marketing’s value and earn a permanent seat at the table.Conversation points:Why the marketing-to-sales handoff is where growth stallsThe bowtie funnel: A smarter model for modern B2BHow to prioritize content by identifying the biggest revenue gapsWhy marketers must stop chasing leads and start solving sales problemsWhat execs need to hear before they slash your budgetHow to align sales, marketing, and customer success for continuous improvement00:00 - Why Retention Beats Acquisition: Revenue After The First Sale00:57 - Introducing Jennifer Jurgens: Revenue-First Marketing Advocate01:25 - Shifting Focus: From Marketing Metrics to Revenue Metrics04:19 - The Long Game: Content Marketing & Sales Alignment07:30 - Setting Realistic ROI Expectations for Content and Social10:35 - Rethinking the Funnel: The Modern, Nonlinear Customer Journey13:54 - Funnels, Side Doors & Buying Committees: Understanding Customer Behavior15:36 - The Bow Tie Funnel: Cross-Sell, Upsell, and Retention18:01 - The Pivot to Lean: Optimizing the Entire Revenue Cycle20:41 - Building the Machine: Managing Expectations & Creating Sustainable Growth24:17 - Sales & Marketing Alignment: Best Practices and Communication Protocols27:44 - Where to Connect with Jennifer Jurgens & Final Thoughts A. Lee Judge is the creator and host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.
In this special internal episode, A. Lee Judge and Marc Raco from Content Monsta unpack how companies can build content engines that deliver consistent visibility, authority, and demand—without burning out their teams.They reveal why framing matters when selling marketing initiatives internally, how to build a content engine from expert conversations, resulting in multiple formats and a steady cadence of content creation.Conversation points:The difference between a content engine and a visibility engineWhy “raw material” is your most valuable marketing assetGet budget! How to frame marketing projects around benefits, not featuresStrategies for turning one conversation into dozens of content assetsWhy regular cadence (like podcasts) builds consistency and momentum0:00 - Intro: Framing the Conversation on Content Engines0:42 - What is a Content Engine? Evolution of Content Strategy2:37 - Content Engine vs. Visibility Engine: Defining Your Mission5:07 - Real-World Example: Leveraging Expert Interviews8:17 - Naming & Framing Raw Content: Getting Internal Buy-In10:53 - Selling Content Creation Internally: Focus on Benefits, Not Features14:10 - Building Output: Multi-Format Content from a Single Session18:08 - Shifting Mindsets: From “We Want a Podcast” to Content Ecosystem20:09 - Repurposing Content: Long-Form, Mid-Form, Shorts, Podcasts, and Articles21:40 - The Value of Cadence: Keeping the Engine Running23:55 - Capture What You’re Already Doing: Internal Conversations as Content25:32 - Final Advice: Framing Content Engines for Approval & Success A. Lee Judge is the creator and host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.
Pam Didner, B2B marketing expert and author of The Modern AI Marketer, joins A. Lee Judge to break down why prompting, automation, and AI-driven workflows are now critical for marketers.She shares practical frameworks for individuals, teams, and enterprises - and explains why focusing on workflows (not tools) is the key to staying competitive.If you want real-world strategies to future-proof your marketing career in an AI-first world, this conversation is essential.Conversation points:Why prompting is now a core skill for marketers (not just a tech thing)How to automate repetitive marketing tasks with AIScaling AI across marketing teams without creating chaosWhy chasing AI news headlines wastes time, and what to focus on insteadHow Copilot, ChatGPT, and enterprise AI tools fit into future workflowsPractical frameworks for evolving your marketing career with AI0:00 - The AI News Overload & Introduction to Guest Pam Didner1:51 - Pam's New Book: AI for the Modern Marketer3:46 - B2B Focus & Who the Books Are For4:39 - Is Prompting Now a Core Marketing Skill?5:20 - Will Prompt Engineering Become a Marketing Job?8:12 - Scaling AI in Marketing: Individual, Team, and Enterprise Levels12:40 - Frameworks for Implementing AI & Marketing Workflow Automation15:41 - Automating Repetitive Tasks vs. Human Creativity19:25 - How to Keep Up (or Not) with the Rapid Pace of AI24:08 - Copilot vs. Other LLMs: Enterprise AI Tool Choices28:26 - Final Book Overview & Where to Connect with Pam A. Lee Judge is the creator and host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.
