The Buyerside Chat Podcast

DOORS ARE OPEN! JOIN THE FAIRE BOOTCAMP >> HERE!Feeling overwhelmed by holiday prep? This episode will guide you through optimizing your efforts and making the most of this crucial season. When the chaos of the holiday season kicks in - we want you to be laser focused on your profit drivers (i.e. what WORKS in your business) and NOT reinventing the wheel. In today’s episode, we’re chatting about how you can maximize the final weeks of the year. You’ll hear:The importance of concentrating on your best-selling productsHow major retailers are adjusting their Black Friday strategiesWhy you should avoid reinventing the wheel in Q4Effective marketing channels and prioritizing what actually works for YOUR businessHow to treat your VIP customers and retailers to drive more salesCreative collaborations to get new eyeballs on your productsLet’s get focused and make these next few weeks count!Enjoy the chat! CONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCKING FAIRE - Get instant access HEREJoin The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!Website: kristinfishercoaching.comInstagram @kristinfishercoachingContact: hello@kristinfishercoaching.com

To get MORE Faire content (& the exclusive limited series dropping 11/11), subscribe to the FREE private podcast Unlocking Faire HERE: https://kristinfishercoaching.com/unlocking-faire-private-podcastPart two! The Faire Winter Market is right around the corner, so let’s chat about what you can do right now to prep your brand for success. In this second episode of the two-part series, we’re focusing the conversation on VISIBILITY… Because Retailers need to know about your product in order to buy your product! We know that wholesale growth is a numbers game, so I’m breaking down visibility strategies to get your brand top of mind for your retailers before market starts. Enjoy the chat!CONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCKING FAIRE - Get instant access HEREJoin The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!Website: kristinfishercoaching.comInstagram @kristinfishercoachingContact: hello@kristinfishercoaching.com

To get MORE Faire content (& the exclusive limited series dropping 11/11), subscribe to the FREE private podcast Unlocking Faire HERE: https://kristinfishercoaching.com/unlocking-faire-private-podcastThe Faire Winter Market is right around the corner, so let’s chat about what you can do right now to prep your brand for success. In this first episode of the two-part series, you’ll hearWhat your retailers are focused on during Q4 & how THEY prep for the marketHow you can use this knowledge to your advantageAnd one key strategy that you can implement on your Faire page right now to prep your brand for marketEnjoy the chat! CONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCKING FAIRE - Get instant access HEREJoin The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!Website: kristinfishercoaching.comInstagram @kristinfishercoachingContact: hello@kristinfishercoaching.com

Are you leveraging Etsy to it’s full potential? The holiday season is upon us & consumers are shopping earlier and earlier every year. The Etsy platform meets shoppers where they are at and serves up thousands of products to shoppers… and we want your product to be at the top of that list! But how? Inside this episode, I chat with Etsy expert, Dylan Jahraus about exactly how you can do that. You’ll hear: How to leverage etsy during peak holiday seasonHow to position your product as a gift item during gifting seasonWhat successful brands on the platform are doing right nowPlus lessons learned in corporate ecommerce merchandising Give it a listen!About Dylan:Dylan Jahraus is a seasoned ecommerce expert with over 10 years of experience and went from corporate e-commerce to making over $1M profit on Etsy, Amazon and Shopify. She and her team now help thousands of Etsy Sellers grow with corporate e-commerce principles through her 1:1 coaching program, the Ultimate Etsy Course. Outside of being a CEO she's also a military spouse and a mom of two boys.Connect with Dylan:Book a FREE Strategy Call: https://calendly.com/dylanjahraus/program-strategy-callFree 16-Step Checklist Daily Actions For Etsy: https://dylanjahraus.mykajabi.com/pl/2147677557Instagram: https://www.instagram.com/dylanjahraus/Website: https://dylanjahraus.comCONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCKING FAIRE - Get instant access HEREJoin The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!Website: kristinfishercoaching.comInstagram @kristinfishercoachingContact: hello@kristinfishercoaching.com

