The Business Of Strength Podcast

We are back with another POWERFUL episode of the BOS podcast. Join Coach Joe Strong and Dan Goodman today as they sit down to teach you how you can build a 7-figure gym…A special thanks to our partner, TurnKey Coach. Check them out herehttps://turnkey.coach/business-of-strength/Get your tickets to the next BOS event, Underground Strength Con 3.0, at the link below.https://undergroundstrengthcon.com/

Join us as we sit down with Andrew Jackson from Turnkey Coach to explore how their innovative platform is changing the fitness industry. Discover insights on building strong business partnerships, delivering exceptional hospitality, and using technology to boost efficiency and client connection. Whether you’re a gym owner, coach, or fitness enthusiast, this episode offers valuable lessons on elevating your business and client experience.Check out the Turnkey Coach website here! https://turnkey.coach/business-of-strength/

We are back with another POWERFUL episode of the BOS podcast. Join Coach Joe Strong today as he sits down with Mike Lisi, owner of RAF Strength & Fitness, NXT4 Life Training, and Ignite Entrepreneurs…Mike shares his journey of scaling from a single gym to multiple successful locations. Learn the secrets of building a thriving fitness business that runs without constant owner intervention. You don’t want to miss this one.IGNITE: https://ignite-entrepreneurs.comReady to transform your gym? Grab your ticket now to the annual BOS retreat at bosretreat.com

On today’s episode Dan shares a simple lesson learned from a high-end restaurant and how it applies directly to running your gym.Too many owners overlook the little details, the way clients are greeted, the consistency of service, the presentation of the product. But those are exactly the things that separate the “good” gyms from the great ones.If a restaurant can deliver a consistent, elevated experience night after night, why can’t we do the same in our gyms?I’ll unpack how this mindset shift can improve retention, elevate your client experience, and help you build a brand people can’t stop talking about.Hope you enjoy the show! P.S. Our annual gym business retreat is SEPTEMBER 18/19 in sunny Scottsdale, AZ.Secure your spot here: https://bosretreat.com

Coach Joe Strong shares practical strategies for gym owners to master time management, boost productivity, and prioritize business growth. Tune in for actionable tips and insights from industry leaders!Don't forget - Sept 18th and 19th at the Canopy hotel in Scottsdale AZ we are hosting our annual 2 Day BOS Retreat. This years theme is all about coaching development. Interns to All Stars. Link here to register: https://bosretreat.com/

There is a big difference in being a leader and an operator. Leadership boils down to 3 components. 1. Organizational Leadership 2. Operational Leadership 3. Behavior Leadership Adam breaks down each of these in detail on today's episode. Dont forget - Sept 18th and 19th at the Canopy hotel in Scottsdale AZ we are hosting our annual 2 Day BOS Retreat. This years theme is all about coaching development. Interns to All Stars. Link here to register:https://bosretreat.com

Dan Goodman and Joe Riggio are standout figures in the fitness industry, each bringing unique strengths to their partnership at Varsity House, a prominent gym brand they've developed together. Dan began his career at the front desk of Parisi Speed School at 16 and quickly ascended the ranks, eventually partnering with Joe in 2009 to establish Varsity House. Known for his strategic vision in business development and financial management, Dan has become a trusted advisor to gym owners globally through their consulting venture, The Business of Strength. Joe Riggio started Varsity House in 2006 from an unused loading dock, driven by a lifelong passion for fitness that began when he was twelve. With a master’s degree in Biology and nearly two decades as an Adjunct Anatomy & Physiology Professor at Montclair State University, Joe's scientific approach has not only propelled Varsity House to a 20,000 sq/ft facility but also helped numerous athletes and local adults enhance their fitness. As a dedicated family man and avid outdoorsman residing in River Vale, New Jersey, Joe is passionate about expanding their brand and assisting other gym owners in achieving business success through innovative training and business strategies. Together, Dan and Joe are steering Varsity House towards a future of expansion, aiming to open ten new semi-private training facilities in the next five years. Varsity House Gym IG: https://www.instagram.com/varsityhouse/ (https://www.instagram.com/varsityhouse/)Save $250 at the Business of Strength Retreat 2025(CODE: Elite250): https://bosretreat.com/ (https://bosretreat.com/)

Coach Joe Strong, Dan Goodman, and Adam Menner break down the three biggest employee hurdles gym owners face when scaling their businesses. They share leadership strategies, tips for building a strong team, and the importance of clarity around core values, mission, and business economics. Join us in this year's annual BOS retreat in Scottsdale AZ!⁠https://bosretreat.com/

In this episode, Joe Pearson of The Strength Feed shares his journey from struggling gym owner to building a thriving fitness business in Raleigh, North Carolina. Joe and host Coach Joe Strong discuss the challenges of clarifying a gym’s mission, restructuring staff roles, and implementing effective marketing strategies. Get practical tips on staff roles, marketing, and creating a winning gym culture!Join us in this year's annual BOS retreat in Scottsdale AZ!//bosretreat.com/

In this episode, Coach Joe Strong talks with Noam from TS Fitness about scaling a gym business, building a strong team, and the keys to successful leadership. Get practical tips and real-world insights for gym owners looking to grow and thrive.Join us in this year's annual BOS retreat in Scottsdale AZ!https://bosretreat.com/

In today’s episode, Coach Joe sits down with Joel Tellier from Stay Gold Gym about how he turned a struggling business into a thriving, inclusive fitness community. Joel shares his journey—overcoming challenges, building a solid team, and the pivotal lessons that helped his gym rise above the rest. This episode is a must-listen for fitness entrepreneurs and anyone passionate about business growth, leadership, and creating impact.Join us in this year's annual BOS retreat in Scottsdale AZ!https://bosretreat.com/

