Claim OwnershipThe Business of Cake Making Podcast
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The Podcast for cake makers and bakers running a business.
The Business of Caking Making is for cake makers who run a business. Hosted by Bronya and Sammie from Daisy Cake Company we delve into all aspects of running a Cake or Baking Business, with some expert guests. UK Based podcast.
The Business of Caking Making is for cake makers who run a business. Hosted by Bronya and Sammie from Daisy Cake Company we delve into all aspects of running a Cake or Baking Business, with some expert guests. UK Based podcast.
145 Episodes
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We are having a few weeks off. Sammie is travelling around Europe, and Bronya is having a couple of weeks in Scotland. We thought it would be the perfect time to dip back into our back catalogue, which after 4 and a half years is quite extensive.
This week is one of Bronya's choices, and she brings you the most recent episode that we'll be re-listening to from this time last year.
Cake International is an important event in the cake calendar and we were delighted to have Organiser, Melanie Underwood, and Head Judge, David Close on just a couple of weeks before last years Show.
This is a fascinating episode with so many hints, tips and behind the scenes insights.
This is the last in our 6 part mini series bout Cake Business Fundamentals.
This week we chat about the journey you take your customer on from when they first find you to when you deliver their cake. How so you communicate with them, what language do you use, how do you manage their expectations and do you follow up after they've had their cake.
We will now be taking a 2 week break.
This is the penultimate episode of this 6 part series on Cake Business Fundamentals.
This week Bronya and Sammie chat about Branding and Marketing in your cake business. They talk about the breadth of both topics and how they both very closely relate to your ideal client.
There are also 2 great top tips this week!
We continue our Cake Business Fundamentals Series with Part 4 all about pricing and financials.
We talk about paying yourself a decent wage, deciding on your profit margin, Making sure you put money away for tax and national insurance, as well as taking deposits and family and friends discounts.
This is a very important subject that so many people shy away from. Don't it's why you're in business!
This week we continue our series on cake business fundamentals with Ideal Client.
Who are you selling to? And why being specific with your ideal client is incredibly important if you want to be making the cakes you love for the price you need to be charging.
For more information on Niche Market and Ideal Client take a look at our Audio Workshop with workbook: https://daisycakeandco.com/product/aw1-niche-market-and-ideal-client/
This week we continue with our 6 part series about Cake Business Fundamentals with finding your Niche.
Having a Niche and really leaning into it will bring you confidence and custom as you will be seen as the expert.
We chat about what your niche can be, what niche's we've had mistakes we've made by not having one.
Next week in Part 3 of our series we chat about Ideal Client.
This week we start a 6 week series on Cake Business Fundamentals. These are the things that will set you up for success in your business. They provide focus and direction and help you to keep your business on track.
This week we are chatting about having a Business Plan. We're not talking the scary type you take to a bank manager with graphs and pie charts. We're talking about a clear plan with defined goals for you to follow for business success.
Next week we'll be honing in on Niche Market.
https://daisycakeandco.com
This week we do our irregular feature where we answer your questions.
We have all kinds of questions from baking brownies, to wedding fairs, to getting your home kitchen registered.
This is the last episode for a couple of weeks. We will be back on July 29th 2024.
In this episode Bronya and Sammie chat about feat of success. Obviously, this isn't something people plan on having, as when you go into business, you plan to succeed. But the human brain is a dark and foreboding place and can sometimes develop irrational fears.
The fear of success can be debilitating and cause self sabotage or procrastination to set in.
We chat about our experience with fear of success, and talk about how we and others have overcome it.
Following Bronya's recent success on Instagram, this episode is all about marketing on Social Media.
We chat about when and what to post, and the things that's Bronya has found successful when posting about her cake business on Instagram.
She talks about the algorithms, the times to post, why you may not be getting engagement and what happens to your reach when you don't get engagement.
Follow Bronya on instagram at @DaisyCakeCo, and follow the podcast at @TheBusinessofCakeMaking
We are very excited to be chatting to Marketing Expert, and soon to be published author, Alice Benham.
Alice talks about marketing in a way that is straight to the point, but not intimidating. She understand small businesses need to move forward and in our chat she talks about what a marketing strategy is but how it's not a scary business thing. She talks about, in her words, taking messy action.
Alice also talks about her book, The Digital marketing Handbook, which is published June 20th - this coming Thursday.
This week we revisit a topic we did back in Episode 28 - Time Management.
things have moved on a lot in the world since we last talked about this and we have got better at planning our time.
We talk about planning, preparation, boundaries, routines, distractions and being tidy.
This week we are talking about how to SAY NO!!
Cake Makers, as a group, are notoriously bad at saying no. We chat about why you should say no, when to say no, and how to say no.
Saying no is empowering and will definitely reduce the stress levels in your cake business.
Today we chat to Suzanne Esper - or we should say Doctor Suzanne Esper!
Scientist and highly acclaimed cake maker and teacher - hear how she changed her life, pivoted her business to make it right for her, and what she is doing now.
It was such a wonderful chat it could have lasted for hours. Also, listen out for the competition she has set for our listeners.
This week we chat about our favourite apps to use in our Cake Business. #From graphics, to videos and photography, to finance and taxes there is an app for everything. Here are our top 10.
Summer is coming and for cake makers it's often the busiest tie of the year. Are you ready?
In this weeks episode we chat about preparing for summer, going to fair, markets and festivals and fitting all that in around your usual baking schedule.
We share hints and tips about how we've done markets in the past and what we've learnt along the way.
This week we tackle the subject of Diversity, Equity and Inclusivity within your cake business. Many of us are sole traders who aren't sure how we can address this topic in our businesses. Just because we don't employ anyone, doesn't mean we shouldn't be thinking about it.
Martin talks us through what it means to be inclusive and how we can show our customers we are taking things seriously.
He mentions a calendar at the end, and as promised here is the link:
https://www.gottabeethnic.co.uk/resources/2024-ethnic-calendar/
This week we are tackling a subject that often trips us up. And to prove a point we did get a little confused but get it all sorted in the end!
We talk about Revenue, Gross Profit, Net Profit, Break Even Cash Flow and many many more. These are all terms that big businesses use, and often confuse us as smaller business owners. In this episode we relate all these terms back to running a small cake business.
This week we are chatting about the different Sales Models there are for your business.
These can include 'on demand' such as bespoke cakes and 'stock holding' such as fairs and markets.
Hear how we've done a bit of both. Find out the Pros and Cons and which ways we prefer to sell our cakes.
We also have an update of the proposed Guidelines for attaching Fresh Flowers to cakes from the FSA.
This podcast is available to view on YouTube
This week it's Easter Monday, and the clocks have just changed so the world is a bit snoozy!
We have just and 2 weeks off the podcast and have been super busy. Therefore we catch-up and fill you in on all the things that have been going on.
Back to normal transmission next week.
Find this episode as it was broadcast LIVE on YouTube: https://www.youtube.com/live/8rEU_2kzJdA?si=GqkBu8Lt8c9iiFjD
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