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The Business of Agriculture Podcast
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The Business of Agriculture Podcast

Author: Damian Mason

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Damian travels all over the globe talking to audiences about trends in the business of food, fuel, and fiber. With his clever wit and down-to-earth delivery, he has turned these topics into an interesting (and sometimes controversial) podcast.
414 Episodes
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In this episode, Missouri dairy producer J.R. Burdick shares his transition from conventional dairy to a direct-to-consumer A2 milk business. Since 2022, he has increased profit margins by selling directly to customers—but the shift comes with added responsibilities in packaging, marketing, and logistics. Damian Mason explores the economic realities, operational challenges, and growth potential of DTC agriculture. Learn what it takes to succeed in this hands-on model, and whether it is scalable for your agribusiness.   The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary.    This content is protected. ©Damian Mason, all rights reserved.   
What does the next 15 years hold for American production agriculture? In this episode, Damian Mason is joined by Shay Foulk of Ag View Solutions and Ben Gordon of Fractal to analyze emerging trends in U.S. farming. Topics include consolidation in agriculture, the evolving role of government subsidies, financial pressures facing producers, and the viability of small-scale, niche farms in a shifting food system. With historical context and expert insight, this conversation provides an informed look at the economic and structural future of farming in America.   The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary.    This content is protected. ©Damian Mason, all rights reserved.   
Brazil has emerged as a dominant force in global agriculture, especially in soybean production. Over the past decade, the country has expanded its soybean acreage by 42%, resulting in a 57% increase in production—mainly to meet China's growing demand. This explosive growth has contributed to an oversupply of global commodities, creating new pressures and questions for agricultural markets. In this episode, Damian Mason is joined by Matthew Kruse, president of Commstock Investments, for a critical analysis of Brazil’s agricultural expansion, China’s strategic influence in South America, and the future implications for U.S. producers and global supply chains.   The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary.    This content is protected. ©Damian Mason, all rights reserved.   
“Creating demand” is often cited as the solution to low commodity prices—but where will that demand come from? In this episode, I examine the hard truths behind global agricultural markets. He explores the limits of trade agreements, the decline of biofuel-driven demand, and why Africa and the EU are unlikely to become major buyers of U.S. commodities. With Brazil expanding production and global consumption slowing, American agriculture faces a sobering outlook. A must-listen for ag professionals seeking clarity in a saturated market. The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary.    This content is protected. ©Damian Mason, all rights reserved.   
Despite alarming headlines, fewer than one in a thousand U.S. farms are in bankruptcy. Damian Mason speaks with Curt Covington of Ag America Lending to examine the facts behind agricultural bankruptcies, the economic pressures farmers face, and the outlook for farm finances. Learn why high input costs and interest rates are real concerns, while other supposed causes are overstated. This episode provides actionable strategies for producers to safeguard their operations against financial trouble.   The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary.    This content is protected. ©Damian Mason, all rights reserved.   
Government intervention is reshaping agriculture—and not for the better. In this episode, Damian Mason speaks with economist and author Dr. Richard Sexton, whose book Food Fight challenges misguided food policies and their consequences for farmers, consumers, and global supply chains. Topics include proposals for government-run grocery stores, the inefficiencies promoted by U.S. farm subsidies, the environmental harm caused by biofuel mandates, and the unintended impacts of the Conservation Reserve Program. A critical conversation on how policy can either support or sabotage the future of agriculture.    The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary.    This content is protected. ©Damian Mason, all rights reserved.   
The agricultural landscape is evolving rapidly—and so must you. In this episode of The Business of Agriculture, Damian Mason is joined by Mark Jewell of The Momentum Company to explore the ten essential habits that will determine your relevance and success in tomorrow’s agriculture. With emerging technologies and automation reshaping the sector, one-third of today's ag jobs may vanish in just five years. Are your current behaviors preparing you for that future? From mindset shifts and financial discipline to strategic networking and personal development, this motivating discussion offers actionable insights for ag professionals looking to lead, not lag, in the next era of agriculture. Tune in for a forward-focused conversation that blends inspiration with practical guidance.   The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary.    This content is protected. ©Damian Mason, all rights reserved.   
