DiscoverThe Business of Executive Coaching
The Business of Executive Coaching
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The Business of Executive Coaching

Author: Ellie Scarf

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The executive coaches out there know that coaching is very rewarding, but the business of executive coaching can be confusing, frustrating and unnecessarily opaque.

Join senior executive coach Ellie Scarf each week as she shares practical business advice, tips she’s learnt from her mistakes and her mentors, and the latest business ideas translated for the executive coaching context.

Join Ellie and her guests and be inspired by the possibilities for your executive coaching business!
43 Episodes
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How long should it take you to grow your coaching business?  What a vexxed question - comparisons truly are the thief of joy when it comes to feeling great about your business, but it can be hard to get a benchmark if we don’t look at what others are doing. In this episode we discuss: the average time to grow a coaching business why it all depends on your individual goals what you can do to reduce this time. One of the primary goals of the Corporate to Coach Accelerator is to halve this growth time and build your thriving business in 12 months. Join the Waitlist for the Accelerator here. Book your sales call for the Accelerator here. PS - Don't forget to connect with me on LinkedIn here!
Is flexibility important to you? If you are like most of my clients it is one of the biggest driving factors when it comes to stepping out of the corporate world and into running your own business. In this episode I am sharing a mindset shift I’ve had recently - and how I’m focussed on what I ‘get to’ do rather than what I ‘have to’ do. My cup runneth over!  PS - The Impact Coach Collective is being reinvented as the Corporate to Coach Accelerator!  If you’d like to discuss your business you can book a sales call with me and we can figure out if it is a good fit for you!  And check out the last episode to learn more about the Accelerator! PPS - connect with me on LinkedIn here! PPPS - If you have a question or topic you’d like me to cover, please fill out this very simple form and send it through!
The Impact Coach Collective is being reinvented as the Corporate to Coach Accelerator!  Listen in to find out exactly what new features are being added to help you halve the corporate to coach business learning curve, bring in your next 10 corporate clients and set up a sales and marketing system that you can do in less than 5 hours a week. If you’d like to get in at current rates, check out the Impact Coach Collective page here and if you’d like to discuss your business you can book a sales call with me and build your plan of attack here.  Want to learn more about Ellie and the Corporate to Coach Accelerator? Sign up now for instant access to my pricing masterclass! 5 Ways to Increase Your Prices as an Executive Coach If you have a question or topic you’d like me to cover, please fill out this very simple form and send it through! Connect with me on LinkedIn here!
In this episode of the Business of Executive Coaching podcast, I’m talking about the pivotal role of buffers in reducing stress and enhancing efficiency in business.  Drawing from personal experiences and practical advice, the episode delves into various types of buffers, including financial and time buffers, and their importance in creating a secure, well-prepared, and intentional work environment. All the things that can help you feel less stress in day to day business life. I also announced some big and exciting changes coming to the Impact Coach Collective which will now be called The Corporate to Coach Accelerator. Along with a range of exciting additions there will be a significant price increase but you have about a week and a half to get in now at the current price and receive all the programme upgrades will locking in your membership rate. Check it out here.  Want to learn more about Ellie and the Corporate to Coach Accelerator? Sign up now for instant access to my pricing masterclass! 5 Ways to Increase Your Prices as an Executive Coach If you have a question or topic you’d like me to cover, please fill out this very simple form and send it through! Learn more about the Impact Coach Collective. Connect with me on LinkedIn here!
This episode of the Business of Executive Coaching podcast dives into essential tips for building a tech stack that efficiently supports your business. Key advice includes starting conservatively with tech investments, focusing on processes over tools, and considering multifunctional tools to simplify your operations. The episode also touches on the emerging role of AI in streamlining business tasks.  ☎️Interested in the Mastermind? Lets chat! Book a call here  to learn more. Check out Monday.com here Check out Kajabi here. Want to learn more about Ellie and the Impact Coach Collective? Sign up now for instant access to my pricing masterclass! 5 Ways to Increase Your Prices as an Executive Coach If you have a question or topic you’d like me to cover, please fill out this very simple form and send it through! Learn more about the Impact Coach Collective. Connect with me on LinkedIn here!
I want to take a different approach today and talk about how really embracing our values in our business can transform how we feel about our business, particularly the parts of business that we don’t find easy. If you ever struggle with sales conversations, marketing, posting on social media or pricing, this episode is for you. Don't forget - we get to do business our way! ☎️Lets chat! Book a call here  to find out how I can help, and if you’d be a good fit for the Impact Coach Collective! Want to learn more about Ellie and the Impact Coach Collective? Sign up now for instant access to my pricing masterclass! 5 Ways to Increase Your Prices as an Executive Coach If you have a question or topic you’d like me to cover, please fill out this very simple form and send it through! Learn more about the Impact Coach Collective. Connect with me on LinkedIn here!