Part 2 behind the why of closing my product business. You may have heard that I recently announced the closing of my beloved gifting shop, Bocu. Inside this bonus episode, I’m sharing six lessons learned this year as I’ve navigated the decision. Whether you are at a crossroads in your own business, considering closing, or just in the thick of it - these lessons will encourage you to give yourself grace and open you up to a new perspective as you weigh your choices. Video Referenced in Episode: Brené Brown: Why Your Critics Aren't The Ones Who Counthttps://www.youtube.com/watch?v=8-JXOnFOXQkCONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCKING FAIRE - Get instant access HEREJoin The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!Website: kristinfishercoaching.comInstagram @kristinfishercoachingContact: hello@kristinfishercoaching.com

You may have heard that I recently announced the closing of my beloved gifting shop, Bocu. Inside this (very raw, real) episode, I share the full story behind the Why. How I came to the decision. What went into it. And what happens when you give yourself the permission to evolve. Trigger Warning: this episode discusses infertilityIf you are currently in this season, know that you are not alone. CONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCKING FAIRE - Get instant access HEREJoin The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!Website: kristinfishercoaching.comInstagram @kristinfishercoachingContact: hello@kristinfishercoaching.com

Have you ever wondered how you could get into TJMax or Home Goods? Or wondered if it’s right for your product brand? This Buyerside Chat episode is with my friend, Jennifer O’Hare - founder of gift box studio Belle Box Co and former Senior Merchant at TJX Companies. She shares invaluable insights into the off-price world! In this episode you’ll learn about - The power of the off-price marketTips to get into off-price retailers and negotiate with the corporate buyersTips to leverage off-price brands with your inventory Plus tips from a gift buyer herself! Enjoy the chat! About Jennifer!With 18 years of experience as a retail & merchandising expert and strategic gifting partner, Jennifer O’Hare spent 14 years mastering merchandising & strategy development at the TJX Companies, sourced over $700M worth of product, and has worked with hundreds of clients on developing bespoke gifting and retail strategies that elevate brands and align with business goals. She is currently a retail industry consultant to fortune 500 companies and the founder of Belle Box Co, a corporate gifting company that helps businesses and organizations build meaningful connections and create memorable experiences.Connect with Jennifer:https://www.linkedin.com/in/jennifer-o-hare-boston/https://belleboxco.com/https://www.instagram.com/belleboxco/CONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCKING FAIRE - Get instant access HEREJoin The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!Website: kristinfishercoaching.comInstagram @kristinfishercoachingContact: hello@kristinfishercoaching.com

Today’s chat is about getting comfortable with your numbers and facing them head on!We’re talking about how to set sales goals for your product business, and how having a sales and inventory plan can help reduce anxiety around peak sales times. We will go over how to either set a plan, or to revisit your existing plan for Holiday to make sure you feel really good about it. We will talk though how to do this by:- Having a plan for the full floorset AND specifically Black Friday and Cyber Monday- Tieing that sales plan number back to your inventory (and what to do if you have too much or not enough!)- The importance of (and magic that happens!) when you set a stretch goalEnjoy the chat! Want some help to set a sales & inventory goal in your own business? Or to strategize your business growth plan? Let’s work together 1:1. My calendar is now open for Q4 & Q1 private mentorship: See the packages HERECONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCKING FAIRE - Get instant access HEREJoin The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!Website: kristinfishercoaching.comInstagram @kristinfishercoachingContact: hello@kristinfishercoaching.com

Have you ever found yourself sitting on a TON of inventory for a product that you thought for sure was going to be a best-seller but ended up being a total flop? We’ve all been there (it even happens in major corporate retail, too). But there is a way to strategically search for and test out new product ideas to find your next best-seller without losing money. In this episode of The Buyerside Chat, you’ll learnTips to find white space opportunities in your product assortment How to analyze the financial sales data in your product based business AND compare with fashion trends to determine what trends you should go afterA proven strategy to test out new products (or product categories) What to do once you have found that next best-seller!Enjoy the chat!CONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCKING FAIRE - Get instant access HEREJoin The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!Website: kristinfishercoaching.comInstagram @kristinfishercoachingContact: hello@kristinfishercoaching.com