Best-selling author Mark Schaefer shares how marketers can thrive in AI by leaning into what machines can’t replicate: creativity, community, and courage.Drawing from his latest book Audacious, Mark breaks down how to create standout content, build trust through word-of-mouth, and foster shared experiences that make your brand unforgettable. Grab a copy of Audacious by Mark Schaefer here: https://amzn.to/44zPOpOIt’s about finding your edge as a human.Conversation points:Why “competence” is the most dangerous place to beThe 3 ways to disrupt your marketing story (without a huge budget)How to create content that feels like art—not just outputWhy word-of-mouth is your most overlooked growth strategyWhat “collective effervescence” means—and how it builds communityHow boldness, personal brand, and belonging keep marketers irreplaceable00:00 - The Power of Word-of-Mouth & Why It's Overlooked00:32 - Why "Boring" Marketing is the Default01:33 - Overcoming Fear & Pushing the Limits in Marketing03:35 - Disruptive Marketing: Standing Out with Small Budgets05:12 - Case Studies: Telling Stories in New Places06:26 - Disrupting the Narrative & Breaking Marketing Taboos07:15 - The Decline of Trust in Brands & The Rise of Word-of-Mouth10:32 - Creating Shared Experiences & Collective Effervescence13:31 - The Loss of Shared Culture & Music as a Metaphor15:39 - How AI is Shaping Content Bubbles (and Business Opportunity)18:04 - Human Connection, Art, and Content in an AI World22:39 - Community, Personal Branding, and Belonging28:43 - Measuring Audacious Marketing & Creating Impact33:13 - Wrap Up: Key Takeaways, Mark’s Books, and Where to Connect A. Lee Judge is the creator and host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.
Drew Neisser, author of Renegade Marketing and founder of CMO Huddles, shares what he’s learned from interviewing hundreds of top CMOs. He reveals how the best marketers earn trust in the C-suite, build real influence, and prove marketing’s value through smart business alignment.From building pricing power to reshaping internal messaging, Drew explains how today’s marketing leaders can do more than drive leads—they can shape strategy, revenue, and long-term brand value.Conversation points:How to shift marketing’s perception from expense to investmentWhy great CMOs focus on CFO buy-in and shared strategyThe power of pricing as a measure of brand and marketing strengthWhat “team selling” really looks like in modern B2BWhy AI shouldn’t speed up your junk—it should support your strategyThe one CMO mindset shift that changes everything0:00 - Introduction to Content That Resonates0:22 - Welcome and Overview with A. Lee Judge1:15 - Insights from CMO Huddles3:28 - Internal Marketing Strategies4:47 - The Importance of Shared Vision6:43 - Understanding the Time Frame Lag in Marketing10:23 - Managing Pressures in the ChatGPT World14:09 - Addressing Sales and Marketing Alignment19:57 - Importance of Pricing Power26:35 - Content Creation Efficiency28:04 - AI Integration in Marketing Operations A. Lee Judge is the creator and host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.
Nancy Harhut, author of Using Behavioral Science in Marketing, breaks down the psychology behind consumer decision-making and how marketers can apply these insights to drive action. She reveals how small, science-backed tweaks in messaging, design, and pricing can dramatically increase conversions.From the power of social proof to the influence of scarcity and authority, Nancy shares how behavioral science can make your marketing more persuasive, effective, and profitable.Conversation points:How behavioral science influences consumer decision-makingWhy people follow the “magnetic middle” in pricing psychologyThe power of scarcity, urgency, and exclusivity in marketingHow social proof and authority drive higher conversionsBehavioral science tactics that every marketer should testThe ethical line: Motivating vs. manipulating customers A. Lee Judge is the creator and host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.
Joe Pulizzi, the "Godfather of Content Marketing," shares how businesses and creators can build sustainable, revenue-generating content brands. From monetization strategies and employee-driven content to the impact of AI on content creation, Joe unpacks what’s working today—and what’s next for content entrepreneurs.He also explores why most companies underutilize their employees as brand advocates, how to diversify revenue streams, and the biggest missed opportunities in content marketing right now.Conversation points:Why content creators need multiple revenue streams to succeedHow AI is changing content creation and marketing strategyWhy brands should empower employees as content creatorsHow to pivot when your content strategy needs a refreshThe key to sustainable content businesses and personal brandsWhy networking and live events still matter in the digital age A. Lee Judge is the creator and host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.
Sandy Carter, COO of Unstoppable Domains and a leader in AI, blockchain, and next-gen marketing, breaks down how emerging technologies are reshaping the way businesses connect with customers. From the impact of AI on SEO and content marketing to the growing role of blockchain in trust and privacy, Sandy shares insights from the World Economic Forum and beyond.She also dives into AI-powered agents, the evolution of marketing automation, and why marketers need to adapt quickly to stay ahead in a rapidly changing landscape.Conversation points:How AI is changing SEO and search behaviorThe rise of AI-powered agents and their impact on marketingWhy blockchain is the next big thing for trust and privacyThe intersection of AI, marketing, and automationHow brands can adapt to decentralized AI and tokenizationPractical ways marketers can future-proof their careersA. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.
B2B buyers are changing, and trust in brands is at an all-time low. Aaron Hassen, co-founder of AH Marketing, breaks down why traditional marketing strategies are failing and what businesses must do to stay relevant.From building bold brands to navigating the shift toward informal, trust-driven engagement, Aaron shares insights on what it takes to capture attention and create demand.He explores why businesses struggle to balance brand and demand generation, how executives consume content more like everyday consumers, and why human-centric marketing is the key to winning trust.Conversation points:Why B2B buyers distrust brands more than ever beforeThe rise of informal, human-centered marketingWhy bold brands stand out in an AI-driven content overloadThe shift from logical to emotional marketing in B2BHow demand generation and brand building must work togetherThe power of influence, dark social, and digital word-of-mouthA. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.