What a treat! In today’s episode I was fortunate enough to talk to Leanne Hughes. Leanne is an author, consultant, coach, podcast host and much more, including the best descriptions I’ve heard - a ‘thought breeder’. If that sounds intriguing, listen in to hear Leanne’s insights on all our favourite topics: pricing strategies overcoming sales and marketing challenges the importance of building a supportive network …and more! Leanne also shared her practical advice for coaches looking to either add facilitation as a business offering, or improve their facilitation skills. Whether you're an aspiring coach or a seasoned facilitator, this conversation is a goldmine of actionable advice and inspiration. Find Leanne here: Buy Leanne’s book - The 2-Hour Workshop Blueprint here. Find Leanne on LinkedIn and Facebook. Want to learn more about Ellie and the Impact Coach Collective? Lets chat! Book a call here  to find out how I can help, and if you’d be a good fit for the Impact Coach Collective! Sign up now for instant access to my pricing masterclass! 5 Ways to Increase Your Prices as an Executive Coach If you have a question or topic you’d like me to cover, please fill out this very simple form and send it through! Learn more about the Impact Coach Collective. Connect with me on LinkedIn here!
Here at Corporate to Coach central we are in Q4 planning mode! I am doing it for my business, and within the Impact Coach Collective our monthly masterclass was our group planning session. When it comes to planning - I have OPINIONS. In this episode I am sharing 3 questions you must ask yourself as part of your planning.  You won’t regret it! Resources + Links: Lets chat! Book a call here to find out how I can help, and if you’d be a good fit for the Impact Coach Collective. Sign up now for instant access to my pricing masterclass! 5 Ways to Increase Your Prices as an Executive Coach If you have a question or topic you’d like me to cover, please fill out this very simple form and send it through! Learn more about the Impact Coach Collective. Connect with me on LinkedIn here!
I wanted to challenge myself in this episode to come up with a comprehensive list of where your potential coaching clients are going to come from. These are the individuals that might go on to become clients and go through your sales funnel - hence ‘top of funnel’. It is not enough to know where to get these leads from of course, then you need commitment and strategy to choose your preferred avenues and get enough volume into your funnel. Listen in for the full list! Resources + Links: Check out episode 23 on the importance of adding LinkedIn connections. Learn more about Connectively  Sign up now for instant access to my pricing masterclass! 5 Ways to Increase Your Prices as an Executive Coach Lets chat! Book a call here  to find out how I can help, and if you’d be a good fit for the Impact Coach Collective! If you have a question or topic you’d like me to cover, please fill out this very simple form and send it through! Learn more about the Impact Coach Collective. Add me on LinkedIn here.
In this episode I really wanted to be very clear. Your credibility as a coach is about so much more than your number of coaching hours. In fact, you will be surprised by how many people will hire you as a coach, not because of your coaching experience, but because of your professional background.  We need to get comfortable and confident selling our coaching services based on both our coaching experience and also our professional experience. Listen on to learn why and how to do this! Resources + Links: Sign up now for my pricing masterclass! 5 Ways to Increase Your Prices as an Executive Coach Lets chat! Book a call here  to find out how I can help, and if you’d be a good fit for the Impact Coach Collective! If you have a question or topic you’d like me to cover, please fill out this very simple form and send it through! Learn more about the Impact Coach Collective. Add me on LinkedIn here.
You might be surprised at how early in your coaching business the question of whether you should build a team of associates comes up. If you want to offer a choice of coaches to a great client, you are overwhelmed with work, or you are interested in scaling, this could be something you are thinking about. In this episode I am taking you through practical things to think about before you start hiring. Keen to be an associate coach? I think there could be a few gems in here about what coaching companies are looking for too. Sign up now for the pricing masterclass! 5 Ways to Increase Your Prices as an Executive Coach Lets chat! Book a call here! If you have a question you’d like me to cover, please fill out this very simple form and send it through! Learn more about the Impact Coach Collective. Find me on LinkedIn here.  
This episode is all about financial success and the goals and metrics we choose to judge our success by. I share what matters when you assess your financial performance, what doesn’t, and I also touch on why you should apply a cynical filter to numbers shared by coaches and consultants to convince you to buy their services! Sign up now for the pricing masterclass! 5 Ways to Increase Your Prices as an Executive Coach Lets chat! Book a call here! If you have a question you’d like me to cover, please fill out this very simple form and send it through! Learn more about the Impact Coach Collective. Find me on LinkedIn here.  