In this episode, I sat down with Deonnah Carolus of Ecommerce Savvy to chat about all things optimization. Deonnah specializes in all things Shopify & SEO! With Q4 Holiday sales right around the corner, now is the time to optimize your product listings leveraging modern ways of using SEO to drive traffic and conversion! What you’ll hear in this episode: Tips to optimize your product pages and structure your website to get the most out of SEOLeveraging how modern shoppers consume information when browsing (and how to use that knowledge to your advantage)The importance of understanding your target customer for product positioning (and tips to get inside their mindset to know what to say to get them to buy)About Deonnah:Founder of Ecommerce Savvy™, Deonnah is dedicated to helping product biz owners on Shopify become savvy, successful, independent store owners.Deonnah has been building Shopify stores for over 5 years. She has built online boutiques selling $5k per month, all the way up to enterprise web stores making over $100k per month. Some of her clients have been featured in Disney+, NFL, Vanity Fair, The Huffington Post, ESPN, GQ, Popular Science and more!Connect with Deonnah! Ecommerce Savvy PodcastInstagram @ecommercesavvyWork with DeonnahDownload her Free Shopify Optimization Checklist & WorkbookCONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCKING FAIRE - Get instant access HEREJoin The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!Website: kristinfishercoaching.comInstagram @kristinfishercoachingContact: hello@kristinfishercoaching.com

Have you lost sight of your goals? Are you a hamster on a wheel? Chasing shiny objects? Exhausted?With just over 5 months to go this year, now is the perfect time to pause, reflect and reset your intentions for the remainder of the year. In this episode, you’ll be guided through an exercise to evaluate both your business and your personal life to create needle-mover, attainable goals. Grab the FREE Download to guide you through this episode: kristinfishercoaching.com/yearataglanceCONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCKING FAIRE - Get instant access HEREJoin The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!Website: kristinfishercoaching.comInstagram @kristinfishercoachingContact: hello@kristinfishercoaching.com

What’s really working in Wholesale in 2024? In this episode of the podcast, Katie Hunt, CEO of Proof to Product, shares her unique journey from building her own product brand to coaching thousands of product business owners in the wholesale business. We chat about: - The state of the wholesale industry in 2024- How to take your business temperature- What to focus on when sales are slow- How to stay true to your goals and being intentional in your business decision-makingTune in to the episode for more actionable steps and tips for business growth.About Katie!Connect with Katie:Proof To Product Podcast Instagram Work with Katie: Hello Wholesale Free Audio SeriesPaper CampCONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCKING FAIRE - Get instant access HEREJoin The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!Website: kristinfishercoaching.comInstagram @kristinfishercoachingContact: hello@kristinfishercoaching.com

The key to a successful business lies in your ability to create goals and a schedule that aligns with your life goals first and foremost. In today’s episode of The Buyerside Chat Podcast, I share the journey that I have been on inside my own business to shed the “corporate hustle culture” and schedule. You’ll learn aboutTips to make your business work for you (not control you)Evaluating your goals to make sure that you won’t have to sacrifice your top priorities in life in order to reach those goals. How to create a schedule that aligns with your life and desires. The importance of creating space in your schedule for fun and creativity. To get support and do this inside your own business with my support, put your name on the waitlist for the next round of the Product Scaling Intensive! >> Get on the PSI Waitlist HERE. Enjoy the chat!CONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCKING FAIRE - Get instant access HEREJoin The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!Website: kristinfishercoaching.comInstagram @kristinfishercoachingContact: hello@kristinfishercoaching.com