China’s rise over the past 25 years reshaped global economics—but what lies ahead for agriculture? Ian Lahiffe, agriculture consultant in China, offers a bold, optimistic forecast. He explains how China may remain economically powerful, less reliant on the West, and more self-sufficient in food and energy. But he also warns of an emboldened China, prepared for economic conflict. This episode explores the risks and realities for American agriculture, especially given U.S. farmers’ heavy dependence on Chinese trade. A must-listen for ag professionals navigating global market volatility.   The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary.    This content is protected. ©Damian Mason, all rights reserved.   
Water is the most critical—and increasingly scarce—input in the Business of Agriculture. Yet, it is rarely given true economic value until it becomes limited. In this episode, Damian Mason is joined by Val King of the North Coast Water Association to discuss how water access is transforming the future of American farming. They explore the economic, environmental, and regulatory challenges tied to diminishing water supplies. Learn why some crops will disappear from traditional growing regions, how farmland values are already being impacted by water scarcity, and what adaptive strategies producers must consider in a future defined by water regulation. This conversation offers essential insights for ag professionals, landowners, and policymakers navigating the realities of a water-constrained agricultural future.   The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary.    This content is protected. ©Damian Mason, all rights reserved.   
Is it time to radically reform American agriculture policy? In this compelling episode, Damian Mason speaks with Agritopia author Dave Savage, who outlines his bold vision for a more resilient and equitable rural economy. Savage critiques major pillars of the current farm system—including crop insurance subsidies, the Conservation Reserve Program (CRP), and tax-deferred land exchanges—arguing that these mechanisms hinder opportunity for small and mid-sized producers. Backed by decades of industry insight, Savage presents thought-provoking reforms aimed at revitalizing rural communities, restoring land access for working farmers, and re-aligning federal programs with long-term sustainability and economic health. This lively and informed discussion challenges conventional thinking in agricultural policy and offers a blueprint for real change in American production agriculture. Key topics covered:  Federal subsidies and unintended consequences Land ownership barriers for next-gen farmers Reforming the Conservation Reserve Program Tax policy and land speculation Building a viable future for mid-sized farms Whether you are an agribusiness professional, policy stakeholder, or engaged producer, this episode offers valuable insights into the future of American agriculture. The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary.    This content is protected. ©Damian Mason, all rights reserved.   
In an ever-changing Agricultural marketplace, opportunities arise that didn’t exist just a decade or two ago. The internet, along with a more diversified and demanding consumer, provide viable business options. But these ventures need money to flourish and these businesses might not be a fit for traditional bank lending. That’s where alternative financing can allow Agricultural business ideas to grow wings. Damian talks to Perennial Pastures founder Kevin Muno, Harvest Returns CEO Chris Rawley, and Ag investor Bryan McGurk. Tune in for an informative conversation about Ag’s future and the evolution of financing Agribusiness. The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary.    This content is protected. ©Damian Mason, all rights reserved.   
Face it, the word “sustainable” has been so overused as marketing jargon, it’s become meaningless. But what if farmers could accurately measure their sustainability? What if Agriculture could communicate our sustainability to customers with verifiable numbers? Then — the cherry on top — what if we could profit from our sustainability practices by differentiating products by degrees of sustainability in the production process? In the era of Artificial Intelligence and technological advancement, measuring and monetizing sustainability is a reality. Ben Bardsley, founder of BX discusses the future of sustainability price premiums with Damian Mason.   The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary.    This content is protected. ©Damian Mason, all rights reserved.   
What would a ban on Glyphosate mean for American agriculture and food production? Damian Mason speaks with Michelle Klieger of Stratagerm Consulting, who recently completed a comprehensive study on the economic and labor impacts of eliminating Glyphosate—America’s most widely used herbicide. Michelle shares the staggering implications for crop yields, labor shortages, and consumer food prices. This episode explores the hidden costs of removing Glyphosate from U.S. farming systems and explains why the herbicide remains vital for sustainable, efficient food production. Essential listening for agribusiness professionals, policy makers, and anyone concerned with food security.   The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary.    This content is protected. ©Damian Mason, all rights reserved.   
