The Business of Executive Coaching

In this episode of the Business of Executive Coaching podcast I explore a challenge many coaches face—balancing our need to feel excited and inspired about our businesses, and the need to get sh*t done (quite a lot of it!).. Too much inspiration without execution? Lack of progress.. Too much action without inspiration? Burnout, and a lack of joy in our achievements. After 17 years experience as an executive coach, I’ve seen how easy it is to get stuck at either extreme. This episode touches on balancing the two and creating a business that is both fulfilling and financially sustainable by ensuring inspiration and execution work together. Here’s what we cover: ✨ The Role of Inspiration and Action – Why both are essential for growth and long-term success. ✨ Common Pitfalls – Signs you may be focusing too much on one side and how to correct the course. ✨ Staying Inspired – Practical ways to keep energy and motivation high, from journaling to building a strong support network. ✨ Taking Meaningful Action – How to structure your efforts so they lead to real results. ✨ Inside My Own Strategy Review – What I’m prioritising in 2025 and how I’m simplifying my business focus. By the end of this episode, you’ll have a clear understanding of how to keep both inspiration and execution in sync, helping you build a business that aligns with your goals and values. Free Strategy Call Offer: I’m offering a free one-on-one strategy call for executive coaches looking to refine their business approach. In this session, we’ll clarify your key focus areas and outline a plan to move forward with confidence. 📅 Book your free strategy call here: I’d love to hear your thoughts on this episode! Feel free to connect with me on LinkedIn or reply to this email. Looking forward to next time!

Book your free runway strategy call here! This episode is all about the transition from corporate roles to establishing successful executive coaching businesses. I’m pleased to introduce the concept of the "corporate to coach runway," and share my take on what you need to think about and some practical tools for this stage of your business journey. Here is what we cover: Embracing discomfort – as you start your business you must be willing to step out of your comfort zone in areas like marketing and sales. Evolving your relationship with rejection – understanding that the process to gaining clients by definition must include (plenty of!) rejection. Defining your financial runway - including minimum requirements, buffers and transitional income sources. The reality - acknowledge that building a sustainable executive coaching business typically takes one to two years for consistent client flow and income. Building a support network – exactly who should be in your custom built business support community. Plus I’ll share a tool to help you with your business strategy basics before you get too deep! Runway Strategy Call Offer: I am also really pleased to offer a free one-on-one runway strategy call, for anyone about to launch their executive coaching business. In this call we will build your personal 3 x 3 runway matrix. In the session we will define 3 potential target client industries or sectors where you have a disproportionate advantage, pick 3 key offers you might consider, and identify 3 potential transition income sources. If you would like to sign up for one of the limited spots book in here!

This episode is the final in a series of 4 episodes with behind-the-scenes access to courses available to Corporate to Coach Accelerator members. This episode includes a lesson from the Business Development Accelerator Framework. This lesson is all about metrics and measurement, and how to build a dashboard to track sales and marketing activity and outcomes. In this episode, we cover: How tracking key metrics can lead to better decision-making and sustained momentum. How to create a customised dashboard to monitor goals, activity, progress and outcomes. Balancing quantifiable metrics with reflective practice. If you want to make big leaps in starting or growing your executive coaching business in the next 12 months - book a strategy call now to discuss your business and whether the Accelerator might be a good fit for you. If you decide to join the Accelerator, mention this episode to receive a bonus month on your membership!

This episode is the third in a series of 4 episodes with behind-the-scenes access to courses available to Corporate to Coach Accelerator members. This episode includes one of the most popular lessons from my signature course, the Corporate to Coach Blueprint. The Blueprint is a foundational course for anyone looking to establish an executive coaching business. This lesson is all about what assessments you need in your assessment toolkit when working with corporate clients. In this episode, learn about: The 4 categories of assessment I think you should have in your toolkit Low or no cost options where your development budget is limited How to use assessments with your corporate clients Prioritising your investment in certification. If you want to make big leaps in starting or growing your executive coaching business in the next 12 months - book a strategy call now to discuss your business and whether the Accelerator might be a good fit for you. If you decide to join the Accelerator, mention this episode to receive a bonus month on your membership! If you are interested in a stand alone course for coaches establishing an executive coaching business, check out the Corporate to Coach Blueprint.