This week on the Buyerside Chat Podcast, I chatted with Ciara Stokeland about the importance of focusing on: - Existing customers - Simplifying your business model - Leveraging historical sales data to make informed decisions.We also dive into strategies for managing inventory, optimizing profit margins, and navigating economic downturns.Grab a pen and enjoy the chat!About Ciara:Ciara Stokeland is an author, speaker, podcast host and 3x Ironman who has built and sold multiple businesses. She now is the founder of the Inventory Genius method - a profit-focused coaching program for inventory-based business owners.Ciara was previously on Episode 43 >> Listen HereFollow & connect with Ciara!@inventorygeniusInventory Genius PodcastInventory Genius BookCheck Out Her WebsiteCONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCKING FAIRE - Get instant access HEREJoin The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!Website: kristinfishercoaching.comInstagram @kristinfishercoachingContact: hello@kristinfishercoaching.com

Are you ready for the Faire Summer Market?One of the biggest wholesale buying periods is right around the corner.The market is more saturated than ever.Oh and not to mention - it's a crazy time of year for all of us with summer kicking off, kids out of school, graduations, and just ... life!The energy that you put into your business right now needs to guarantee results. You should be laser focused on results-oriented, needle moving activities.In today's episode of the Buyerside Chat Podcast, I share my advice for the ONE thing that you can do right now in your product based business that will move the needle for your wholesale strategy. (Hint: it's to help you prepare for your Faire Summer Market sales)Enjoy the chat!LISTEN TO EPISODE #59 referenced in this episode!GET ON THE FAIRE BOOTCAMP WAITLIST!For product brand owners looking to take their wholesale growth to the next level, The Faire Bootcamp program is launching to provide detailed strategies, templates, and live coaching calls to help you engage with buyers and prepare for strategic, effective wholesale growth. This program offers a collaborative environment to connect with other entrepreneurs and drive meaningful progress in your business.Don't miss the opportunity to invest in your business and join The Faire Bootcamp to elevate your wholesale strategy. Sign up now to start your journey towards success and thrive during the upcoming summer market season. Let's make this your best market yet!CONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCKING FAIRE - Get instant access HEREJoin The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!Website: kristinfishercoaching.comInstagram @kristinfishercoachingContact: hello@kristinfishercoaching.com

In this episode of the Buyerside Chat Podcast, I sat down with Dianna Allen of Terra and Inventora to discuss how she scaled her candle business with just $100 to start and has since launched Inventora, an inventory and materials management system for makers. You’ll hear us chat about: - The power of creating a wholesale strategy that aligns with your vision for your business- Tips to find your sweet spot for trade show success- How to find creative outlets in your business without over-investing in inventory- The importance of managing your inventory and materials to scale your business profitablyAbout Dianna!Dianna Allen founded TERRA in 2019 with only $100 to start. She has since grown the brand into a 6-figure business utilizing social media, markets, and trade shows. Along the way, Dianna also built a spin-off company, Inventora, to provide a solution to her inventory management troubles as TERRA grew.Connect with Dianna:Instagram @diannamallen @terrasimply and @inventorahqTerra Website: www.terrasimply.comInventora Website:​​ www.inventora.com/?via=kristin-fisherUSE Code BUYERSIDE20 for 20% Off of your membership!CONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCKING FAIRE - Get instant access HEREJoin The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!Website: kristinfishercoaching.comInstagram @kristinfishercoachingContact: hello@kristinfishercoaching.com

What if I told you that the secret to your wholesale success is as simple as building a solid relationship with your ideal buyers?I’ve received hundreds of pitches from brands, and I’ve been honored to mentor brands over the last few years on this very topic… creating a wholesale buyer outreach strategy that will ACTUALLY convert. In today’s episode, I break down my top tips to creating your own strategy that is set to scale alongside your business. Here’s what you’ll hear…Why it’s not just a numbers gameTips to find your ideal retailersHow to get organized and create a wholesale outreach tracking system that works for you and grows with you An exact communication and email outreach strategyPlus a bonus tip to measure your results!Enjoy the chat!CONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCKING FAIRE - Get instant access HEREJoin The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!Website: kristinfishercoaching.comInstagram @kristinfishercoachingContact: hello@kristinfishercoaching.com

