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The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice

The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice
Author: Nicole McCance
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© 2025 The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice
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The Business Savvy Therapist podcast helps Psychotherapists learn the strategies to scale from solo practice to a 7 figure group practice that is automated. Therapists didn’t learn anything about business in grad school and this podcast is exactly what they need to be successful.
Host, Nicole McCance is a Psychologist turned Business Coach who was able to grow her practice to 55 therapists and multiple 7 figures, in 3 years and sell it in her 4th year. Each episode walks Therapists through exactly what to do to help more people, make more money and have more freedom.
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Sign up for the FREE Money Master Plan- For Therapists Scaling into a Group Practice → https://mccancemethod.com/master-your-money-mindset-organic/ Watch this Episode on Youtube: https://youtu.be/YI5CFc4-1z4 In this episode, I break down exactly how to raise your rates without feeling guilty or scared. I walk you through the mindset shift you need and share the step-by-step logistics so you know exactly what to do and when. Let this be your sign that it’s okay to charge your worth. Ma...
Sign up for the FREE Money Master Plan- For Therapists Scaling into a Group Practice → https://mccancemethod.com/master-your-money-mindset-organic/ Watch this Episode on Youtube: https://youtu.be/J366AyIOuNw In this episode, I’m diving into how to become a magnet for millions—not just financially, but emotionally and energetically too. I’ll walk you through how to get out of survival mode, ground yourself, and start manifesting the life and business you’ve been dreaming of. Make sure to...
Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I coach Gabriela, a member of my program, the Clinic Growth Map, through some big questions about staying connected to her vision and deciding on the right type of admin support. We dive into the pros and cons of virtual versus in-person admin roles, and I share my top hiring tips based on what worked in my own seven-figur...
Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ Watch this Episode on Youtube: https://youtu.be/tYvERauTEpw In this episode, I dive into the emotional and practical sides of deciding to build a group practice. I share what made me take the leap, the fears that came up (because trust me, there were many), and how I worked through them, plus a few things I wish someone had told me b...
Want to work closely with me for six months? Come to my FREE Open House! https://mccancemethod.com/open-house/ Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/Fe23qMe8VSI In this episode, I’m getting real with you. I’m sharing some of the messy, imperfect, and downright wild stories from when I first started my group practice. From break in’s to mistaken identities—this episode is full of the behind-the-scenes chaos that led to big growth. Make sure t...
Sign up for my FREE 3 Day Marketing Bootcamp for Therapists- Scale your Practice to a 7-Figure Group → https://members.mccancemethod.com/free-3-day-live-course/ In this episode I sit down with Felicia Keller Boyle, aka The Bad Therapist, to talk about marketing for the modern therapist. Felicia shares her expert insights on building a standout digital presence—from strategic websites and SEO to making Instagram work for your practice. Whether you're still in solo practice or navigating ...
Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/2Mm2WtlaZj4 Sign up for my FREE 3 Day Marketing Bootcamp for Therapists- Scale your Practice to a 7-Figure Group → https://members.mccancemethod.com/free-3-day-live-course/ In this episode, I’m diving into one of the most common questions I get, who should you hire first (or next) when scaling into a group practice? I’m walking you through the exact hiring steps I used to scale to 55 therapists, and I’m ...
Book a Strategy Call → https://mccancemethod.com/strategy-call/ Sign up for my FREE 3 Day Marketing Bootcamp for Therapists- Scale your Practice to a 7-Figure Group → https://members.mccancemethod.com/free-3-day-live-course/ Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/oVDWEuE9hJ4 In this episode, I show you exactly where to find the best therapists when you're ready to hire. I share my tried-and-tested strategies, including the hiring ...
Want to work closely with me for six months? Come to my FREE Open House! https://mccancemethod.com/open-house/ In this episode, I’m doing something a little different. I'm sharing a full interview from Linzy Bonham’s podcast, Money Skills for Therapists. In it, Linzy chats with business partners Steph and Laura, who open up about how their partnership was born out of a crisis, how they’ve navigated difficult money conversations, and what’s helped them maintain a strong friendship while ...
Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/l8ozqpEtgwI Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I’m answering your most pressing questions about scaling! From knowing when to move into a bigger office, to deciding who your next hire should be, to whether group therapy is a profitable option, this AMA-style...
Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/M5PHrJrXVIo Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I’m sharing an inspiring panel discussion from my live event, where graduates of my program—the Clinic Growth Map—open up about their real-life scaling journeys. From maternity leaves to mindset shifts and marketing wins, these ...
Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I break down my proprietary five-step scaling method that took me from a solo practice to a thriving group practice of 55 therapists. If you’re stuck, overwhelmed, or simply ready to stop trading time for money, this episode will show you how to lay the foundation and scale in a way that supports both your income and your ...
Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I’m joined again by Patrick Casale to tackle a key challenge for group practice owners—therapist retention. We share what’s worked in our own practices to build teams that stay, including how to balance profit with a positive culture, foster loyalty, and lead in a way that aligns with your values. If you’re ready to stop t...
Sign up for my How They Did It Success Panel with Group Practice Owners - get the ‘ah-ha’ moment you need to keep moving forward→ https://mccancemethod.com/success-panel-with-group-practice-owners/ In this episode, I dive deep into a topic that makes many therapists uncomfortable - how to confidently enforce a cancellation policy. I walk you through how I implemented a clear and compassionate policy that helped my clinic grow while supporting both my therapists and their clients. Trust ...
Sign up for my How They Did It Success Panel with Group Practice Owners - get the ‘ah-ha’ moment you need to keep moving forward→ https://mccancemethod.com/success-panel-with-group-practice-owners/ In this episode, I’m diving into five of my absolute favorite tools that help me reduce overwhelm and stay incredibly organized in my business. These aren’t just theoretical tips - I use these daily to stay on top of everything from managing reminders and urgent tasks to keeping team communic...
Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I sat down with money coach Lindsay Bonham to talk about something every group practice owner needs but few feel confident about - becoming the empowered financial leader of your practice. We dive into the mindset shifts, financial habits, and tracking tools that will allow you to stop avoiding your numbers and start using...
Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I get vulnerable and share the exact mindset and daily habits that helped me scale my therapy business to seven figures. While I usually focus on actionable strategies, today I’m talking about the powerful principles that truly moved the needle in my success: clarity, commitment, and consistency. This is the episode I wish...
Book a Strategy Call → https://mccancemethod.com/strategy-call/ Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I’m diving into one of the biggest fears therapists face when transitioning from solo to group practice: what if I can’t get enough clients for my new hire? I know that fear intimately because I’ve been there myself. Today, I walk you through how to over...
Book a Strategy Call → https://mccancemethod.com/strategy-call/ Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this special episode, we dive into the success stories of four inspiring Clinic Growth Map graduates who have scaled their businesses from solo practices to thriving group practices. You’ll hear how they overcame their fears, implemented smart strategies, and found re...
Sign up for my FREE 3 Day Live Course - How to Build a 7 Figure Group Practice That Runs Without You → https://members.mccancemethod.com/free-3-day-live-course/ In this fourth installment of my Summer Slump Marketing Series, I'm diving into one of the most powerful tools in your marketing toolkit: your mindset. In this episode, I’m getting personal and practical about how your energy and visualization can magnetize your ideal clients, even during the slow season. I’ll walk you through h...