This episode is the second in a series of 4 episodes with behind-the-scenes access to courses available to Corporate to Coach Accelerator members. This episode includes the first lesson from the Business Development Accelerator - a course within the Accelerator. The lesson includes: Core Objectives: Establishing a sustainable marketing strategy that requires just five hours of effort each week. Key Principles: Understanding sustainability, the 80/20 rule, and the importance of adapting strategies to fit your unique business context. Common Challenges: Addressing fears around self-promotion and the perception of sales, with practical tips to overcome these objections. Mindset Shifts: Viewing discomfort as a sign of growth and reframing sales as a service to help others. Resources Available: An overview of the support and resources for Accelerator members, including group coaching sessions. If you want to make big leaps in starting or growing your executive coaching business in the next 12 months - book a strategy call now to discuss your business and whether the Accelerator might be a good fit for you. If you decide to join the Accelerator, mention this episode to receive a bonus month on your membership!

This episode is the first in a series of 4 episodes with behind-the-scenes access to courses available to Corporate to Coach Accelerator members. This episode include a lesson on crafting a compelling website (and getting it done!) which is part of the 90-Day Quick Start Challenge - a course within the Accelerator. Key topics include: The significance of authenticity and empathy in your writing. How to effectively structure every page on your website (and what they should be!). Tips for visual design and the importance of including professional photos. Strategies to overcome perfectionism and make progress on your website copy. If you want to make big leaps in starting or growing your executive coaching business in the next 12 months - book a strategy call now to discuss your business and whether the Accelerator might be a good fit for you. If you decide to join the Accelerator, mention this episode to receive a bonus month on your membership!

Welcome to the first episode of 2025! Today I’m sharing three key strategies to enhance your coaching business this year. Embrace Experimentation Adopt a mindset of experimentation in your business. This approach allows you to view marketing and sales strategies as experiments rather than definitive wins or losses. By identifying what to experiment with and collecting data on your efforts, you can learn, iterate, and bounce back from setbacks more effectively. It is also kind of liberating to know that nothing is set in stone! Prioritise Warm Outreach Warm outreach is crucial for client acquisition. While creating valuable content is important, it’s not enough on its own. Combine your content efforts with strategic outreach to your warmest leads to enhance your marketing effectiveness. Establish a regular rhythm of connecting with your ideal audiences to nurture relationships that can lead to new clients. Increase Your Volume Many coaches underestimate the volume of leads needed to convert clients. Visualize your sales process as a funnel: the more warm leads you have at the top, the more clients you’ll gain at the bottom. Focus on creating more content, engaging with more people, and being more present in your marketing efforts.   If you are looking to grow your business in 2025, book a call with me to discuss your strategy – and how the Corporate to Coach Accelerator could help.   Help me make the podcast even more relevant in 2025! If you have a question, subject idea or topic – just fill out this form!  

In this episode of the Business of Executive Coaching podcast, I discuss the importance of reflection as we transition from 2024 to 2025. I encourage listeners to take time to assess the past year, focusing specifically on what went well in 2024.  Because coaches can find this deeply uncomfortable (!) I share a few suggestions to focus on the highlights and what went well: Client Sources: Identify where your clients came from and which sources were the ‘easiest’. Highlights Reel: Create a highlights reel of peak experiences from both work and personal life. Positive Feedback: Review positive feedback received throughout the year to identify themes and reasons for praise. Positive Impact: Reflect on the broader impact of your work on clients, organizations, and communities. Handling Challenges: Consider how you navigated challenges and recognize your accomplishments in difficult situations. What were your successes in 2025? Please send me a DM on LinkedIn and let me know what your reflections and wins were for 2024! You can find me on LinkedIn here. If you want to focus on your business in 2025, you might want to consider joining my intensive group coaching programme – The Corporate to Coach Accelerator. If you are starting or growing your coaching business in 2025, book a call with me here and we can discuss your strategy, and whether the Accelerator is a good fit for you.