What determines the nutrient value of meat? Dr. Stephan Van Vliet of Utah State University joins Damian Mason and Iowa farmer Kelly Garrett to explore how soil health, animal diet, and agricultural practices influence the nutritional profile of beef. Discover why not all steaks are created equal, whether grass-fed is truly better than grain-fed, and how flavor connects to nutrient density. This episode dives deep into food systems, lab testing, and whether producers will be rewarded for nutrient-rich meat. A must-listen for agribusiness professionals and progressive livestock producers.   The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary.    This content is protected. ©Damian Mason, all rights reserved.   
What does the next generation of agricultural professionals need to succeed in today’s rapidly evolving industry? In this milestone 400th episode of The Business of Agriculture, Damian Mason is joined by Tanner Winterhof and Corey Hillebo from Farm4Profit to share critical insights for young people entering the ag sector. Drawing from decades of experience, these seasoned ag professionals discuss how technology, business acumen, and adaptability have reshaped farming—and what tomorrow’s leaders must understand to thrive. This episode offers practical advice, industry foresight, and a candid conversation about preparing successors in the world’s most essential business.   The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary.    This content is protected. ©Damian Mason, all rights reserved.   
With U.S. corn production projected to hit record highs in 2025, demand questions loom. NCGA CEO Neil Caskey joins Damian Mason to explore the outlook for corn exports, ethanol markets, and the push for sustainable aviation fuel. With domestic livestock numbers down, will global trade and green energy be enough to absorb the surplus? Caskey discusses recent market wins in Britain and India, why ethanol remains critical, and why he stays optimistic about corn's future. The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary.    This content is protected. ©Damian Mason, all rights reserved.   
America’s health challenges are increasingly linked to diet, nutrition, and widespread confusion about what truly constitutes healthy food. As consumers face a constant barrage of conflicting information about their groceries, the roles of food producers, processors, and the broader agricultural industry have never been more important. In this episode, Damian Mason speaks with Natalie Kovarik and Tara Vanderdussen of Discover Ag to discuss how the Business of Agriculture can support healthier lifestyles through responsible food production and clear consumer education. Explore the challenges and opportunities facing the food industry as it works to meet evolving health expectations, dispel nutrition myths, and provide solutions that benefit both consumers and the agricultural economy. Key Topics Covered: The connection between food production and national health trends Addressing consumer confusion about nutrition and grocery choices How agribusiness leaders can support healthier food systems The evolving role of agriculture in meeting health-conscious consumer demands The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary.    This content is protected. ©Damian Mason, all rights reserved.   
What happens when tech billionaires attempt to disrupt agriculture without understanding its fundamentals? In this episode, Damian Mason is joined by agtech experts Rhishi Pethe and Walt Duflock to analyze high-profile failures in agricultural innovation—highlighting ventures like Larry Ellison’s experimental farm in Hawaii and the struggles of Beyond Meat. Together, they explore the risks of "billion-arrogance"—where immense wealth and success in unrelated industries lead to misguided investments in farming and food systems. The discussion emphasizes the importance of aligning innovation with real agricultural challenges, economic sustainability, and the needs of producers and consumers alike. Essential listening for agribusiness professionals, ag investors, and anyone involved in food system innovation, this episode underscores the need for practical, problem-solving approaches to agtech development.   The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary.    This content is protected. ©Damian Mason, all rights reserved.   
The good news: Private equity investors are interested in investing in the Business of Agriculture. The bad news: The money is not flowing into fake meat or controlled environment Ag businesses. What is hot? Premium dairy, pet food, and anything fermented. Why? Because those categories offer private equity investors what they want — higher margins, growth, pricing power, differentiation, and added value. Dan Zelazik with Ascendant Partners, a boutique investment bank specializing in food and Agriculture explains how and what capital markets are investing in Ag.   The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary.    This content is protected. ©Damian Mason, all rights reserved.   
“The next day after a lightning storm, it’s always greener. That term is called green lightning and that’s what we set out to do.” So says Travis Potter, founder of Green Lightning, a company with a product allowing farmers to make their own nitrogen at a much -reduced price than retail. The other benefits: elimination of synthetic nitrogen, no salt, and no yield penalty. Damian Mason asks the hard questions with the company founder who is joined by Michigan farmer Matt Vanderhyde who’s using this technology.   The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary.    This content is protected. ©Damian Mason, all rights reserved.   
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