In this episode, Dan sits down with Scott Carpenter, author of High Ticket for Affiliate Gyms, multiple unit gym owner and founder of The Profit Lifestyle. Scott has made a living turning his gyms into profit centers with high ticket sales and now he’s teaching others exactly how to do the same! Scott shares hard-earned lessons from building his own gyms, the systems that actually move the needle, and how to stop winging it and start building the gym of your dreams. He is also part of the very special lineup at this year's annual BOS retreat in Scottsdale AZ.  For all listeners of the show you can use CODE: Carpenter250This will save you $250 on the event!Click here to come join us in the desert on September 18th and 19th

Join Joe Riggio and Dan Goodman as they discuss the blueprint for creating an exceptional training experience. They break down how to transform basic service into true hospitality, develop a professional team, and build a gym culture that keeps clients coming back. Packed with practical tips from their own business journey and recent visit to Elite FTS, this episode is your guide to leveling up your fitness business.Join us for the Business of Strength Retreat!⁠https://bosretreat.com⁠Visit our website and schedule a FREE strategy call with the Business of Strength here: ⁠⁠⁠https://businessofstrength.com⁠⁠⁠This is the Business of Strength!

In this episode, Adam Menner reveals the game-changing lessons he learned during a private 48-hour mastermind with Jesse Itzler. Through intense physical challenges and intimate conversations, he uncovers 10 transformative insights for entrepreneurs, focusing on personal growth, leadership, and thinking bigger. Adam shares how stepping out of your comfort zone can unlock unprecedented opportunities and reshape your business mindset.Visit our website and schedule a FREE strategy call with the Business of Strength here: ⁠⁠https://businessofstrength.com⁠⁠This is the Business of Strength!

In this episode, host Dan Goodman sits down with Mark Ehnis, owner of Power Strength, to dive deep into the strategies behind scaling a successful fitness business. Mark shares insights on developing top-tier talent, creating a strong organizational culture, and navigating the challenges of growing from a single location to five facilities. Through candid discussion, he reveals the importance of consistent leadership, strategic hiring, and continuous learning in building a thriving fitness enterprise.Visit our website and schedule a FREE strategy call with the Business of Strength here: ⁠https://businessofstrength.com⁠This is the Business of Strength!

In this episode, host Joe Riggio sits down with his friend and fellow gym owner, Zach Even-Esh, aas well as former Navy SEAL Tommy Richardson as they dive deep into the world of human performance, military training, and the power of an unbreakable mindset. Tommy shares his incredible journey from Marine Corps infantry to Navy SEAL teams, and how he transformed his approach to fitness through Westside Barbell's training methods. Discover the secrets of mental toughness, the importance of continuous learning, and how to build strength that translates from the battlefield to everyday life. This episode is a raw, inspiring conversation about pushing beyond perceived limitations and creating a life of purpose and performance.Follow Tommy on Instagram at @rasie.your.horn Follow Zach on Instagram at @zeveneshVisit our website and schedule a FREE strategy call with the Business of Strength here: https://businessofstrength.comThis is the Business of Strength!

In this episode, Joe, Dan, and Adam are live from Sorinex Summer Strong as they dive deep into business growth, leadership, and personal development. Hear some of their insights from their recent Weight Room Wealth workshop, including powerful advice from speakers like Devin Levesque and John Alex, and learn about their upcoming events that are set to transform gym owners' businesses. Visit our website and schedule a FREE strategy call with the Business of Strength here: https://businessofstrength.comThis is the Business of Strength!

In today's live episode of the Business of Strength Podcast, Joe and Dan share their journey from a small training facility to a thriving fitness business. Recorded at the NSCA New Jersey conference, they dive into the challenges of gym ownership, discussing lessons like diversifying client bases, setting prices, and maintaining core values. With candid stories of early struggles and hard-won wisdom, they offer a roadmap for fitness professionals looking to build a sustainable, successful business. This episode is a must-listen for anyone in the industry ready to turn passion into profit.Visit our website and schedule a FREE strategy call with the Business of Strength here: ⁠https://businessofstrength.com⁠This is the Business of Strength!

Welcome to the Business of Strength! In this episode, Coach Joe Riggio shares his insights on what makes an exceptional team member, drawing from his experiences at Varsity House. He breaks down five key characteristics of top performers: servant leadership, going above and beyond, ultimate humility, continuous learning, and unwavering grit. Through personal stories and reflections on long-time employees like Mike, Adam, and Alex, Joe provides a powerful blueprint for professional success and team development in the strength and conditioning industry. Visit our website and schedule a FREE strategy call with the Business of Strength here: https://businessofstrength.comThis is the Business of Strength!

We’re back with a follow-up episode packed with real questions from real coaches and gym owners—and Dan’s giving you the no-fluff answers in real time.From finding your first location, how to reinvest money into your business, and what to charge for off-site training! This rapid-fire Q&A hits the topics that matter most to fitness pros in the trenchesIIf this episode resonates with you please share it with your friends!  Enjoy!If you’re ready to come to a live event with Team VH here are a few  upcoming events:NSCA NJ Clinic at Monmouth University May 3rd Monmouth Universityhttps://www.nsca.com/globalassets/events/state-and-regional-events/reg_form_nj_may_2025.pdf May 7th - VH Town Hall with Joe Riggio12:15pm at Varsity House Gym Orangeburg (Free) Weight Room Wealth – Business of Strength SummitMay 9–10Day 1: Hotel Nyack | Day 2: Varsity House Gym, Orangeburg, NYFocused on making, keeping, and multiplying revenue inside your gym businesshttps://us.businessofstrength.com/weight-room-wealth