In this episode of the Business of Executive Coaching podcast, I share how I've integrated artificial intelligence (AI) into my coaching business over the past year. With the holiday season providing more time for reflection, I wanted to offer valuable insights for my listeners.  I discuss my evolving perspective on AI, emphasizing that while my core principles remain the same, the tools I use have advanced. My main guideline is that AI-generated content must retain my unique voice and build upon my existing intellectual property. I believe AI can handle about 90% of the work, but it’s the final 10%—the personal touch—that makes it truly representative of me.  Key applications of AI in my business include: Writing Assistant: I use ChatGPT and Swell AI to repurpose podcast content into newsletters and social media posts, significantly reducing the time spent on these tasks. Brainstorming: When I need ideas, I turn to ChatGPT for generating topics and suggestions, ensuring my prompts are clear and specific. Research Assistant: I occasionally use AI to gather information, but I advise caution as it can sometimes provide inaccurate data. Feedback and Editing: AI helps me obtain feedback on my writing from various perspectives, enhancing content quality. Audio and Video Editing: Tools like Descript streamline my podcast and video editing processes by removing filler words and allowing easy content modifications. I also share my curiosity about future AI applications, such as building my own GPT model and exploring tools like Sintra AI, which aim to replace traditional team roles with specialized AI bots. If you’d like to start small, here is a guide on How to Use AI to Save Time in Your Executive Coaching Business. Book a call with me now if you'd like to discuss whether the Corporate to Coach Accelerator is a good fit for your business! Book here.   

I love gift guides, but I hardly ever see gift guides for business owners. So I decided to make my own. These gifts are ways to recognise your efforts in 2024 and invest in what you want to achieve in 2025 – in work and in life.  I hope you like them. Links mentioned in the episode: Check out Blinkist Consider Kate Merryweather for a LinkedIn Audit Bamby Media offer a free audit of your podcast (gird your loins it is honest! And very valuable) If you would like to discuss joining the Accelerator starting in January, book a call with me here so we can figure out if it’s a good fit! More about the Accelerator here. Kajabi is the business tool that just keeps on giving! Here is my affiliate link, we receive a small commission if you sign up using this link. com will keep you organised. Here is my affiliate link, we will also receive a small commission if you decide to use it. (To be clear, I will never recommend anything I don’t use and love!) Minimal Desk Setups for mindful ways to keep your priorities front of mind.  Have a great week!

There is nothing that is going to help you achieve your revenue goals more than breaking down exactly how you are going to get there. In this episode I am sharing an activity that I use within my Corporate to Coach Accelerator planning days to help my members visualise what getting to their goal looks like. Give it a try and let me know how you go! If you would like to discuss joining the Accelerator starting in January, book a call with me here so we can figure out if it’s a good fit! More about the Accelerator here. If you have a suggestion or question for the podcast, let me know by filling out this form. PS - connect with me on LinkedIn here!  

If you are assuming that the door is closing on business development opportunities for the next 2 months you are not alone. No less than 3 coaches have told me that feel that if they haven’t locked something in by now, that there is not much chance of anything eventuating before February.  I’m not so sure! Listen in for my reframe, and some other things you can do to keep momentum for your business high over the holiday season.  If you would like to be considered for a place in the Accelerator starting in January, book a call with me here so we can figure out if it’s a good fit!  More about the accelerator here. If you have a suggestion or question for the podcast, let me know by filling out this form. Can’t wait to see you this week!   PS - connect with me on LinkedIn here!

In this episode I'm sharing my live Masterclass on 3 LinkedIn strategies my clients use to get their next corporate clients.   We talk about the importance of looking at sales as a funnel, and how LinkedIn can be a top of funnel strategy as well as a strategy to nurture leads within your funnel. I'll share 3 of the best tools that I teach inside the Corporate to Coach Accelerator. Book a call with me here if you would like to chat about your business, and whether the Accelerator could help you hit your big goals in 2025. Join the Accelerator here during launch week for the best discounts! Send me a message on LinkedIn here if you'd like the link to the recording of this session.

👋🏼 Important Corporate to Coach Accelerator launch week information and links Doors open Monday 25 November, and close Friday 29 November. ➡️ Book your call here if you have questions and would like my eyes on your business.  ➡️ Join the Accelerator here during launch week for the best discount! There are extra bonuses including a free month of access during December if you sign up before the end of the day on Wednesday 27 November. ➡️ Sign up now for my live webinar (on Tuesday 26 November) - 3 LinkedIn Strategies to Get Your Next 3 Corporate Clients! Register here. (If you've missed it, sign up anyway to get the recording.  ➡️ Register for my newsletter here so you are on the list to get your invitation to a live group coaching taster session on Thursday 28 November. Can’t wait to see you this week! PS - connect with me on LinkedIn here!  