For this episode I am so fortunate to be speaking with Nathan Blair. Nathan is a coach and entrepreneur who discovered somatic approaches during his search for ways to manage ADHD as a young person. I’ve heard a lot about somatic approaches in executive coaching and truly my understanding is patchy. I’ve probably avoided it because it felt a little too ‘woo woo’ for me, but I think the evidence has caught up and I’m behind the 8 ball. In this episode I got to ask Nathan my most uninformed questions, which he answered with grace and humour. We discuss: what exactly ‘a somatic approach’ means the evidence base using these approaches in corporate environments how you might use these approaches to help in your own business the Embodied Business Symposium and who its for. You should sign up for the Embodied Business Symposium here. Check out Nathan and The Somatic School. Pricing as an executive coach is tough. Learn my top 5 strategies to increase your prices! Access the Pricing Masterclass now! Learn more about the Impact Coach Collective. Find Ellie on LinkedIn here.  
Today I am pleased to share a conversation with Han Ee Lim. Han Ee and I roam far and wide, and touch on: His journey from the Navy to being a coach How his professional athletic endeavours prompted a passion for performance that lead into coaching How almost nothing about how we approach our business is black and white The interaction between our pricing and engagement in coaching So much more! Connect with Han Ee on LinkedIn here. You can learn my top 5 mindset shifts for coaches who want to grow their business in this free resource: Mindset Tips Learn more about the Impact Coach Collective. Find Ellie on LinkedIn here.
The terminology ‘executive coach’ can be tricky, and I have met a number of coaches who aren’t sure if that is what they really are.  In this episode I want to share what an executive coach actually is, and – spoiler alert – it doesn’t require coaching people at the C-Suite level. In my opinion the real differentiator of an executive coach is that we are coaching people in an organisational context – regardless of their place in the hierarchy. Let me know if you agree! Lets chat! Book a call here! If you have a question you’d like me to cover, please fill out this very simple form and send it through! Learn more about the Impact Coach Collective. Find me on LinkedIn here.
Coaches, I know it’s hard out there sometimes. And I know sometimes we can feel like we have to put on our ‘game face’ and not show that it is hard or that we are struggling.   This episode is a love letter of sorts (or maybe a pep talk?) to executive and leadership coaches who are out there doing the work. If you have been feeling the ups and downs, this is for you. Need a pep talk? Just want to chat about your business? Book a call here! If you have a question you’d like me to cover, please fill out this very simple form and send it through! Ask here! Learn more about the Impact Coach Collective. Find me on LinkedIn here.  
Come to my free Masterclass this week! Learn 5 Ways to Increase Your Prices as an Executive Coach. Sign up at www.elliescarf.com/pricingclass-og Today’s episode is a personal one because I’ve had lots of my community talking about the pain they’ve experienced through making the wrong investments in coaches and mentoring programmes. Firstly – I’ve been there! I invest a lot in coaching and mentoring, and generally I feel like I get an excellent ROI on my investments. BUT! I’ve made some big mistakes too so I want to share my thoughts on when it makes sense to invest in coaching, and when it doesn’t. I’d love to hear your stories so if you have a success story or a story of regret, hit me up on LinkedIn, FB, Instagram on email. If you have a question you’d like me to cover, please fill out this very simple form and send it through! Submit your question here! Learn more about the Impact Coach Collective. Find me on LinkedIn here.      
Ever wondered about the difference between group and team coaching? If you have you are in good company as many of my community members have wondered the same thing. I had the pleasure of a conversation with Dr Louise Kovacs about this very topic. We covered: The difference between group and team coaching. What development you might need to consider before you deliver group coaching. How to think about pricing group and team coaching. The difference between team development and team coaching. Much more! You can connect with Louise on LinkedIn . Learn more about the Impact Coach Collective here. Connect with Ellie on LinkedIn here. Download my guide to the Top 5 Mistakes of New Executive Coaches (and what to do instead).
This episode is a short and sharp one covering one thing that I have discovered is missing from many executive coaches LinkedIn strategies – proactively building your network with your ideal clients. In this episode I share why you should do this, the mechanics to make it happen, and a few FYIs to make sure you build the habit for long term success. If you have a question you’d like me to cover in a future podcast episode, please fill out this very simple form and send it through! Ask me a question! You can learn my top 5 mindset shifts for coaches who want to grow their business in this free resource: Mindset Tips Learn more about the Impact Coach Collective. Find Ellie on LinkedIn here.
I get a lot of questions from members of my programmes, coaches in my community on LinkedIn, and coaches-to-be who are building a plan of attack. So periodically I like to do an  ‘ask me anything’ episode where I answer a few. In this episode I answer 3 questions So many coaching platforms require coaching experience to get a role, but I can’t get the hours easily. I’m so well trained and good at what I do! Help! How can I increase prices when my new clients know what others are paying? How to deal with clients or coaching companies who are ghosting me? If you have a question you’d like me to cover, please fill out this very simple form and send it through! [form link] You can learn my top 5 mindset shifts for coaches who want to grow their business in this free resource: Mindset Tips Learn more about the Impact Coach Collective. Find Ellie on LinkedIn here.  
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