Are you ready to step into your leadership role? Whether you are contemplating your first hire or you have a full team, this episode with Kira La Forgia of Paradigm Consulting will give you the clarity that you need to ensure that you and your employee(s) are protected. What you’ll learn on this episode: - Stepping out of the business to allow your team to flourish and own their roles- How to craft the positions on your team to truly support your business needs- The difference between an employee and a contractor- How to have the pay conversation when transitioning from contractor to employee- Hiring with diversity in mindAnd so much more. We talked for over an hour, so this is a longer conversation than you are used to seeing on the Buyerside Chat podcast, but it is packed full of so much human resources knowledge! About Kira!With a decade of experience in People Operations in the corporate world, Kira La Forgia is no stranger to the sensitive issues involved in the human side of running a business. There’s a lot to learn from hiring, onboarding, training, and managing the performance of over 500 employees for a multimillion dollar business. The good news is, Kira learned it all so you don’t have to.Kira founded Paradigm to bridge the gap between corporate HR policies and the modern needs of entrepreneurs. Because Google might have almost all the answers, but it doesn’t have what your unique business needs.Connect with Kira:Paradigm Consulting Website: https://www.the-paradigm.comInstagram @theparadigmmOn The Up And Up Podcast: https://podcasts.apple.com/us/podcast/on-the-up-and-up/id1661939979Download the FREE Resource mentioned on the chat here: https://www.the-paradigm.com/prior-to-the-hireCONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCKING FAIRE - Get instant access HEREJoin The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!Website: kristinfishercoaching.comInstagram @kristinfishercoachingContact: hello@kristinfishercoaching.com

What if I told you that you could make more money by selling LESS product?This episode of The Buyerside Chat Podcast is a foundational conversation around the retail buyer’s skillset of editing a product collection. I share how you can look at the data in your business to determine your ideal product offering that ultimately helps to reduce decision fatigue and increase conversion and profitability.In this episode, you’ll learn:The importance of removing emotion from decision making in your business.The 80/20 ruleUnderstanding how data can help you to determine your ideal product offeringHow to actually pull this dataAnd the results you will see by implementing this process in your product business.To get support and do this inside your own business with my support, put your name on the waitlist for the next round of the Product Scaling Intensive!>> Get on the PSI Waitlist HERE.Enjoy the chat!CONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCKING FAIRE - Get instant access HEREJoin The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!Website: kristinfishercoaching.comInstagram @kristinfishercoachingContact: hello@kristinfishercoaching.com

Let’s make email marketing simple, shall we? Today’s episode is all about breaking down your marketing data to make smart email marketing decisions that save you time AND grow your list!Meet today’s guest, Jessica Totillo Coster of eCommerce Badassery. In this episode, we talk about:- Your customer’s journey with your product brand- Digital Advertising in 2024 and the importance of optimizing conversion- Ways to create enticing pop-up’s and lead gen strategies to grow your email marketing list- How to nurture your customer beyond the boring welcome sequence- Understanding key data metrics that empower you to make smart marketing decisionsYou are definitely going to want to take notes while you listen in to the chat!About Jessica!Jessica is an eCommerce & Email Marketing Strategist for boutique owners & product-based businesses. After 20+ years in retail, owning her own multi 6-figure brick & mortar boutique, and 3 years as the ONLY employee of a 7-figure eCommerce store now she’s sharing everything she learned the hard way… so you don’t have to. Jessica works 1:1 with eCommerce clients, hosts the eCommerce Badassery Podcast, and is the Founder of the Lounge, an educational membership for eCommerce Business owners.Episode Mentions: Click Here for the free gift for The Buyerside Chat listenersConnect with Jessica:WebsiteeCommerce Badassery PodcastInstagramThe Lounge eCommerce Marketing MembershipCONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCKING FAIRE - Get instant access HEREJoin The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!Website: kristinfishercoaching.comInstagram @kristinfishercoachingContact: hello@kristinfishercoaching.com