*Sign up now for my new free live webinar - 3 LinkedIn Strategies to Get Your Next 3 Corporate Clients!* Register here. It wasn’t that long ago that I would start planning for the year ahead in the week between Christmas and new year. Sadly, those times are long gone and if we want a running start to the new year now is the time to get focussed. So take a moment and join me as I share 8 facets of a a coaching business that you should consider when you build your 2025 strategic plan.  The pillars I discuss are: Your Products & Services.  Your Pricing  Your Revenue Plan Your Business Development Strategy  Marketing  Financial Management  Systems and Support  Your development I’m also excited to share more about the Corporate to Coach accelerator launch which starts now! Join the Waitlist for the Accelerator here to get early access as well as the biggest discounts and bonuses. Book a discovery call for the Accelerator here if you have questions and would like my eyes on your business. PS - connect with me on LinkedIn here!  

How long should it take you to grow your coaching business?  What a vexxed question - comparisons truly are the thief of joy when it comes to feeling great about your business, but it can be hard to get a benchmark if we don’t look at what others are doing. In this episode we discuss: the average time to grow a coaching business why it all depends on your individual goals what you can do to reduce this time. One of the primary goals of the Corporate to Coach Accelerator is to halve this growth time and build your thriving business in 12 months. Join the Waitlist for the Accelerator here. Book your sales call for the Accelerator here. PS - Don't forget to connect with me on LinkedIn here!

Is flexibility important to you? If you are like most of my clients it is one of the biggest driving factors when it comes to stepping out of the corporate world and into running your own business. In this episode I am sharing a mindset shift I’ve had recently - and how I’m focussed on what I ‘get to’ do rather than what I ‘have to’ do. My cup runneth over!  PS - The Impact Coach Collective is being reinvented as the Corporate to Coach Accelerator!  If you’d like to discuss your business you can book a sales call with me and we can figure out if it is a good fit for you!  And check out the last episode to learn more about the Accelerator! PPS - connect with me on LinkedIn here! PPPS - If you have a question or topic you’d like me to cover, please fill out this very simple form and send it through!

The Impact Coach Collective is being reinvented as the Corporate to Coach Accelerator!  Listen in to find out exactly what new features are being added to help you halve the corporate to coach business learning curve, bring in your next 10 corporate clients and set up a sales and marketing system that you can do in less than 5 hours a week. If you’d like to get in at current rates, check out the Impact Coach Collective page here and if you’d like to discuss your business you can book a sales call with me and build your plan of attack here.  Want to learn more about Ellie and the Corporate to Coach Accelerator? Sign up now for instant access to my pricing masterclass! 5 Ways to Increase Your Prices as an Executive Coach If you have a question or topic you’d like me to cover, please fill out this very simple form and send it through! Connect with me on LinkedIn here!

In this episode of the Business of Executive Coaching podcast, I’m talking about the pivotal role of buffers in reducing stress and enhancing efficiency in business.  Drawing from personal experiences and practical advice, the episode delves into various types of buffers, including financial and time buffers, and their importance in creating a secure, well-prepared, and intentional work environment. All the things that can help you feel less stress in day to day business life. I also announced some big and exciting changes coming to the Impact Coach Collective which will now be called The Corporate to Coach Accelerator. Along with a range of exciting additions there will be a significant price increase but you have about a week and a half to get in now at the current price and receive all the programme upgrades will locking in your membership rate. Check it out here.  Want to learn more about Ellie and the Corporate to Coach Accelerator? Sign up now for instant access to my pricing masterclass! 5 Ways to Increase Your Prices as an Executive Coach If you have a question or topic you’d like me to cover, please fill out this very simple form and send it through! Learn more about the Impact Coach Collective. Connect with me on LinkedIn here!

This episode of the Business of Executive Coaching podcast dives into essential tips for building a tech stack that efficiently supports your business. Key advice includes starting conservatively with tech investments, focusing on processes over tools, and considering multifunctional tools to simplify your operations. The episode also touches on the emerging role of AI in streamlining business tasks.  ☎️Interested in the Mastermind? Lets chat! Book a call here  to learn more. Check out Monday.com here Check out Kajabi here. Want to learn more about Ellie and the Impact Coach Collective? Sign up now for instant access to my pricing masterclass! 5 Ways to Increase Your Prices as an Executive Coach If you have a question or topic you’d like me to cover, please fill out this very simple form and send it through! Learn more about the Impact Coach Collective. Connect with me on LinkedIn here!